Creative Business HU

What Creative Business HU does

Creative Business HU is a bachelor's programme offering within Hogeschool Utrecht (HU University of Applied Sciences Utrecht), a publicly funded Dutch hogeschool headquartered at Utrecht Science Park in Utrecht, Netherlands. The broader institution delivers full-time and part-time bachelor's, master's, exchange, and professional doctorate programmes to domestic and international prospective students, with activities organized around four thematic research pillars: Sustainable Together, Healthy Together, Learning Together, and Digital Together. HU operates dedicated international recruitment infrastructure via internationalhu.com and on-campus events such as open days, open evenings, and orientation days.

The institution's product surface spans undergraduate and graduate degree programmes, research groups, a Professional Doctorate track, and a recently introduced Beyond Campus Bachelor's Route (launched 19 August 2025) that enables remote study for students unable to secure Utrecht housing. Technology platforms include the international-facing programme-search and admissions portal, alongside Erasmus+ and bilateral academic partnerships that structure student and staff mobility. No proprietary technology stack, software products, or platform architecture is disclosed beyond programme-discovery and admissions tooling.

HU's business model is that of a Dutch public university of applied sciences: government-funded with a regulated tuition-fee revenue stream, no private equity or venture ownership, and no listed equity. Customer segments are horizontal across prospective bachelor's, master's, and exchange students, with demand generated through event-driven GTM (open days, open evenings, orientation events) and a global SEO/email channel mix targeting 125 countries. Pricing is administered via a 'Fees & Scholarships' framework rather than commercial pricing tiers, and no fee amounts, intake, or revenue figures are disclosed in the available source material.

Name

Creative Business HU

Legal name

Hogeschool Utrecht

Website

https://international.hu.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hogeschool Utrecht (HU) is a Dutch public university of applied sciences in Utrecht delivering bachelor's, master's, exchange, and professional doctorate programmes to domestic and international students from 125 countries, with applied research organized across four thematic pillars and revenue derived from government funding and regulated tuition fees.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

akta.pro primary industry

Hybrid, Multi-Location & Multi-Country Study Abroad Programs (EDAIAAAE)

akta.pro secondary industries

Faculty-Led & Custom Group Study Abroad Programs (EDAIAAAA), Research & Lab-Based Short-Term Programs (Undergraduate/Graduate) (EDAIAIAF)

Keywords

• Higher education programmes
• Applied sciences research
• Bachelor degree programmes
• Exchange study programmes
• Professional doctorate studies

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and fees: HU University of Applied Sciences generates revenue through tuition fees charged to students for bachelor's, master's, and exchange programmes. Fee structures are referenced under 'Fees & Scholarships' on the institution's website.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Creative Business HU (Hogeschool Utrecht / HU University of Applied Sciences Utrecht) delivers higher-education services through full-time and part-time Bachelor's programmes, Master's programmes, and Exchange programmes for domestic and international students. The institution also conducts applied research organised under four thematic pillars — Sustainable Together, Healthy Together, Learning Together, and Digital Together — and offers a Professional Doctorate for practitioner-researchers. A recent innovation, the Beyond Campus Bachelor's Route, supports remote study for students facing on-campus housing constraints.

Product overview

HU University of Applied Sciences Utrecht offers a unified educational services portfolio centered on higher education programmes. The core offerings include Bachelor's programmes (full-time and part-time), Master's programmes, and Exchange programmes for international students. Research activities span four thematic pillars: Sustainable Together, Healthy Together, Learning Together, and Digital Together. A recent innovation is the Beyond Campus Bachelor's Route, which provides remote study options for students unable to access campus housing. The institution operates from Utrecht Science Park and serves over 70,000 students from 125 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Sustainable Together: Research focus area primarily on sustainability in a physical sense, relating to ecological footprint.
• Healthy Together
• Learning Together
• Digital Together

Products and services

• Bachelor's Programmes Full-time and part-time undergraduate degree programmes across multiple disciplines for domestic and international prospective students.
• Master's Programmes Graduate-level programmes for students seeking advanced academic and professional education at HU.
• Exchange Programmes Study-abroad and international exchange opportunities for students from partner institutions to study at HU for one or two semesters.
• Research Groups Applied research conducted by HU researchers across four thematic areas: Sustainable Together, Healthy Together, Learning Together, and Digital Together.
• Professional Doctorate Doctoral-level programme for professionals seeking advanced research qualifications while maintaining industry practice.
• Beyond Campus Bachelor's Route An alternative study path for bachelor's students who cannot secure on-campus housing, allowing remote participation in HU education.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Erasmus+coreStrategic or Co-development PartnerHU participates in the Erasmus+ programme, enabling student and staff exchanges with partner institutions across Europe. Erasmus+ is referenced as a key collaboration pathway for academic exchange and mobility.
• Academic collaboration and exchange partnerscoreStrategic or Co-development PartnerHU maintains a network of academic collaboration and exchange partners for bilateral partnerships. These partnerships support student mobility, joint research, and faculty exchange across international institutions.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Others

• Nuffic: Dutch organization for internationalization of education. Acts as an ecosystem enabler for international student recruitment and credential evaluation, making it a comparably positioned (non-competing) partner in the same Dutch higher-education ecosystem.

Direct peers

• NHL Stenden University of Applied Sciences: Dutch hogeschool with multiple campuses and a strong international, English-taught portfolio. Comparable in programme structure, exchange focus, and applied research orientation.
• Fontys University of Applied Sciences: Eindhoven-based Dutch hogeschool offering English-taught programmes and international exchange. Comparable in mission, scale, and international recruitment model.
• Inholland University of Applied Sciences: Multi-campus Dutch hogeschool with international bachelor's programmes and applied research. Comparable in public funding model, international recruitment, and applied sciences positioning.
• Amsterdam University of Applied Sciences (HvA): Large Dutch hogeschool offering English-taught bachelor's and master's programmes in creative business, media, and management. Closely comparable to HU in mission, structure, and international student focus within the Netherlands.
• Saxion University of Applied Sciences: Large Dutch hogeschool with international bachelor's, master's, and exchange programmes. Comparable in being a public applied sciences institution recruiting international students across multiple disciplines.
• Rotterdam University of Applied Sciences (RUAS): Rotterdam-based hogeschool with a wide range of applied programmes including creative business and international bachelor's. Comparable in scale, public funding model, and international student recruitment strategy.
• HAN University of Applied Sciences: Arnhem/Nijmegen-based hogeschool with English-taught international programmes and applied research groups. Comparable in structure, programme breadth, and international student focus.

Broad incumbents

• Utrecht University: Traditional research university co-located in Utrecht and operating alongside HU on Utrecht Science Park. Overlaps in offering English-taught programmes and competing for international students in the same city.

Regional players

• Howest University of Applied Sciences: Belgian hogeschool with strong English-taught portfolio and creative business programmes. Comparable in applied sciences focus and international student recruitment, but operating in a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/creative-business-university

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creative Business HU