Invetlab

What Invetlab does

INVETLAB d.o.o. Adaševci is a Serbian private limited company (startup) founded around 2014 that produces and distributes probiotic products for domestic animals. The company operates from its headquarters and production facility in Adaševci, Serbia, with a single-country footprint. Its core technology is liquid fermented probiotic cultures containing metabolically active lactic acid bacteria (GRAS-classified) developed and tested at the Laboratory for Molecular Microbiology, Institute of Molecular Genetics and Genetic Engineering, University of Belgrade. The product portfolio comprises two SKUs: HIRA VET Probiotic, a feed supplement primarily for gravid livestock enabling passive immunity transfer to offspring, and HIRA PET Probiotik, a fermented probiotic drink for dogs and cats containing a defined combination of Streptococcus thermophilus, Lactobacillus fermentum, and Lactobacillus helveticus strains at a minimum of 5 billion live bacteria per 100ml dose.

InvetLab's business model is direct-to-customer sales of physical probiotic products from its Adaševci base, reaching livestock farmers and pet owners in Serbia via a contact center and digital marketing channels (website, Facebook, Twitter/X, Instagram, YouTube). Pricing is not publicly disclosed. The company is differentiated by its focus on gravid animals (a gap in the domestic Serbian market), the metabolic activity of its bacterial strains (immediate probiotic effect upon intestinal arrival), demonstrated in vitro/in vivo antagonistic activity against Clostridium difficile and Clostridium perfringens, and HACCP-aligned production standards.

The company is privately held with no disclosed equity investors; capitalization has come entirely from non-dilutive grants — the EU Delegation with World Bank technical assistance (2015, Serbia Innovation Project) and the Innovation Fund of Serbia (2017-2018). An international patent application (WO2017105267) covers the novel probiotic starter culture. The company has received multiple regional innovation awards (Belgrade Venture Forum 2014, Belgrade Chamber of Commerce 2014/2015, Best Technological Innovation 2015). No revenue, headcount, or recent commercial milestones are disclosed.

Name

Invetlab

Legal name

INVETLAB d.o.o. Adaševci

Website

https://invetlab.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

InvetLab is a Serbian startup that produces and sells liquid fermented probiotic products (HIRA VET for livestock, HIRA PET for pets) directly to Serbian farmers and pet owners, using metabolically active lactic acid bacteria strains developed with the University of Belgrade.

Ownership category

akta.pro rank

Product category

Veterinary Probiotics / Animal Feed Supplements

NAICS

Animal Food Manufacturing (31111), Dog and Cat Food Manufacturing (311111)

SIC

Biological Products, (No Disgnostic Substances) (2836), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro industry

PRIMARYAFADALAE

Probiotics, Prebiotics & Postbiotics (Direct-Fed Microbials)

Agriculture & Food Production/Animal Feed Manufacturing/Feed Additives & Supplements

SECONDARYAFADAKAC

Probiotics, Prebiotics & Synbiotics

Agriculture & Food Production/Animal Feed Manufacturing/Medicated & Functional Feed (Coccidiostats, Probiotics, Performance Additives)

SECONDARYAFADALAO

Non-Antibiotic Health & Performance Supplements (Immune, Gut Health, Stress/Heat Support)

Agriculture & Food Production/Animal Feed Manufacturing/Feed Additives & Supplements

SECONDARYAFAFAFAE

Probiotic/Prebiotic Functional Beverage Production (Non-Fermented)

Agriculture & Food Production/Beverage Production/Functional & Nutritional Beverage Production (Energy, Sports, Fortified)

SECONDARYHLAMAEAN

Medicated Feed Additives & Premixes (Veterinary Pharmaceuticals)

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Pharmaceuticals & Biologics

Keywords

• Animal probiotics
• Veterinary probiotics
• Livestock feed supplements
• Pet digestive health
• Probiotic feed additives

Headquarters

HQ city

Adaševci

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Probiotic Product Sales: InvetLab generates revenue through the sale of probiotic products - HIRA VET for livestock and HIRA PET for pets. These are physical probiotic feed supplements distributed to farmers and pet owners in Serbia.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

InvetLab develops, manufactures, and sells innovative liquid fermented probiotic products for domestic animals. Its flagship offering is HIRA VET Probiotic, targeted at farm/livestock animals (especially gravid animals for passive immunity transfer to offspring), and its companion product HIRA PET Probiotik, a fermented probiotic drink for household pets such as dogs and cats. Both products contain proprietary combinations of metabolically active lactic acid bacteria developed in collaboration with the Laboratory for Molecular Microbiology at the University of Belgrade.

Product overview

Invetlab is a Serbian startup company that produces and distributes innovative probiotic products for domestic animals. The company offers two distinct probiotic products: HIRA VET Probiotic, designed for farm animals (livestock), and HIRA PET Probiotik, formulated for household pets such as dogs and cats. Both products contain metabolically active lactic acid bacteria developed in collaboration with the Laboratory for Molecular Microbiology at the University of Belgrade's Institute of Molecular Genetics and Genetic Engineering. HIRA VET is intended primarily for gravid animals to provide passive immunity to offspring, while HIRA PET serves as a preventive and therapeutic solution for pets including diarrhea treatment, immunostimulation, and inhibition of pathogenic bacteria.

Differentiator

Problem solved

Functional benefit

Brands

• HiraVet Probiotic: First Serbian innovative probiotic for prevention and treatment of intestinal infections in domestic animals, designed for gravid animals to provide passive immunity to offspring.
• Hira Pet Probiotik

Products and services

• HIRA VET Probiotic Liquid fermented probiotic feed for farm animals (livestock), containing metabolically active lactic acid bacteria that exhibit probiotic effects immediately upon arrival in the intestine. Designed primarily for gravid animals to enable passive immunity transfer to offspring and serve as a natural antibiotic alternative for intestinal infections.
• HIRA PET Probiotik Fermented probiotic drink for domestic pets (dogs and cats of all ages), containing a unique combination of three probiotic bacteria (Streptococcus thermophilus BGVLJ1-44, Lactobacillus fermentum BGHI14, and Lactobacillus helveticus BGRA43), with at least 5 billion live metabolically active bacteria per 100ml dose. Used for prevention and treatment of diarrhea, immunostimulation, and inhibition of pathogenic bacteria.

Quantifiable outcome

• Effective against Clostridium difficile and Clostridium perfringens
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Laboratory for Molecular Microbiology, Institute of Molecular Genetics and Genetic Engineering, University of BelgradecoreStrategic or Co-development PartnerResearch and development partner where HiraVet Probiotic was designed and tested. Key scientific team members Nataša Golić, Amarela Terzić-Vidojević, and Katarina Veljović are affiliated with this laboratory.
• Veterinary Station 'Koker' AdasevcicoreStrategic or Co-development PartnerCentre for Development and Production where probiotic was tested in farm conditions. Igor Mrvaljević is affiliated with this station. Located in the same area as company headquarters.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ADM Animal Nutrition: Global feed manufacturer and ingredient supplier with a growing portfolio of gut-health additives, including probiotics and prebiotics. Comparable as a broad incumbent selling performance and gut-health feed additives into the same livestock segment.
• Elanco Animal Health: Major animal health company with products across therapeutics, vaccines, and nutritional health, including gut-health and probiotic-adjacent offerings. Comparable as a broad incumbent addressing intestinal health in farm animals.
• Zoetis: Largest pure-play animal health company, with diagnostics, vaccines, and therapeutics for livestock and companion animals. Comparable at the level of intestinal-health positioning for both farm and pet animals.
• Evonik Animal Nutrition: Supplies probiotics, amino acids, and gut-health solutions (GutPlus, GutCare) for livestock. Comparable as a broad incumbent in the animal probiotic and gut-health category.
• Kemin Industries: Diversified ingredient manufacturer with a substantial animal nutrition and health division that includes gut-health and probiotic products. Comparable as a broader incumbent competing in the same feed-additive category.
• dsm-firmenich (Animal Nutrition & Health): Global animal nutrition and health business offering vitamins, eubiotics (including probiotics), and gut-health solutions for livestock. Comparable as a broad incumbent supplying probiotic feed additives to the same customer base.

Emerging players

• Lesaffre Animal Care: Animal care arm of Lesaffre focused on yeast- and bacteria-derived probiotics and functional ingredients for livestock and pets. Comparable as a science-driven challenger developing microbe-based animal health products.

Direct peers

• Lallemand Animal Nutrition: Major producer of yeast- and bacteria-based probiotics (including lactic acid bacteria) for ruminants, swine, poultry, and pets. Directly comparable to InvetLab in probiotic species used, target species, and direct-fed microbial delivery format.
• Chr. Hansen (now Novonesis): Global leader in microbial and fermentation solutions, with a substantial animal health & nutrition portfolio of probiotic and DFM products for livestock and pets. Closely comparable in product category (probiotic feed additives) and target end-users (farmers, feed manufacturers).
• Alltech: Animal nutrition and health company with a well-known portfolio of microbial and probiotic solutions for livestock (e.g., Yea-Sacc, Bio-Mos-adjacent technologies). Comparable in being a science-driven, probiotic-focused animal nutrition player.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Invetlab
• YouTubeyoutube.com/channel/UCtJ63pZOWoXfJassZqRQh9Q
• Facebookfacebook.com/invetlab
• Instagraminstagram.com/invetlab
• LinkedInlinkedin.com/company/invetlab-doo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invetlab