Intelligent Business Water

What Intelligent Business Water does

Intelligent Business Water (legal entity: Intelligent Water) is a privately held business-to-business water retailer headquartered in Coatbridge, Scotland. The company supplies commercial water and wastewater services to businesses operating in Scotland, operating under the regulatory framework of the Water Industry Commission for Scotland (WICS) that governs the Scottish business water retail market. Its stated customer base spans food service (Subway, Starbucks, Domino's Pizza, McDonald's), retail (Marks & Spencer), hospitality (St James, Coia's Italian Restaurant), media (The Scotsman), construction (LPDF Dandara), government (Live Borders), and automotive services (Call Robert Accident Repair Centre), covering both multi-site enterprise accounts and local independents.

The firm's product surface is built around six integrated offerings: an Azure-hosted online customer portal (ibw-portal-prod.azurewebsites.net) for self-service bill viewing and usage tracking, a digital billing system with flexible payment options, transparent quote-based pricing, a trade effluent management service for commercial liquid-waste customers, a water-efficiency advisory service, and an end-to-end new connections service. The underlying technology stack is a cloud-based web portal rather than a proprietary AI or data platform, and there are no public patents, mobile apps, or APIs disclosed. The firm holds a Cyber Essentials certification, signaling baseline cybersecurity controls.

Commercially, Intelligent Business Water runs a sales-led go-to-market: prospective customers submit details via a website quote form or call a dedicated phone line (0333 015 3297); the company then handles the supplier-switching paperwork and incumbent coordination under a "3 Steps. Zero Disruption." promise. Revenue is generated through a mix of recurring supply contracts, usage-based trade effluent charges, and project-based professional services for new connections and efficiency advisory. With only five employees on the disclosed roster, the business operates at a small scale relative to larger UK water retailers such as Water Plus or Castle Water, and no funding rounds, investors, or corporate parent are disclosed in the available data.

Name

Intelligent Business Water

Legal name

Intelligent Water

Website

https://intelligentbusinesswater.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Business Water Services

NAICS

Water, Sewage and Other Systems (2213), Water Supply and Irrigation Systems (22131)

SIC

Water Supply (4941)

akta.pro primary industry

Third-Party Water Retailing & Managed Billing Services (outsourced billing, white-label retail operations) (EUANAIAL)

akta.pro secondary industries

Customer Billing & Revenue Management (rate configuration, billing, adjustments, revenue assurance) (EUANAIAC), Water Supply & Wastewater Utilities Administration (BPAIACAG)

Keywords

• Business water supply
• Water switching services
• Trade effluent management
• Water efficiency consulting
• New water connections

Headquarters

HQ city

Coatbridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Business Water Supply: Recurring water supply services to businesses in Scotland, with transparent billing based on usage. The company manages the full switching process from incumbent providers.
2. Trade Effluent Services: Treatment and management of liquid waste from industrial and commercial activities including washing processes.
3. New Water Connections: End-to-end support services for new water supply connections for businesses.
4. Water Efficiency Consulting: Advisory services providing tailored advice and practical solutions to help businesses reduce water costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Intelligent Business Water provides business water supply and wastewater services to commercial customers across Scotland. The company helps businesses switch from incumbent water retailers through a fully managed process, supplies water on transparent subscription pricing, manages trade effluent (liquid waste) for industrial activities, delivers water efficiency advisory services, and handles new water connections end-to-end. Customers access billing, usage tracking, and account management through a cloud-based online portal.

Product overview

Intelligent Business Water operates as a unified business water supply and wastewater management platform offering six integrated services. The core offering consists of an Online Portal (self-service platform for bill viewing and usage tracking), Simple Billing (billing management), and Transparent Pricing (pricing with no hidden costs), supplemented by Trade Effluent management services. Additional services include Water Efficiency consulting and New Connections support. All services are accessible through a single customer portal with a consistent focus on transparent, competitive pricing for Scottish business water customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Portal A self-service web portal that enables business customers to view bills, track water usage, and access real-time consumption data. Targeted at Scottish businesses managing their water accounts.
• Simple Billing Clear, straightforward billing service with flexible payment options, managed through the online portal application for business water customers in Scotland.
• Transparent Pricing Pricing service offering simple, honest billing with no hidden costs, providing clear and fair rates for business water customers in Scotland.
• Trade Effluent Management service for liquid waste from businesses and industrial activities, including washing processes, with regulatory compliance support.
• Water Efficiency Expert advisory service providing tailored advice and practical solutions to help businesses reduce water costs and conserve water.
• New Connections End-to-end support service for all types of new water supply connections, handling the entire process for business customers in Scotland.

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Water Industry Commission for ScotlandcoreOthersRegulatory oversight body for the Scottish water industry. The company operates under the regulatory framework established by WICS and references their publications on default tariffs and retail market guidelines.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Castle Water: Castle Water is a major UK business water retailer (originally Scotland-focused) offering retail water supply, billing, and trade effluent services — a head-to-head competitor with comparable product scope and similar target enterprise customers.
• Everflow Water: Everflow Water is a smaller, challenger UK business water retailer competing on transparent pricing, simple billing, and digital customer service — closely mirroring Intelligent Business Water's value proposition.
• Business Stream: Business Stream is one of the largest licensed business water retailers in Scotland, directly competing with Intelligent Business Water for the same Scottish non-household customer base with similar switching, billing, and customer service propositions.
• Water Plus: Water Plus is one of the largest business water retailers in England and Wales and operates in Scotland, providing water retail, wastewater, and trade effluent services to commercial customers with a directly analogous offering.

Emerging players

• Clear Business Water: Clear Business Water is a niche UK business water broker/retailer focused on transparent pricing and customer service for SMEs — partially overlapping with IBW's SMB and mid-market segment.

Regional players

• Water2Business: Water2Business is a Bristol Water/Severn Trent joint venture retailing business water primarily in the South-West of England; not a direct Scotland competitor but operates the same business water retail model with similar customers and services.

Broad incumbents

• Pennon Group: Pennon Group (parent of Pennon Water Services, formerly Source for Business) is a major UK water utility group offering business retail water services alongside wholesale and wastewater operations.
• Scottish Water (Retail): Scottish Water is the incumbent wholesaler and the historical retail provider in Scotland; it remains a default supplier for non-switched customers and competes broadly across all retail water services.
• Thames Water (Retail/Business): Thames Water operates a business retail arm in the deregulated English market; while not directly in Scotland, it is a comparable large-utility retailer with overlapping product capabilities and target customers.
• Wave (formerly Anglian Water Business): Wave is a multi-utility retailer (water, wastewater, energy) serving UK business customers with a broader product portfolio than IBW but overlapping customer base and billing capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

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Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intelligent Business Water