Integrated Training Ltd

What Integrated Training Ltd does

Integrated Training Ltd is a UK-based personal training service company founded in 1999 and registered in England and Wales, operating primarily from West London with its main training location at the IFI-accredited fitness suite inside Paddington Recreation Ground in Maida Vale. The company serves individual consumers, families, corporate clients, and residential buildings across Maida Vale, Queens Park, Notting Hill, Bayswater, and Paddington, and extends delivery globally via online video coaching. Its service portfolio spans one-to-one and semi-private personal training, family and shared sessions, cognitive fitness programs aimed at adults over 40, post-rehabilitation training, online coaching, and B2B lines covering corporate wellness (Executive Boost, Corporate Cardio, Office Jet-Lag, ergonomic assessments) and residential gym management (maintenance, inductions, group classes in Yoga, Pilates, Martial Arts, Circuit, Cardio and Core).

The company operates without proprietary technology; its stack consists of a WordPress-based website, Stripe and PayPal for payment processing, Google Analytics, and standard video conferencing for online sessions. Marketing relies on the company website, a Google Business Profile with a 5.0 rating from 38 verified reviews, content marketing via blog articles, and direct phone/email contact. Revenue mechanics combine one-time session purchases (£60-86 per individual 30-45 minute session, £285-£1,475 for blocks of 5-20 sessions), one recurring subscription tier (the £600/month Fast Blast Package of 12 sessions), gift vouchers, and corporate and residential management contracts. The business is founder-controlled by Fabio Gomez, with no external investment, no subsidiaries, and no disclosed revenue.

The team comprises four personal trainers with distinct specialties — callisthenics, yoga, pilates, sports specifics, and motivation coaching — supported by industry accreditations (REPS, NRPT, CIMSPA, FitPro). Growth to date has been incremental and self-funded, with new service lines and trainers added gradually over 25 years rather than through capital-intensive expansion.

Name

Integrated Training Ltd

Legal name

Integrated Training Ltd

Website

https://integrated-training.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Integrated Training Ltd is a founder-led West London personal training company founded in 1999, offering in-person, online, corporate, and residential gym management services delivered by a four-trainer team to individuals and businesses.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Small-Group Personal Training (Semi-Private) (HSADAAAN), Online/Remote Personal Training & Programming (HSADAAAM), Weight Loss & Body Transformation Training (HSADAAAC), Youth & Teen Personal Training (HSADAAAJ), Adaptive & Special Needs Personal Training (HSADAAAL)

Keywords

• Personal training services
• Online fitness coaching
• Corporate wellness programs
• Residential gym management
• Cognitive fitness training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. One-on-One Personal Training Sessions: Individual personal training sessions priced at £60-86 per session depending on duration (30-45 minutes). Sessions conducted at Paddington Recreation Ground, client homes, local parks, or online.
2. Prepaid Session Packages: Block purchases of 5-20 sessions offered at discounted rates compared to individual sessions. Sessions must be used within designated timeframes (3-10 weeks depending on block size).
3. Fast Blast Package: Monthly commitment of 12 x 30-minute sessions for £600, including initial consultation and nutritional/lifestyle advice.
4. Gift Vouchers: Personal training gift vouchers available for purchase as gift options.
5. Corporate Fitness Training: B2B corporate wellness programs including Executive Boost, Corporate Cardio, Office Jet-Lag sessions, and ergonomic assessments offered to businesses.
6. Residential Gym Management: Gym maintenance, inductions, and small group classes (Yoga, Pilates, Martial Arts, Circuit, Cardio and Core) provided to residential buildings.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Integrated Training Ltd delivers in-person and online personal training services to individual consumers and organizations in and around West London, complemented by corporate wellness programs and residential gym management. The company provides tailored one-on-one coaching, small-group and semi-private sessions, family training, post-rehabilitation programs, and a cognitive fitness program aimed at over-40s/50s/60s, all delivered by a four-person team led by founder Fabio Gomez.

Product overview

Integrated Training Ltd operates as a personal training and fitness services company offering a unified service portfolio centered around personalized fitness solutions. The core offerings include 1-to-1 Personal Training, Semi-Private Fitness (2-5 people), Online Personal Training and Coaching, and Fitness Coaching. These are complemented by specialized programs such as Cognitive Fitness Training for mature adults (40s, 50s, 60s+), Family Personal Training, and Post-Rehabilitation Training. Additional services include a Full Body Scan Composition Test for body composition analysis, Corporate Fitness Training programs (Executive Boost, Corporate Cardio, Office Jet-Lag, Ergonomic Assessment), and Residential Gym Management covering maintenance, inductions, gym programs, and small group classes (Yoga, Pilates, Martial Arts, Circuit, Cardio and Core, Integrative Master Class). Session packages and gift vouchers provide flexible purchasing options for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• 1-to-1 Personal Training One-on-one personal training sessions tailored to individual fitness goals, delivered at the Paddington Recreation Ground fitness suite, in local parks, at clients' homes, or online. Priced from £60 per 30-minute to £86 per 45-minute session with founder Fabio Gomez.
• Semi-Private and Shared Personal Training Group personal training for 2-5 clients sharing trainer time at a reduced cost per participant. Conducted at the Paddington Recreation Ground fitness suite or other West London locations, allowing clients to train together while still receiving personalized guidance.
• Online Personal Training and Coaching Remote training and coaching delivered via video conferencing, enabling clients worldwide (including Australia, Italy, Dubai, China, and Sweden) to access expert fitness guidance and ongoing coaching without location constraints.
• Cognitive Fitness Training Specialized program targeting the communication between brain and muscles, designed to enhance memory, balance, and coordination for adults in their 40s, 50s, and 60s+.
• Family Personal Training Fitness programs designed for families to exercise together, promoting health, bonding, and shared activity for mixed-age households.
• Duke of Edinburgh Physical Training Structured physical training program designed to meet Duke of Edinburgh Award fitness requirements, supporting teenagers preparing for the award and providing a digital detox through supervised physical activity.
• Post-Rehabilitation Training Specialized training programs for clients recovering from injuries, surgery, or chronic conditions (such as herniated discs), focused on safe strengthening, mobility restoration, and avoiding re-injury while progressing toward fitness goals.
• Full Body Scan Composition Test Comprehensive body composition analysis measuring body fat, lean muscle mass, water levels, metabolic rate, and BMI to establish a fitness baseline and inform dietary and training recommendations.
• Corporate Fitness Training B2B workplace fitness programs for businesses, including Executive Boost (relaxation, focus, and flexibility), Corporate Cardio sessions, Office Jet-Lag posture and flexibility sessions, and ergonomic assessments for staff.
• Residential Gym Management End-to-end management of residential building gyms, including equipment maintenance and inspections, resident inductions, customized training programs, and curated small group classes (Yoga, Pilates, Martial Arts, Circuit, Cardio and Core, Integrative Master Class).

Quantifiable outcome

• Client lost 14kg in six months, dropped several dress sizes, toned and re-shaped body
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• REPS (Register of Exercise Professionals)coreOthersIndustry accreditation body for exercise professionals in the UK. Trainers hold REPS registration, demonstrating professional standards and qualifications in the fitness industry.
• NRPT (National Register of Personal Trainers)coreOthersProfessional register for personal trainers ensuring high standards of practice and qualification verification in the UK fitness industry.
• CIMSPA (Chartered Institute for the Management of Sport and Physical Activity)coreOthersChartered professional body for sport and physical activity professionals. Company holds CIMSPA endorsement, indicating professional standards and industry recognition.
• FitProminorOthersProfessional membership organization for fitness and health professionals, providing networking and professional development resources.
• StripecoreTechnology or IntegrationPayment processing provider handling credit/debit card transactions for session purchases and package bookings on the website.
• PayPalcoreTechnology or IntegrationPayment processing provider offering additional payment options for clients purchasing training sessions and packages.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Third Space: Premium London health club chain with multiple locations and significant personal training offerings. Larger incumbent competing for the same affluent London individual and corporate wellness spend, but with a broader facility-based proposition.
• Fitness First: Mainstream UK gym chain with personal training services. Competitor at the lower-premium end of the London PT market, overlapping on individual training but lacking Integrated Training's boutique specialization and post-rehab positioning.

Emerging players

• F45 Training: Franchised functional training brand with London studios offering group HIIT-style sessions. Partial overlap on group fitness and West London clientele, but model is franchised group classes rather than bespoke 1-to-1 personal training.
• Future: App-based personal training platform connecting users to remote coaches. Direct competitor in the online personal training category, serving the same global online audience with a technology-first model.
• Barry's Bootcamp: Global boutique fitness brand with London presence offering instructor-led group training. Adjacent positioning to semi-private/group sessions, but delivery format (large group, scripted workouts) differs from Integrated Training's 1-to-1 and small-group model.
• Peloton: Global connected fitness platform with app-based personalized training and live coaching. Adjacent competitor in online coaching space, with the scale and brand that Integrated Training's online offering competes against internationally.

Direct peers

• City Athletic: London-based premium personal training studio offering individualized coaching with similar premium pricing tier. Comparable target market of high-spend London professionals and similar trainer-led service model.
• Foundry Fitness: Boutique personal training studio in London offering 1-to-1 and semi-private sessions. Direct overlap in premium individual PT, semi-private programming, and London client demographic.
• Ultimate Performance: Premium global one-to-one personal training brand with multiple London studios. Highly comparable premium positioning, similar 1-to-1 methodology, and broader geographic footprint that Integrated Training's model competes against for high-spend London clients.

Regional players

• Speedflex: UK-based boutique fitness brand offering high-intensity training with corporate wellness programs. Comparable on UK corporate wellness positioning (B2B contracts) and small-group training format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/integrated-training-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrated Training Ltd