IRM Versicherungsmakler & Beratungs GmbH

What IRM Versicherungsmakler & Beratungs GmbH does

IRM Versicherungsmakler & Beratungs GmbH is an independent insurance brokerage and consulting firm headquartered in Vienna, Austria (Börsegasse 9, 1st district). Founded circa 1993 and operating under the trade name irm broker / IRM Broker&Consulting GmbH, the firm employs approximately 5 people and is structured as a private limited liability company (GmbH) registered at Handelsgericht Wien. IRM is not bound to any single carrier under Austrian Broker Law §30 MaklerG and is compensated via initial, renewal, portfolio, and bonus commissions from insurance companies. It is the Austrian partner of the EURIBRON international insurance broker network, which enables cross-border placement and local claims settlement.

The firm's core offering is organized by vertical rather than product line, with a dedicated specialist consultant per segment: Industry & Commerce, Transport Companies & Freight Forwarders, Real Estate, Gas Stations & Service Stations / Franchise, Taxi & Rental Vehicles, and Private & Leisure. Adjacent products include Cyber Risk, IRM Personenkasko (a basic-abilities insurance for transport workers), legal protection variants, leasing brokerage, and ESG advisory. The proprietary IRM RiskRating Tool performs structured risk analysis across operational areas (production, storage, fire protection, control rooms, water supply) to recommend mitigations and inform placement. A myversum.at customer portal provides existing clients with contract and document access. Partnerships with TachoEASY (telematics), toto360.at (construction-phase referrals), and MAN (truck manufacturer framework agreements) extend the offering beyond pure insurance placement.

IRM operates a sales-led go-to-market with no self-serve or product-led motion: customers reach specialists via dedicated phone lines, callback service, or email inquiry. Marketing channels include a structured website with vertical-specific product pages, downloadable information folders, regular articles in the Austrian trade publication 'Der österreichische Transporteur', and a KFZ online inquiry form. Distribution is direct-only domestically, supplemented internationally through EURIBRON. No external funding, M&A, parent company, or public listing is disclosed.

Name

IRM Versicherungsmakler & Beratungs GmbH

Legal name

IRM Versicherungsmakler und -beratungs GmbH

Website

https://irm-broker.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210), Insurance Carriers and Related Activities (524)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Umbrella & Excess Liability (Fleet/Transportation) (TLABANAG)

akta.pro secondary industries

Light Manufacturing / Small Industrial Package (FSAJAFAJ), Flood Insurance (FSAJACAG)

Keywords

• Insurance brokerage services
• Commercial insurance solutions
• Risk management consulting
• Transport fleet insurance
• Independent insurance broker

Headquarters

HQ city

Vienna (Wien)

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: IRM receives commissions directly from insurance companies for placing policies, including initial commissions, renewal commissions, portfolio commissions, and bonuses as specified under Austrian Broker Law § 30 MaklerG. The company operates independently without exclusive ties to specific insurers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

IRM Versicherungsmakler & Beratungs GmbH is an independent insurance broker and consultancy based in Vienna, Austria. The company places insurance risks with multiple insurers on behalf of clients across industry verticals (industrial/commercial, transport/freight, real estate, gas stations, taxis) as well as private individuals. Core services include risk analysis, insurance concept development, claims management, and ongoing policy supervision.

Product overview

IRM Versicherungsmakler & Beratungs GmbH is an independent insurance broker offering a comprehensive portfolio of tailored insurance products and risk management services. The core offering comprises specialized insurance solutions organized by industry verticals: Industrie & Gewerbe (industrial/commercial), Transportunternehmen & Spediteure (transport/freight), Immobilien (property), Tankstellen & Serviceunternehmungen (gas stations/franchises), Taxis und Mietwagen (taxi/rental cars), and Privat & Freizeit (personal insurance). These are complemented by specialized add-on products including Cyber Risk insurance, the IRM RiskRating Tool for risk analysis, IRM Personenkasko (basic abilities coverage), Leasing brokerage services, ESG consulting, and various legal protection products. The company also distributes partner products such as TachoEASY telematics solutions and offers MAN vehicle insurance agreements through partnerships. A customer portal (Kundenportal) provides clients direct access to their contracts and data. The portfolio serves both corporate and individual clients with a focus on risk analysis, contract mediation, claims management, and ongoing policy supervision.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrie & Gewerbe Insurance Tailored insurance concepts for industrial and commercial businesses, including risk analysis and business liability coverage for manufacturing, industrial, and commercial property clients.
• Transportunternehmen & Spediteure Insurance Fleet insurance and specialized coverage for transport companies and freight forwarders, including vehicle fleet insurance, claims management, and telematics-based premium optimization.
• Immobilien Insurance Modern insurance concepts for residential and commercial properties, covering construction-phase coverage, property management liability, concierge areas, video systems, and parcel delivery facilities.
• Tankstellen & Serviceunternehmungen Insurance Compensation claim insurance and legal protection for gas station operators, service companies, and franchisees, including enforcement of compensation claims against mineral oil companies and franchise grantors.
• Taxis und Mietwagen Insurance Specialized motor insurance for taxi companies and rental vehicle operators with competitive premiums, fleet coverage, and no association membership fees.
• Privat & Freizeit Insurance Personal insurance products for individuals covering health, personal accident, KFZ (motor), oldtimer (classic car), household, liability, and legal protection.
• Cyber Risk Insurance Cyber liability insurance covering data breaches, hacker attacks, malware transmission, and data confidentiality violations for businesses of all sizes.
• KFZ Insurance (Online Inquiry) Motor vehicle insurance brokerage with an online quote request tool for cars, including individual vehicle and classic car coverage.
• IRM RiskRating Tool Risk management assessment tool that analyzes company exposure across production, processing, storage, administration, supply facilities, control rooms, media centers, fire protection systems, and water supply systems to recommend risk-mitigating measures for optimal insurance terms.
• Leasing Brokerage Leasing brokerage services for vehicles, movable property, and sales leasing arrangements, leveraging long-standing banking relationships to negotiate terms.
• Krankenversicherung (Private Health Insurance) Private health insurance brokerage providing access to medical care for individuals, with group plans available for employers.
• IRM Personenkasko (Basic Abilities Insurance) Basic abilities insurance for transport entrepreneurs and employees that pays benefits when policyholders lose basic physical or mental capabilities (e.g., kneeling, bending, lifting, carrying). Combines disability and accident protection with worldwide 24/7 coverage.
• Ausgleichsanspruch Insurance for Gas Stations Compensation claim insurance that protects gas station lessees in disputes over compensation payments with mineral oil companies upon lease termination.
• Ausgleichsanspruch Insurance for Franchisees Compensation claim insurance that protects franchisees in disputes over compensation with franchise providers.
• Legal Protection for Gas Stations & Service Companies

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EURIBRON (International Insurance Brokers Network)coreStrategic or Co-development PartnerEURIBRON is one of the world's largest insurance broker networks. IRM acts as the Austrian partner, enabling international coverage for clients through local broker relationships in almost all countries worldwide. The partnership provides local claims settlement, personal support at foreign locations, and compliance with local contract and legal requirements.
• toto360.atminorGTM or Marketing PartnerReferral partnership for builder's insurance and project insurance services. IRM directs real estate clients to toto360.at for construction-phase coverage needs, complementing their property insurance offerings.
• MAN (Truck Manufacturer)minorStrategic or Co-development PartnerIRM offers a framework agreement with MAN for truck insurance, including calculation tools for MAN vehicles. This partnership provides competitive insurance terms for MAN truck fleet operators.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• MRH Trowe: German independent insurance broker specializing in industrial, commercial, and specialty lines including transport and fleet. Similar multi-vertical independent model with deep specialist teams, but focused on the German market rather than Austria.
• Funk Gruppe: Germany-headquartered independent insurance broker and risk consultant serving Mittelstand clients across multiple verticals. Comparable in independent-broker model and vertical specialization (e.g., transport, real estate), but operating primarily in Germany rather than Austria.

Broad incumbents

• Aon Austria: Austrian arm of global broker Aon, offering risk, insurance brokerage, and advisory services across all major commercial verticals. Larger-scale incumbent competing for the same enterprise clients IRM serves, but with broader portfolio and global infrastructure rather than niche specialization.
• Marsh Austria: Austrian operations of Marsh, one of the world's largest insurance brokers. Competes with IRM for mid-market and enterprise insurance placements, with broader service offerings (risk consulting, claims, analytics) than IRM's lean specialist model.
• UNIQA Insurance Group: Austria's largest domestic insurer, offering P&C, life, and health products both directly and through broker channels. Competes with IRM's placement activity in Austrian commercial lines but as a carrier rather than independent broker, with tied-agent distribution alongside broker partnerships.
• WTW Austria (Willis Towers Watson): Global advisory and brokerage firm with Austrian presence providing P&C brokerage, risk management, and consulting. Competes for enterprise risk and insurance placements, with broader talent pool and advisory capabilities than boutique brokers like IRM.
• Allianz Austria: Major Austrian insurer and part of Allianz Group, providing P&C, motor, and commercial insurance. Relevant comparison as a counterparty in IRM's placements and as a competitor for direct insurer relationships, though structurally a carrier rather than a broker.

Direct peers

• GrECo International: Austrian-headquartered independent insurance broker with a similar Versicherungsmakler model, serving commercial clients across multiple verticals with specialist teams. Most directly comparable peer given shared Austrian domicile, independent-broker structure, and multi-vertical specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/irm-broker

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IRM Versicherungsmakler & Beratungs GmbH