Interabang

What Interabang does

Interabang is an independent London-based creative brand consultancy founded in 2010, operating from a single studio at 87–89 The Hop Exchange, 24 Southwark Street. The studio delivers a full-service brand offering spanning brand identity, digital design, packaging, art direction, motion and video, print design, naming, wayfinding, placemaking, and integrated campaign development. Service delivery is human-led, supported by collaborations with named external illustrators and digital artists (Malcolm Tween, Freya Betts, Alan Davis, Jim Cheung, Kyle Lambert), and the studio has no disclosed technology platform, AI tooling, or proprietary product infrastructure.

The client base spans enterprise brands and growth-stage companies across multiple verticals. Marquee entertainment franchise work includes Royal Mail stamp programmes for Star Wars, Marvel, DC, Star Trek, Netflix's Stranger Things, and EON's James Bond, alongside a 2025 visual identity for Universal's Jurassic World Rebirth licensing programme. Mid-market engagements include complete rebrands for Brew Tea Co (retail CPG expansion) and Brother Marcus (multi-location East Mediterranean hospitality group), with additional luxury real estate work such as Bryanston Penthouse. Industry recognition spans D&AD, Red Dot, Communication Arts, Art Directors Club, The Drum, and Creative Review.

The business model is professional services revenue generated through bespoke, project-based engagements — pricing is not publicly disclosed and new business is directed via [email protected] through a consultative enterprise sales process. The studio is privately held with no identified parent company, no external funding, and no disclosed ownership structure beyond being "proudly independent." Headcount is 6 employees, and the company's own positioning is that of a founder-led boutique competing on creative reputation and IP-sensitive delivery capability rather than scale.

Name

Interabang

Legal name

Interabang

Website

https://interabang.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Interabang is an independent London-based brand consultancy founded in 2010, delivering brand identity, packaging, digital design, and creative services to enterprise clients including Royal Mail, Universal, Lucasfilm, Marvel, DC, Netflix, and MTV, as well as mid-market growth-stage brands.

Ownership category

akta.pro rank

Product category

Brand Design & Creative Consultancy

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Brand identity design
• Creative consultancy services
• Visual identity systems
• Packaging design services
• Brand strategy consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brand Consultancy Services: Professional services revenue generated through brand identity, visual identity, and creative design engagements with corporate clients, ranging from startups to global entertainment franchises.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Interabang is an independent London-based brand consultancy that provides strategic and creative services including brand identity development, visual identity systems, digital design, packaging, art direction, motion and video, print design, naming, wayfinding, placemaking, and integrated campaign development. The studio partners closely with clients ranging from ambitious startups to global entertainment franchises to deliver impactful, memorable brand work across physical and digital touchpoints.

Product overview

Interabang is a proudly independent creative consultancy offering a unified portfolio of brand identity, digital design, packaging, art direction, motion and video, print design, naming, wayfinding, placemaking, and campaign services. Founded in 2010 and based in London, the studio partners closely with clients ranging from ambitious start-ups to global brands to create impactful, memorable brand experiences across physical and digital touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Strategic and creative development of brand identities including logos, visual systems, brand guidelines, and comprehensive brand architecture for organisations ranging from startups to global brands.
• Digital Design Design services for digital platforms including websites, apps, and digital marketing assets with emphasis on user experience and visual coherence.
• Packaging Product packaging design spanning consumer goods, food and beverage, luxury goods, and retail sectors with focus on shelf presence and brand storytelling.
• Art Direction Creative art direction for campaigns, photo shoots, and visual content creation ensuring consistent brand expression across touchpoints.
• Motion and Video Motion graphics, animation, and video production services for brand storytelling, digital content, and campaign activation.
• Print Design Print design services including collateral, publications, marketing materials, and large-format print design.
• Naming Brand naming services for new products, companies, and initiatives including linguistic evaluation and trademark considerations.
• Wayfinding Environmental graphic design and wayfinding systems for physical spaces including signage, spatial branding, and navigation systems.
• Placemaking Strategic place branding and identity development for destinations, developments, and geographic locations.
• Campaign Integrated campaign development spanning advertising, promotional materials, and multi-channel marketing activations.

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Creative FamilycoreStrategic or Co-development PartnerStrategic partnership with Creative Family for the Brother Marcus brand evolution project. The two studios worked collaboratively alongside the restaurant founders to establish a strong brand and visual identity.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pentagram: Independent, partner-led brand design consultancy with offices globally; the closest structural analogue to Interabang in terms of independence, multi-disciplinary creative work, and marquee client roster across entertainment, culture, and consumer brands.
• Mother Design: Creative studio within the Mother network specialising in brand identity, design systems, and motion for global entertainment and consumer clients; comparable on cross-disciplinary creative output.
• Elmwood: UK-based brand design and strategy consultancy with strong retail, consumer, and entertainment credentials; directly comparable in size, independent heritage, and brand-identity focus.
• DesignStudio: London-headquartered independent brand design studio working on identity, motion, and digital for global brands; similar independent positioning and entertainment/lifestyle client base.
• VentureThree: Independent London brand consultancy known for entertainment and consumer identity work (e.g., BBC, Penguin); closely comparable on boutique independence and entertainment IP portfolio.
• Wolff Olins: Global brand consultancy delivering brand identity, verbal identity, and brand experience work for major enterprises including entertainment and consumer brands; directly comparable in service breadth and enterprise client profile.
• Landor & Fitch: Large global brand consultancy with deep entertainment, travel, and luxury client work; comparable on marquee entertainment portfolio and integrated brand services.
• Saffron Brand Consultants: Independent global brand consultancy focused on brand strategy, identity, and experience design across sectors; competes for the same enterprise brand mandate work that Interabang delivers.

Emerging players

• Studio Output: Independent London brand and motion design studio with growing entertainment and consumer portfolio; comparable in independent positioning and identity-led work, though at smaller scale.

Broad incumbents

• Superunion: WPP-owned global brand consultancy with deep entertainment, culture, and consumer brand work; broader resource base but directly comparable in scope of identity and brand experience services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/interabang
• Instagraminstagram.com/interabanguk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interabang