iotics technology
iotics technology is a self-funded Indian IoT company that designs and sells Wi-Fi enabled smart touch switches, retrofit in-wall modules, and a water level controller for residential customers in India, distributed via its own website, Amazon, Flipkart, and a dealer network.
- Company typePrivate
- Founded2017
- HeadquartersCoimbatore, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What iotics technology does
iotics technology is an Indian IoT hardware company that designs, manufactures, and sells smart Wi-Fi enabled touch switches and related home automation products for the Indian residential market. Founded in 2017 and headquartered in Coimbatore, Tamil Nadu, the company targets Indian homeowners seeking to retrofit or build homes with connected lighting, fan, and appliance controls without rewiring or installing additional hubs. Its portfolio serves both new-home buyers and existing homeowners looking to upgrade traditional switchboards.
The company's core technology stack combines Wi-Fi connectivity, capacitive touch controls, and a proprietary cloud-based management layer delivered through an in-house iOS and Android mobile application. Products are available in modular gang configurations (2-gang to 12-gang) with combinations of light switches, fan regulators, dimmers, and plug outlets, plus specialized offerings such as a 2-gang curtain controller, an automatic water level controller, and retrofit in-wall modules (Inwall-2S and Inwall-4S). The platform integrates with Amazon Alexa, Google Home, IFTTT, and Siri Shortcuts, with Matter Protocol support announced for 2026. Hardware is built around tempered glass panels and includes IR remote fallback so switches remain operable without internet connectivity.
iotics operates a direct-to-consumer e-commerce model through its own website (iotics.io), complemented by marketplace listings on Amazon India and Flipkart and a dealer/distributor channel program. Revenue is generated primarily through one-time hardware sales, with products priced between approximately INR 2,600 (≈US$30) for 2-channel retrofit modules and INR 11,560 (≈US$140) for the 12-gang flagship configuration. The company also pursues B2B partnerships with real estate developers, evidenced by a collaboration with Assetz Marq for smart-home integration in residential projects. As a self-funded, bootstrapped private limited entity with approximately 9 employees, iotics relies entirely on internal cash flow rather than external venture or institutional capital.
iotics technology firmographics
Firmographics- Name
- iotics technology
- Legal name
- iotics technology private ltd
- Website
- https://iotics.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- iotics technology is a self-funded Indian IoT company that designs and sells Wi-Fi enabled smart touch switches, retrofit in-wall modules, and a water level controller for residential customers in India, distributed via its own website, Amazon, Flipkart, and a dealer network.
- Ownership category
- akta.pro rank
iotics technology industry classification
Industry- Product category
- Smart Home Automation / Smart Switches
- NAICS
- Wiring Device Manufacturing (33593), Current-Carrying Wiring Device Manufacturing (335931), Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs) (CRAIAHAF)
- akta.pro secondary industries
- Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail (CRACAGAB), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), Smart Window Shades & Motorized Treatments Retail (CRAIAMAL)
Keywords
Where iotics technology is headquartered
LocationHeadquarters
- HQ city
- Coimbatore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
iotics technology business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Smart Wi-Fi Touch Switches: One-time hardware sales of smart touch switches in various configurations (1-gang to 12-gang) with different combinations of switches, fans, dimmers, and plugs. Products sold directly through website and via marketplaces like Amazon and Flipkart.
- Water Level Controller: Automatic water level controller for residential and commercial water management, sold as one-time hardware purchase
- Smart Switch Modules (In-wall): Retrofit modules that convert existing normal switches into smart switches, sold as hardware products for home automation upgrades
- Dealership/Distribution: Revenue generated through dealer network who purchase products for resale in their regions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 12 Gang Smart Wi-Fi Touch Switch (7 Switch + 1 Fan + 2 Plug) |
| Unit Pricing | Pay-as-you-go | 2 Gang Curtain Controller Smart Wi-Fi Touch Switch |
| Unit Pricing | Pay-as-you-go | 4 Gang Smart Wi-Fi Touch Switch (1 Switch + 1 Plug) |
| Unit Pricing | Pay-as-you-go | 8 Gang Smart Wi-Fi Touch Switch (2 Plugs) |
| Unit Pricing | Pay-as-you-go | Automatic Water Level Controller |
| Unit Pricing | Pay-as-you-go | Inwall-4S Smart Switch Module (4 Channel) |
| Unit Pricing | Pay-as-you-go | Inwall-2S Smart Switch Module (2 Channel) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
iotics technology product offering
Product offeringCore offering
iotics technology designs, manufactures, and sells WiFi-enabled capacitive touch smart switches for residential home automation in India, available in modular configurations from 1-gang to 12-gang with combinations of light switches, fan regulators, dimmers, and plug outlets. The product portfolio also includes specialized curtain controllers, retrofit in-wall smart switch modules that convert existing switches without rewiring, and an automatic water level controller for water management, all controlled via a mobile app, IR remote, and voice assistants (Amazon Alexa, Google Home).
Product overview
iotics technology offers a comprehensive smart home automation product portfolio centered on WiFi-enabled smart touch switches. The core offering consists of modular smart switchboards available in 1-gang to 12-gang configurations with various combinations of light switches, fan regulators, dimmers, and plug outlets. All switches feature capacitive touch technology, tempered glass panels, and support multiple control methods including mobile app, IR remote, and voice assistants. The product line includes specialized modules like the 2-gang curtain controller and the In-Wall retrofit switch modules for converting existing switches without rewiring. Supporting the switches is the Automatic Water Level Controller for automated water management. The ecosystem is managed through the iotics mobile app available on iOS and Android, enabling remote control, scheduling, and automation across the entire product range.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart WiFi Touch Switches (Modular 1-Gang to 12-Gang) Modular smart touch switchboards available in multiple gang configurations (2, 4, 8, 12) with combinations of light switches, fan regulators, dimmers, and plug outlets. Features capacitive touch technology, tempered glass panels, WiFi connectivity with cloud-based mobile app control, IR remote control up to 22 feet, and voice assistant compatibility (Alexa, Google Home). Designed for Indian homes and fits standard switchboard console boxes. Priced between ₹5,560 and ₹11,560 (MRP-based with up to 20% discount on direct website).
- 2 Gang Curtain Controller Smart WiFi Touch Switch Specialized 2-gang smart touch switch designed for motorized curtain control. Supports IR remote, WiFi connectivity, voice commands (Alexa/Google Home), and mobile app control for automated window treatments. Priced at ₹5,560 (MRP ₹6,950).
- In-Wall Smart Switch Modules (Inwall-2S and Inwall-4S) Retrofit smart switch modules (2-channel and 4-channel) that convert existing traditional switches into smart switches without rewiring. Fit behind existing switchboards and support high-power devices like ACs and geysers. Supports IR remote, WiFi, mobile app, and voice control. Priced at ₹2,600 (Inwall-2S, MRP ₹3,250) and ₹3,800 (Inwall-4S, MRP ₹4,750).
- Automatic Water Level Controller Automatic water management device for residential overhead tanks and underground sumps. Features dry run protection, magnetic float sensors, energy-saving operation, and ~1.6W self-consumption. Controls single-phase motors up to 1 HP and prevents overflow and pump dry running. Priced at ₹5,960 (MRP ₹7,450).
Quantifiable outcome
- 20% discount on MRP for direct purchases
- +3 more outcomes
Companies that use iotics technology
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
iotics technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature8 records
iotics technology partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Assetz MarqminorReal estate developer partnership where iotics showcased smart switch solutions for integration in Assetz Marq residential projects.
- Amazon Alexacoreiotics smart switches are fully compatible with Amazon Alexa for voice control, allowing users to control lights and appliances using voice commands. Integration enables routines and groups for automated control.
- Google Homecoreiotics switches seamlessly integrate with Google Home for voice-activated control of smart home devices. Users can create routines and control multiple devices through Google Assistant.
- Amazon Indiacoreiotics products are available for purchase on Amazon India marketplace, providing additional distribution channel for consumer sales across India.
- Flipkartcoreiotics smart switches are available on Flipkart marketplace, expanding reach to Indian consumers who prefer shopping on the Flipkart platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
iotics technology competitors and assessment
Company assessmentDirect peers
- Aqara (Lumi United Technology): Aqara makes a broad range of Wi-Fi/Zigbee smart switches, sensors, and hubs with Apple HomeKit, Alexa, and Google integrations. Closely comparable to iotics in product category (smart switches + IoT ecosystem), though it is China-rooted and more globally distributed.
- Sonoff (ITEAD): Sonoff offers Wi-Fi smart switches, retrofit modules, and DIY home automation gear with eWeLink app. Directly comparable in retrofit smart-switch modules (like iotics' Inwall-2S/4S) and direct-to-consumer online model, but global and far larger.
Broad incumbents
- Havells India (Crabtree): Havells sells Crabtree smart switches and modular wiring devices in India through extensive dealer networks. Comparable product category and India-focused distribution, backed by a large listed consumer-electricals company.
- Legrand India: Legrand's Indian subsidiary sells the MyHome and Arteor smart-switch ranges, plus wiring devices. Direct overlap in smart-switch hardware for residential retrofits and new builds, though Legrand is a much larger diversified electrical group.
- Anchor by Panasonic (Panasonic Life Solutions India): Panasonic's Indian wiring-devices brand Anchor sells smart modular switches and accessories. Directly competes with iotics in the same residential switch-socket category, with the scale advantage of a global electronics major.
- Schneider Electric (Wiser / Clipsal): Global electrical-equipment major selling Wiser smart switches, dimmers, and home automation in India. Directly comparable smart-switch/wiring-device category, but with vastly greater capital, brand reach, and enterprise channel.
- Wipro Smart Home (Wipro Consumer Care): Wipro's consumer lighting and smart-home division sells Wi-Fi smart switches and lighting products in India. Comparable as a large incumbent with overlapping smart-switch product line for Indian households, though it operates across a much broader consumer portfolio.
Emerging players
- Atomberg Technologies: Indian smart-appliance startup with a strong direct-to-consumer brand, selling smart fans and increasingly smart switches. Comparable as an India-focused, brand-led IoT hardware startup targeting modern homes, though much larger and venture-funded.
Regional players
- SmartNode / Lumos Smart Home (India): India-focused smart-home brands such as Lumos sell Wi-Fi smart switches, retrofit modules, and automation hubs. Comparable in product mix and Indian go-to-market, though often Tuya-based and competing primarily on price against iotics' in-house approach.
Others
- Tuya Smart (OEM/white-label platform): Tuya provides the IoT cloud and app platform used by many white-label smart-switch brands in India. iotics' proprietary app and cloud is a competitive alternative to Tuya-enabled competitors — relevant as the underlying ecosystem threat iotics must differentiate against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
iotics technology social profiles
Digital presenceiotics technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
iotics technology leadership team
Management profileNumber of profiles
iotics technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iotics technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iotics technology
What does iotics technology do?
iotics technology designs, manufactures, and sells WiFi-enabled capacitive touch smart switches for residential home automation in India, available in modular configurations from 1-gang to 12-gang with combinations of light switches, fan regulators, dimmers, and plug outlets. The product portfolio also includes specialized curtain controllers, retrofit in-wall smart switch modules that convert existing switches without rewiring, and an automatic water level controller for water management, all controlled via a mobile app, IR remote, and voice assistants (Amazon Alexa, Google Home).
Is iotics technology a public or private company?
iotics technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was iotics technology founded?
iotics technology was founded in 2017. It employs 1 to 10 people.
Where is iotics technology based?
iotics technology is headquartered in Coimbatore, India, in the Asia region.
How does iotics technology make money?
Four revenue lines are on record. Smart Wi-Fi Touch Switches are the primary driver. The others are water Level Controller, smart Switch Modules (In-wall) and dealership/Distribution.
Who are iotics technology's main competitors?
Direct peers on record are Aqara (Lumi United Technology) and Sonoff (ITEAD). Broad incumbents are Havells India (Crabtree), Legrand India, Anchor by Panasonic (Panasonic Life Solutions India), Schneider Electric (Wiser / Clipsal) and Wipro Smart Home (Wipro Consumer Care). Atomberg Technologies is listed as an emerging player. SmartNode / Lumos Smart Home (India) is listed as a regional player. Tuya Smart (OEM/white-label platform) is listed as an others.
Does iotics technology have an API?
No public API is recorded for iotics technology.
What industry is iotics technology in?
iotics technology's product category is Smart Home Automation / Smart Switches. Its primary akta.pro industry code is CRAIAHAF, Smart Lighting & Controls Retail (Smart Switches, Dimmers, Hubs), with a secondary code of CRACAGAB, Smart Lighting & Electrical (Bulbs, Switches, Plugs) Retail. Its NAICS code is 33593 and its SIC code is 3640.