Insurance Connections

What Insurance Connections does

Insurance Connections (Brokers) UK Ltd is a UK-based commercial insurance brokerage headquartered in Crewe, Cheshire, operating under FCA authorisation (registration 565585) as a trading entity within The Broker Investment Group, a broking conglomerate spanning 44+ broker offices across the United Kingdom with £250m in aggregate group premiums and 46.7 thousand clients. Founded recently as a standalone brand, Insurance Connections specialises in commercial insurance products including Fleet Insurance (2-100+ vehicles), Liability Insurance (public, employers, product), Motor Trade Insurance, Cyber Insurance, Property Owners Insurance (residential and commercial), Recruitment Company Insurance, Shops and Offices Insurance, and Trade Credit Insurance. The broker operates a relationship-led, consultative sales model using dedicated account managers and shops the market on behalf of clients against a panel of leading UK insurers.

The firm's core operational technology is the Acturis insurance software platform, used for policy management and broking operations; no proprietary technology, API, or software product is developed or sold. Revenue is generated through commission-based brokerage fees paid by underwriters on premiums placed, with policies priced individually per risk profile and billed annually. The go-to-market motion is sales-led and primarily direct, combining a website with quote forms and content marketing, a dedicated phone line (01270 449449), email communications, and a recently formalised introducer/referral scheme targeting accountants, solicitors, estate agents, and financial advisors. Recent strategic activity includes the appointment of Ashley Stevenson as Managing Director and partnerships with Kindertons Accident Management (motor claims) and The Broking Group (Private Medical Insurance), indicating an active growth phase across product and channel dimensions.

Name

Insurance Connections

Legal name

Insurance Connections (Brokers) UK Ltd

Website

https://insuranceconnections.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Insurance Connections is a Crewe, UK-based commercial insurance broker specialising in fleet, liability, motor trade, property, cyber, and recruitment insurance for SMEs, operating as part of The Broker Investment Group and generating revenue through insurer commissions via a relationship-led, consultative sales model.

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industry

Insurance Leads, Introducers & Referral Networks (FSAEAMAB)

Keywords

• Commercial insurance brokerage
• Fleet insurance specialists
• Business liability cover
• Cyber insurance broker
• Property owners insurance

Headquarters

HQ city

Crewe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Brokerage Commissions: Insurance Connections earns revenue through commissions paid by insurance providers (underwriters) for placing business with them. As an independent broker with relationships across multiple UK insurers, they earn commission based on premium volumes placed. This is the primary revenue stream for the business.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Insurance Connections is a UK commercial insurance broker that intermediates and arranges tailored business insurance policies for SMEs by shopping the market across its panel of leading UK insurers. Its core offering spans fleet, liability, motor trade, cyber, professional risks, property owners (residential and commercial), recruitment, shops and offices, and trade credit insurance, delivered through dedicated account managers handling placement and renewals.

Product overview

Insurance Connections operates as a commercial insurance broker offering a comprehensive portfolio of insurance products across multiple categories. The core offering consists of specialized insurance lines including Cyber Insurance, Fleet Insurance (2-100+ vehicles), Liability Insurance (public, employers, product), Motor Trade Insurance, Professional Risks Insurance (professional indemnity and management liability), Property Owners Insurance (residential and commercial), Recruitment Company Insurance, Shops and Offices Insurance, and Trade Credit Insurance. The company acts as an intermediary, connecting clients with leading UK insurers through strong market relationships to deliver tailored policies. Products range from individual coverage types to combined commercial packages, with add-on options such as Business Interruption Insurance and Commercial Vehicle Insurance available to complement core policies. The portfolio serves diverse sectors including tech start-ups, motor trade businesses, property owners, recruitment agencies, and general commercial enterprises.

Differentiator

Problem solved

Functional benefit

Products and services

• Cyber Insurance Insurance coverage for losses relating to damage or loss of information from networks and IT systems, providing financial assistance following cyber-attacks including data restoration, system recovery and loss of income. Designed for UK SMEs and larger businesses with cyber exposure.
• Fleet Insurance Multi-vehicle commercial insurance policy covering 2-100+ vehicles on one policy with a single renewal date, including cars, vans, HGVs, trucks, agricultural vehicles and specialist vehicles. Targets fleet operators and commercial vehicle businesses.
• Liability Insurance Business liability coverage comprising Public Liability Insurance, Employers Liability Insurance (legal requirement for UK businesses with employees) and Product Liability Insurance for businesses designing, manufacturing or distributing products.
• Motor Trade Insurance Insurance for motor trade businesses providing Road Risk Cover and Motor Trade Combined policies covering property damage, employers liability, public liability, business interruption and vehicles stored at premises. For vehicle sales, servicing, mechanical and body repair, MOT test centres, tyre fitting, auto electricals and mobile mechanics.
• Professional Risks Insurance Coverage including Professional Indemnity Insurance protecting against claims for negligent services or advice, and Management Liability Insurance (Directors & Officers) protecting directors and senior managers.
• Residential Property Owners Insurance Insurance for residential landlords covering buy-to-let properties and portfolios, including buildings and contents cover for houses, flats, bungalows and HMOs, with options for unoccupied property coverage.
• Commercial Property Owners Insurance Insurance for commercial property owners covering offices, retail, industrial, leisure and healthcare premises, with tailored solutions for landlords, housing associations and property management companies.
• Recruitment Company Insurance Specialist insurance for recruitment businesses covering professional indemnity (up to £10m), employers liability (up to £25m), public liability (up to £10m), management liability (up to £5m), cyber and data cover (up to £250k), employment practice liability and legal expenses.
• Shops and Offices Insurance Combined commercial insurance for shops and offices covering buildings, employees, stock, public liabilities, employers liabilities and contents with business interruption protection.
• Trade Credit Insurance Insurance protecting businesses against customer default or insolvency, covering cash flow, enabling business growth and providing monitoring of client financial strength.

Quantifiable outcome

• Insurance Connections has facilitated £250m in group premiums across the Broker Investment Group network
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• The Broker Investment GroupcoreOthersInsurance Connections is part of The Broker Investment Group, a significant UK insurance broking presence. The group spans 44+ brokers across the UK, processes £250m in premiums, and serves 46.7k clients. This affiliation provides Insurance Connections with the backing of a larger network, enhanced market leverage with insurers, and shared resources and expertise.
• Kindertons Accident ManagementcoreStrategic or Co-development PartnerPreferred motor claims partner for Insurance Connections. Kindertons has nearly 30 years of experience and has helped over 1.1 million drivers following accidents. They provide comprehensive claims management including replacement vehicles, vehicle inspection, repair authorisation, personal injury compensation, loss of earnings recovery, and 24-hour helpline. All costs are recovered from the responsible party's insurer, and clients' no-claims bonuses are unaffected.
• The Broking GroupminorGTM or Marketing PartnerProtection Insurance Specialists who partner with Insurance Connections to provide Private Medical Insurance/Healthcare Insurance as an employee benefit offering. The partnership allows Insurance Connections to offer additional value-added services to clients, particularly helping employers retain talent and reduce absences through access to swift private medical services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• QuoteTracker (Quotrack): UK commercial insurance broker operating digitally across fleet, liability, and commercial property lines. Comparable SME commercial focus but with stronger online/digital distribution emphasis than Insurance Connections.

Broad incumbents

• NIG (part of Direct Line Group): UK commercial insurance provider and broker serving SMEs across liability, property, motor trade, and fleet. Comparable commercial product set and SME target market, with the additional backing of the Direct Line Group carrier balance sheet.
• Aon UK: Global insurance and reinsurance broker with extensive UK commercial insurance operations. Overlaps with Insurance Connections in commercial broking but at enterprise scale serving larger corporate clients and offering broader risk advisory services.
• Marsh Commercial: UK commercial arm of Marsh (part of Marsh McLennan), offering commercial insurance broking and risk advisory to UK SMEs and mid-market. Comparable product set and target customer but operates as part of a much larger global broking portfolio.
• Arthur J. Gallagher UK: Global insurance broker with significant UK presence across commercial lines including motor trade, recruitment, and property. Comparable commercial broking activity but at substantially larger scale with broader international footprint.

Direct peers

• Towergate Insurance: UK commercial insurance broker distributing across multiple specialist lines including motor trade, commercial vehicle, and property. Operates a similar broker-intermediary model targeting UK SMEs and mid-market customers with multi-line policy placement.
• Cobra Insurance Brokers: UK commercial insurance broker offering motor trade, fleet, liability, and property insurance to SMEs and motor trade operators. Directly comparable in product specialisation, target customer (UK motor trade and SME), and consultative broker model.
• Howden Group Holdings: Large UK-focused commercial insurance broker with deep specialisms across fleet, motor trade, property, and liability. Closely comparable to Insurance Connections in target SME/mid-market commercial customers and consultative broking model, though at materially greater scale.
• Simply Business: UK digital-first commercial insurance broker targeting SMEs with quick online quotes across liability, professional indemnity, fleet, and property lines. Closely comparable in target customer segment and product breadth, with stronger digital distribution.
• BIB Insurance Brokers: UK commercial insurance broker specialising in fleet, motor trade, and commercial vehicle insurance. Comparable niche vertical focus and target customer base, with similar broker-intermediary model placing business with UK insurers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/insurance-connections-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Connections