Irene's Catering B.V.

What Irene's Catering B.V. does

Irene's Catering B.V. is a Dutch catering and event organization company headquartered in Harmelen, in the Woerden-Harmelen-Utrecht region of the Netherlands. Founded in 2006, the company operates as a B.V. (Dutch private limited liability company) with approximately 5 employees and is positioning itself as a regional, mission-driven food service provider. Its core offerings span lunch delivery (broodjes and meeting lunches), themed buffets (Dutch, Italian, American, Streetfood, Wild stamp), BBQ packages, high tea, walking dinners, traditional Dutch stamppot, and bittergarnituur, alongside full-service event catering. The company also operates a recurring annual traveling restaurant event and several sub-brands, including PUUR-Hapjes (focused on pure, locally-sourced appetizers) and GoodFood (a social enterprise-aligned product line).

The business serves both B2B and B2C customers, including corporate clients ordering meeting lunches or outsourced cafeteria service, and private clients booking events such as birthdays and weddings. The core technology is a relatively standard e-commerce webshop (webshop.irenes.nl) that supports direct ordering, supplemented by telephone-based ordering. The underlying product is operational - food preparation, regional delivery logistics, and event execution - rather than software. Pricing is menu-based, with items ranging from approximately €1.10 (single sandwich) to €41.95+ per person/buffet, indicating a transactional, pay-as-you-go revenue model rather than contracted recurring revenue.

The company is a certified social enterprise through Social Enterprise NL and emphasizes local sourcing (e.g., Carl Siegert bread, regional producers) and social employment as differentiating positioning. Its strategic emphasis is on "ontzorging" (full-service outsourcing) for event hosts and on expanding into recurring institutional food service such as company cafeteria outsourcing. The business is geographically constrained to the Woerden-Harmelen-Utrecht delivery zone, which limits total addressable market but also concentrates the operational footprint.

Name

Irene's Catering B.V.

Legal name

Irene's Catering B.V.

Website

https://irenes.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Irene's Catering B.V. is a Dutch regional catering and event company founded in 2006, based in Harmelen (Utrecht region), serving corporate and private clients with lunches, buffets, BBQ packages, and full-service event catering, with a social enterprise mission.

Ownership category

akta.pro rank

Product category

Catering Services

NAICS

Caterers (722320), Food Service Contractors (722310)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Event Catering (Weddings, Social, Private Parties) (THAFAIAB)

akta.pro secondary industries

Wedding & Social Event Catering (THAHAKAE), Full-Service Catering (Off-Premise) (HSACAGAA), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)

Keywords

• Catering services
• Event catering
• Lunch delivery
• Buffet catering
• BBQ catering

Headquarters

HQ city

Harmelen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Catering & Event Services: Full-service catering for events including buffets, walking diners, BBQ, high tea, and stamppot menus. Services include both delivery and complete outsourcing ('ontzorging') for private and corporate events.
2. Food Product Sales: Online sales of lunch items, sandwiches, snacks, burgers, and prepared food items through their e-commerce webshop. Individual items and combination packages available for order.
3. Meeting Lunch Delivery: Specialized meeting lunch ('vergaderlunch') delivery service with composed lunch boxes and sandwiches for business meetings, available Monday to Friday.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Irene's Catering B.V. is an all-round Dutch caterer and event organizer providing handmade food products and event services through its own e-commerce webshop. Core offerings include sandwich and lunch delivery, composed meeting lunches, themed buffets (Dutch stamppot, Italian, American, streetfood), BBQ packages, walking dinners, high tea, hamburgers, and seasonal holiday catering, with both delivery-only and full-service 'ontzorging' (outsourcing) options for private and corporate events.

Product overview

Irene's Catering B.V. is an all-round Dutch caterer and event organizer offering a comprehensive portfolio of catering services. The core offerings include lunch delivery (broodjes & lunches), meeting lunches (vergaderlunch), buffets with various themes (basis, basis+, Italianaans, Amerikaans, Straatfood), BBQ packages, high tea, walking dinner, and stamppot (traditional Dutch mashed potato dishes). The company operates primarily through its e-commerce platform (webshop.irenes.nl) powered by WooCommerce, offering direct online ordering for sandwiches, snacks, burgers, and catering packages. Products span from simple broodjes (bread rolls) to complete buffet arrangements, with special sub-brands including PUUR-Hapjes for pure appetizers and GoodFood for socially-conscious catering. The company emphasizes handmade products, local suppliers for meat and cheese, and Carl Siegert sourdough bread.

Differentiator

Problem solved

Functional benefit

Brands

• GoodFood: Social enterprise initiative focused on providing meaningful employment within the social domain
• irenes online shop

Products and services

• Broodjes & Lunches (Sandwich and Lunch Delivery) Sandwich and bread roll delivery service using Carl Siegert sourdough bread and Waallander sandwiches, available Monday to Friday for individual consumers and businesses in the Woerden-Harmelen-Utrecht region.
• Vergaderlunch (Meeting Lunch) Pre-composed meeting lunch boxes with various bread types and toppings for business meetings, available in vegetarian, vegan, and halal options, with standard pricing from €6.93 per box.
• Buffet & Hapjes (Buffet and Appetizers) Buffet catering with multiple themes including cold platter (basis), deluxe platter (basis+), walking dinner dishes, and pinchos Spanish appetizers, priced per person from €22.05 to €41.95.
• BBQ & Workshops BBQ catering packages including Irene's BBQ, Friends BBQ, BBQ Deluxe, and Surf & Turf, plus BBQ workshops for Kamado/Big Green Egg, available for groups from 20 persons with halal and vegetarian options.
• Stamppotten Traditional Dutch mashed potato dishes including hutspot, andijviestamp, boerenkool, zuurkool, spruitenstamp, and wild stamp options, priced from €22.05 per person.
• High Tea High tea service including tea, finger foods, delivery, setup, and custom cakes for private and corporate customers.
• Walking Dinner Standing dinner service with walking dinner dishes including waldorf, salmon tartare, duck breast, and vegetable garden presentations for events from 20 persons.
• Hamburgers & Specials Specialty burgers including Irene's burger, cheeseburger, bacon & cheese fries burger, BBQ shop bammetje, and seasonal specials, available for individual purchase or as part of event catering.
• Bittergarnituur Friday afternoon bitterballen and deep-fried snack mixes including kaassoufflés, kroketten, and bitterballen, sold as packaged sets of 25, 50, or 100 pieces.
• PUUR-Hapjes (Pure Appetizers) Pure/appetizer line including hand-made spiesjes (skewers), crostini's, amuse bites, and fingerfood, sold by the piece from €1.30 each and in walking dinner formats.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Social Enterprise NLcoreOthersIrene's Catering is a partner of Social Enterprise NL, operating with a social enterprise vision for 18 years. The company is committed to making a positive social impact by providing appropriate employment within the social domain.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sodexo: Global contract food services and facilities management company with substantial Dutch presence — directly competes for the corporate cafeteria outsourcing and event catering business Irene's targets.
• Vermaat Groep: Largest Dutch contract caterer operating corporate cafeterias, hospitality venues, and event catering across the Netherlands — overlapping capability in Irene's 'ontzorging' and cafeteria outsourcing segments.
• Compass Group: World's largest contract caterer operating across corporate, healthcare, education, and events — broad incumbent whose Dutch operations compete for the same institutional contracts as Irene's.
• Albron: Major Dutch contract caterer (now part of Compass Group) operating corporate, healthcare, and education food service — competes with Irene's for the same corporate cafeteria outsourcing contracts.
• Hutten Catering: Dutch family-owned contract caterer with corporate, healthcare, and hospitality food service nationwide — broad incumbent competing in the same B2B segments as Irene's.

Direct peers

• Maison van den Boer: Dutch full-service event caterer specializing in corporate events, private celebrations, and large-scale hospitality — directly comparable service portfolio and target customer mix to Irene's.
• Kloosterboer Catering: Dutch regional caterer serving corporate and private events with buffets, walking dinners, and meeting lunches — directly comparable offering to Irene's.
• Elzenaar Catering: Regional Dutch full-service caterer offering corporate lunches, buffets, BBQs, and event catering — closely comparable size, model, and service portfolio to Irene's.

Others

• Bidfood: Largest foodservice distributor in the Netherlands supplying caterers, restaurants, and hospitality — adjacent enabler serving the same supply chain Irene's relies on.

Emerging players

• Catering.com: Online catering marketplace aggregating regional Dutch caterers for corporate and private orders — emerging aggregator that could either partner with or disrupt Irene's direct-order model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/irene-s-catering-b-v

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irene's Catering B.V.