Employer Solutions at Irish Life

What Employer Solutions at Irish Life does

Irish Life Employer Solutions is the B2B division of Irish Life, itself a subsidiary of the Great-West Lifeco insurance conglomerate, providing employee benefits to approximately 3,000 Irish employers. Its offerings span four core product categories: company pensions (including the award-winning EMPOWER Master Trust and auto-enrolment support), protection benefits (group life assurance, group income protection, group critical illness cover, and group voluntary protection), employer-sponsored health insurance through Irish Life Health dac, and wellbeing solutions. The division also offers add-on modules such as pension risk transfer and additional voluntary contributions (AVC).

The business is built on a platform-plus-modules architecture. The MyIrishLife platform provides employees with a centralized, secure interface to manage all their benefits, while the SecureShare Portal enables employers to upload and share administrative data securely. The offering is supported by the Early Intervention Support Service for proactive claims assistance. All entities are regulated by the Central Bank of Ireland, and the division operates from its headquarters at the Irish Life Centre on Lower Abbey Street, Dublin.

Revenue is generated through subscription/recurring streams including insurance premiums, pension management fees, health insurance premiums, and wellbeing service fees. Pricing is not publicly disclosed; packages are tailored to each employer based on company size, employee count, benefit selection, and risk profile, with annual billing. Go-to-market is a B2B enterprise field sales motion delivered through financial advisors and direct account managers targeting large corporate employers and medium-sized Irish businesses. The division is differentiated by 85+ years of Irish market presence, Great-West Lifeco's global financial backing, and a customer base that includes 28 of Ireland's top 30 multinational foreign direct investors.

Name

Employer Solutions at Irish Life

Legal name

Irish Life Financial Services Limited / Irish Life Assurance plc / Irish Life Health dac

Website

https://irishlifeemployersolutions.ie

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

101–250 employees

Short description

Irish Life Employer Solutions provides pensions, protection benefits, health insurance, and wellbeing solutions to approximately 3,000 Irish employers through the MyIrishLife digital platform, operating as a subsidiary of Great-West Lifeco.

Ownership category

akta.pro rank

Product category

Group Employee Benefits (Pensions, Protection, Health and Wellbeing)

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Life Insurance Carriers (524113), Direct Health and Medical Insurance Carriers (524114), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Life Insurance (6311), Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Ancillary Employer Benefits (Life/Disability/Accident/Critical Illness) (HLAEAAAK)

akta.pro secondary industries

Basic Group Term Life (Employer-Paid) (FSAIADAA), Group Disability Income Insurance (Employer-Sponsored) (FSAIAIAB), Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)

Keywords

• Group pensions
• Employee benefits
• Group life assurance
• Employer health insurance
• Workplace wellbeing

Headquarters

HQ city

Dublin 1

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insurance Premiums: Revenue generated from group life assurance, group income protection, and group critical illness cover policies sold to employers for their employees
2. Pension Management: Revenue from company pension schemes including the EMPOWER Master Trust, pension risk transfer, and auto-enrolment services
3. Health Insurance: Revenue from employer-sponsored health insurance products and dental insurance through Irish Life Health dac
4. Wellbeing Services: Revenue from wellbeing solutions and support services provided to employers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Irish Life Employer Solutions is the corporate employee benefits division of Irish Life, selling group pensions (anchored by the EMPOWER Master Trust), protection benefits (group life assurance, group income protection, group critical illness cover, and group voluntary protection), employer-sponsored health insurance, and workplace wellbeing solutions to Irish employers. The offering is administered through the MyIrishLife employee self-service platform and the SecureShare Portal for secure employer data exchange. All products are sold as employer-paid benefit packages tailored to client headcount and risk profile.

Product overview

Irish Life Employer Solutions offers a comprehensive suite of employee benefits products organized as a platform-plus-modules architecture. The core product portfolio includes Company Pensions (featuring the award-winning EMPOWER Master Trust), Protection Benefits (with sub-products for group life assurance, group income protection, group critical illness cover, and group voluntary protection), Health Insurance, and Wellbeing solutions. These are supported by additional modules including Auto-enrolment, Pension Risk Transfer, and Additional Voluntary Contribution (AVC). The offering is tied together through digital platforms including MyIrishLife (for employee self-service) and the SecureShare Portal (for employer data management). The Early Intervention Support Service enhances the protection benefits suite.

Differentiator

Problem solved

Functional benefit

Brands

• EMPOWER Master Trust: Award-winning master trust pension scheme for company pensions.
• MyIrishLife
• SecureShare Portal
• Early Intervention Support Service

Products and services

• Company Pensions Company pension scheme solutions for Irish employers, including the award-winning EMPOWER Master Trust, designed to help employees save for retirement and to support employer compliance with auto-enrolment requirements. Sold as a standalone employee benefit to corporate clients.
• Protection Benefits Group protection package for employees, bundling group life assurance, group income protection, group critical illness cover, and group voluntary protection. Sold to employers who wish to provide financial security and income protection benefits to their workforce.
• Health Insurance Employer-sponsored health and dental insurance products operated through Irish Life Health dac, providing employees with proactive health benefits and quick access to care. Sold to Irish employers as part of their employee benefits offering.
• Wellbeing Workplace wellbeing solutions for employers, designed to deliver positive, long-lasting results and enhance employee engagement and productivity. Sold as an add-on employee benefit to Irish corporate clients.
• MyIrishLife Employee benefits management platform that lets employees access and manage all their Irish Life employee benefits in one secure, easy-to-use digital environment. Offered by Irish Life Employer Solutions to corporate clients and their employees.
• SecureShare Portal Secure online portal enabling employers and administrators to upload and share data with Irish Life quickly, easily, and securely. Offered to corporate clients to streamline benefits administration.
• EMPOWER Master Trust Award-winning master trust pension scheme providing company pension solutions to Irish employers as an alternative to running their own trust-based schemes. Sold as a standalone pension vehicle under the Company Pensions product line.
• Auto-enrolment Pension auto-enrolment solution that helps Irish employers extend pension scheme membership to all eligible employees in line with statutory requirements. Sold as a standalone module within the Company Pensions offering.
• Pension Risk Transfer Solutions for managing and transferring pension scheme risk, typically used by employers seeking to offload legacy defined benefit obligations. Sold as a standalone service within the Company Pensions offering.
• Additional Voluntary Contribution (AVC) Additional voluntary contribution option allowing employees to enhance their pension savings beyond standard employer contributions. Sold as a module within Company Pensions.
• Early Intervention Support Service Support service within the Protection Benefits suite providing early intervention assistance to employees facing illness or injury, helping them return to work and reducing claims duration. Sold to employers as part of group protection packages.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• Irish Life Dublin MarathonminorGTM or Marketing PartnerSponsorship partnership providing brand visibility and community engagement through marathon sponsorship
• Irish Life GAA Healthy ClubsminorGTM or Marketing PartnerSponsorship partnership supporting GAA Healthy Clubs initiative for community wellbeing engagement

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zurich Life Ireland: A leading Irish life and pensions provider offering group protection, company pensions, and wellbeing products to Irish employers. Competes head-to-head with Irish Life on group schemes and master trust-style propositions.
• VHI Healthcare: Ireland's largest health insurer, providing employer-sponsored health insurance plans and corporate wellbeing programmes. Competes with Irish Life Health dac on the health benefits portion of the bundle.
• Aviva Ireland: One of the largest life and pensions insurers in Ireland, offering employer-sponsored group life, group protection, and pension products to corporate clients. Directly competes with Irish Life Employer Solutions in the same employer benefits market.
• Aegon Ireland: Provides workplace pensions, group protection, and platform-based savings products to Irish employers. Competes with Irish Life on corporate pensions and auto-enrolment-ready solutions.
• Laya Healthcare: A major Irish health insurer offering corporate health plans, dental cover, and employee wellbeing services. Overlaps with the health insurance arm of Irish Life Employer Solutions.
• Royal London Ireland: A mutual life insurer operating in Ireland offering group protection, pensions, and individual life products to employers and employees. Directly comparable as a competing provider of employer-sponsored life and pension benefits.
• New Ireland Assurance: Bank of Ireland's life insurance subsidiary, providing group life, pensions, and investment products to Irish employers. Overlaps directly with Irish Life on corporate pension schemes and protection benefits.

Broad incumbents

• Aon Ireland: A leading insurance broker and benefits advisor placing group life, health, and pension business with Irish carriers. Adjacent competitor as it influences employer choice of carrier versus direct carrier-led propositions.
• Canada Life (Great-West Lifeco UK/Ireland): A fellow Great-West Lifeco subsidiary offering group protection, pensions, and bulk-annuity services. Comparable as a sister business addressing overlapping employer benefits segments, but operating across a broader geography.
• Mercer Ireland: A global benefits consultancy advising Irish employers on pension scheme design, group benefits procurement, and wellbeing strategy. Competes indirectly as an advisor that influences which carrier wins the underlying policies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/employer-solutions-at-irish-life

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Employer Solutions at Irish Life