KINDLY

What KINDLY does

KINDLY (legal entity: BY KINDLY LTD, company number 13253858) is a boutique interior design studio headquartered at Bear Court, Burford, Oxfordshire, with a registered office in Hungerford, England. Founded in 2020 and operating as a private limited company with no external funding or parent entity, the studio is led by a four-person design team (Danielle Beeken, Anya Bond, Mary-Ann Price, Libby Dover-Smith). It serves high-net-worth private homeowners, holiday let investors and wellness/hospitality operators across Oxfordshire, the Cotswolds, Berkshire, Buckinghamshire, Gloucestershire, Wiltshire, Cornwall and Sussex, operating strictly by appointment from its Burford studio.

The studio offers three tiered services: Full Service Interior Design for full renovations, extensions, refurbishments, new builds and complete furnishing projects; The Room Scheme for a single room or defined area; and an Interior Design Consultation as a lower-touch advisory option. Pricing is bespoke and quote-based, with proposals issued after initial consultation. The business carries no proprietary technology platform; it runs on standard off-the-shelf tools including Squarespace (website), Brevo (email), Google Analytics, Meta and Programa (project management).

Revenue is generated entirely through professional services fees on a project basis, with no product sales, licensing or e-commerce. Demand generation relies on editorial coverage in premium UK shelter publications (Living Etc, Oxfordshire Living, Cotswold Living, Country & Town House, Homes & Gardens), organic website traffic, email marketing and word-of-mouth referrals, with no paid advertising disclosed. Strategic commercial relationships include the Sand & Stone holiday let operator and The Atrium Wellness Skin & Health Spa.

Name

KINDLY

Legal name

BY KINDLY LTD

Website

https://interiorsbykindly.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

KINDLY (BY KINDLY LTD) is a four-person boutique interior design studio in Burford, Oxfordshire, offering tiered residential, holiday let and wellness design services to high-net-worth clients across southern England on a quote-based, project-by-project basis.

Ownership category

akta.pro rank

Product category

Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industries

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

Keywords

• Interior design services
• Residential interior design
• Wellness interior design
• Holiday let interiors
• Design consultation

Headquarters

HQ city

Burford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Interior Design Consultations: Advisory service providing focused guidance on specific design questions, rooms, or early-stage projects. One-time engagement with tailored recommendations rather than full design delivery.
2. The Room Scheme: Complete interior design and procurement service for one room or defined area. Includes design direction, space planning, colour/material palettes, furniture and lighting direction, sourcing, specification, procurement of approved pieces, supplier coordination, styling, and installation guidance. One-time project-based service with procurement component.
3. Full Service Interior Design: Comprehensive interior design service for full renovations, extensions, refurbishments, new builds, and complete furnishing projects. Covers entire design journey from concept through installation and final styling. Includes spatial planning, material/finish selection, lighting design, joinery direction, furniture sourcing, contractor collaboration, and project delivery. Professional services revenue model with project-based fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

KINDLY is an interior design studio that designs layered, tactile homes rooted in principles of wellbeing and natural materials for high-net-worth homeowners, holiday let investors, and wellness/hospitality operators. The studio delivers three project-based service tiers — Full Service Interior Design for whole-property renovations and new builds, The Room Scheme for single-room design direction and procurement, and Interior Design Consultation for advisory guidance — across Oxfordshire, the Cotswolds, and surrounding UK counties.

Product overview

KINDLY is an interior design studio offering three distinct service tiers: Full Service Interior Design as the comprehensive flagship offering for full renovations, extensions, new builds and complete furnishing projects; The Room Scheme for focused design direction on one room or a defined area; and Interior Design Consultation as an entry-level advisory service for clients seeking expert guidance before making design decisions. The studio specializes in wellness-focused, organic interiors rooted in natural materials and tactile detail for clients in Oxfordshire, the Cotswolds and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Interior Design Comprehensive interior design service for full and partial renovations, extensions, refurbishments, new builds, and complete furnishing projects. Guides clients through the entire interiors journey from early concepts and spatial planning through material and finish selection, lighting design, joinery direction, furniture sourcing, contractor collaboration, installation, and final styling.
• The Room Scheme Focused interior design and procurement service for one room or a defined area of the home. Includes design direction, space planning, colour and material palettes, furniture and lighting direction, sourcing, specification, procurement of approved pieces, supplier coordination, styling, and installation guidance.
• Interior Design Consultation Advisory consultation providing expert guidance on specific design questions, room layouts, paint colours, material palettes, furniture, lighting, styling direction, and renovation decisions, without producing a full design scheme. Designed for clients seeking focused recommendations during early-stage projects.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered core.

• Sand & StonecoreStrategic or Co-development PartnerHoliday let management company through which KINDLY-designed properties (Bear Court Cottage, Nutwood Cottage) are made available for rental stays. KINDLY provides interior design services for Sand & Stone holiday properties, creating distinctive rental interiors in premium UK locations.
• The Atrium Wellness Skin & Health SpacoreStrategic or Co-development PartnerCommercial wellness client for whom KINDLY designed a warm and welcoming spa environment. Project explored wellness principles in commercial setting including natural light, softness, privacy, pause, flow, and calm arrival.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sims Hilditch: UK interior design studio specializing in country homes and period properties across the Cotswolds and surrounding regions. Directly comparable on geographic focus, country-property expertise, and premium residential positioning to KINDLY.
• Laura Hammett: UK luxury interior design studio delivering full-service design for high-end residential and hospitality projects. Directly comparable on premium positioning, editorial profile, and project scale to KINDLY.
• Sophie Paterson Interiors: UK boutique interior design studio serving premium residential clients with full-service design, room schemes, and consultations. Closely comparable in business model, service tiers, target clientele, and project types to KINDLY.
• Katharine Pooley: UK luxury interior design studio offering full-service design for premium residential, hospitality, and commercial projects. Comparable in premium positioning, full-service offering, and affluent clientele to KINDLY.
• Nicola Harding: UK interior design studio with a strong editorial profile and country-property expertise. Comparable on design philosophy (warm, layered, tactile), editorial recognition, and premium residential focus to KINDLY.
• Becca Jones Interiors: UK boutique interior design studio serving high-end residential clients with full-service design and room schemes. Comparable in boutique scale, premium positioning, and project-based service delivery to KINDLY.
• Martin Hulbert Design: UK interior design studio with strong heritage in country house and heritage property design. Comparable on premium residential focus, country property expertise, and editorial recognition to KINDLY.
• Irenie Studio: UK boutique interior design studio offering full-service design and room schemes for premium residential clients. Comparable on service tier structure, target clientele, and design-led positioning to KINDLY.

Emerging players

• House of Hackney: UK design brand with strong editorial profile and premium positioning in interior furnishings. Comparable on editorial recognition and brand-led premium positioning, though operates primarily as a product/retail brand rather than full-service design studio.

Broad incumbents

• Andrew Martin: Established UK interior design brand offering broader design services, products, and publications. Comparable on UK interior design positioning and editorial profile, though at significantly larger scale than KINDLY's boutique studio model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bykindlyltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KINDLY