InTuscany RE - Gruppo Lazzarini

What InTuscany RE - Gruppo Lazzarini does

InTuscany RE - Gruppo Lazzarini is a privately held luxury real estate agency (intermediazione immobiliare) headquartered in Viareggio, Tuscany, operating under the co-ownership of two Italian entities, D&D House (P.IVA 02427910464) and DMS Real Estate (P.IVA 02567940461). The agency is named for its founders, Davide Lazzarini and Dario Lazzarini, both designated as real estate agents (Agente Immobiliare), who collectively claim more than twenty years of experience in real estate intermediation in the region. Its core function is buying, selling, and valuation of prestige residential properties — including apartments, villas, villette, terratetto, attici, renovated and to-be-renovated properties — as well as a smaller commercial book (offices, shops, income-producing assets) and new constructions, concentrated in the Versilia coastal corridor: Viareggio, Lido di Camaiore, Forte dei Marmi, Pietrasanta, Camaiore, Castiglioncello, and Marina di Massa, with international listings extending to London.

The agency's product surface consists of an SEO-driven property portal (intuscanyre.com) with advanced search filters by type, city, bedrooms, and price (up to €3.5M visible on the homepage), a dedicated valuation request funnel, a newsletter subscription service, and a registered-user account feature. There is no proprietary technology platform, no API, no mobile app, and no developer-facing integrations; the website functions as a standard listing and inquiry-management system. Distribution is direct-to-consumer via the website, telephone, WhatsApp, in-person consultations, and a Facebook page; offline marketing includes property magazine placements and storefront display cases. Revenue is generated through transaction-based commissions on luxury property intermediation, with a complementary referral arrangement with major (unnamed) banking institutions for mortgage and financing consultancy. Pricing is not publicly disclosed, consistent with negotiation-based luxury real estate practice. No funding rounds, M&A activity, awards, certifications, patents, or external investors are evidenced in the available data.

Name

InTuscany RE - Gruppo Lazzarini

Legal name

D&D House e DMS Real Estate

Website

https://intuscanyre.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

InTuscany RE - Gruppo Lazzarini is a privately held, founder-operated luxury real estate agency in Viareggio, Italy, brokering high-end residential and commercial properties across the Versilia/Tuscany coastal corridor (and London) on a commission basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Viareggio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Real Estate Intermediation: Commission-based real estate intermediation services for buying, selling, and valuing luxury residential and commercial properties in the Versilia/Tuscany coastal region. Services include property valuation, property listing management, buyer/seller matching, and notary deed assistance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

InTuscany RE is a luxury real estate agency that intermediates the buying, selling, and valuation of prestige residential and commercial properties in the Versilia coastal region of Tuscany (Viareggio, Forte dei Marmi, Lido di Camaiore, Camaiore, Pietrasanta, Marina di Massa, Castiglioncello) and select international listings. The agency exposes its portfolio via a searchable website portal and supports clients through property valuation, mortgage consultation via banking partnerships, and assistance through to notary deed.

Product overview

InTuscany RE - Gruppo Lazzarini operates as a luxury real estate agency offering a property listings platform alongside comprehensive agency services. The core product is the property listings platform featuring residential properties (apartments, villas, villette, terratetto, attici, renovated and to-be-renovated properties), commercial properties (income-generating properties, offices and shops), and new constructions. The company supplements its listings with services including property valuation, mortgage financing consultancy through banking partnerships, and a newsletter service. The platform serves the Versilia and Tuscany coastal market including Viareggio, Forte dei Marmi, Lido di Camaiore, Camaiore, Pietrasanta, and Marina di Pietrasanta.

Differentiator

Problem solved

Functional benefit

Products and services

• InTuscany RE Property Listings Platform Online property search and listings platform featuring residential and commercial real estate in Tuscany's Versilia region, including apartments, villas, cottages, terraced houses, attics, new constructions, renovated properties, properties to renovate, offices, shops, and income-generating properties. Targets individual luxury property buyers and sellers in coastal Tuscany.
• Residential Property Brokerage (Residenziale) Brokerage and intermediation for residential property transactions, including apartments (bilocali, trilocali, quadrilocali), villas, villette, terratetto, attici, renovated properties, and properties requiring renovation in the Versilia and Tuscany coastal region. Targets individual residential property buyers and sellers.
• Commercial Property Brokerage (Commerciale) Brokerage and intermediation for commercial real estate, including income-generating properties (immobili a reddito), offices, shops, warehouses, and laboratories for sale in the Versilia region. Targets business owners and investors seeking commercial premises.
• New Construction Property Brokerage Brokerage and intermediation for newly constructed properties featuring modern finishes and energy-efficient designs in the Versilia region. Targets buyers seeking newly built residential or commercial properties.
• Property Valuation Services Professional property appraisal and market valuation services to determine the market value of residential and commercial real estate assets for owners considering sale or financing.
• Property Newsletter Service Free newsletter subscription that informs subscribers about new property listings and agency news. Targets prospective buyers and sellers who want ongoing visibility into new opportunities in the Versilia and Tuscany market.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Major Banking Institutions (unspecified)minorOthersCollaboration with major banking institutions for mortgage and financing consultation services. The agency connects clients with banks for obtaining mortgages for property purchase, sale, or renovation. Specific bank names not disclosed on the website.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Great Estate Immobiliare: Italian luxury real estate network with a structured agent group and international marketing reach across central Italy. Comparable to InTuscany RE in luxury residential focus and multi-region coverage, with a more developed multi-agent organizational model.
• Gate-away.com: Online Italian luxury property platform targeting international (especially Northern European) buyers of Italian homes, with strong Tuscany exposure. Comparable to InTuscany RE's cross-border positioning (e.g., the London cross-listing), but with a more developed digital/international acquisition model.
• Italy Sotheby's International Realty: Global luxury brand's Italian affiliate operating in Tuscany (including Florence, Siena, Lucca, coastal Tuscany) and other regions, focused on luxury and unique properties. Comparable in serving HNW buyers seeking premium Tuscan real estate, but with materially stronger brand and international referral network than InTuscany RE.
• Romolini Immobiliare: Italian luxury real estate agency focused on historic estates, villas, and country properties in Tuscany, Umbria, and adjacent regions. Directly comparable in luxury residential intermediation, English-language international marketing, and target HNW buyer profile.
• Christie's International Real Estate (Italy): Luxury real estate affiliate of Christie's auction house operating in Italy, focused on premium and unique Italian properties for ultra-HNW global buyers. Comparable luxury positioning and target buyer profile to InTuscany RE's exclusive residences segment, with stronger international brand pull.
• Lionard Luxury Real Estate: Italy-focused luxury real estate agency specializing in high-end villas, historic estates, and prestige properties across Tuscany and other Italian regions. Directly comparable to InTuscany RE in target customer (HNW Italian and international buyers), product category (luxury residential), and high-touch agency model.

Broad incumbents

• Immobiliare.it: Italy's largest real estate listing portal, aggregating properties from agencies and private sellers across all Italian regions. Indirectly comparable as a competitor for listing visibility and buyer origination; InTuscany RE listings effectively compete on this platform against every other Italian agency.
• RE/MAX Italia: One of Italy's largest real estate franchise networks with agents across multiple Italian regions including coastal Tuscany. Competes in residential brokerage but with mass-market positioning and franchise scale, rather than InTuscany RE's boutique luxury specialization.
• Engel & Völkers Italia: Global luxury real estate franchise with offices across Italy including Tuscany and the Versilia coast (e.g., Forte dei Marmi). Competes with InTuscany RE for the same luxury coastal Tuscany buyer pool but operates at significantly broader scale and brand reach.
• Coldwell Banker Italia: Major international real estate franchise operating in Italy with broad residential coverage across Tuscany. Comparable in residential brokerage activity but serves a wider price and customer band than InTuscany RE's luxury focus, and offers materially stronger franchise infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/intuscanyre
• LinkedInlinkedin.com/company/intuscany-re

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InTuscany RE - Gruppo Lazzarini