Inversión en la Infancia

What Inversión en la Infancia does

Inversión en la Infancia is a Peruvian civic advocacy initiative (iniciativa ciudadana) founded in 2015 and led by Father Gastón Garatea, focused on placing investment in early childhood at the center of Peru's national agenda as a strategy for poverty eradication. It operates under the legal entity Asociación Salgalú para el Desarrollo and is headquartered in Lima with offices in Miraflores and San Isidro. The organization addresses a documented child welfare crisis in Peru: 43.1% of children aged 6-36 months suffer from anemia, over 300,000 children under five experience chronic malnutrition, over 1 million children in early childhood live in poverty, and 2,562 sentences for violence against girls under 14 were recorded between 2018-2020.

Its core product is a multi-channel content and advocacy ecosystem rather than a single commercial product. This includes the Blog de Noticias (news and opinion publication), Salgalú TV Online (streaming platform broadcasting childhood-focused programming and interviews), Infobarómetro (a national and regional childhood indicators data platform launched in 2017), ANI news agency, the Micronoticiero ANITV micro-program, the Un Minuto por la Infancia video interview series (60+ episodes with public figures), the Pacto Ciudadano por la Infancia citizen engagement initiative with 10 defined policy commitments, the Plataforma de Acción policy advocacy platform, and a biweekly Boletín Quincenal newsletter. The organization's reported reach includes training more than 15,000 professionals and volunteers across teachers, psychologists, nutritionists, doctors, public managers, and social workers.

The revenue model is non-commercial: the initiative is funded through solidarity member contributions starting at S/5 (approximately $1.35 USD) per month, individual donations accepted via YAPE mobile payments, and revenue generated by the parent Salgalú Comunicación content production platform. No commercial products or services are sold. The organization sustains itself on a lean staff of approximately 6 employees, augmented by an extensive volunteer and trained-professional network, and collaborates strategically with UNICEF Peru, Plan International, World Vision, Save the Children, Banco de Alimentos Perú, Alafarpe, Ipsos Peru, and regional governments including Piura to advance its advocacy and program delivery objectives.

Name

Inversión en la Infancia

Legal name

Asociación Salgalú para el Desarrollo

Website

https://inversionenlainfancia.net

Company type

Private

Operating status

Operating

Short description

Inversión en la Infancia is a Peruvian civic advocacy initiative that drives social and political investment in early childhood through multimedia content, data tools, and partnerships with major NGOs and government bodies to address child poverty, anemia, and malnutrition in Peru.

Ownership category

akta.pro rank

Product category

Child Welfare Advocacy and Civic Media

NAICS

Broadcasting and Content Providers (516), Child and Youth Services (624110), Child and Youth Services (62411), Educational Services (611)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Public/Nonprofit Children’s Educational Broadcasters (MPABAKAF)

akta.pro secondary industries

Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK), Children’s News & Current Affairs Programming (MPABAKAK), Children’s/Educational Program Syndication (MPABAMAH)

Keywords

• Child welfare advocacy
• Early childhood development
• Civic advocacy campaigns
• Social impact media
• Public policy monitoring

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Member contributions and donations: The initiative is funded through solidarity contributions starting from S/5 (approximately $1.35 USD) per month from members, plus donations from individuals committed to supporting social and political advocacy for childhood.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Inversión en la Infancia is a Peruvian non-profit citizen initiative that produces and distributes multimedia advocacy content on early childhood development through a streaming TV platform (Salgalú TV), a news blog, a dedicated childhood news agency (ANI), and a video interview series. It complements this media ecosystem with a data monitoring dashboard (Infobarómetro), a structured citizen engagement initiative (Pacto Ciudadano por la Infancia), and a policy advocacy platform (Plataforma de Acción) that pressures national, regional, and local authorities to invest in childhood as a lever for poverty eradication.

Product overview

Inversión en la Infancia is a civic media and advocacy initiative — not a technology product company. Its offering consists of a multi-channel content and communications ecosystem organized around a Spanish-language news blog (Blog de Noticias), a streaming TV platform (Salgalú TV Online), a data intelligence tool (Infobarómetro), a dedicated news agency (ANI), and a video interview series (Un Minuto por la Infancia). These are complemented by a citizen engagement initiative (Pacto Ciudadano), a biweekly newsletter (Boletín Quincenal), a policy advocacy platform (Plataforma de Acción), and a membership kit (Kit 'Una sola fuerza por la infancia y la niñez'). The Infobarómetro serves as the closest thing to a data/technology product, functioning as an indicator dashboard for childhood welfare statistics across Peru.

Differentiator

Problem solved

Functional benefit

Brands

• Infobarómetro: A data platform that tracks and publishes statistics on the situation of children in Peru at national and regional levels.

Products and services

• Blog de Noticias Spanish-language news blog covering child welfare, poverty, anemia, nutrition, education, and public policy in Peru, serving as the initiative's primary editorial channel for reporting, interviews, and opinion columns.
• Salgalú TV Online Streaming television platform broadcasting live programs, interviews, and documentary-style segments focused on childhood development in Peru, with a live schedule and on-demand replays.
• Infobarómetro de la Primera Infancia Data and statistics platform aggregating national and regional indicators on the situation of children in Peru, including health, education, nutrition, and violence metrics, to support evidence-based advocacy.
• Agencia de Noticias de la Infancia (ANI) Dedicated news agency producing journalism specifically on childhood and childhood-related public policy issues in Peru, supplying content to the blog and TV platform.
• Pacto Ciudadano por la Infancia Citizen pact initiative engaging public authorities and civil society in commitments to invest in early childhood as a national priority, with 10 defined points covering poverty eradication, zero anemia, quality education, and violence prevention.
• Boletín Quincenal Biweekly email newsletter distributed to subscribers providing updates on the organization's activities, news, and advocacy campaigns related to childhood welfare in Peru.
• Plataforma de Acción Structured policy advocacy platform outlining the initiative's policy positions and calls for governmental action on childhood welfare issues, available as a downloadable PDF document.
• Un Minuto por la Infancia

Quantifiable outcome

• Over 15,000 people trained including teachers, psychologists, nutritionists, doctors, and public managers
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Ipsos PerucoreStrategic or Co-development Partner · 26 July 2024Collaboration with Ipsos for public opinion surveys on childhood priorities, revealing what Peruvians demand from government regarding quality public education, fighting hunger, poverty, and violence against children.
• Salgalú ComunicacióncoreStrategic or Co-development PartnerParent organization producing informational content and early childhood programming. The income generated by this area guarantees the continuation of their advocacy work.
• UNICEF PerumajorStrategic or Co-development PartnerUnited Nations agency for childhood providing support and recognition for childhood development initiatives, with UNICEF officials participating in program interviews.
• Plan International PerumajorStrategic or Co-development PartnerNGO collaborating on education, gender equality, and childhood protection programs including school emergency preparedness and refugee/migrant education initiatives.
• World Vision PerumajorStrategic or Co-development PartnerNGO working on childhood programs including breastfeeding promotion, violence prevention, and food security initiatives.
• Banco de Alimentos PerucoreStrategic or Co-development PartnerFood bank organization partnered on the 'Kilómetros por la Alimentación' campaign transforming sports events into food rations for those facing food insecurity.
• Save the ChildrenmajorStrategic or Co-development PartnerInternational NGO organizing campaigns against physical and humiliating punishment of children including the 'Habla por ellos' campaign.
• AlafarpeminorStrategic or Co-development PartnerPharmaceutical association participating in forums on obesity as a chronic disease of national interest.
• Gobierno Regional de PiuramajorStrategic or Co-development PartnerRegional government coordinating on nutritional security projects and the SIREPI system for early childhood attention.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UNICEF Peru: United Nations agency operating in Peru on childhood rights, nutrition, and education. A direct peer in early-childhood advocacy with global funding and policy reach that dwarfs Inversión en la Infancia's grassroots civic approach.
• Aldeas Infantiles SOS Peru: Established NGO supporting children at risk in Peru with residential and family-based programs. Comparable as a major child-welfare nonprofit operating in the same funding and policy space.
• Sesame Workshop: U.S.-based nonprofit producing children's educational media globally. Comparable as a nonprofit that funds child-focused edutainment content, though at vastly larger scale and global reach.
• CBeebies (BBC): Public-service children's broadcaster. Comparable as a nonprofit/public children's educational broadcaster, providing a reference point for what Salgalú TV's distribution model could scale toward.

Direct peers

• Save the Children (Peru office): International NGO with an active Peru presence working on violence prevention, education, and child protection. Direct peer in campaigns such as 'Habla por ellos' that overlap with the initiative's anti-violence agenda.
• Plan International Peru: NGO focused on child rights, gender equality, and education in Peru, including school emergency preparedness and migrant/refugee education — areas where the initiative has collaborated.
• World Vision Peru: Child welfare NGO running programs on breastfeeding, violence prevention, and food security in Peru, overlapping directly with Inversión en la Infancia's priority agenda.
• Banco de Alimentos Peru: Peruvian food bank partnered with the initiative on the 'Kilómetros por la Alimentación' campaign. Comparable as a national nonprofit operating on donations with a media-and-mobilization model.
• Educa Peru: Peruvian coalition advocating for education quality — closely comparable to Inversión en la Infancia's education pillar and similarly reliant on civic mobilization and policy advocacy.

Others

• Grupo Impulsor Inversión en la Infancia: The parent coordinating body of the initiative led by Father Gastón Garatea. Listed as an internal governance structure rather than an independent peer, but functions externally as the convening coalition of civic and NGO actors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/InvInf
• YouTubeyoutube.com/user/SALGALU
• Facebookfacebook.com/InvInf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inversión en la Infancia