Interel Trading srl

What Interel Trading srl does

Interel Trading srl is a family-owned Italian private limited company (SRL) headquartered in Appiano (Eppan), South Tyrol, that sells building, industrial, and hospitality automation products and solutions. Founded in 1984 (per firmographic data) and operating for over 37 years, the company runs three core product divisions — Industry Automation, Building Automation, and Hospitality — offering hardware-based control systems, building management solutions, and automation tailored to the hospitality sector.

The company is a micro-enterprise with 9 employees, operating on a direct B2B field-sales model with regional scope across Italy and Europe, supported by a tri-lingual (IT/EN/DE) website and a presence on LinkedIn and Facebook (including segmented brand pages). Its revenue model is centered on hardware sales of automation products, with likely integration and support services, and pricing is quote-based for B2B clients. No external funding, partnerships, M&A activity, patents, certifications, or named customers are disclosed, and the business has remained independently family-owned throughout its history. The technology stack is described as traditional automation hardware rather than software or AI-driven platforms.

Name

Interel Trading srl

Legal name

INTEREL TRADING SRL

Website

https://interel-trading.eu

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Interel Trading srl is a family-owned Italian automation distributor/integrator, founded 1984, selling building, industrial, and hospitality automation hardware to B2B clients in South Tyrol and broader Europe through direct field sales.

Ownership category

akta.pro rank

Product category

Building and Industrial Automation Systems

NAICS

Wholesale Trade Agents and Brokers (425120)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)

akta.pro secondary industry

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

Keywords

• Building automation systems
• Industrial automation products
• HVAC control solutions
• Energy management systems
• Lighting control systems

Headquarters

HQ city

Appiano (BZ)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Automation Products and Solutions: Revenue generated from selling building automation and industry automation products, likely including installation, integration, and ongoing support services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Interel Trading srl distributes and supplies automation products and solutions across three core divisions: Industry Automation for manufacturing and industrial process control, Building Automation for commercial and residential building management systems (climate control, lighting, energy management), and Hospitality automation solutions for hotels and venues. The company operates as a family-owned provider of hardware-based automation control systems and integration solutions from its South Tyrol base in northern Italy, with over 37 years of market presence.

Product overview

Interel Trading srl is a family-owned company with over 37 years of market presence, specializing in building, industry, and hospitality automation solutions. The company operates three core product divisions: Industry Automation for manufacturing and industrial process control, Building Automation for commercial and residential building management systems, and Hospitality solutions for the hospitality sector. The product portfolio offers hardware-based automation systems rather than software platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Industry Automation: Industrial automation products and solutions
• Building Automation
• Hospitality

Products and services

• Industry Automation Automation solutions for industrial applications, providing control systems and integration for manufacturing and industrial processes targeting industrial manufacturers and production facilities.
• Building Automation Building management and control systems for commercial and residential buildings, including climate control, lighting control, and energy management, targeting building owners, facility managers, and commercial property operators.
• Hospitality Automation Automation solutions specifically designed for the hospitality industry, including hotel management systems and guest services automation, targeting hotels, restaurants, and hospitality venues.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Eltako GmbH: German specialist in wireless and wired building automation (EnOcean, KNX). Comparable mid-sized DACH automation vendor serving residential, commercial and small-industrial customers.
• Albrecht Jung GmbH & Co. KG (JUNG): German family-owned building automation and electrical systems manufacturer. Same family-Mittelstand DNA and overlapping KNX-based building automation portfolio aimed at installers and specifiers.
• Theben AG: German family-owned manufacturer of building and industrial automation (KNX, presence/motion detectors, lighting control). Same Mittelstand DACH profile and same combination of building + industrial automation products.
• Loxone Electronics: Austria-based building and home automation specialist of comparable size and geographic reach. Sells controllers, peripherals and integrated solutions to installers across the DACH region — overlapping directly with Interel's Building Automation offering.

Broad incumbents

• Gira Giersiepen GmbH & Co. KG: Established German building automation specialist with KNX, door communication and smart-home systems. Larger and broader portfolio than Interel but competes for the same DACH building-automation installer channel.
• Phoenix Contact GmbH & Co. KG: Large German industrial automation and connection specialist with a building automation line. Competes for the same industrial-controls wallet in DACH but at significantly greater scale.
• Beckhoff Automation GmbH & Co. KG: German PC-based control and automation specialist offering PLCs, drives and building automation. Comparable industrial-controls technology stack but operates globally and at far larger scale.
• WAGO Kontakttechnik GmbH & Co. KG: German manufacturer of automation controllers, I/O systems and building automation. Overlaps with Interel's industrial/building automation distribution, but operates at much larger scale and as a vendor rather than integrator.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/InterelTrading
• LinkedInlinkedin.com/company/interel-trading-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interel Trading srl