INTERGROUP HOTELES

What INTERGROUP HOTELES does

Intergroup Hoteles is a privately held Spanish boutique hotel group founded in 1996 and headquartered in Seville, operating under the legal entity M2 Gestión Turística y Hotelera S.L. The company owns, manages, or associates with approximately 11-12 distinct hotel properties spread across six Spanish regions (Seville, Granada, Córdoba, Cádiz, Málaga, Jaén, and Cantabria), including four-star heritage hotels such as Las Casas de la Judería de Córdoba, Las Casas de El Arenal Sevilla, Hotel Boutique Palacio Corredera in Jerez, and La Casa de la Trinidad in Granada, alongside one-star "Basic Hotel" properties in Seville, two-key tourist apartment suites, and a three-star rural posada in Cantabria. The portfolio is concentrated in restored 15th-19th century buildings in culturally significant urban centers, with the group positioning itself as a singular and exclusive heritage hospitality brand.

Beyond direct property operations, Intergroup runs a Hotel Management and Association program that manages seven third-party hotels on behalf of independent owners and investors, offering operations standardization, sales optimization, commercial representation, tour-operator agreements, trade fair representation, and 24-hour reservation center services. Distribution is primarily direct-to-consumer via the company's own website (powered by Paratytech's booking engine, with Google Analytics and AdWords remarketing integrations), supplemented by agreements with national and international tour operators, travel agencies, and trade fair participation. Direct bookings are marketed with a best-price guarantee, no management fees, and on-property payment.

The business model combines three revenue streams: (1) transaction fees from direct hotel room bookings across owned properties, (2) managed-services fees from the seven third-party hotels under management contracts, and (3) professional-services fees from association and advisory engagements with independent hoteliers. Customer segments are twofold—leisure and cultural tourists seeking heritage accommodation (B2C) and independent hotel owners and investors seeking commercial support without surrendering property identity (B2B). The corporate team is lean at approximately 9 employees, indicating an asset-light holding structure where on-property staffing is decentralized. Recent strategic activity includes ISO 14001 environmental certification (2025) and incremental portfolio additions such as Puerta de la Ribera Suites in Córdoba.

Name

INTERGROUP HOTELES

Legal name

M2 Gestión Turística y Hotelera S.L.

Website

https://intergrouphoteles.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Intergroup Hoteles is a privately held Spanish boutique hotel group founded in 1996, operating ~11 heritage hotel properties across six Spanish regions (Seville, Granada, Córdoba, Cádiz, Málaga, Cantabria) and managing seven third-party hotels for independent owners, with direct booking via Paratytech and distribution through tour operators.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGAAAG

Historic & Heritage Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

SECONDARYTHAGADAC

Art & Culture (Gallery/Museum) Hotels

Travel & Hospitality/Lodging & Accommodation/Boutique & Lifestyle Hotels

SECONDARYTHAFACAH

Hotel & Resort Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Boutique hotels
• Hotel management
• Historic accommodations
• Hotel association services
• Hospitality advisory

Headquarters

HQ city

Seville

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel room bookings: Direct hotel room reservations through the company's website and booking engine, with payment collected at the hotel. Revenue from room nights across all owned and managed properties.
2. Hotel management services: Management fees from managing a portfolio of seven hotels independently for investors and property owners. Services include operations standardization, sales optimization, and commercial representation.
3. Hotel association/partner services: Commercial support services for independent hotels including tour operator agreements, travel agency partnerships, website incorporation, call center access, trade fair representation, and corporate identity/brand usage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Intergroup Hoteles operates a curated portfolio of 11 boutique and heritage hotels (4-star, 3-star, 1-star, tourist apartments and a rural inn) located in historic Spanish buildings across Seville, Granada, Córdoba, Jerez, Cádiz, Málaga, and Cantabria. In parallel, it sells hotel management, association, advisory, and online marketing services to independent hotel owners under commercial representation agreements. Revenue is driven by room-night sales and managed-service fees for partner hotels.

Product overview

INTERGROUP HOTELES is a Spanish hotel group founded in 1996 in Sevilla, operating a portfolio of 11 distinctive hotel properties across Spain (Sevilla, Granada, Córdoba, Cádiz, Málaga, and Cantabria). The portfolio includes four-star boutique hotels (Las Casas de la Judería, Las Casas de El Arenal, Palacio Corredera, La Casa de la Trinidad), one-star basic hotels (Basic Hotel Sevilla Catedral, Basic Hotel Doña Manuela, Basic Hotel Puerta de Sevilla), and tourist apartments (Casa de la Merced Suites, Plazuela del Carbón Suites, La Casa de la Trinidad Suites, Posada Torre de la Quintana). Beyond property operations, the company offers hotel management services, association programs for independent hotels, advisory services, and online marketing including booking engine and 24-hour reservation center. The group positions itself as a singular and exclusive hotel chain focused on historical and cultural properties with differentiated architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Las Casas de la Judería de Córdoba 4-star boutique hotel in the Jewish Quarter of Córdoba, located in historic buildings near the city's main monuments. Targeted at leisure travelers seeking heritage accommodation.
• Las Casas de El Arenal 4-star boutique hotel in Seville housed in a historic palace house, restored and adapted as a hotel with traditional Andalusian character.
• Hotel Boutique Palacio Corredera Boutique hotel opened in 2019 in Jerez de la Frontera (Cádiz), set in a historic palace building. Targets leisure travelers seeking boutique stays in Andalusia.
• La Casa de la Trinidad 4-star hotel opened in 2019 in the historic center of Granada, located next to the Cathedral and main cultural attractions. Targets cultural leisure travelers.
• Basic Hotel Sevilla Catedral 1-star hotel opened in 2010 in Seville, near the Cathedral, providing basic and affordable accommodation in the historic center.
• Basic Hotel Doña Manuela Traditional house hotel in Seville opened in 2012, operated under the Basic Hotels brand. Targets budget travelers seeking central Seville stays.
• Basic Hotel Puerta de Sevilla Hotel in the historic center of Seville opened in 2012, operated under the Basic Hotels brand. Targets budget leisure travelers.
• Casa de la Merced Suites 2-key tourist apartments opened in 2018 in the historic center of Málaga, next to the Museo de Málaga. Targets cultural leisure travelers seeking apartment-style stays.
• Plazuela del Carbón Suites Tourist apartments opened in 2019 in Cádiz, near the Plaza del Carbón and the train station. Targets leisure travelers to Cádiz.
• Posada Torre de la Quintana 3-star rural hotel in Cantabria, opened in 2010, offering rural accommodation in a historic tower setting. Targets leisure travelers seeking rural Spanish stays.
• Hotel Management Services Full hotel management service for independent hotel owners, covering operations, pricing, and commercial support. Designed for independent hotel owners lacking chain-level infrastructure.
• Hotel Association Program Commercial representation program that aggregates independent hotels under Intergroup's commercial umbrella, providing them with chain-level distribution and marketing reach. Targeted at independent hotel owners.
• Hotel Advisory Services Advisory service for independent hotel owners, providing commercial and operational guidance as part of the Group's commercial representation offering.
• Online Marketing Services Standalone online marketing service for independent hotel owners, leveraging the Group's Paratytech booking engine, Google Analytics, and AdWords remarketing capabilities. Built around the Group's centralized digital marketing platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Paraty Hoteles S.LminorGTM or Marketing PartnerMarketing data sharing partnership where customer data may be transferred to Paraty Hoteles S.L for promotional communications about products and services related to the company.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/intergroup-hoteles

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INTERGROUP HOTELES