What Involved Media - Spain does

Involved Media, S.L. is an independent, full-service media agency headquartered in Madrid (Plaza de Jesús 3) with operations in New York, Toronto, Melbourne, and Sydney, operating as part of the Active Media Services/Active International (AMS Growth Partner) corporate group. The company serves growth-oriented brands — both global brands expanding into new markets and local brands scaling domestically — with budgets ranging from €100,000 to €20 million across the automotive, banking, real estate, retail, consumer goods, food and beverage, technology, and healthcare verticals, with disclosed clients including MG Motors, Pibank, Camiral, SIMA, Federópticos, Werner Mertz, Baron de Ley, and Helios.

The agency operates a platform-plus-services model. Proprietary technology includes COSMOS, a cross-media measurement platform with multiple attribution layers for predicting results and quantifying each channel's contribution to business outcomes; AMP (Active Media Marketplace), a corporate exchange enabling clients to monetize and expand the value of their digital advertising inventory; ONIRIC, an innovation area for creativity, content, and technology; and the ONE ROOM partnership methodology, which structures client engagement as an integrated 1:1 team. Service offerings span strategic media planning and tactical execution (display, social, video, programmatic, mobile, digital radio, connected TV, digital OOH, podcast), traditional media (national/regional TV, radio, outdoor, cinema, print), research and analytics (including mix media modeling), performance marketing, and digital transformation consulting. AI capabilities center on generative AI for content production (text, image, video, audio), predictive analytics, personalization/recommendation, and dynamic A/B testing.

Revenue is generated through media commissions, service fees, and retainer arrangements under multi-year contracts, with flexible and client-specific pricing. Go-to-market is sales-led, with direct enterprise client relationships where Involved functions either as a standalone partner or as an integrated member of the client's existing agency pool. The company is privately held, privately funded (no disclosed venture capital), Great Place to Work certified for three consecutive years, and GDPR-compliant under Spanish and EU data protection regimes.

Name

Involved Media - Spain

Legal name

Involved Media, S.L.

Website

https://involvedmedia.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Involved Media is an independent, full-service media agency headquartered in Madrid with global offices in New York, Toronto, Melbourne, and Sydney, operating within the Active International group. It serves growth-oriented enterprise brands with €100K–€20M budgets across automotive, banking, real estate, retail, and consumer goods using proprietary cross-media measurement (COSMOS), a corporate exchange marketplace (AMP), and integrated media planning.

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Media Barter & Trade Media Buying (BPAFABAL), Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM), Media & Audience Measurement Analytics (BPAHALAO)

Keywords

• Media planning services
• Advertising agency
• Programmatic media buying
• Cross-media measurement
• Performance marketing

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Media Agency Services: Full-service media agency providing strategic media planning, campaign execution, and optimization across traditional and digital channels. Revenue derived from media commissions, service fees, and retainer arrangements with brand clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Involved Media is a full-service media agency that plans and buys advertising across digital and traditional channels for brand clients. The agency delivers strategic media planning, tactical execution, performance marketing, research, and consulting services — spanning programmatic, social, video, Connected TV, mobile, digital radio, podcasts, digital OOH, traditional TV, radio, print, outdoor, and cinema. It complements these services with proprietary technology platforms (COSMOS for cross-media measurement, AMP for inventory optimization, and ONIRIC for innovation) and a customized partnership methodology.

Product overview

Involved Media is an independent media agency that helps growing brands strengthen their presence worldwide. The company operates a platform-plus-services model combining proprietary technology products with comprehensive media services. Core proprietary products include: COSMOS (cross-media measurement and predictive analytics platform), AMP (digital advertising marketplace via Corporate Exchange), and ONIRIC (innovation area for creativity and technology). The service portfolio spans media strategy and tactical planning (display, social, video, programmatic, mobile, radio, CTV), traditional media (TV, radio, outdoor, cinema, print), research and analysis, performance marketing, and consulting (digital transformation and marketing planning). The ONE ROOM methodology provides a structured partnership framework, complemented by flexible payment options and custom research capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Strategy and Tactical Planning

Quantifiable outcome

• 144% of planned media views achieved
• +9 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature4 records

Partnerships

One partnership is on record.

• AMS Growth Partner (Active Media Services)coreOthersParent company relationship with Active Media Services/AMS Growth Partner. The company operates as part of the Active International group of companies. Contact email [email protected] indicates corporate affiliation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mediahub: Independent-leaning media agency (MullenLowe Group) delivering full-service media planning, buying, and analytics. Closest peer to Involved Media in terms of independent positioning, multi-channel capability, and mid-to-large client roster.
• Tinuiti: Independent US performance marketing agency offering paid media, programmatic, and measurement across digital channels. Comparable to Involved Media's performance marketing and AMP-style digital activation capabilities, particularly in cross-channel attribution.

Broad incumbents

• Initiative: IPG Mediabrands' global media agency focusing on cultural relevance, brand growth, and full-funnel media across markets. Comparable to Involved Media in multi-market client servicing and integrated traditional + digital planning.
• Zenith: Publicis-owned global media agency delivering data-driven media planning, programmatic, and performance marketing across 95+ markets. Overlaps with Involved Media's full-service media planning model and multi-market client support.
• PHD Worldwide: Omnicom-owned global media agency known for strategic planning and data-led media investment. Overlaps with Involved Media's emphasis on proprietary measurement and evidence-based planning across traditional and digital channels.
• Wavemaker: Global media agency within WPP's GroupM offering full-service media planning, buying, and cross-channel optimization. Comparable to Involved Media by service scope (traditional + digital + programmatic), but at significantly larger scale and broader geographic footprint.
• OMD Worldwide: Omnicom's largest media agency network offering planning, buying, and analytics across paid, owned, and earned channels. Comparable to Involved Media in cross-media measurement emphasis and full-funnel campaign execution.
• Carat: Dentsu-owned global media agency providing media strategy, programmatic, content, and integrated consumer-experience services. Directly comparable service mix to Involved Media including cross-media measurement and performance marketing.
• Havas Media: Global media agency network within Havas offering integrated media planning, programmatic, content, and analytics. Similar full-service media offering to Involved Media, with comparable focus on multi-channel attribution and brand-to-performance integration.

Emerging players

• Dept: Independent global digital agency with strong media, creative, and technology capabilities including programmatic and data services. Overlaps with Involved Media in digital media strategy and innovation-led client engagements, though with a broader creative/tech remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/invovledmediaspain

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Involved Media - Spain