Clínica San Rafael Eje Cafetero

What Clínica San Rafael Eje Cafetero does

Clínica San Rafael Eje Cafetero is a high-complexity medical center operating in the Eje Cafetero (Coffee Region) of Colombia, with five locations across Pereira (Risaralda) and Armenia (Quindío). Founded in 2010 and operating under the legal entity Sociedad Comercializadora de Insumos y Servicios Medicos S.A.S. (NIT 900.342.064-3), the clinic is owned by Lenus Capital Partners, a private equity group focused on healthcare that provides capital and strategic oversight. The clinic employs approximately 285 staff and delivers a comprehensive portfolio of services including oncology, intensive care, surgery, cardiovascular diagnostics, diagnostic imaging, clinical laboratory, emergency care, vaccination, hospitalization, and external specialist consultations. Its core technology is a Health Information System (SIG) provided by Socimedic Tools supporting clinical and administrative operations, and it has obtained ISO 9001, ISO 45001, and ISO 14001 certifications while operating under the supervision of Supersalud, Colombia's national health regulator.

The clinic operates a dual revenue model. The primary stream consists of contracted services with Colombian EPS (Empresas Prestadoras de Salud) health insurance companies—named partners include SURA and Nueva EPS—under the contributory and subsidized regimes that direct affiliated patients to the clinic for specialized and high-complexity services under the mandatory health plan. A secondary stream is generated from private and self-pay patients who access services directly via WhatsApp appointment booking and quote-based pricing. Distribution is mediated through physical facilities, with patient access occurring via EPS referral, direct WhatsApp scheduling, and walk-in emergency care. The clinic markets itself through organic social channels (Facebook, Instagram, YouTube), a health-content blog, and Google Maps/local SEO for patient acquisition.

The clinic markets itself as the largest high-complexity medical center in the Eje Cafetero region. Its differentiated care pathways include the Ruta Materno Perinatal, which provides structured maternal-perinatal support from pregnancy through postpartum, and the Ruta Oncológica, a multidisciplinary oncology care pathway that was recognized as a regional reference at the 2024 Colombian Association of Oncologic Surgery Congress. The clinic's primary customer segments are EPS-affiliated patients in both contributory and subsidized regimes, with private/self-pay patients representing a secondary segment seeking to bypass EPS authorization delays.

Name

Clínica San Rafael Eje Cafetero

Legal name

Sociedad Comercializadora de Insumos y Servicios Medicos S.A.S.

Website

https://ipsclinicasanrafael.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

High-complexity medical center in Colombia's Eje Cafetero region, operating five locations across Pereira and Armenia under Lenus Capital Partners ownership, serving EPS-affiliated and private patients with oncology, surgery, ICU, cardiovascular diagnostics, and maternal-perinatal services.

Ownership category

akta.pro rank

Headquarters

HQ city

Pereira

HQ country

Colombia

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales, Others

Revenue model

1. EPS (Health Insurance) Contracted Services: Revenue generated through capitation and fee-for-service contracts with Colombian EPS (health insurance companies), which direct their affiliated members to the clinic for specialized and high-complexity healthcare services.
2. Private / Self-Pay Patients: Revenue from patients paying out-of-pocket or via private insurance for consultations, procedures, and treatments. Private patients can request quotes via WhatsApp.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Clínica San Rafael Eje Cafetero is a high-complexity medical center operating five locations across Pereira and Armenia in Colombia's Eje Cafetero region. It delivers a portfolio of specialized healthcare services including immediate attention, vaccination, oncology, clinical laboratory, specialist consultations, hospitalization, diagnostic imaging, intensive care, cardiovascular diagnostics, and surgery, together with structured care programs such as the Ruta Materno Perinatal (maternal-perinatal pathway) and Ruta Oncológica (oncology pathway). Services are delivered primarily under contracts with Colombian EPS health insurers and through direct self-pay/private channels.

Product overview

Clínica San Rafael Eje Cafetero is a high-complexity medical center offering a comprehensive portfolio of healthcare services. The facility operates as a multi-service hospital providing immediate attention, vaccination, oncology with a recognized oncological route, clinical laboratory and diagnostic support, external consultations, hospitalization, diagnostic imaging, intensive care, cardiovascular diagnostics, and surgery. Additionally, the clinic offers specialized care programs such as the Ruta Materno Perinatal for maternal-infant healthcare. The company functions as part of the Lenus Capital Partners healthcare group, operating multiple locations in Pereira and Armenia, Colombia.

Differentiator

Problem solved

Functional benefit

Products and services

• Atención Inmediata (Immediate Care) Immediate medical attention services for urgent healthcare needs, available to both EPS-affiliated and private patients at the clinic's physical locations.
• Vacunación (Vaccination) Vaccination services for preventive healthcare, available to EPS and private patients.
• Oncología (Oncology) Oncology services including diagnosis, multidisciplinary care, and patient navigation across the cancer care continuum, delivered through the recognized Ruta Oncológica pathway.
• Apoyo Diagnóstico y Complementación Terapéutica (Clinical Laboratory and Diagnostic Support) Clinical laboratory and diagnostic support services with therapeutic complementation for EPS and private patients.
• Consulta Externa (Specialist Consultation) External specialist consultation services with medical specialists across multiple disciplines.
• Internación (Hospitalization) Hospitalization services for inpatient care and recovery.
• Imágenes Diagnósticas (Diagnostic Imaging) Diagnostic imaging services including radiology and specialized imaging tests supporting high-complexity clinical decision-making.
• Unidad de Cuidados Intensivos (Intensive Care Unit) Intensive care unit services for critically ill patients.
• Diagnóstico Cardiovascular (Cardiovascular Diagnostics) Cardiovascular diagnostic services for heart and circulatory system assessment supporting high-complexity clinical decision-making.
• Cirugía (Surgery) Surgical services for various medical procedures across specialties.
• Apoyo Diagnóstico y Terapéutico (Diagnostic and Therapeutic Support) Diagnostic and therapeutic support services complementing the clinic's clinical specialties.
• Ruta Materno Perinatal (Maternal-Perinatal Care Program) Comprehensive maternal-perinatal care program providing humanized, multidisciplinary guidance from pregnancy through postpartum, including physiotherapy and therapy services.

Quantifiable outcome

• Oncology care pathway recognized as a regional benchmark at the Colombian Association of Oncologic Surgery Congress

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Centro Hospitalario Serena del Mar: High-complexity hospital in Cartagena, Colombia backed by private investment. Comparable as a multi-location private provider with EPS contracts, modern infrastructure, and a regional leadership position in oncology and surgical services.
• Centro Médico Imbanaco: High-complexity private hospital in Cali, Colombia offering oncology, ICU, surgery, cardiovascular diagnostics, and maternal-perinatal services. Directly comparable as a Colombian private high-complexity provider serving a regional patient base via EPS and private-pay channels.
• Clínica del Country: Long-established high-complexity private hospital in Bogotá offering multi-specialty services including oncology, surgery, ICU, and diagnostic imaging. Comparable in scope, private-pay mix, and EPS contracting model.
• Hospital Pablo Tobón Uribe: High-complexity hospital in Medellín, Colombia providing oncology, ICU, surgery, and maternal-perinatal care. Comparable as a Colombian tertiary provider combining EPS contracts, private services, and recognized specialty programs.
• Hospital Universitario San Ignacio: Bogotá teaching hospital offering high-complexity services including oncology, cardiovascular diagnostics, ICU, and surgery. Comparable as a multi-specialty high-complexity provider serving EPS and private patients in a defined regional market.
• Fundación Santa Fe de Bogotá: Bogotá-based teaching hospital delivering high-complexity care across multiple specialties with recognized oncology and maternal programs. Comparable in service mix, accreditation depth, and EPS/private patient mix.
• Clínica Las Américas: High-complexity private hospital in Medellín with comprehensive oncology, cardiovascular, surgical, and intensive care services. Comparable as a regional high-complexity operator with similar EPS contract base and specialty pathway approach.
• Hospital de San José: Bogotá-based high-complexity hospital offering multi-specialty services including oncology, ICU, and surgery. Comparable as a long-standing private Colombian hospital serving EPS and private patients with a similar specialty pathway model.

Broad incumbents

• Keralty (Sanitas Colombia): Integrated Colombian healthcare operator combining EPS/prepaid plan functions with owned hospital and clinic infrastructure. Comparable as a vertically integrated provider in the same Colombian EPS-IPS contracting environment, though operating at significantly larger scale.
• Christus Sinergia (Christus Health LatAm): International healthcare operator with hospital and clinic networks across Latin America, including Colombia. Comparable as a private hospital platform serving EPS-equivalent payer systems with multi-location footprints and recognized specialty programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@clinicasanrafael2080/shorts
• Facebookfacebook.com/ipsclinicasanrafael
• Instagraminstagram.com/clinica.sanrafael
• LinkedInlinkedin.com/company/cl%C3%ADnica-san-rafael-eje-cafetero

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clínica San Rafael Eje Cafetero