Instituto GERA

What Instituto GERA does

Instituto GERA is a Centro de Ensino em Reprodução Humana (Teaching Center in Assisted Human Reproduction) based in São Paulo, Brazil, operating since 1993 under the legal entity Instituto de Ensino e Pesquisa em Medicina Reprodutiva de Sao Paulo LTDA. The institution is dedicated to teaching, research, and dissemination of assisted human reproduction techniques, and also offers subsidized medical assistance in Reproductive Medicine. Prof. Dr. Joji Ueno serves as Director. The business sells professional education products to individual healthcare practitioners — primarily gynecologists, biomedics, biologists, pharmacy professionals, and veterinary doctors — seeking specialization in reproductive medicine, embryology, fertility assessment, IVF, and sperm analysis.

The product portfolio comprises postgraduate programs (Pós-Graduação em Embriologia e Reprodução Humana Assistida), specialty courses (Avaliação da Fertilidade Masculina para Ginecologistas, Workshop em Preservação da Fertilidade e FIV), and practical laboratory courses (Rotina Prática da Embriologia, Criopreservação de Sêmen Humano, Técnicas Avançadas de Espermograma). Course delivery is primarily online via Zoom with a student portal at ensino.institutogera.com.br for materials, recordings, and certification; some advanced courses are delivered in-person. The institution also publishes scientific articles on reproductive health topics such as adenomyosis, endometriosis, robotic surgery applications, and endometrioma management.

Revenue is generated through direct-to-consumer sales of courses priced on installment plans ranging from 8x R$39 to 10x R$220 (total course value approximately R$312 to R$2,200). The go-to-market motion is sales-led, driving traffic through the company website (institutogera.com.br), academic content marketing, and referrals from an active alumni network of 100+ partner gynecologists and health professionals. The institution holds a 100% approval rate in the Human Reproduction certification from Febrasgo (Federação Brasileira das Associações de Ginecologia e Obstetrícia), providing third-party validation of educational quality.

Name

Instituto GERA

Legal name

Instituto de Ensino e Pesquisa em Medicina Reprodutiva de Sao Paulo LTDA

Website

https://institutogera.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto GERA is a São Paulo-based teaching center specializing in assisted human reproduction education since 1993. It delivers postgraduate programs, workshops, and practical laboratory courses to gynecologists, biomedics, biologists, and other healthcare professionals seeking specialization in reproductive medicine.

Ownership category

akta.pro rank

Product category

Medical Continuing Education

NAICS

Colleges, Universities, and Professional Schools (61131), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAKAJAJ

Sexual & Reproductive Health (STI Care, Vulvovaginal Disorders)

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

SECONDARYHLAFAJAD

Fertility, Reproductive Endocrinology & IVF Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

SECONDARYHLAAALAJ

Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening)

Healthcare & Life Sciences/Biotechnology & Biologics/Diagnostics (Biotech-related)

Keywords

• Reproductive medicine courses
• Assisted reproduction training
• Embryology postgraduate programs
• Fertility continuing education
• Medical professional certification

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Education Courses: Revenue generated from selling educational courses in reproductive medicine to healthcare professionals. Courses are priced at R$39 to R$220 per installment with installment plans ranging from 8x to 10x payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Instituto GERA operates a teaching and research center specialized in assisted human reproduction, offering postgraduate programs and short courses for healthcare professionals (gynecologists, biologists, biomedics, and veterinarians). Programs are delivered both online ("Ao Vivo" live classes) and in-person with hands-on practice in an open IVF laboratory, covering topics such as embryology, fertility assessment, sperm cryopreservation, and andrology.

Product overview

Instituto GERA is a Centro de Ensino em Reprodução Humana (Human Reproduction Teaching Center) based in São Paulo, Brazil, dedicated to teaching, research, and dissemination of assisted human reproduction techniques. The institution offers a portfolio of educational products including postgraduate programs (Pós-Graduação em Embriologia e Reprodução Humana Assistida), specialized courses for medical professionals (Avaliação da Fertilidade Masculina, Workshop em Preservação da Fertilidade e FIV, Técnicas Avançadas de Espermograma), and practical laboratory training courses (Rotina Prática da Embriologia, Criopreservação de Sêmen Humano). Additionally, the institution produces scientific articles on reproductive health topics covering conditions such as adenomyosis, endometriosis, robotic surgery, sperm DNA fragmentation, and various assisted reproduction techniques. The offerings serve gynecologists, health professionals, and biomedicine/biology students seeking expertise in reproductive medicine.

Differentiator

Problem solved

Functional benefit

Products and services

• Avaliação da Fertilidade Masculina na Prática do Ginecologista A 4-hour live online ("Ao Vivo") course covering male fertility evaluation for gynecologists in clinical practice.

Quantifiable outcome

• 100% approval rate in Human Reproduction from Febrasgo

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• edX: Global online education platform founded by Harvard and MIT, offering university-level courses including medical and healthcare content. Comparable as a general destination for healthcare professional continuing education, though not specialized in reproductive medicine.
• Coursera: Large-scale online education platform with medical and healthcare courses from universities worldwide. Overlaps with Instituto GERA's audience of healthcare professionals seeking continuing education, but operates as a broad marketplace rather than a specialty provider.
• AMBOSS: Global medical education platform serving physicians and healthcare students with structured clinical knowledge, exam prep, and continuing education. Comparable to Instituto GERA in targeting healthcare professionals for ongoing specialty training, though broader in scope and lacking GERA's hands-on IVF lab component.

Emerging players

• Lecturio: Medical education platform offering video-based courses and clinical training for medical students and professionals. Comparable to Instituto GERA in delivering specialty medical content to clinicians, but operating at global scale and predominantly asynchronously.

Regional players

• Sanar: Brazilian medical education platform offering courses, residency prep, and specialty training for medical students and physicians. Comparable to Instituto GERA in serving Brazilian healthcare professionals with continuing education, though broader in medical specialty coverage.
• Plataforma ROCA: Brazilian medical education platform delivering courses and specialty content to physicians and healthcare professionals. Similar audience and Brazilian-market focus as Instituto GERA, with comparable online course delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/instituto-gera

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto GERA