Instituto de Radiologia de Natal

What Instituto de Radiologia de Natal does

Instituto de Radiologia de Natal is a regional diagnostic imaging center headquartered in Natal, Rio Grande do Norte, Brazil, operating as a wholly-owned subsidiary of Grupo Fleury S.A. since March 1, 2018. Founded on May 3, 1967 by radiologists José Jorge Maciel, Paulo Frassinete Bezerra, and Olímpio Maciel, the company delivers a comprehensive suite of medical imaging and graphical diagnostic services across three physical units — Tirol and Lagoa Nova in Natal, and Parnamirim — plus a mobile service unit for sample collection and vaccinations.

Its service portfolio spans magnetic resonance imaging (MRI) using Signa Prime equipment, computed tomography (CT), mammography, ultrasound, nuclear medicine (scintigraphy and PET-CT), X-ray, bone densitometry, and graphic methods including ECG, Holter, EEG, and spirometry. The company complements in-clinic services with a mobile application on iOS and Android, a web-based exam results portal, and WhatsApp-based appointment booking. The customer base is primarily individual patients seeking preventive and diagnostic imaging, with secondary segments in corporate clients and referring physicians.

Revenue is generated primarily through diagnostic imaging services billed to health insurance plans (convênios) and private-pay patients, supplemented by a discount-card program ("Pra Você Card") targeting uninsured individuals and corporate health programs for employers offering wellness benefits to staff without private coverage. The laboratory testing arm is delivered through a partnership with Centro de Patologia Clínica, extending the diagnostic ecosystem under aligned service standards. The company operates 178 employees across its units.

Name

Instituto de Radiologia de Natal

Legal name

Instituto de Radiologia

Website

https://institutoderadiologia.com.br

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

Instituto de Radiologia de Natal is a Brazilian diagnostic imaging center in Rio Grande do Norte, operating three clinics and a mobile service. A subsidiary of Grupo Fleury since 2018, it provides MRI, CT, mammography, ultrasound, and nuclear medicine to patients and corporate clients.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFAKAA

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound)

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

SECONDARYHLAFAKAB

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology)

Healthcare & Life Sciences/Healthcare Providers & Systems/Diagnostic & Imaging Centers

Keywords

• Diagnostic imaging services
• Radiology center
• Medical imaging
• Healthcare diagnostics
• Clinical imaging

Headquarters

HQ city

Natal

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D

Revenue model

1. Diagnostic Imaging Services: Revenue generated from providing medical imaging exams including MRI, CT, mammography, ultrasound, nuclear medicine procedures, and graphical diagnostic methods to patients via health insurance plans (convênios) and private pay with discount programs.
2. Private Pay with Discount Card: The Pra Você Card program offers discounts on exams for individuals without health insurance, with a free card providing access to reduced prices at all units including mobile service.
3. Corporate Health Programs: Business partnerships offering employee health screening programs for companies without health insurance coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Instituto de Radiologia de Natal is a diagnostic imaging center founded in 1967 in Natal, Rio Grande do Norte, Brazil, operating three physical units plus a mobile diagnostic service. It provides a comprehensive range of diagnostic imaging and graphic methods — including MRI, CT, mammography, ultrasound, nuclear medicine, X-ray, bone densitometry, ECG, Holter, and EEG — to individual patients and corporate clients, supported by the "Pra Você Card" loyalty program and dedicated corporate health offerings.

Product overview

Instituto de Radiologia de Natal is a diagnostic imaging center providing comprehensive medical diagnostic services in Natal and Parnamirim, Rio Grande do Norte, Brazil. The company operates as part of Grupo Fleury and offers a broad portfolio of imaging exams and diagnostic services including Magnetic Resonance Imaging (MRI), Computed Tomography (CT), Mammography, Nuclear Medicine with PET-CT and scintigraphy, Ultrasound, X-Ray, Bone Densitometry, and Graphic Methods (ECG, Holter, EEG, spirometry). Services are delivered across three physical units (Lagoa Nova, Tirol in Natal, and Parnamirim) plus a mobile service unit. Patients can access results through a dedicated mobile application (iOS/Android) and web portal. The company also offers preventive health check-up packages combining multiple imaging services.

Differentiator

Problem solved

Functional benefit

Products and services

• Magnetic Resonance Imaging (MRI)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Grupo FleurycoreStrategic or Co-development Partner · 1 March 2018Instituto de Radiologia became part of Grupo Fleury on March 1, 2018. Grupo Fleury is one of Brazil's most respected diagnostic medicine companies, founded in 1926, with national presence and international certifications. The partnership provides access to Grupo Fleury's quality standards, operational practices, and brand reputation in diagnostic healthcare.
• Centro de Patologia ClínicacoreStrategic or Co-development PartnerPartnership with Centro de Patologia Clínica for laboratory tests, genetic tests, and vaccinations. Centro de Patologia Clínica operates 6 units and offers mobile collection service. This partnership provides patients comprehensive diagnostic services including both imaging and laboratory testing under aligned service standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sabin Diagnóstico e Saúde: Brazilian diagnostic chain offering imaging, clinical analysis, and check-up programs with multi-state presence. Directly comparable in service mix (MRI, CT, ultrasound, mammography, lab) and in the same payer-mix environment of convênios and private pay.
• Delboni Auriemo: São Paulo-based diagnostic brand under Dasa offering imaging and laboratory services with comprehensive check-up packages. Comparable to Instituto de Radiologia's combined imaging-plus-lab value proposition and check-up-driven patient segments.
• CURA Diagnósticos: Brazilian diagnostic imaging network focused on advanced imaging and outpatient diagnostic services. Closely comparable in modality mix and patient segments, operating in selected Brazilian regions with similar private-pay and convênio channels.
• CDPI (Centro de Diagnóstico por Imagem): Brazilian diagnostic imaging brand now part of Dasa, historically focused on advanced imaging (MRI, CT, PET-CT) in Rio de Janeiro. Comparable modality portfolio and operating model, particularly relevant given Instituto de Radiologia's investment in PET-CT and nuclear medicine.

Broad incumbents

• Dasa (Diagnósticos da América): Largest diagnostic medicine company in Brazil, operating brands such as Delboni, Sérgio Franco, CDPI, and Alliar. Directly comparable to Instituto de Radiologia in imaging modalities, lab integration, and check-up packages, but with a national footprint and substantially larger scale.
• Hermes Pardini (Grupo Pardini): Brazilian diagnostic medicine group combining imaging and laboratory services across multiple states. Comparable to Instituto de Radiologia's blended imaging-plus-lab value proposition, particularly through Centro de Patologia Clínica-style partnerships.
• Grupo Fleury: Parent company and Brazil's leading diagnostic medicine brand, founded in 1926. Operates a national network of diagnostic centers across multiple states with the same core services (MRI, CT, lab, check-ups) as Instituto de Radiologia, but at significantly greater scale and geographic breadth.

Others

• Centro de Patologia Clínica: Strategic partner of Instituto de Radiologia in Natal, operating 6 units and mobile collection service for laboratory tests, genetic tests, and vaccinations. Comparable as a complementary diagnostic provider in the same Natal/RN market, with aligned service standards under the partnership.

Regional players

• Multimagem: Regional diagnostic imaging chain operating in Northeast Brazil with MRI, CT, mammography, and ultrasound services. Directly comparable in modality mix and Brazilian Northeast patient demographics, though serving different states than Rio Grande do Norte.
• Labchecap: Brazilian regional diagnostic chain offering laboratory and imaging services in selected Northeast and Southeast states. Comparable in mixed-modality offering and reliance on convênio billing, though with primary focus on clinical analysis rather than advanced imaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/instituto-de-radiologia-de-natal-ltda-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto de Radiologia de Natal