International Sports

What International Sports does

International Sports is a Brazilian football agency founded in 2002 and headquartered in Sorocaba, São Paulo, registered with the Brazilian Football Federation (CBF) as an authorized intermediary. The firm provides an integrated suite of services for professional football players — including career management, contract negotiation, public relations and media exposure, player presentation materials, and global networking with clubs and agents — and operates across nine countries: Brazil, Portugal, France, Belgium, Azerbaijan, Japan, South Korea, Qatar, and Saudi Arabia. The active roster visible on its website consists of roughly seven athletes playing in Brazilian and overseas clubs, supplemented by alumni testimonials from former national-team and overseas-based players.

The business is relationship-driven and operates without proprietary technology. It runs on a small team of approximately nine employees that combines commercial leadership with on-field credibility: founder Marcelo Pinheiro holds a US business administration degree, and team members include Carlos Eduardo (experience at FC Dallas, São Paulo FC, and Atletico Madrid) and former professionals Alexandre Souza and Edmilson da Silva. Service delivery relies on direct, in-person engagement at the Sorocaba office supplemented by international agent and club contacts, with public relations support delivered through a partnership with a Brazilian press agency.

Revenue is generated through commissions on player contracts, the standard monetization model for sports agencies, though pricing is not publicly disclosed. Customer acquisition is direct and largely offline, driven by the team's network and the credibility of former professional players. Marketing presence is modest: a bilingual (Portuguese and English) website, Facebook and Instagram accounts, and earned media through the PR partner. The firm shows no evidence of external funding, acquisitions, or technology investments, and operates as an independent, privately controlled boutique agency.

Name

International Sports

Legal name

International Sports

Website

https://internationalsports.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

International Sports is a Brazilian football agency founded in 2002 that provides career management, contract negotiation, and media services to professional footballers. CBF-registered and operating across nine countries, the firm runs a nine-person team based in Sorocaba, Brazil.

Ownership category

akta.pro rank

Product category

Sports Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Athlete International Transfer & Immigration/Visa Services (MPAKAMAJ)

Keywords

• Football player representation
• Sports talent management
• Athlete career management
• Contract negotiation services
• Sports agency services

Headquarters

HQ city

Sorocaba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels5 records

Core offering

International Sports is a Brazilian football (soccer) agency that represents professional football players through an integrated suite of services, including personalized career management, contract negotiation with clubs, public relations and media exposure, production of player presentation materials, and networking with clubs and agents in Brazil and internationally. The agency is registered with the Brazilian Football Federation (CBF) and operates across 9 countries (Brazil, Portugal, France, Belgium, Azerbaijan, Japan, South Korea, Qatar, Saudi Arabia).

Product overview

International Sports is a football agency (sports management company) that provides an integrated suite of services for professional football players. The offering consists of multiple interconnected service modules centered around career management: Contract Negotiation Services handle deal-making with clubs; Career Management Services provide personalized planning and ongoing support; Public Relations and Media Services offer press coverage and social media exposure; Player Presentation Materials create promotional content for global distribution; and Networking Services connect athletes with clubs and agents worldwide. The company operates as a single unified service offering rather than discrete product modules, with all services working together under the agency's management. Founded in 2002 and registered with the Brazilian Football Federation (CBF), the company is based in Sorocaba, Brazil, and operates across multiple countries including Brazil, Portugal, France, Belgium, Azerbaijan, Japan, South Korea, Qatar, and Saudi Arabia.

Differentiator

Problem solved

Functional benefit

Products and services

• Career Management Services

Quantifiable outcome

• 14 years of continuous service with Flavinho from youth to retirement
• +1 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Leading press agency in BrazilcoreGTM or Marketing PartnerPartnership with the best press agency in Brazil for public relations services, allowing clients to get exposure in the main media channels worldwide

Scale indicators2 records

Expansion highlights3 records

Direct peers

• Gestifute: Jorge Mendes' Portugal-based football agency is the global benchmark for Portuguese-speaking talent representation and cross-border transfers. Directly comparable as a football-specific agency with deep Brazil-to-Europe transfer flow, though operating at vastly larger scale.
• MGC Sports: Football-focused agency active in Brazil and international markets. Directly comparable service mix (contract negotiation, career management, international placement) and overlapping client profile of mid-tier Brazilian players.
• Stellar Group: UK-based football agency representing players and managers across Europe. Comparable as a multi-jurisdiction football agency with similar contract-negotiation and career-management service offerings, though typically representing higher-profile talent.
• Base Soccer Agency: Boutique football agency specializing in Brazilian and South American player transfers to Europe. Closely comparable niche, geography, and value proposition — direct competition in the same talent pipeline International Sports operates in.
• TFM Agency: Football management and representation agency with strong Brazilian and European footprint. Comparable as a specialist football agency operating in the same international transfer corridors, with similar scale and service offerings.

Broad incumbents

• CAA (Creative Artists Agency): Global talent agency that has expanded aggressively into sports representation including football. Comparable as an end-to-end athlete management firm, though it competes on scale, brand, and cross-vertical capabilities that a 9-person agency cannot match.
• Wasserman: Global sports, music, and entertainment agency. Overlaps with International Sports in athlete representation and contract negotiation, but operates as a diversified incumbent across multiple sports and entertainment verticals.
• Octagon: Global sports marketing and athlete representation agency (part of IPG). Comparable as a sports agency offering player representation among a broader portfolio of services, but operates at vastly larger scale and across multiple sports, not football-specialized.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/International-Sports-1606621219629678
• Instagraminstagram.com/internationalsportsoficial
• LinkedInlinkedin.com/company/international-sports

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Sports