Instituto Optométrico dos Olhos

What Instituto Optométrico dos Olhos does

Instituto Optométrico dos Olhos is a privately held optometry clinic network headquartered in Joinville, Santa Catarina, Brazil (CNPJ 27.017.994/0001-05), that self-describes as the first and largest optometry franchise network in Brazil. The company operates 42 clinic locations across roughly 35 cities in the southern states of Santa Catarina (SC) and Rio Grande do Sul (RS), serving individual consumers seeking in-person eye care.

Core offerings comprise three product lines: vision exams (exames de vista) for verifying prescription levels and diagnosing refractive errors such as myopia, hyperopia, astigmatism, diplopia, and color vision deficiencies; comprehensive eye health exams including more than nine examination types spanning motor and sensory tests for early detection of ocular conditions; and prescription generation (confecção de receitas) for eyeglasses. Clinics are equipped with modern optometric examination equipment ("equipamentos de ponta") and staffed by higher-education-trained optometrists, with the company emphasizing a humanized care model.

The business operates a franchise GTM: independent franchisees operate branded clinics under the Instituto Optométrico standard, while the corporate entity coordinates brand, recruitment (via a dedicated "Trabalhe Conosco" portal), and digital patient acquisition through the company website and official Instagram (@ioo.oficial), including online appointment scheduling under the "Piscou, agendou!" tagline and per-clinic WhatsApp contact channels. Pricing is not publicly disclosed; revenue is generated from optometric consultation services rendered at the point of care. No parent company, institutional investors, funding rounds, or M&A activity are disclosed.

Name

Instituto Optométrico dos Olhos

Legal name

Instituto Optométrico dos Olhos

Website

https://institutooptometrico.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Optométrico dos Olhos is a Brazilian optometry franchise network operating 42 clinics across Santa Catarina and Rio Grande do Sul, providing individual consumers with vision exams, comprehensive eye health assessments, and eyeglass prescriptions through franchised locations.

Ownership category

akta.pro rank

Product category

Optometry Services

NAICS

Offices of Optometrists (62132), Offices of Optometrists (621320)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industry

Comprehensive Eye Exams & Vision Care (HLAKAKAA)

Keywords

• Optometry services
• Vision examinations
• Eye health exams
• Prescription eyeglasses
• Franchise clinics

Headquarters

HQ city

Joinville

HQ country

Brazil

HQ region

Latin America

Offices37 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Optometric Consultation Services: Revenue generated from eye examination consultations where patients receive prescriptions for glasses and diagnosis of various vision conditions such as difficulty seeing far or near, blurred vision, double vision, and color vision issues.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Instituto Optométrico dos Olhos operates a franchise network of optometry clinics providing comprehensive eye examinations (including more than 9 different motor and sensory tests), eye health exams for early detection of conditions, and prescription services for eyeglasses. The clinics use cutting-edge optometric equipment and staffed by higher-education qualified optometry professionals, serving individual consumers through 42 locations across Santa Catarina and Rio Grande do Sul states in Brazil.

Product overview

Instituto Optométrico dos Olhos operates as a network of optometry clinics offering a unified service portfolio centered on vision care. The core offering consists of vision examinations (exames de vista), comprehensive eye health exams (including more than 9 exam types with motor and sensory tests), and prescription services for eyeglasses. The company positions itself as Brazil's first and largest optometry clinic and franchise network, with specialized professionals holding higher education credentials and equipped facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Exames de Vista (Vision Exams)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Visionworks: US optical retail chain providing comprehensive eye exams, prescription glasses, and contact lenses across a large network of stores. Comparable to IOO on the integrated vision care service model, although Visionworks is corporate-owned rather than franchise-based.
• Óticas Carol: Largest Brazilian optical retail franchise chain, operating hundreds of stores that combine eye exams with frame, lens, and sunglass sales. Directly comparable to IOO as a Brazil-based franchise-based optical/eye care brand, though it sits one step further along the value chain by also retailing eyewear products.
• Óticas Diniz: Major Brazilian optical retail franchise network offering eye exams and eyewear products across the country. Comparable to IOO as a Brazilian franchise-driven vision care brand competing for the same end consumer, with the key difference that Diniz adds product revenue on top of consultations.
• Pearle Vision: Established North American optical franchise brand offering eye exams and eyewear through company-owned and franchised locations. Closely comparable to IOO on the franchise-based optical clinic model, providing a relevant benchmark for unit economics and brand scaling.

Broad incumbents

• LensCrafters: Global optical retail leader offering eye exams, prescription eyewear, and contact lenses through company-owned stores, often inside other retailers. Comparable as a broad incumbent in the same vision care retail category IOO operates in, but with a much larger scale and full retail vertical.

Others

• HOYA Vision Care: Global lens and optical equipment manufacturer with a strong presence in Latin America, supplying lenses and lens-edging equipment to optometry clinics and optical retailers. Comparable as a supplier-partner that Brazilian optometry networks including IOO rely on for products and dispensing technology.
• EssilorLuxottica: Global eyewear giant combining lens manufacturing (Essilor) with retail brands (Luxottica portfolio). Comparable as the dominant supplier of ophthalmic equipment, lenses, and frames that flow through Brazilian optometry clinics including IOO, and as a long-term competitive force in retail vision care.
• ZEISS Vision Care: German manufacturer of ophthalmic instruments, lenses, and diagnostic equipment used in optometry and ophthalmology clinics worldwide. Comparable as a key supplier of the cutting-edge examination equipment that IOO highlights as a core differentiator across its clinics.

Emerging players

• Warby Parker: DTC optical brand that has expanded into physical retail, offering prescription eyewear and eye exams through stores in the US and Canada. Comparable as an emerging vertically integrated vision care brand, illustrating the consumer-facing optometry-plus-eyewear model IOO could evolve toward.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ioo.oficial
• LinkedInlinkedin.com/company/instituto-optom%C3%A9trico-dos-olhos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Optométrico dos Olhos