IPTC - Instituto Paranaense de Terapia Cognitiva

What IPTC - Instituto Paranaense de Terapia Cognitiva does

IPTC – Instituto Paranaense de Terapia Cognitiva is a private Brazilian educational institute founded in 2007 and headquartered in Curitiba, Paraná, that delivers postgraduate and continuing education programs in cognitive therapies and clinical neuropsychology to mental health professionals. Its core offerings are four MEC-recognized lato sensu postgraduate specializations — Cognitive-Behavioral Therapy (CBT), CBT in Childhood & Adolescence, Clinical Neuropsychology, and Schema Therapy — plus five intensive training courses (DBT, Schema Therapy, Personality Disorders, CBT, Cognitive Rehabilitation), a growing catalog of single-session workshops, and a virtual library of paid and free e-books. The institute is directed by Dr. Salmo Zugman, a psychiatrist and FBTC-certified CBT psychotherapist, and operates with a lean staff of 12 employees supplemented by an external faculty of specialists, master's degree holders, and PhDs.

The business model is sales-led and combines recurring and transactional revenue streams. Postgraduate programs generate subscription-style revenue through monthly installments (carnê) over the program duration; intensive courses and workshops are sold as fixed-fee one-time purchases with tiered pricing by participant category (e.g., R$778 for professionals, ~10% discounts for alumni, ~20% for undergraduates); and e-books are sold as perpetual digital licenses via Eduzz, with introductory titles offered free as lead magnets. The go-to-market motion is advisor-led: prospective students contact academic consultants through the website, WhatsApp, or phone, receive a free personal needs assessment, and confirm enrollment with a registration fee. Course delivery is hybrid — in-person at the Curitiba campus combined with live synchronous Zoom transmission — supported by a student portal on the Gennera platform, enabling national reach from a single physical location.

The institute claims more than 1,000 students trained cumulatively across its programs and serves primarily Brazilian psychologists and psychiatrists, with secondary outreach to psychiatry residents and final-year psychology undergraduates. MEC recognition is the central pillar of its value proposition, because credentials from MEC-accredited lato sensu programs are required for public tender eligibility, Master's/Doctoral admission, and use of the Specialist title under CFP resolution nº 13/2022. There are no disclosed funding rounds, parent company, or M&A activity, and ownership appears to rest with the founding directors.

Name

IPTC - Instituto Paranaense de Terapia Cognitiva

Legal name

Instituto Paranaense de Terapia Cognitiva

Website

https://iptc.net.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

IPTC is a MEC-recognized Brazilian educational institute in Curitiba offering postgraduate specializations, intensive courses, and workshops in cognitive-behavioral therapies and clinical neuropsychology for psychologists and psychiatrists, delivered hybrid in-person and live online nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Postgraduate Specializations (Pós-graduações): Lato sensu postgraduate programs (specializations) in Cognitive-Behavioral Therapy, CBT in Childhood & Adolescence, Clinical Neuropsychology, and Schema Therapy. Programs run one weekend per month (Friday evenings + Saturday full day) with a minimum of 360 hours as required by MEC. Revenue is generated through enrollment fees and monthly installments (carnê) due on the 10th of each month.
2. Intensive Training Courses (Cursos Intensivos / Formação): Shorter practical training programs (intensive courses) covering Dialectical Behavioral Therapy (DBT), Schema Therapy, Personality Disorders, CBT, and Cognitive Rehabilitation. These are structured as fixed-fee courses rather than multi-installment programs.
3. Workshops: Single-day or multi-session workshops on specialized topics (e.g., neuropsychological assessment, ACT, predictive brain, Vineland-3, WISC-IV). Priced per participant category (professional, alumni/existing postgrad student, undergraduate student). Revenue is collected per attendee.
4. E-Books and Digital Content: Sale of digital books and introductory materials through the IPTC virtual library. Paid titles include 'Psicologia Baseada em Evidências' (R$69.90) and 'Psicoterapia Hoje' (R$87.00). Free introductory e-books are offered as lead magnets for course enrollment. Distribution via eduzz.com platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

IPTC is a private educational institute that delivers MEC-recognized postgraduate lato sensu specializations, intensive training courses, and workshops in cognitive-behavioral therapy, schema therapy, DBT, and clinical neuropsychology for mental health professionals (psychologists and psychiatrists). Courses are delivered in-person at the Curitiba campus and live online via Zoom, with students paying monthly tuition installments or fixed course fees.

Product overview

IPTC is an educational institute offering a comprehensive program in cognitive therapies and applied neuropsychology for mental health professionals. The portfolio includes four lato sensu postgraduate specializations (TCC, TCC in Childhood/Adolescence, Clinical Neuropsychology, and Schema Therapy), five intensive training courses (DBT, Schema Therapy, Personality Disorders, CBT, and Cognitive Rehabilitation), multiple single-session workshops on specialized topics, and a virtual library of e-books. The programs are delivered in-person at their Curitiba headquarters with live transmission options, and some courses include supervised clinical practice at their teaching clinic. All postgraduate programs are MEC-recognized and validated for public competitions and academic advancement.

Differentiator

Problem solved

Functional benefit

Products and services

• Pós-Graduação em Terapia Cognitivo-Comportamental (TCC) Lato sensu postgraduate specialization in Cognitive-Behavioral Therapy for psychologists and psychiatrists, covering CBT principles, techniques, and clinical applications for treating psychological disorders; delivered weekends monthly with MEC-recognized credentialing.
• Pós-Graduação em Terapia Cognitivo-Comportamental na Infância e Adolescência Postgraduate specialization focused on CBT applications for children and adolescents, covering developmental considerations and age-appropriate therapeutic interventions; MEC-recognized credential.
• Pós-Graduação em Neuropsicologia Clínica Postgraduate specialization in clinical neuropsychology covering cognitive assessment, brain-behavior relationships, and neuropsychological evaluation techniques for diagnosing cognitive disorders; MEC-recognized credential.
• Pós-Graduação em Terapia do Esquema Postgraduate specialization in Schema Therapy based on Jeffrey Young's integrative approach for treating personality disorders and complex emotional difficulties through early maladaptive schema work; MEC-recognized credential.
• Curso Intensivo de Terapia Comportamental Dialética (DBT) Intensive fixed-fee training course in Dialectical Behavior Therapy, the cognitive-behavioral approach developed by Marsha Linehan for treating borderline personality disorder and emotional dysregulation.
• Curso Intensivo de Terapia do Esquema Intensive workshop-format course providing practical training in Schema Therapy techniques and interventions for treating personality disorders and complex emotional difficulties.
• Curso Intensivo de Transtornos da Personalidade Intensive fixed-fee course on diagnosis and treatment of personality disorders, integrating CBT, DBT, and Schema Therapy approaches.
• Intensivo de Terapia Cognitivo-Comportamental Intensive fixed-fee CBT training program providing accelerated learning of cognitive-behavioral techniques for clinical practice.
• Curso de Formação em Reabilitação Cognitiva Professional fixed-fee training course in cognitive rehabilitation techniques for patients with acquired brain injuries and neurological conditions.
• Workshop: Avaliação Neuropsicológica na Dependência Química Single-session workshop on neuropsychological assessment techniques for evaluating cognitive deficits associated with substance use disorders; priced per participant category (professionals R$778.00, ex-alumni R$700.20, undergraduates R$622.40).
• Workshop: Terapia de Aceitação e Compromisso (ACT) Workshop on Acceptance and Commitment Therapy focusing on psychological flexibility and clinical applications of ACT principles for practicing mental health professionals.
• Workshop: Escala Vineland-3 Training workshop on administering and interpreting the Vineland Adaptive Behavior Scales, Third Edition for assessing adaptive functioning.
• Workshop: Teste WISC-IV Workshop on the Wechsler Intelligence Scale for Children-IV, covering administration, scoring, and clinical interpretation for psychologists and neuropsychologists.
• Workshop: O Cérebro Preditivo na Clínica Workshop exploring predictive brain theory and its applications in clinical psychotherapy practice.
• E-Book: Psicologia Baseada em Evidências Paid digital book covering evidence-based psychology principles, priced at R$69.90 per copy and distributed via the Eduzz platform.
• E-Book: Psicoterapia Hoje Paid digital book on contemporary psychotherapy approaches, priced at R$87.00 per copy and distributed via the Eduzz platform.

Quantifiable outcome

• 1,000+ students trained across all programs
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Hospital Pequeno PríncipeminorStrategic or Co-development PartnerIPTC displays a support seal (Selo de apoio) from Hospital Pequeno Príncipe, indicating institutional support or collaborative relationship. Pequeno Príncipe is one of Brazil's most prominent children's hospitals, suggesting potential alignment in mental health training for pediatric populations.
• Ministério da Educação (MEC)coreOthersIPTC holds official recognition from MEC for its postgraduate programs. This regulatory recognition is fundamental to IPTC's value proposition, as MEC-certified credentials are required for public tender eligibility, Master's/Doctoral program admission, and use of the Specialist title in Brazil.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Universidade Tuiuti do Paraná: Paraná-based university that also offers a specialization in neuropsychology. Regional overlap with IPTC (same state) and competing curriculum in neuropsychology, though broader in academic scope.

Emerging players

• WBHC Brasil: Brazilian mental health education and clinical training provider with growing offerings in evidence-based psychotherapies. Emerging competitor targeting similar postgraduate and continuing-education segments with a more digital-led model.

Direct peers

• InPSeT – Instituto Paulista de Terapia Comportamental: São Paulo-based institute offering postgraduate and intensive training in cognitive-behavioral therapies. Direct competitor for postgraduate students seeking MEC-recognized credentials outside of Paraná.
• Instituto de Terapia Cognitiva de São Paulo (ITC-SP): Long-established São Paulo institute specializing in CBT training and clinical services. Overlaps with IPTC's flagship TCC postgraduate and intensive portfolio and competes for the same national pool of mental health professionals.
• Centro de Terapia Cognitiva (CTC): Brazilian continuing education and clinical services provider focused on Cognitive-Behavioral Therapy. Directly comparable to IPTC in modality (CBT-focused training) and customer base (psychologists and psychiatrists), competing for the same MEC-recognized specialization students.

Broad incumbents

• PUC Minas – Pós-graduação em Psicologia: Large private university offering postgraduate programs in cognitive therapies and clinical psychology. Competes for the same postgraduate student base, though as part of a much broader educational portfolio rather than a specialist institute.
• Hospital Israelita Albert Einstein – Ensino: Operates postgraduate training in neuropsychology and related mental health fields. Comparable on the neuropsychology specialization track but is a much larger healthcare-education conglomerate with substantially broader resources.
• CEPROC – Centro de Terapia Comportamental (USP/IPUSP): University-affiliated CBT training center at the University of São Paulo. Comparable curriculum (CBT, postgraduate training) but operates as part of a larger public university with broader academic and brand reach than IPTC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/iptc-cursos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IPTC - Instituto Paranaense de Terapia Cognitiva