What Intelligent IT does

Intelligent IT operates the SmartBill platform, a Romanian cloud-based SaaS suite founded in 2007 that delivers invoicing, inventory management, point-of-sale (with fiscal cash-register integration), and accounting software to Romanian small and medium businesses, entrepreneurs (PFA/II/SRL/SRL-D/IF), accounting firms, and selected verticals (retail, manufacturing, healthcare). The product surface comprises SmartBill Facturare (core invoicing), Gestiune + Facturare (combined inventory and invoicing), POS (Program Vanzare cu Casa de Marcat), Contabilitate, and the ManagerConta module, together with three Romanian regulatory compliance modules — e-Factura (ANAF SPV integration with a stated 99.9% first-submission validation rate), e-Transport (ANAF integration for goods transport documentation), and SAF-T (tax audit file generation, live for medium taxpayers since 2023). The platform runs on Amazon Web Services infrastructure with native iOS and Android mobile clients and an open REST API for third-party integrations.

The business model is subscription-based with tiered plans (Silver starting at EUR 5.84 per month, plus Gold and Platinum tiers) and a 12-month freemium offering for newly incorporated Romanian companies that grants access to all Platinum features. Go-to-market is product-led: direct self-service signup through the website and mobile app stores, complemented by content marketing (a corporate blog, four named podcasts including 'Pastila de contabilitate' and 'Antreprenoriat pe bune', webinars, and educational events), organic social media, and word-of-mouth referrals via 460+ public testimonials and a stated 98% customer recommendation rate. Distribution is exclusively digital/domestic (Romania). Scale metrics reported on the website include 170,000+ companies on SmartBill e-Factura, 6.9 million invoices issued monthly, and approximately EUR 48 billion in annual invoiced value.

The company is privately held and operates under the financial guarantee and infrastructure backing of Norwegian enterprise-software group VISMA, which is positioned as a strategic parent. The Intelligent IT entity itself reports 21 employees per firmographics data, while the operational SmartBill unit references 30+ Customer Care colleagues, indicating a thin legal entity with operating scale likely sitting in related VISMA-aligned structures. The company is registered as Romanian (ROU jurisdiction), operates cloud.smartbill.ro as its primary production environment, and shows no disclosed revenue, funding, or M&A activity in the input data.

Name

Intelligent IT

Legal name

SmartBill (exact legal entity name not explicitly disclosed on website)

Website

https://intelligentit.ro

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Intelligent IT operates SmartBill, a Romanian cloud-based SaaS platform providing invoicing, inventory management, POS with fiscal cash-register integration, and accounting software for 170,000+ Romanian SMBs, integrated with ANAF e-Factura, e-Transport, and SAF-T compliance modules, and backed by Norwegian software group VISMA.

Ownership category

akta.pro rank

Headquarters

HQ city

Romania

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans: Monthly or annual subscription-based revenue model with tiered pricing plans (Silver, Gold, Platinum). Includes basic invoicing, inventory management, and accounting modules at different price points.
2. Freemium for Startups: Free access for 12 months for newly established companies (within first year of incorporation), covering all Platinum features including invoicing, inventory, and POS.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Intelligent IT operates SmartBill, a cloud-based SaaS platform providing invoicing, inventory management, POS with cash register, and accounting software for Romanian small and medium businesses. The platform includes regulatory compliance modules for e-Factura, e-Transport, and SAF-T, integrated directly with Romanian fiscal authority ANAF systems, and is accessible via web and native iOS/Android mobile applications.

Product overview

SmartBill is a Romanian business management software suite offering invoicing, inventory management, POS/cash register, and accounting products. The core portfolio consists of SmartBill Facturare (invoicing), SmartBill Gestiune + Facturare (combined inventory and invoicing), SmartBill POS (point of sale with cash register), SmartBill Contabilitate (accounting), and SmartBill ManagerConta (accounting management module). The platform includes mandatory Romanian compliance modules: e-Factura (electronic invoicing via ANAF SPV), e-Transport (electronic transport documents), and SAF-T (tax audit file). Additional offerings include eCommerce integration for online stores and native mobile applications for iOS and Android. The entire suite operates as cloud-based SaaS with no local installation required, backed by Amazon infrastructure and VISMA (Norwegian parent company).

Differentiator

Problem solved

Functional benefit

Products and services

• SmartBill Facturare (Invoicing Software) Online invoicing software enabling businesses to create, send, and manage invoices (internal, external, foreign currency, multilingual), receipts, delivery notes, proforma invoices, and payment reports. Includes automatic client data retrieval and currency exchange rate fetching from the internet.
• SmartBill Gestiune + Facturare (Inventory and Invoicing) Combined inventory and invoicing management system that includes all invoicing features plus NIR (goods reception notes), inventory management across multiple locations (warehouse, store), stock movements, supplier payments, inventory tracking, and online store integration.
• SmartBill POS (Program Vanzare cu Casa de Marcat) Point of sale software with cash register integration, enabling fiscal receipt emission directly from the program, including operation from Android phones as a mobile POS.
• SmartBill Contabilitate (Accounting Software) Accounting software that enables accountants and businesses to manage accounting workflows, with documents flowing from invoicing and inventory directly into the accounting program.
• SmartBill ManagerConta Additional module for enhanced accounting management and control for accounting firms managing multiple clients.
• e-Factura Electronic invoice transmission and reception module integrated with ANAF SPV. Enables mass sending, automatic or manual transmission, and storage of e-Facturas for the subscription duration with 99.9% validation rate from first submission.
• e-Transport Electronic transport document module integrated with ANAF e-Transport system for vehicle and goods tracking compliance in Romania.
• SAF-T Standard Audit File for Tax (SAF-T) declaration generation and submission module in compliance with current Romanian regulations, supporting medium taxpayers since 2023.
• eCommerce Integration Integration module connecting SmartBill with online store platforms for synchronized inventory and order management between e-commerce systems and the invoicing platform.
• SmartBill Mobile Apps Native mobile applications for iOS and Android enabling invoice creation, e-Factura transmission, payments collection, and business reporting from mobile devices.

Quantifiable outcome

• 99.9% e-Factura validation rate from first submission
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Xero: Xero is a global SMB accounting SaaS used by millions worldwide. It represents a broad incumbent that could localize Romanian compliance (e-Factura, SAF-T) and compete with SmartBill in the Romanian market.
• Sage: Sage is a global provider of accounting and ERP software for SMBs and mid-market. It is a broad incumbent in invoicing/accounting and a potential competitor if Sage localizes Romanian e-Factura compliance modules.
• QuickBooks (Intuit): QuickBooks is a dominant global SMB accounting/invoicing SaaS owned by Intuit. It is a broad incumbent that overlaps with SmartBill's invoicing and accounting modules and could pressure the Romanian SMB segment if it adds local compliance.

Emerging players

• DocProcess: DocProcess is a Romanian fintech/AP-AR automation platform that touches e-invoicing and document workflows for Romanian enterprises. It overlaps with SmartBill on invoicing-adjacent automation but skews larger and more finance-ops focused.

Direct peers

• Senior Software: Senior Software is a Romanian ERP/accounting provider serving SMB and mid-market with invoicing, accounting, HR, and inventory. It competes for the same Romanian customers that SmartBill targets, especially in manufacturing and distribution.
• Ciel Romania (Wolters Kluwer): Ciel is Wolters Kluwer's Romanian accounting and business management suite, covering invoicing, accounting, HR, and stock. It is a direct competitor in Romanian SMB back-office software, with strong accounting-firm distribution.
• WinMentor: WinMentor is a Romanian ERP/accounting/invoicing platform widely used by SMBs and accounting firms. It overlaps with SmartBill's accounting, invoicing, and inventory modules and competes directly for Romanian regulatory-compliance customers.
• SAGA Software: SAGA is a long-established Romanian accounting and business management software suite (invoicing, stock, accounting, payroll) targeting SMBs and accountants. It is the closest direct competitor to SmartBill in the Romanian market, serving the same e-Factura/SAF-T compliance use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/SmartBillRomania
• Facebookfacebook.com/FacturareSmartBill
• LinkedInlinkedin.com/company/intelligent-it
• Instagraminstagram.com/smartbillro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intelligent IT