Invest Guatemala

What Invest Guatemala does

Invest Guatemala is a private investment promotion agency headquartered in Guatemala City, Guatemala, established to position the country as a strategic destination for foreign direct investment (FDI). Operating as part of the "Guatemala Moving Forward" (Guatemala No Se Detiene) public-private initiative directed by the Ministry of Economy and the National Competitiveness Program (PRONACOM), the agency serves as the bridge between global investors and business opportunities within Guatemala. Its services are delivered free of charge and span the full investment lifecycle — from strategic analysis and market intelligence through regulatory facilitation, softlanding assistance, and post-installation aftercare.

The agency's core service modules include Investment Strategy Services, Investment Promotion Services, Investment Attraction Services, Softlanding Services, and Aftercare Services, complemented by a digital platform called the Guatemala Data Hub that provides interactive macroeconomic and demographic data at industry and municipality levels. Invest Guatemala does not operate proprietary technology in a software-product sense; rather, its platform is built on government data and serves as an information intermediary. Sector coverage spans Agroindustry, Apparel and Textile, Life Sciences, Service Industry, Food and Beverages, Manufacturing, Tourism, Contact Center/BPO, and Information Technology Outsourcing.

Unlike a commercial enterprise, Invest Guatemala does not generate revenue from its service offerings. The agency is funded through its parent public-private partnership, which involves the Ministry of Economy, PRONACOM, the Ministry of Public Finances, the Ministry of Foreign Affairs, the Bank of Guatemala, the Municipality of Guatemala, FUNDESA, and AGEXPORT. Its go-to-market motion is sales-led and direct, engaging multinational and foreign investors through website inquiries, trade fair participation, investment missions, and targeted outreach, with a small team of approximately eight staff including an Executive Director and specialized investment, market intelligence, and digital marketing advisors.

Name

Invest Guatemala

Legal name

Invest Guatemala

Website

https://investguatemala.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Invest Guatemala is a private investment promotion agency that facilitates foreign direct investment into Guatemala, providing free advisory, softlanding, and aftercare services to multinational investors as part of the public-private Guatemala Moving Forward initiative.

Ownership category

akta.pro rank

Product category

Investment Promotion Services

NAICS

Portfolio Management and Investment Advice (523940), Miscellaneous Intermediation (523910)

SIC

Investment Advice (6282), International Affairs (9721)

akta.pro primary industry

Investment Promotion & FDI Facilitation (BPADAMAD)

Keywords

• Foreign direct investment
• Investment promotion services
• Softlanding advisory
• Market intelligence
• Investment facilitation

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Investment Promotion Services: Invest Guatemala provides free support services to investors including information generation, facilitation of regulations and incentives, identification of local partners, facility location information, accompaniment throughout the investment process, and coordination with government entities and private chambers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Invest Guatemala is Guatemala's private investment promotion agency that facilitates foreign direct investment (FDI) into the country. It provides free, personalized advisory services covering strategic analysis, market intelligence, investment incentives navigation, regulatory facilitation, softlanding support for establishing operations, partner identification, and aftercare for reinvestment and expansion. The agency operates as the bridge between global investors and Guatemalan business opportunities, coordinating with government entities, private chambers, industrial parks, and free trade zones.

Product overview

Invest Guatemala operates as a private investment promotion agency providing a comprehensive suite of services to facilitate foreign direct investment in Guatemala. The core offering consists of investment promotion agency services, complemented by specialized modules including Softlanding Services (company formation, compliance, residency procedures), Investment Strategy Services, Investment Promotion, Investment Attraction, and Aftercare Services. The portfolio also includes the Guatemala Data Hub, an interactive digital platform for macroeconomic and demographic data analysis. The agency covers key investment sectors including Agroindustry, Apparel and Textile, Life Sciences, Manufacturing, Food and Beverages, Tourism, Contact Center and BPO, and Information Technology Outsourcing. The services are delivered through personalized consultation, coordination with government institutions, and facilitation of special economic zone regimes.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Investment Promotion Agency Services Comprehensive investment promotion services for foreign direct investors, providing personalized assistance from strategic analysis through establishment and expansion of operations in Guatemala, including information generation, regulatory facilitation, partner identification, and coordination with government entities and private chambers.
• Softlanding Services Specialized support services for foreign companies establishing operations in Guatemala, including company formation, compliance consulting, residency procedures, and qualification for special economic zone regimes.
• Guatemala Data Hub Interactive digital platform facilitating integration, visualization, and analysis of macroeconomic and demographic data of Guatemala at industry and municipality levels, serving foreign investors and multinational companies conducting market intelligence.
• Investment Incentives Advisory Advisory service on Guatemala's special economic zone regimes including Free Trade Zones, Maquila/Outsourcing Activities, and Special Public Economic Development Zones (ZDEEP), covering tax benefits, regulatory requirements, and application procedures for qualifying investors.
• Business Establishment Guidance Step-by-step advisory service for foreign investors on establishing a business in Guatemala, covering legal structure selection, company registration, tax identification, and licensing requirements.
• Sector Investment Intelligence Detailed sector-specific investment information service for foreign investors, covering Agroindustry, Apparel and Textile, Life Sciences, Service Industry, Food and Beverages, Manufacturing, Tourism, Contact Center and BPO, and Information Technology Outsourcing opportunities in Guatemala.

Quantifiable outcome

• Average economic growth of 3.6% over the last decade, exceeding Latin America and Caribbean average
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and major.

• Guatemala Moving ForwardcoreStrategic or Co-development PartnerPublic-private initiative created to reactivate the economy, generate better job opportunities, and attract new investments. Directed by the Ministry of Economy and PRONACOM, with involvement from Ministry of Public Finances, Foreign Affairs, Bank of Guatemala, Municipality of Guatemala, FUNDESA, and AGEXPORT.
• Ministry of Economy (MINECO)coreStrategic or Co-development PartnerGovernment ministry responsible for authorizing investment incentives and special economic zones. Trade and Investment Services Directorate issues authorizations for Decree 29-89, Free Zones, and ZDEEPs.
• National Competitiveness Program (PRONACOM)coreStrategic or Co-development PartnerGovernment program co-directing Guatemala Moving Forward initiative for economic revitalization and competitiveness improvement.
• Guatemalan Exporters Association (AGEXPORT)coreStrategic or Co-development PartnerPrivate sector organization supporting export development and investment promotion, involved in Guatemala Moving Forward and sector-specific initiatives.
• Foundation for the Development of Guatemala (FUNDESA)coreStrategic or Co-development PartnerPrivate foundation supporting Guatemala's development, co-directing Guatemala Moving Forward initiative.
• Bank of GuatemalacoreStrategic or Co-development PartnerCentral bank providing macroeconomic data and FDI statistics for investor intelligence.
• Puerto QuetzalcoreStrategic or Co-development PartnerPacific port providing maritime cargo operations and logistics connectivity for investors.
• Cámara del AgromajorStrategic or Co-development PartnerAgricultural chamber providing sector expertise and networking for agroindustry investors.
• Cámara de ComerciomajorStrategic or Co-development PartnerChamber of commerce facilitating business connections and local partner identification.
• USAIDmajorStrategic or Co-development PartnerUS government development agency supporting economic growth and investment climate improvement.
• ZOLIC (Free Trade Zone)coreStrategic or Co-development PartnerState-owned entity managing ZDEEPs (Special Public Economic Development Zones) and providing infrastructure for industrial users.
• Industrial Parks NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of industrial parks including Synergy Industrial Park, Parque Industrial CAES, IKAL Parque Industrial, Tecnopark, and others providing facilities for investors.
• Free Zones NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of free zones including Zona Libre Quetzal, Zona Libre Pacífico, Zona Libre del Norte, Zona Libre Gualán providing tax-free manufacturing and export facilities.
• World BankmajorStrategic or Co-development PartnerInternational financial institution supporting Guatemala's development and investment climate.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CINDE (Coalición Costarricense de Iniciativas de Desarrollo): Costa Rica's private, non-profit investment promotion agency that attracts nearshoring FDI — particularly in BPO, shared services, life sciences, and advanced manufacturing — directly competing with Invest Guatemala for the same multinational site-selection mandates in Central America.
• InvestChile: Chile's investment promotion agency under the Ministry of Economy, providing free advisory to foreign investors on incentives, sector opportunities, and aftercare — comparable in mandate and public-affiliation structure to Invest Guatemala.
• ProNicaragua: Nicaragua's investment promotion agency under the presidential office, providing free advisory, sector intelligence, and aftercare to foreign investors — a direct Central American peer competing for the same nearshoring pipeline.
• ProColombia: Colombia's national export and investment promotion agency offering FDI advisory, sector intelligence, and aftercare across non-traditional sectors — a structurally analogous Latin American IPA with a similar full-lifecycle mandate.
• ProEcuador: Ecuador's export and investment promotion institute offering investment attraction services, sector intelligence, and investor aftercare — a Latin American peer with similar mandate, free advisory model, and public-private engagement approach.
• Invest in Turkey (Investment Office of the Presidency): Turkey's official IPA attached to the Presidency, offering free advisory, incentive navigation, and sector intelligence to foreign investors — a structurally analogous government-affiliated IPA with similar full-lifecycle services.
• CEI-RD (Centro de Exportación e Inversión de la República Dominicana): Dominican Republic's investment and export promotion agency, a near-direct competitor for nearshoring FDI in the Caribbean/Central America region, particularly in BPO, tourism, and free-zone manufacturing.

Broad incumbents

• IDA Ireland: Ireland's well-established foreign direct investment agency with decades of brand recognition in tech and pharma FDI — a much larger and more mature IPA in a different geography but with overlapping mandate (FDI attraction, aftercare, sector campaigns).
• Singapore Economic Development Board (EDB): Singapore's government agency responsible for investment promotion and economic development, considered a gold-standard IPA globally — comparable in mandate but vastly larger in scale, headcount, and resources than Invest Guatemala.
• ProMéxico (legacy) / Ministry of Economy Mexico: Mexico's federal investment promotion function, historically through ProMéxico and now housed within the Ministry of Economy — a much larger, more established IPA in the same nearshoring value proposition category targeting US-market FDI.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/investguatemala
• YouTubeyoutube.com/c/InvestGuatemala
• Facebookfacebook.com/InvestGuatemala
• LinkedInlinkedin.com/company/invest-guatemala
• Instagraminstagram.com/investguatemala

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invest Guatemala