Séduction

What Séduction does

Séduction is a single-location independent beauty institute (institut de beauté) operating from 39 rue Porte de Chinon in the town center of Loudun, in the Vienne department of the Nouvelle-Aquitaine region, France. The business is registered in France (RCS 340532639) and appears to be operated as a sole proprietorship under Christine Aucher. It serves local individual consumers in Loudun and the surrounding catchment area, offering a full menu of in-person beauty services — anti-aging facials, traditional skin treatments, back care, hair removal, manicure, makeup, pressotherapy, and personalized skin diagnostics — alongside a retail section (parfumerie) selling premium cosmetics (Orlane, Elizabeth Arden, Oligodermie) and perfumes (Bvlgari, Montana, Balmain, Chantal Thomass, Grès, Emmanuel Ungaro, 4711, Jacadi, Léonard, Salvador Dalí), plus fashion accessories such as handbags, jewelry and umbrellas.

The underlying technology is standard beauty salon equipment and conventional skincare techniques, with no proprietary platform, software, or digital tooling disclosed. The website is hosted on SoLocal Group's PagesJaunes business platform, providing a basic online presence with directory listing and social sharing functionality as the principal marketing channels; there is no mobile app, no e-commerce, and no API integrations.

The revenue model is dual-stream and entirely direct-to-consumer / offline: (i) one-time paid in-person beauty services and (ii) one-time retail purchases of cosmetics, perfumes and accessories, with a loyalty card program on the retail segment and gift vouchers available. Pricing is not publicly disclosed. Customer acquisition is local, relying on walk-in traffic, word-of-mouth, and the PagesJaunes directory listing. The lead beautician's 27 years of professional experience is positioned as the primary competitive asset.

Name

Séduction

Legal name

Séduction

Website

https://institut-seduction-loudun.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Séduction is an independent single-location beauty institute in Loudun, France, offering in-person facial, hair removal, manicure, makeup and pressotherapy services alongside retail of premium cosmetics, perfumes and fashion accessories to local individual consumers.

Ownership category

akta.pro rank

Product category

Beauty Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hydrating & Barrier Repair Facials (HSALADAD)

akta.pro secondary industries

Special Occasion Makeup (Non-Bridal) (HSALAHAB), Bikini & Brazilian Hair Removal Services (HSALAGAC), Luxury Fragrance & Beauty (Designer/Luxe) (CRAKAFAH)

Keywords

• Beauty institute services
• Facial skincare treatments
• Hair removal services
• Cosmetic retail sales
• Pressotherapy treatments

Headquarters

HQ city

Loudun

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Beauty Services: Revenue from providing beauty treatments including anti-aging facials, traditional treatments, back care, hair removal, manicure, makeup, and pressotherapy. Services are delivered in-person at the institute.
2. Retail Products: Sale of cosmetic products and fashion accessories including handbags, jewelry, and umbrellas. Also includes perfumes from brands such as Bvlgari, Balmain, and Emmanuel Ungaro.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Séduction is a physical beauty institute (institut de beauté) in Loudun, France, delivering in-person beauty treatments including anti-aging facials, traditional skincare, back care, hair removal, manicure, makeup, and pressotherapy, supplemented by personalized skin diagnostics. The institute also retails cosmetics, perfumes, and fashion accessories from its in-store parfumerie.

Product overview

Séduction is a beauty institute (institut de beauté) offering a comprehensive range of beauty services and retail products. The core service offering includes facial treatments (anti-aging, traditional), back treatments, hair removal, manicure, makeup, pressotherapy, and personalized skin care based on skin diagnosis. The institute operates a retail section (parfumerie) selling cosmetic products (Orlane, Elisabeth Arden, Oligodermie) and perfumes (Bvlgari, Montana, Balmain, Chantal Thomass, Grès, Emmanuel Ungaro, 4711, Jacadi, Léonard, Salvador Dali), as well as fashion accessories (handbags, jewelry, umbrellas). Additional services include gift vouchers, a loyalty card program, and personalized beauty advice from a practitioner with 27 years of experience. The institute functions as a single-location beauty salon with integrated retail offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Soins spécifiques antirides visage (Anti-aging facial treatments) Anti-aging facial treatments designed to reduce wrinkles and signs of aging on the face, delivered in-person at the institute.
• Soins traditionnels (Traditional beauty treatments) Traditional beauty treatments provided in-person at the institute for local consumers.
• Soins du dos (Back care treatments) Back care treatments offered in-person at the beauty institute for local consumers.
• Épilation (Hair removal) Hair removal services for various body areas, delivered in-person at the institute.
• Manucure (Manicure) Manicure services for hand and nail care, delivered in-person at the institute.
• Maquillage (Makeup) Professional makeup services delivered in-person at the institute for local consumers.
• Pressothérapie (Pressotherapy) Pressotherapy treatment services delivered in-person at the institute.
• Soins personnalisés en fonction de la peau (Personalized skin care treatments) Personalized skin care treatments tailored to each client's skin type after a skin diagnosis, delivered in-person at the institute.
• Diagnostic de peau (Skin diagnosis) Skin diagnosis service that analyzes the client's skin type and recommends personalized treatments, delivered in-person at the institute.
• Parfumerie (Perfumery and fashion accessories retail) Retail of cosmetic products, perfumes, and fashion accessories including handbags, jewelry, and umbrellas, sold at the institute's in-store parfumerie.
• Cosmétiques (Orlane, Elisabeth Arden, Oligodermie) Retail sale of cosmetic brands Orlane, Elisabeth Arden, and Oligodermie at the institute.
• Parfums (Bvlgari, Montana, Balmain, Chantal Thomass, Grès, Emmanuel Ungaro, 4711, Jacadi, Léonard, Salvador Dali) Retail sale of perfume brands including Bvlgari, Montana, Balmain, Chantal Thomass, Grès, Emmanuel Ungaro, 4711, Jacadi, Léonard, and Salvador Dali at the institute.
• Chèques cadeaux (Gift vouchers) Gift vouchers available for purchase to give as gifts for treatments, perfumes, or accessories.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SoLocal Group (PagesJaunes)minorOthersSoLocal Group provides website hosting services through their PagesJaunes platform. The website is built on SoLocal's business web platform and they handle data processing for site analytics and targeted advertising as per the privacy policy.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Marionnaud: Large French perfumery and cosmetics retailer carrying designer fragrance houses and skincare brands. Comparable to Séduction's perfumery section in product mix (Bvlgari, Balmain, etc.) and customer profile.
• Nocibé: French selective perfumery and beauty retail chain stocking Bvlgari, Balmain, and similar luxury fragrance houses plus cosmetics and accessories. Directly comparable in retail assortment (luxury perfumes + cosmetics + accessories) and in-store experience for the perfumery side of Séduction.
• KIKO Milano: Italy-founded multi-category beauty retailer with a strong French physical-store footprint selling cosmetics, fragrances, and beauty accessories. Comparable to Séduction on the affordable-to-premium beauty products and accessories retail mix.
• Adopt' Parfums: French perfume and beauty retailer specializing in multi-brand fragrance assortment with a value-positioned store format. Comparable to Séduction in retail perfume focus and direct-to-consumer storefront model.
• Body'Minute: French express-beauty-institute chain operating dedicated institut-de-beaute storefronts offering facials, hair removal, manicure, and similar core services to local French consumers. Most comparable in service mix, GTM (physical single or small-chain storefront), and target customer (local women seeking routine beauty maintenance).
• Esthétic Center: Franchise network of French beauty institutes offering facials, body care, hair removal, and skincare services through town-center storefronts. Directly comparable service catalog and customer base to Séduction, with a similar integrated retail and treatment model.
• Beauty Success: French beauty retailer and institute franchise combining a perfumery/cosmetics store with on-site beauty services. Closely comparable hybrid services-plus-retail model and presence in mid-sized French towns.

Broad incumbents

• Sephora: Global multi-category beauty retailer carrying the same luxury fragrance houses (Bvlgari, Balmain, etc.) and cosmetics brands (including Elizabeth Arden) stocked at Séduction. Broad incumbent; overlaps with Séduction on the retail perfumery/cosmetics assortment and aspirational customer base.
• Yves Rocher: Global French botanical-beauty brand with a national network of retail institutes offering facials and skincare alongside its own cosmetics line. Broader incumbent with wider geographic reach and proprietary product IP; overlaps with Séduction on the institute service concept and French-town retail presence.

Others

• Elisabeth Arden / Elizabeth Arden France retail partners: Premium skincare and fragrance brand whose product line is stocked at Séduction. Included as a supplier/partner relationship that anchors Séduction's prestige positioning in skincare services and cosmetics retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/s%C3%A9duction

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Séduction