INTAR Theatre
INTAR Theatre is a 1966-founded nonprofit Latine theater in Hell's Kitchen, NYC that produces mainstage productions, new play development, and the UNIT52 actor training program for Latine artists and audiences.
- Company typePrivate
- Founded1966
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What INTAR Theatre does
INTAR Theatre (legally International Arts Relations, Inc.) is a 501(c)(3) nonprofit performing arts organization founded in 1966 in New York City, originally as Asociación de Arte Latinoamericano (ADAL) and renamed in 1971. It operates as the second oldest Latine theater in the United States, serving emerging and established Latine artists as well as audiences interested in Latine narratives, and functions as a hub for new play development, actor training, and intergenerational community connection. The organization is led by Producing Director Nidia Medina and supported by a small professional staff of approximately 6-15 members.
The company's core programs are a Mainstage Production series presented in its intimate 55-seat Hell's Kitchen venue (500 W 52nd St, 4W), the NewWorks LAB for year-round play commissions and 29-hour AEA workshops, the UNIT52 non-equity actor training program (12-week, free, 9 cohorts and 100+ alumni over 12 years), and Open Space Salon readings. The 60th anniversary season in 2026 features the Living Gallery, an archival exhibition surfacing María Irene Fornés' original notes and six decades of production history. Notable alumni include Nobel Laureate Mario Vargas Llosa, Pulitzer winner Nilo Cruz, John Leguizamo, José Rivera, Octavio Solis, and Migdalia Cruz, among others.
Revenue is generated through a hybrid model: ticket sales at $15-$35 per seat with complimentary tickets for artists and community members, individual donations and annual fund campaigns (including the 'Sixty at INTAR' 60th anniversary campaign), and programmatic grants from institutional funders including the Shubert Foundation, Mellon Foundation, Miranda Family Foundation, NYSCA, and the NYC Department of Cultural Affairs. Distribution is anchored in the home Hell's Kitchen theater but extends to partner venues such as Playwrights Horizons (for The Potluck co-production with SoHo Rep) and Theatre Row (for SPREAD in association with Royal Exchange Theatre, Manchester). The company uses event-driven and community-led go-to-market motions, supported by Instagram, Facebook, email newsletter, and earned media through industry awards.
INTAR Theatre firmographics
Firmographics- Name
- INTAR Theatre
- Legal name
- International Arts Relations, Inc.
- Website
- https://intartheatre.org
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- INTAR Theatre is a 1966-founded nonprofit Latine theater in Hell's Kitchen, NYC that produces mainstage productions, new play development, and the UNIT52 actor training program for Latine artists and audiences.
- Ownership category
- akta.pro rank
INTAR Theatre industry classification
Industry- Product category
- Performing Arts Theater
- NAICS
- Theater Companies and Dinner Theaters (71111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
- akta.pro secondary industries
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Theatre Education, Training & Conservatories (MPAGABAN)
Keywords
Where INTAR Theatre is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
INTAR Theatre business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Revenue from mainstage productions with ticket prices ranging from $15 to $35. Some complimentary tickets offered to INTAR artists and community members.
- Donations and Fundraising: Charitable contributions from individuals, including planned giving and matching gifts. Annual fund campaigns such as the 'Sixty at INTAR' 60th anniversary campaign.
- Foundation and Government Support: Programming supported by Shubert Foundation, Mellon Foundation, Miranda Family Foundation, NYSCA, NYC Department of Cultural Affairs, and other institutional funders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Mainstage Tickets |
| Other | Pay-as-you-go | Complimentary/Community Tickets |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
INTAR Theatre product offering
Product offeringCore offering
INTAR Theatre is a nonprofit performing arts organization that commissions, develops, and produces live theater works by emerging and established Latine artists in its intimate 55-seat Hell's Kitchen venue. Beyond mainstage productions, the company runs the UNIT52 non-equity actor training program, the NewWorks LAB play development program with commissions, readings, and 29-hour AEA workshops, and the Open Space Salon for works in progress.
Product overview
INTAR Theatre offers a portfolio of theater programs: UNIT52 is a non-equity actor training program providing free 12-week training for Latine actors; NewWorks LAB is a year-round development program offering play commissions, readings, and workshops; Open Space Salon provides performance opportunities for works in progress; Mainstage Productions presents award-winning new works by Latine artists in their 55-seat venue; and the Living Gallery is an archival exhibition celebrating the theater's 60-year history.
Differentiator
Problem solved
Functional benefit
Brands
- UNIT52: INTAR Theatre's non-equity actor training program dedicated to supporting the creative growth and career development of non-union Latine actors
- NewWorks LAB
- Open Space Salon
Products and services
- UNIT52 A 12-week, no-cost actor training program providing non-union Latine actors with mentorship from INTAR legacy artists and a pathway toward professional work. Has trained over 100 alumni across 9 cohorts.
- NewWorks LAB Year-round program offering play commissions, 29-hour AEA workshops, staged readings, and artistic experiments for scripts in progress, providing dramaturgical and career support to emerging and established playwrights.
- Open Space Salon Salon-format performance opportunity where artists share works in progress on stage in front of an audience, followed by feedback sessions and community connection.
- Mainstage Productions Award-winning full productions of mostly new works by established or emerging Latine artists, performed in INTAR's intimate 55-seat theater with ticket prices ranging from $15 to $35.
- Living Gallery Exhibition celebrating INTAR's 60-year history featuring archival photos, videos, artifacts, María Irene Fornés' original notes, and special presentations of new works.
Quantifiable outcome
- UNIT52 has trained over 100 alumni across 9 cohorts in 12 years
- +1 more outcomes
Companies that use INTAR Theatre
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
INTAR Theatre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
INTAR Theatre partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and supporting.
- SoHo RepcoreSoHo Rep and INTAR co-present The Potluck, a new musical by César Álvarez directed by Sarah Benson. This is a major co-production partnership between two respected Off-Broadway theaters.
- Spirits Go BlahminorCollaboration with Spirits Go Blah on The Potluck production, contributing to the creative development of the show.
- Royal Exchange TheatrecoreRoyal Exchange Theatre (Manchester, UK) is in association with INTAR for the world premiere of SPREAD by Jesús I. Valles. This international partnership brings the production to New York audiences.
- The Orchard ProjectsupportingINTAR collaborated with The Orchard Project to workshop 'I Hope This Letter Reaches Mictlān' written by Amalia Oliva and directed by Marina Montesanti. The creative team spent a week at Skidmore College in Saratoga Springs.
- Latinx Playwright CirclesupportingINTAR partnered with Latinx Playwright Circle's Intensive Mentorship Reading Series to workshop 'Skull Rack' by Jaymes Sanchez. This development partnership supports emerging Latine playwrights.
- Playwrights HorizonscorePeter Jay Sharp Theater at Playwrights Horizons serves as the venue for INTAR's production of The Potluck, a co-production with SoHo Rep.
- LxNY (Latinx Arts Consortium of NY)supportingINTAR is a proud member of LxNY, the Latinx Arts Consortium of NY, and of the Alliance of Latin Theaters NY.
- Alliance of Latin Theaters NYsupportingINTAR is a member of the Alliance of Latin Theaters NY, supporting the broader ecosystem of Latine theaters in New York.
- WP TheatersupportingNidia Medina, INTAR's Producing Director, previously worked with WP Theater as Artistic Producer. INTAR has collaborated with WP Theater on various productions.
- The Public TheatersupportingNidia Medina previously held positions at The Public Theater. INTAR continues to be part of the broader Off-Broadway theater ecosystem.
- Theatre for a New AudiencesupportingNidia Medina previously served as Associate Producer and Director of the Studio at Theatre for a New Audience, building relationships within the Off-Broadway community.
- The TEAMsupportingNidia Medina served as Interim Producing Director at The TEAM, artistically helmed by Rachel Chavkin, maintaining connections with experimental theater companies.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
INTAR Theatre competitors and assessment
Company assessmentBroad incumbents
- Playwrights Horizons: Established Off-Broadway theater and venue partner for INTAR's The Potluck. Larger scale and broader artistic remit, but comparable in commissioning new work and supporting emerging playwrights.
- Theatre for a New Audience: Brooklyn-based Off-Broadway theater producing classical and new work. Comparable in producing scale and INTAR's Producing Director previously served as Associate Producer there.
- The Public Theater: Major NYC Off-Broadway institution with deep new-work development programs and Latine artist engagement. INTAR's Producing Director previously worked there; overlapping artist and audience networks.
Direct peers
- WP Theater: Off-Broadway theater focused on work by women, trans, and non-binary writers. Comparable to INTAR's identity-driven mission and small-house Off-Broadway operating model; INTAR's Producing Director is a former WP leader.
- Repertorio Español: NYC-based Latine/non-Spanish-language theater company producing Spanish and English-language works. Most direct comparable to INTAR given shared NYC Latine-theater mission and Off-Broadway venue model.
- SoHo Rep: Off-Broadway theater in NYC; current active co-presentation partner with INTAR on The Potluck. Operates a small house and commissions/develops new work, mirroring INTAR's curatorial and production model.
- GALA Hispanic Theatre: Latine-focused theater in Washington, DC producing Spanish and bilingual works. Comparable mission-driven Latine theater company with similar small-house, new-work development model.
Emerging players
- The Sol Project: NYC-based initiative commissioning and producing new work by Latinx playwrights. Highly comparable in mission (Latine playwrights) and partnership-based co-production model; smaller scale than INTAR.
Regional players
- Milagro Theater: Portland-based Latine theater company with a similar small-house model and commitment to Latine new-work development. Geographic peer outside INTAR's NYC footprint.
- Teatro Vista: Chicago-based Latine theater company producing new work and developing Latine artists. Comparable in mission and programming strategy; serves a different geographic market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
INTAR Theatre social profiles
Digital presenceINTAR Theatre financial estimates
Financial estimateRevenue estimate
Valuation estimate
INTAR Theatre leadership team
Management profileNumber of profiles
Profiles10 records
INTAR Theatre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INTAR Theatre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INTAR Theatre
What does INTAR Theatre do?
INTAR Theatre is a nonprofit performing arts organization that commissions, develops, and produces live theater works by emerging and established Latine artists in its intimate 55-seat Hell's Kitchen venue. Beyond mainstage productions, the company runs the UNIT52 non-equity actor training program, the NewWorks LAB play development program with commissions, readings, and 29-hour AEA workshops, and the Open Space Salon for works in progress.
Is INTAR Theatre a public or private company?
INTAR Theatre is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was INTAR Theatre founded?
INTAR Theatre was founded in 1966. It employs 1 to 10 people.
Where is INTAR Theatre based?
INTAR Theatre is headquartered in New York, United States, in the North America region.
How does INTAR Theatre make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are donations and Fundraising and foundation and Government Support.
Who are INTAR Theatre's main competitors?
Broad incumbents on record are Playwrights Horizons, Theatre for a New Audience and The Public Theater. Direct peers are WP Theater, Repertorio Español, SoHo Rep and GALA Hispanic Theatre. The Sol Project is listed as an emerging player. Regional players are Milagro Theater and Teatro Vista.
Does INTAR Theatre have an API?
No public API is recorded for INTAR Theatre.
What industry is INTAR Theatre in?
INTAR Theatre's product category is Performing Arts Theater. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking), with a secondary code of MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses). Its NAICS code is 71111.