IPitup vzw
IPitup vzw is a Belgian non-profit that designs, produces, and distributes outdoor physical activity infrastructure (Activity Benches and Activity Walls) plus a companion exercise app, serving municipalities, schools, sports organizations, and healthcare providers across 13 countries with 600+ installed devices.
- Company typePrivate
- Founded2017
- HeadquartersWerchter, Belgium
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What IPitup vzw does
IPitup vzw is a Belgian non-profit association (vereniging zonder winstoogmerk) founded in 2017 and headquartered in Werchter, Belgium. The organization designs, produces, and distributes outdoor physical activity infrastructure, anchored by two hardware product lines: the Beweegbank (Activity Bench), a vandalism-resistant all-in-one device that combines seating with exercise functionality and is available in six sizes (Small to Large Plus), and the Beweegmuur (Activity Wall), a modular wall-mounted fitness system deployable on building facades, bridges, parking structures, and urban walls. Both product lines comply with the EN16630 European standard for outdoor fitness equipment. The company has deployed more than 600 devices across 13 countries, scaling from 30 units in 2018.
The product ecosystem extends beyond hardware through a free mobile app (iOS and Android) containing 250+ WHO-aligned exercise videos organized into five fundamentals (push, pull, core, squat, balance), personalized profiles, GPS routes between benches, and bench-locator functionality. Service add-ons include certified trainer and ambassador training programs, monthly strategic workshops, the "Samen Sterk & Fit" activation package, event rental, a one-month trial lending service, data insights, and a maintenance contract that extends warranty from two to five years.
IPitup monetizes primarily through one-time hardware sales (€3,995-€10,100 per unit before discounts), event rental (€350/half-day, €500/day), recurring maintenance contracts (3-year terms), and paid on-location training and strategic workshops. The free app and online training act as a freemium acquisition layer. Go-to-market is hybrid: direct sales from Belgian headquarters serve primary markets, while an international distributor network handles regional sales across the Netherlands (Nijha), France (Playgones), Wallonia (Idema/Poncelet Signalisation), Switzerland (BloomUp, SanteCoach), Germany (ChildsPlay), the Baltic States (Fixman), Iceland (Krumma), and Canada (PeakPlay). Customer segments include local governments and municipalities, educational institutions, sports organizations (notably Sport Vlaanderen via a 2020 group purchasing partnership), healthcare and elderly care providers, corporate buyers, and event organizers. With 7 employees, no disclosed funding rounds, and no published revenue figures, the organization operates as a lean, mission-driven entity that has secured institutional validation from WHO Europe, ISPAH, the European Commission, and the International Design Biennale Saint-Étienne.
IPitup vzw firmographics
Firmographics- Name
- IPitup vzw
- Legal name
- IPitup vzw
- Website
- https://ipitup.be
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IPitup vzw is a Belgian non-profit that designs, produces, and distributes outdoor physical activity infrastructure (Activity Benches and Activity Walls) plus a companion exercise app, serving municipalities, schools, sports organizations, and healthcare providers across 13 countries with 600+ installed devices.
- Ownership category
- akta.pro rank
IPitup vzw industry classification
Industry- Product category
- Outdoor Fitness Equipment
- NAICS
- Recreational Goods Rental (532284)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Adventure Equipment Rental Shops (Outdoor Gear, Camping, Climbing, Water Sports) (THAAALAI)
Keywords
Where IPitup vzw is headquartered
LocationHeadquarters
- HQ city
- Werchter
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
IPitup vzw business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Hardware Sales: Sale of activity benches and activity walls. Products available in various sizes (Small to Large Plus) with different finishes (galvanized, powder-coated). Group purchasing options available through Sport Vlaanderen.
- Equipment Rental for Events: Rental of activity equipment for sports days, play streets, and events including certified IPitup trainer guidance and transport. Priced at €350 per half-day or €500 per day including guidance and transport.
- Lending Service: One-month trial program for mobile activity bench or wall including activation trajectory with workshop and training. Transport included. Available in Flanders and Netherlands.
- Maintenance Contracts: Safety inspection, maintenance, and repairs including report with visual documentation. Extends warranty from 2 to 5 years. Contract term of 3 years with termination flexibility.
- Activity App: Free mobile application providing 250+ exercise videos, personalized coaching, and GPS routes. Generates indirect revenue through equipment engagement and brand awareness.
- Training and Workshops: Free online and e-learning courses for coach and ambassador certification. On-location training available for payment. Strategic workshops for activation planning at additional cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free mobile application with exercise library |
| Unit Pricing | Pay-as-you-go | Event rental with trainer guidance |
| Subscription | Annual | Annual maintenance with safety inspection |
| Unit Pricing | Pay-as-you-go | Discounted demonstration and display units |
| Unit Pricing | Pay-as-you-go | Group purchasing through Sport Vlaanderen |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
IPitup vzw product offering
Product offeringCore offering
IPitup vzw designs, manufactures, and distributes vandalism-resistant outdoor public-space fitness hardware — the Beweegbank (Activity Bench) in six sizes and the modular Beweegmuur (Activity Wall) — and wraps it in an ecosystem comprising a free WHO-aligned mobile exercise app, certified trainer/ambassador programmes, activation workshops, maintenance contracts, and event rentals. Target buyers are public-sector bodies, schools, healthcare providers, sports federations, and companies seeking to enable low-threshold physical activity in shared outdoor environments.
Product overview
IPitup vzw operates as a product-service ecosystem centred on outdoor physical activity infrastructure. The core product portfolio consists of two hardware product lines: the Beweegbank (Activity Bench), available in six sizes from Small to Large Plus, and the Beweegmuur (Activity Wall), a modular wall-based fitness system. Both hardware products are vandalism-resistant and comply with EN16630. The ecosystem is software-enabled via the free Beweeg-app (Activity App), which provides 250+ exercise videos, workout programs, a virtual coach, and bench-location functionality. Service add-ons include certified trainer/ambassador training courses, strategic activation workshops, the 'Samen Sterk & Fit' activation package, data insights derived from app usage and surveys, a lending service for mobile trial units (in partnership with Sport Vlaanderen), event rental with trainer accompaniment, and maintenance contracts that extend the warranty to 5 years. The IPitup Cup competition format adds a community engagement layer. The total installed base spans more than 600 devices across 13 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Beweegbank (Activity Bench) An innovative, vandalism-resistant, all-in-one outdoor fitness bench available in six sizes (Small, Small Plus, Medium, Medium Plus, Large, Large Plus). Combines seating and exercise functions, supports simultaneous use by multiple people for conditioning, strength, and stabilisation training, and includes integrated information panels with example exercises. Pairs with the free IPitup app providing 250+ exercise videos. Targeted at municipalities, schools, healthcare, sports organisations, and corporate buyers deploying public fitness installations.
- Beweegmuur (Activity Wall) A modular, wall-mounted fitness system comprising various wall profiles that create low-threshold exercise opportunities. Compact urban elements installable on building facades (sports complexes, schools, homes), concrete structures (parking areas, skate parks), under bridges, in city centres, near hospitals, care homes, and corporate buildings. Compliant with EN16630 European outdoor fitness equipment standard. Targets urban planners, municipalities, and facility operators seeking to retrofit existing structures into activity-friendly assets.
- Beweeg-app (Activity App) A free mobile application for iOS and Android providing 250+ exercise videos organised into five fundamentals (push, pull, core, squat, balance), workout programmes with a virtual coach, dynamic difficulty adaptation, personalised profiles with statistics (BMI, heart-rate zones), nearby bench/Wall location, and GPX route functionality for walking, jogging, or cycling between benches. Based on WHO physical activity guidelines. Available to all end-users free of charge; supports the hardware product engagement loop.
- IPitup Trainer and Ambassador Certification A training programme certifying individuals as IPitup Trainers or Ambassadors, covering sports technique for initiating sessions, group lessons, and bootcamps around the Activity Bench. Free online version delivered via Microsoft Teams or YouTube; on-location training available for a fee. Participants receive a digital syllabus and an IPitup certificate upon completion. Targeted at coaches, community leaders, and municipal sports staff.
- Uitleendienst (Mobile Bench/Wall Lending Service) A one-month trial loan of a Mobile Activity Bench or Mobile Activity Wall, including an activation trajectory (workshop and training) and return transport. Available in Flanders (in partnership with Sport Vlaanderen) and the Netherlands. Designed to let prospective buyers experience the equipment before committing to a permanent purchase.
- Verhuur (Event Equipment Rental) Rental of Activity Bench or Activity Wall equipment for sports days, play streets, or events. Includes guidance by a certified IPitup trainer and delivery/collection. Priced at €350 per half-day or €500 per day (guidance and transport included). Targeted at event organisers, schools, companies, and community groups.
- Onderhoudscontract (Maintenance Contract) A subscription maintenance contract covering safety inspection, maintenance, and repairs in a single service. Includes a report with visual documentation and automatic warranty extension from 2 to 5 years. Contract terms are 3 years, cancellable, with repair parts price list and hourly labour rates provided annually. Targeted at owners of installed Activity Benches and Walls.
- Strategische Workshops (Strategic Activation Workshops) A monthly online workshop (1h30 duration) focused on developing an activation plan for Activity Bench devices, discovering how to reach and activate target groups with minimal effort, and maximising ROI. Includes good practices and actionable plans. Conducted online. Targeted at buyers and operators of installed equipment seeking to drive usage.
- Data-inzichten (Aggregated Usage Data Insights) A data insights service aggregating usage data from the Activity Bench via the IPitup app and Citizen Dialog Kit surveys. Internal findings indicate that 3 in 4 surveyed citizens have exercised at the bench and that the device reaches a demographic with higher-than-average obesity rates. Data is presented via an infographic PDF. Targeted at municipalities, healthcare organisations, and sponsors seeking evidence of impact.
Quantifiable outcome
- 3 out of 4 citizens surveyed have exercised at an activity bench
- +3 more outcomes
Companies that use IPitup vzw
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
IPitup vzw technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
IPitup vzw partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered regional, minor and core.
- Poncelet SignalisationregionalOfficial distributor for Wallonia, Belgium region. Handles sales and distribution of IPitup products in the French-speaking Belgian market.
- PlaygonesregionalOfficial distributor for France. Also manages ipitup.fr domain, indicating active market presence in French market.
- NijharegionalOfficial distributor for the Netherlands, handling sales and distribution of activity benches and walls in the Dutch market.
- IdemaregionalOfficial distributor for Wallonia, Belgium. Regional distribution partner for IPitup products.
- BloomUpregionalOfficial distributor for French-speaking Switzerland region.
- SanteCoachregionalOfficial distributor for German-speaking Switzerland region.
- ChildsPlayregionalOfficial distributor for Germany, handling sales and distribution of IPitup products in the German market.
- FixmanminorOfficial distributor for Baltic States region.
- KrummaminorOfficial distributor for Iceland.
- PeakPlayminorOfficial distributor for Canada, enabling North American market presence.
- Sport VlaanderencoreFlemish Sports Agency partnership established in 2020. Sport Vlaanderen purchased mobile activity benches for their lending service, making equipment available to Flemish municipalities, schools, and organizations. Includes group purchasing program with 10% discount.
- CrossCare (Interreg Vlaanderen-Nederland)coreHealthcare innovation partnership developing specialized exercise programs for seniors and elderly care. IPitup was awarded laureate status in 2019. Research results published in European Journal of Public Health.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
IPitup vzw competitors and assessment
Company assessmentDirect peers
- Nijha: Dutch supplier of outdoor sports, play and fitness equipment to municipalities, schools and recreation providers — and IPitup's named distributor for the Netherlands. Directly comparable on product (outdoor fitness for public space), geography and customer base.
- Lappset: Finnish manufacturer of outdoor fitness and playground equipment sold to municipalities and schools across Europe. Closely comparable to IPitup in product category (vandalism-resistant outdoor fitness stations for public spaces), target customer (local governments and parks departments), and EN16630-style compliance regime, but with far larger catalog, manufacturing scale and global reach.
- Proludic: French designer and manufacturer of outdoor sports and fitness equipment for public spaces, serving municipalities, schools and campsites. Directly comparable to IPitup on product (outdoor fitness stations for public use), geography (strong in France and Benelux), and customer profile (local governments).
- Playgones: French manufacturer and event-rental provider of outdoor sport and fitness equipment — and IPitup's named distributor for France. Comparable to IPitup on both the hardware (outdoor fitness/play equipment) and event-rental revenue stream, and a competitor for French municipal tenders.
Broad incumbents
- Kompan: Danish global leader in outdoor playgrounds, sports and fitness equipment. Competes with IPitup in the same municipal outdoor-fitness procurement channel but with a much broader portfolio, larger manufacturing footprint, and established framework agreements with cities worldwide — the dominant incumbent IPitup must displace or partner with.
- HAGS: Swedish/German outdoor playground, fitness and parkour equipment manufacturer supplying municipalities across Europe. Comparable to IPitup on product category (outdoor fitness stations) and customer (local governments, schools), but with a broader catalog and longer enterprise track record.
- Richter Spielgeräte: German manufacturer of playground and outdoor activity equipment for municipalities and public spaces. Overlaps with IPitup on outdoor public-space equipment and municipal customers, but with a more traditional, less software-driven offering.
Others
- Sport Vlaanderen: Flemish government sports agency — partner (not competitor) of IPitup that purchases mobile benches for its lending service. Comparable as an ecosystem player shaping how Flemish municipalities procure outdoor fitness infrastructure and thus directly influencing IPitup's home-market go-to-market economics.
- Green Gym: UK-based community outdoor exercise and conservation program operated by TCV. Not a hardware vendor, but operates a comparable 'activate public space for low-threshold physical activity' model that competes for the same municipal physical-activity outcomes and grant funding as IPitup.
Emerging players
- Yalp Interactive: Dutch provider of tech-enabled interactive outdoor sports and play installations (e.g., connected sports walls, interactive goals). Comparable to IPitup as a smaller, software-augmented outdoor activity equipment maker targeting municipalities and schools, with overlapping value proposition around 'activating public space' and similar EN/curriculum-fit buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
IPitup vzw social profiles
Digital presenceIPitup vzw compliance and trust
Trust signalCompliance2 records
IPitup vzw financial estimates
Financial estimateRevenue estimate
Valuation estimate
IPitup vzw leadership team
Management profileNumber of profiles
IPitup vzw funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IPitup vzw M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IPitup vzw
What does IPitup vzw do?
IPitup vzw designs, manufactures, and distributes vandalism-resistant outdoor public-space fitness hardware — the Beweegbank (Activity Bench) in six sizes and the modular Beweegmuur (Activity Wall) — and wraps it in an ecosystem comprising a free WHO-aligned mobile exercise app, certified trainer/ambassador programmes, activation workshops, maintenance contracts, and event rentals. Target buyers are public-sector bodies, schools, healthcare providers, sports federations, and companies seeking to enable low-threshold physical activity in shared outdoor environments.
Is IPitup vzw a public or private company?
IPitup vzw is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was IPitup vzw founded?
IPitup vzw was founded in 2017. It employs 1 to 10 people.
Where is IPitup vzw based?
IPitup vzw is headquartered in Werchter, Belgium, in the Europe region.
How does IPitup vzw make money?
Six revenue lines are on record. Hardware Sales are the primary driver. The others are equipment Rental for Events, lending Service, maintenance Contracts, activity App and training and Workshops.
Who are IPitup vzw's main competitors?
Direct peers on record are Nijha, Lappset, Proludic and Playgones. Broad incumbents are Kompan, HAGS and Richter Spielgeräte. Others are Sport Vlaanderen and Green Gym. Yalp Interactive is listed as an emerging player.
Does IPitup vzw have an API?
No public API is recorded for IPitup vzw.
What industry is IPitup vzw in?
IPitup vzw's product category is Outdoor Fitness Equipment. Its primary akta.pro industry code is THAAALAI, Adventure Equipment Rental Shops (Outdoor Gear, Camping, Climbing, Water Sports). Its NAICS code is 532284 and its SIC code is 7900.