In Sure Broker
In Sure Broker is a Lisbon-based Portuguese insurance brokerage, founded in 2000 and registered with ASF, offering proprietary specialized insurance products across Media, Tourism, Real Estate, and Affinity verticals to mid-market clients.
- Company typePrivate
- Founded2000
- HeadquartersLisbon, Portugal
- Headcount1–10
- GTM typeB2B
- OfferingServices
What In Sure Broker does
In Sure Broker – Mediação de Seguros, Unipessoal, Lda. is a Portuguese insurance brokerage founded in 2000 and headquartered in Lisbon, operating under ASF registration number 407038449/3 (granted 2007-01-27) with authorization for both Life and Non-Life insurance branches. The firm was created by insurance professionals—some with more than 25 years of sector experience—and was originally branded as 'One' before rebranding to In Sure Broker (also trading as IBroker). It functions as a sales-led advisory intermediary, earning commissions from insurance providers for placing policies on behalf of clients.
The company has developed a portfolio of proprietary insurance products targeting four underserved Portuguese verticals: Media (production insurance covering people, equipment, and weather-related losses for national and international productions), Tourism (specialized coverage for travel agencies and tour operators, including an IT subscription platform and worldwide assistance coordination), Real Estate (rental guarantee insurance for property owners), and Affinity Programs (customized employee benefit packages covering automobile, health, personal accidents, multi-risk, and domestic worker accidents). These productized offerings distinguish In Sure Broker from generalist Portuguese brokers by addressing coverage gaps in specific market segments.
The business model is commission-based: In Sure Broker acts as an outsourced risk management partner for mid-market clients, providing needs analysis, policy placement, ongoing advisory, and claims management support. Distribution is direct via advisory services and a company website (insurebroker.pt), with a separate client portal (viagens.insurebroker.pt) for the Tourism line. The firm employs 8 people, operates entirely within Portugal, and holds no disclosed external investment, partnerships, or technology platform beyond the basic subscription portal. Certifications include ASF intermediary registration, GDPR compliance with an appointed DPO, and professional liability insurance valid through 2026.
In Sure Broker firmographics
Firmographics- Name
- In Sure Broker
- Legal name
- In Sure Broker – Mediação de Seguros, Unipessoal, Lda.
- Website
- https://insurebroker.pt
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- In Sure Broker is a Lisbon-based Portuguese insurance brokerage, founded in 2000 and registered with ASF, offering proprietary specialized insurance products across Media, Tourism, Real Estate, and Affinity verticals to mid-market clients.
- Ownership category
- akta.pro rank
In Sure Broker industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
- akta.pro secondary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where In Sure Broker is headquartered
LocationHeadquarters
- HQ city
- Lisbon
- HQ country
- Portugal
- HQ region
- Europe
Offices2 records
Markets served
In Sure Broker business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Insurance Brokerage Commission: As an insurance broker registered with ASF, In Sure Broker earns commissions from insurance providers for placing policies with clients. They offer access to multiple insurers operating in the Portuguese market, earning revenue through intermediary fees and brokerage commissions on insurance contracts.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
In Sure Broker product offering
Product offeringCore offering
In Sure Broker is an insurance brokerage firm that develops and distributes proprietary insurance products across four specialized sectors: Media (production insurance), Tourism (travel agency and tour operator coverage), Real Estate (rent guarantee), and Affinity Programs (employee benefit packages). The firm provides personalized brokerage advisory, intermediation with multiple insurers operating in the Portuguese market, and end-to-end support from needs analysis through claims management.
Product overview
In Sure Broker is an insurance brokerage firm offering a portfolio of proprietary insurance products across four specialized sectors: Media (production insurance), Tourism (travel agency and tour operator coverage), Real Estate (rent guarantee), and Affinity Programs (employee benefit insurance packages). The firm also provides insurance intermediary and claims management services, positioning itself as a strategic outsourcing partner for clients' insurance needs.
Differentiator
Problem solved
Functional benefit
Brands
- Media: Insurance products for national and international productions, covering people, equipment, and losses caused by lack of weather conditions.
- Turismo
- Imobiliário
- Affinitys
Products and services
- Media Insurance Proprietary insurance product designed for national and international media productions, covering people, equipment, and losses caused by adverse weather conditions affecting scheduled work. Targeted at production companies operating in Portugal and abroad.
- Tourism Insurance Proprietary insurance product specifically designed for travel agencies and tour operators, including product conception, IT subscription platform development, and coordination with worldwide assistance services. Aimed at Portuguese tourism operators facing previously unmet coverage needs.
- Real Estate (Rent Guarantee) Insurance Proprietary insurance product guaranteeing rent payments for property owners, ensuring income continuity from rental properties in cases of tenant default.
- Affinity Programs Customized insurance programs under the Affinitys sub-brand for employees of partner organizations, offering preferential terms on private insurance lines including Automobile, Health, Personal Accidents, Multi-risk, and Domestic Worker Accident coverage.
Companies that use In Sure Broker
Customer profileSegments4 records
Ideal customer profiles4 records
In Sure Broker technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
In Sure Broker partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
In Sure Broker competitors and assessment
Company assessmentDirect peers
- Ed Broking: Ed Broking is an independent specialty insurance and reinsurance broker. It is directly comparable to In Sure Broker in its specialty-broker positioning and entrepreneurial culture, though operating primarily in the UK/London market rather than Iberia.
- Lockton: Lockton is the world's largest independent insurance broker, with deep specialty-lines practices (entertainment, media, hospitality). It is directly comparable to In Sure Broker in its specialty-broker DNA, particularly the Media/Tourism specialization, although at global scale.
- MDS Group: MDS Group is a leading Portuguese insurance brokerage and risk-management firm. It is directly comparable to In Sure Broker as a Portugal-headquartered intermediary operating across multiple lines, but at materially larger scale, providing a same-market benchmark for growth and specialization trajectory.
- Howden Group: Howden is a global specialty insurance broker with an established Iberian presence. It is directly comparable to In Sure Broker in its specialty-broker positioning and emphasis on niche lines, though operating at substantially greater scale and international footprint.
- BFL CANOË: BFL CANOË is an independent specialty insurance broker operating in France with growing European presence. It is directly comparable to In Sure Broker as a boutique specialty broker competing on niche expertise and bespoke product design rather than scale.
Broad incumbents
- Marsh Portugal: Marsh is one of the world's largest insurance brokers with a significant Lisbon office serving Portuguese corporates. It overlaps with In Sure Broker in commercial brokerage and risk advisory, but competes as a broad incumbent across all lines rather than vertical specialization.
- Willis Towers Watson (WTW): WTW is a global advisory and brokerage firm operating in Portugal through its risk-and-broking segment. It competes with In Sure Broker for corporate insurance placements, but as a broad incumbent offering risk, actuarial, and advisory services across many lines.
- Aon Portugal: Aon operates a major Portuguese brokerage office offering the full spectrum of risk, reinsurance, and commercial insurance services. It is comparable as a same-jurisdiction broker competing for the same corporate and specialty clients, though as a broad incumbent rather than a niche specialist.
- Arthur J. Gallagher (AJG): Gallagher is a global insurance brokerage and risk-management firm with Iberian operations. Comparable as a competing broker in the Portuguese market for commercial and specialty placements, though operating as a broad incumbent rather than a boutique specialist.
Emerging players
- ARAG Portugal: ARAG Portugal is a specialty legal-expenses insurance provider active in the Iberian market. It is comparable to In Sure Broker as a niche/specialty insurance intermediary in Iberia, though focused specifically on legal protection rather than the broader commercial brokerage model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
In Sure Broker social profiles
Digital presenceIn Sure Broker compliance and trust
Trust signalCompliance3 records
In Sure Broker financial estimates
Financial estimateRevenue estimate
Valuation estimate
In Sure Broker leadership team
Management profileNumber of profiles
Profiles1 record
In Sure Broker funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In Sure Broker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In Sure Broker
What does In Sure Broker do?
In Sure Broker is an insurance brokerage firm that develops and distributes proprietary insurance products across four specialized sectors: Media (production insurance), Tourism (travel agency and tour operator coverage), Real Estate (rent guarantee), and Affinity Programs (employee benefit packages). The firm provides personalized brokerage advisory, intermediation with multiple insurers operating in the Portuguese market, and end-to-end support from needs analysis through claims management.
Is In Sure Broker a public or private company?
In Sure Broker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was In Sure Broker founded?
In Sure Broker was founded in 2000. It employs 1 to 10 people.
Where is In Sure Broker based?
In Sure Broker is headquartered in Lisbon, Portugal, in the Europe region.
How does In Sure Broker make money?
One revenue line is on record: insurance Brokerage Commission.
Who are In Sure Broker's main competitors?
Direct peers on record are Ed Broking, Lockton, MDS Group, Howden Group and BFL CANOË. Broad incumbents are Marsh Portugal, Willis Towers Watson (WTW), Aon Portugal and Arthur J. Gallagher (AJG). ARAG Portugal is listed as an emerging player.
Does In Sure Broker have an API?
No public API is recorded for In Sure Broker.
What industry is In Sure Broker in?
In Sure Broker's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines), with a secondary code of FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.