interACT Theatre Productions

Name

interACT Theatre Productions

Legal name

interACT Theatre Productions

Website

https://interactproductions.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Theatre / Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGABAD

Community & Amateur Theatre

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYMPAGABAH

Classical & Contemporary Theatre (Plays/Drama)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYMPAGABAG

Musical Theatre (Non-Broadway/Fringe)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

Keywords

• Community theatre productions
• Live theatrical performances
• Musical theatre productions
• Nonprofit performing arts
• Theatrical fundraising galas

Headquarters

HQ city

Maplewood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue generated from sale of tickets to theatrical productions and events. Online ticket prices range from $10-$36 for regular productions, with gala events ranging from $25-$150. At-door prices typically $30. Student and senior discounts available.
2. Donations and Fundraising: Tax-deductible donations through PayPal, donor recognition programs (Friends of the Theatre), and annual fundraising galas like 'interACT Sings' events. The organization operates as a 501(c)(3) nonprofit.
3. Show Sponsorships: Production sponsorships in categories including Scenic ($2,000), Lights and Sound ($3,500), Music ($2,000), Costume ($1,500), and Props ($500). Sponsors receive recognition, dress rehearsal invitations, and complimentary tickets.
4. Gala Events: Annual musical gala fundraisers featuring performances, cocktail hours, raffles, and silent auctions. These events generate revenue through ticket sales and donations while building community engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

interACT Theatre Productions produces live theatrical performances including plays, musicals, and original works for the Maplewood/South Orange, NJ community. Offerings include mainstage productions, the annual interACT Sings gala concert series, youth productions, and special event readings, supported by ticket sales, donations, and show sponsorships.

Product overview

interACT Theatre Productions is a community theatre organization that produces theatrical productions including plays, musicals, and special performance events. Their core offerings consist of mainstage theatrical productions (plays and musicals), the interACT Sings concert/galas, original plays and anthologies, youth productions, and seasonal cabaret/fundraiser events. The company does not offer a software product or technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Mainstage Theatrical Productions Live mainstage plays and musicals produced each season for community audiences, performed at partner venues such as The Burgdorff Center for the Performing Arts in Maplewood, NJ. Recent and upcoming examples include 'A Raisin in the Sun', '9 to 5: The Musical', 'Guys and Dolls', 'Pippin', and 'The Wedding Singer'.
• interACT Sings Annual Gala Concert Series Annual themed musical gala fundraisers featuring performances, cocktail hours, raffles, silent auctions, food, wine, and beer. Recent themes include 'Around the World', '80s', 'Color Our World', 'Come Alive!', 'Welcome Home', 'Heroes and Villains', 'British Invasion', and 'Stay Tuned!'.
• Youth Theatre Productions Productions aimed at younger performers and audiences, including 'Frozen Jr.', 'Alice in Wonderland Jr.', 'The Jungle Book Jr.', 'Camp Rock: The Musical', 'Winnie The Pooh', 'Charlotte's Web', and 'Schoolhouse Rock! Live! Jr.'
• Original Coming Out Anthology Productions (This is Our Story / This is Our Short Story) Original theatrical works created and produced in collaboration with the Maplewood Division of Arts & Culture, centering LGBTQ+ coming-out narratives and community representation. The series includes 'This is Our Story' and 'This is Our Short Story'.
• Cabaret and Special Event Performances Seasonal cabaret and themed one-off performance events such as 'The Naughty or Nice Cabaret' and 'Fright Night', staged as additional community-facing entertainment.

Quantifiable outcome

• 17+ consecutive seasons of productions
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, supporting and minor.

• New Jersey State Council on the Arts / National Endowment for the ArtscoreOthersThe organization's productions are made possible in part by funds from the New Jersey State Council on the Arts/Department of State, a Partner Agency of the National Endowment for the Arts, administered by the Essex County Division of Cultural and Historic Affairs. This provides essential funding support for productions.
• Maplewood Division of Arts & CulturecoreStrategic or Co-development PartnerCo-producing original productions such as 'This is Our Short Story' with the Maplewood Division of Arts & Culture. The partnership supports local arts programming and provides venue access at The Woodland performance space.
• The Burgdorff Center for The Performing ArtscoreOthersMain performance venue for most productions, located at 10 Durand Rd. in Maplewood, NJ. Provides theatre space for the organization's mainstage productions while The Baird Cultural Arts Center undergoes renovations.
• South Orange Middle SchoolsupportingOthersAlternative performance venue providing space for mainstage productions during the Baird building renovation period.
• Morrow Methodist ChurchsupportingOthersAlternative venue partner supporting performances during the period when the Baird Cultural Arts Center is closed for renovations.
• Village TrattoriaminorOthersLocal Maplewood restaurant that donates hors d'oeuvres for gala fundraising events and is listed as a community supporter.
• Chatham PlayersminorOthersListed as part of 'Our Family' of community theatre organizations in the region.
• StrollersminorOthersListed as part of 'Our Family' of community theatre organizations, suggesting mutual support network among local theatre groups.
• CDC TheatreminorOthersListed as part of 'Our Family' of community theatre organizations in the region.
• Barn TheatreminorOthersListed as part of 'Our Family' of community theatre organizations in the region.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Two River Theater: Professional regional theatre in Red Bank, NJ with a producing model (plays, musicals, new works) that overlaps interACT's programming categories, though serving the Monmouth County market rather than Essex County.
• New Jersey Repertory Company: Professional regional theatre in Long Branch, NJ focused on developing and producing new plays. Comparable in mission emphasis on original work to interACT's anthology productions, though professionally staffed.
• The Community Theatre (Morristown): Historic presenting venue and community-based performing arts organization in Morristown, NJ. While primarily a presenter rather than producer, it competes for the same regional arts audience and arts council funding.

Direct peers

• Strollers: Long-running community theatre in Maplewood/South Orange, NJ (literally the same municipality as interACT). Mutual partner within interACT's 'Our Family' network and competes directly for local audiences and sponsors.
• Chatham Players: Community theatre in Chatham, NJ explicitly listed by interACT as part of its regional 'family.' Both produce plays and musicals at comparable price points for similar suburban NJ audiences.
• The Barn Theatre: Community theatre in Montclair, NJ listed as part of interACT's regional 'family.' Operates on a similar volunteer-driven, ticket-and-donation-funded model serving North Jersey audiences.
• CDC Theatre: Community theatre in Cranford, NJ listed by interACT as a sibling organization. Comparable nonprofit model producing plays and musicals for a similar suburban NJ demographic.
• Summit Playhouse: Community theatre in Summit, NJ with a comparable nonprofit, volunteer-driven model producing plays and musicals for suburban Union County audiences adjacent to interACT's footprint.

Broad incumbents

• George Street Playhouse: Professional regional theatre in New Brunswick, NJ producing a season of plays and musicals. Competes for New Jersey arts funding and audiences, though at a significantly larger scale than interACT.
• Paper Mill Playhouse: Established professional regional theatre in Millburn, NJ producing larger-scale musicals and plays. Competes for the same Essex County patron base and corporate sponsors but at a higher ticket price point and broader production slate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXy9Kvt_Qih9yfbWcsANrGQ/featured
• Facebookfacebook.com/interACTTheatreProductions
• Instagraminstagram.com/interacttheatreproductions
• TikToktiktok.com/@interacttheatre
• Pinterestco.pinterest.com/interacttheatreproductions
• LinkedInlinkedin.com/company/interact-theatre-productions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about interACT Theatre Productions