Irie Jam Radio

What Irie Jam Radio does

Irie Jam Radio is a privately held Caribbean music radio station headquartered in New Rochelle, New York, delivering 24/7 streaming of reggae, dancehall, soca, and calypso to the Caribbean diaspora in the United States and internationally. The station operates through a unified digital platform built on AirKast streaming infrastructure, accessible via its website (iriejamradio.com), native iOS and Android mobile applications (launched in 2022), and the @IrieJam360 YouTube video podcast channel, which hosts over 1,012 episodes featuring artist interviews, live performances, and cultural discussions. Programming includes 20+ weekly shows hosted by on-air personalities such as Dahved Levy, DJ Roy, Syn, DJ Madout, Irwine Clare, Killa Boo, DubbMaster Chris, Squeeze, and Adam Handler.

The company monetizes exclusively through advertising and sponsorships on its digital properties, offering the streaming service free to listeners. Revenue mechanics include display banner advertising on the website and mobile apps (promoting events such as the Tristate Family Fun Festival) and event-driven sponsorships tied to community activations like benefit concerts and album signings. The go-to-market combines community-led engagement within Caribbean-American networks, direct-to-consumer distribution via apps and web streaming, and event-driven in-person activations. The company also operates the affiliated Irie Jam Foundation Corp, a separate nonprofit entity focused on Caribbean diaspora empowerment through education, arts, and cultural programming.

Founded by Dahved Levy, who pioneered Caribbean radio on major New York City stations, Irie Jam Radio has operated for over two decades and serves markets including the USA, Jamaica, Trinidad and Tobago, and Barbados. The station operates with a team of 11 employees and holds compliance certifications under GDPR, CCPA/CPRA, and VCDPA, reflecting privacy-protective data practices for its global digital audience.

Name

Irie Jam Radio

Legal name

Irie Jam Radio

Website

https://iriejamradio.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Irie Jam Radio is a privately held Caribbean music radio station based in New Rochelle, New York, delivering 24/7 reggae, dancehall, and soca streaming via web, mobile apps, and YouTube to the Caribbean diaspora community, monetizing through digital advertising and sponsorships.

Ownership category

akta.pro rank

Product category

Online Radio Streaming / Caribbean Music Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

akta.pro secondary industries

Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB), Live Podcast Recordings (MPAGACAJ), Music & Audio Streaming Platforms (BPAMAJAC)

Keywords

• Caribbean music streaming
• Reggae internet radio
• Dancehall online radio
• Caribbean diaspora media
• Digital radio station

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and Sponsorships: Irie Jam Radio generates revenue through display advertisements on its website and mobile app, as evidenced by promotional banners for events like the Tristate Family Fun Festival and other sponsors.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Irie Jam Radio operates a 24/7 digital Caribbean music radio station streaming reggae, dancehall, soca, and calypso programming through its website, native iOS and Android mobile apps, and a YouTube video podcast channel (Irie Jam 360). The service combines continuous live audio broadcasting, live video streaming, on-demand artist interviews and performances, and interactive listener features such as shoutouts and song requests.

Product overview

Irie Jam Radio operates as a unified digital radio and media platform offering 24/7 Caribbean music streaming through its web player and native iOS/Android mobile apps. The platform combines traditional radio broadcasting with on-demand video podcasts via its Irie Jam 360 YouTube channel. Programming spans multiple daily shows across various genres including reggae, dancehall, soca, and conscious roots music, featuring a roster of on-air personalities and DJs. The company also operates the Irie Jam Foundation, a community-focused sub-brand dedicated to Caribbean diaspora empowerment through education and cultural programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Irie Jam Radio Streaming Service

Quantifiable outcome

• Large audience reach within Caribbean diaspora communities across the United States

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AirKast, Inc.coreTechnology or IntegrationAirKast provides the streaming infrastructure powering Irie Jam Radio's website and mobile applications. The platform handles live radio streaming, on-demand content delivery, and mobile app functionality. IrieJamRadio.com is powered by AirKast technology.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Spotify: Spotify is the global on-demand music streaming leader with extensive reggae, dancehall, and soca catalogs. It is comparable as the dominant audio streaming platform whose Caribbean playlists compete for the same diaspora listening hours.
• TuneIn: TuneIn is a broad internet radio aggregator offering live streaming of thousands of stations including niche and ethnic broadcasters. It is comparable because Irie Jam Radio is also an internet-streamed radio station, and TuneIn represents both a potential distribution channel and a competing listening destination for diaspora audiences.
• Pandora: Pandora operates lean-back personalized internet radio with Caribbean music stations available. It is comparable because it competes for the same ad-supported, lean-back Caribbean music listening time that Irie Jam Radio targets.
• Audacy (formerly Entercom/CBS Radio): Audacy operates a large portfolio of U.S. terrestrial and digital radio stations, including some Caribbean and ethnic formats. It is comparable as a scaled, multi-station radio operator that competes for both ad budgets and digital audio listening share in the New York market.
• SiriusXM: SiriusXM is a subscription satellite and streaming radio service offering dozens of music channels including Caribbean and reggae formats. It is comparable as a competing digital radio subscription/ad-supported platform targeting similar listener demographics and ad budgets.
• iHeartRadio: iHeartRadio is a major U.S. internet radio and podcast platform owned by iHeartMedia. It is comparable because it competes for the same digital audio listening time as Irie Jam Radio, hosts multiple Caribbean-format stations, and represents the scaled, ad-supported model Irie Jam operates against.

Direct peers

• WVIP 93.5 FM (Caribbean Journal Radio): WVIP is a terrestrial Caribbean radio station serving the New York metro area with reggae, soca, and Caribbean talk programming. It is directly comparable as a head-to-head Caribbean-format radio competitor in the same New York market as Irie Jam.
• CaribbeanFever.com: CaribbeanFever.com is a Caribbean-American digital media platform run by Irie Jam founder Dahved Levy's Fever Media Network. It is directly comparable because it serves the same Caribbean diaspora audience in NYC with cultural content, music, and community news.

Regional players

• Flow 93.5 (Toronto) / G98.7FM: Flow 93.5 is a Caribbean-formatted radio station serving the Caribbean diaspora in Toronto, Canada. It is comparable as a regional Caribbean radio peer operating a similar format in a different geography with the same diaspora listener model.
• Bloomberg Radio / Caribbean Rhythm Radio: Caribbean Rhythm Radio is a Caribbean-formatted internet radio station targeting the Caribbean diaspora in the U.S. It is comparable as a niche internet-streamed Caribbean radio peer, though it serves a broader geographic footprint outside the NYC core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@IrieJam360
• Facebookfacebook.com/iriejamradiolive
• Instagraminstagram.com/iriejamradio
• LinkedInlinkedin.com/company/irie-jam-radio

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irie Jam Radio