Office de Tourisme Iroise Bretagne
Office de Tourisme Iroise Bretagne is the official public tourism office for the Iroise region in Finistère, Brittany. Funded by the Pays d'Iroise Communauté intercommunal authority, it provides free multilingual visitor information across 19 communes covering lighthouses, beaches, the GR34 trail, and the islands of Molène and Ouessant.
- Company typePrivate
- Founded2017
- HeadquartersLanrivoare, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Office de Tourisme Iroise Bretagne does
Office de Tourisme Iroise Bretagne is the official public tourism office for the Iroise region in Finistère, Brittany, France. Established in 2017 and operating under the governance of the Pays d'Iroise Communauté intercommunal authority, the entity manages destination promotion and visitor information services across a territory of 19 communes stretching along the Brittany coast, encompassing 39 beaches, the world's highest concentration of lighthouses (10+ including Saint-Mathieu, Kermorvan, and Trezien), and access to the protected islands of Molène and Ouessant.
The organization operates a digital platform (iroise-bretagne.bzh) built on WordPress with standard HTML5, CSS3, and JavaScript technologies. The platform delivers an integrated suite of visitor information products: an interactive map, an accommodation directory spanning hotels, gîtes, campsites, and unusual stays, an activities and leisure portal, an event calendar, themed routes (Route des Phares, GR34 hiking, 9-stop discovery itinerary), dedicated island exploration guides, group and seminar services, and a responsible tourism portal. Content is available in three languages (French, English, German). The office also maintains physical tourist information points distributed across the 19 communes and is active on Facebook, Instagram, and YouTube.
The business model is non-commercial. The office provides free information services to visitors and derives its operating budget from the Pays d'Iroise Communauté and regional/national tourism development funds. There is no pricing on core services; partner services (accommodations, activities, ferry crossings with BreizhGo Penn Ar Bed and Finist'mer) are transacted through third parties. The office is part of the Brest terres océanes regional destination network for cross-promotion, and its president is André Talarmin, with Arnaud Dubois serving as Data Protection Officer.
Office de Tourisme Iroise Bretagne firmographics
Firmographics- Name
- Office de Tourisme Iroise Bretagne
- Legal name
- Office de Tourisme de l'Iroise Bretagne
- Website
- https://iroise-bretagne.bzh
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Office de Tourisme Iroise Bretagne is the official public tourism office for the Iroise region in Finistère, Brittany. Funded by the Pays d'Iroise Communauté intercommunal authority, it provides free multilingual visitor information across 19 communes covering lighthouses, beaches, the GR34 trail, and the islands of Molène and Ouessant.
- Ownership category
- akta.pro rank
Office de Tourisme Iroise Bretagne industry classification
Industry- Product category
- Tourism Information Services
- NAICS
- Convention and Visitors Bureaus (561591)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
- akta.pro secondary industries
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)
Keywords
Where Office de Tourisme Iroise Bretagne is headquartered
LocationHeadquarters
- HQ city
- Lanrivoare
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Office de Tourisme Iroise Bretagne business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Tourism Information Services: As a public tourism organization, the office provides free information services to visitors and derives operational funding from the Pays d'Iroise Communauté and regional tourism development funds.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Office de Tourisme Iroise Bretagne product offering
Product offeringCore offering
Office de Tourisme Iroise Bretagne operates the official tourism office for the Pays d'Iroise territory (19 communes) in Finistère, Brittany, France. It delivers free visitor information services, maintains a comprehensive destination website with accommodation listings, activities directories, event calendars, and themed itineraries (lighthouses, GR34 hiking, islands), and coordinates group/seminar services for the Iroise region. The office also runs physical tourist information points and is funded by Pays d'Iroise Communauté.
Product overview
Office de Tourisme Iroise Bretagne operates a comprehensive digital tourism platform for the Iroise region in Finistère, Brittany, France. The platform consists of multiple interconnected services: an interactive map system, an accommodation booking directory, an activities/leisure portal, an event calendar, and themed tourism routes (Lighthouse Route, GR34 hiking, island exploration). The organization manages a network of 19 communes and promotes sustainable tourism across the territory. Key digital products include information services for lighthouses, beaches, hiking trails, boat excursions to Molène and Ouessant islands, and group event planning. The platform supports three languages (French, English, German) and integrates visitor services including newsletter subscriptions, practical information (weather, tides, parking), and accessible tourism options.
Differentiator
Problem solved
Functional benefit
Products and services
- Accommodation Booking Platform (Hébergements)
- Activities & Leisure Directory (Activités)
- Event Calendar (L'agenda)
- Group & Seminar Services (Séminaires en Iroise)
- Tourist Information Newsletter
Companies that use Office de Tourisme Iroise Bretagne
Customer profileSegments3 records
Ideal customer profiles3 records
Office de Tourisme Iroise Bretagne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Office de Tourisme Iroise Bretagne partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Brest terres océanescoreThe Iroise Bretagne tourism office is part of the Brest terres océanes destination network, which includes 6 other regional destinations (Pays des Abers, Brest métropole, Presqu'île de Crozon, Pays de Landerneau Daoulas, Côte des Légendes, Menez-Hom Atlantique). This partnership enables cross-promotion and coordinated tourism marketing across the broader Brest area.
- BreizhGo Penn Ar BedcoreThe primary ferry company providing year-round daily crossings from Le Conquet to the islands of Molène and Ouessant. The tourism office promotes these ferry services as part of visitor planning.
- Finist'merminorSeasonal ferry company operating crossings from Le Conquet and Lanildut to the islands from May to September, offering additional options for visitors.
- Pays d'Iroise CommunautécoreThe intercommunal body governing the 19 communes of the Pays d'Iroise territory, which funds and oversees the tourism office operations.
- Réseau BreizhGominorRegional public transport network providing bus connections from Brest to various communes in the Pays d'Iroise territory, enabling car-free access to the region.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Office de Tourisme Iroise Bretagne competitors and assessment
Company assessmentBroad incumbents
- Visit Denmark: National DMO for Denmark; another coastal-and-island proposition with strong sustainable-tourism positioning. Comparable on multi-language digital platform, partner-network model and the pivot from pure information services to curated experiences.
- VisitScotland: National destination marketing organization for Scotland — coastal, island, lighthouse-and-heritage-heavy book of attractions similar in flavour to Iroise Bretagne. A useful international analog on DMO governance, partner monetization and digital content strategy.
- Atout France: France's national tourism development agency that frames the entire Office de Tourisme network, sets quality labels and runs international campaigns. Overlaps with OT Iroise Bretagne on international promotion of Brittany tourism and on partner-quality standards.
- Bretagne Développement Innovation: Regional economic development agency that includes tourism promotion as part of a broader Brittany-attractiveness mandate. Larger and more diversified than OT Iroise Bretagne, but overlaps on cross-destination marketing, partner coordination and trilingual communications.
Direct peers
- Visit Normandie: Regional DMO for Normandy under the same French public-tourism framework as OT Iroise Bretagne. Highly comparable in scope (coastal + heritage + multi-commune coordination) and operates the equivalent destination portal and partner network.
- Office de Tourisme de Brest Métropole: Partner Office de Tourisme within the same 'Brest terres océanes' destination network. Same legal status (public tourism office), same visitor-information + hébergement-listing model, and a direct co-marketing partner.
- Visit Bretagne (Comité Régional du Tourisme de Bretagne): Regional tourism board (CRT) for Brittany, performing the same destination marketing and visitor-information mandate as the OT but at the regional level. It is the most direct functional analog and effectively the OT's hierarchical upstream counterpart.
- Office de Tourisme Quimper Cornouaille: Another public Office de Tourisme in Brittany performing the same local DMO function (visitor info, hébergement listings, event calendar, group services). Similar size band and Breton coastal positioning make it a tightly comparable operating peer.
- Finistère Tourisme (ADT du Finistère): Department-level tourism development agency covering the same Finistère department as OT Iroise Bretagne. Comparable mission of promoting Finistère destinations, coordinating hébergeurs and producing shared content/tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Office de Tourisme Iroise Bretagne social profiles
Digital presenceOffice de Tourisme Iroise Bretagne compliance and trust
Trust signalCompliance2 records
Office de Tourisme Iroise Bretagne financial estimates
Financial estimateRevenue estimate
Valuation estimate
Office de Tourisme Iroise Bretagne leadership team
Management profileNumber of profiles
Profiles2 records
Office de Tourisme Iroise Bretagne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Office de Tourisme Iroise Bretagne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Office de Tourisme Iroise Bretagne
What does Office de Tourisme Iroise Bretagne do?
Office de Tourisme Iroise Bretagne operates the official tourism office for the Pays d'Iroise territory (19 communes) in Finistère, Brittany, France. It delivers free visitor information services, maintains a comprehensive destination website with accommodation listings, activities directories, event calendars, and themed itineraries (lighthouses, GR34 hiking, islands), and coordinates group/seminar services for the Iroise region. The office also runs physical tourist information points and is funded by Pays d'Iroise Communauté.
Is Office de Tourisme Iroise Bretagne a public or private company?
Office de Tourisme Iroise Bretagne is a private company. It is classified as state government owned and is currently operating.
When was Office de Tourisme Iroise Bretagne founded?
Office de Tourisme Iroise Bretagne was founded in 2017. It employs 1 to 10 people.
Where is Office de Tourisme Iroise Bretagne based?
Office de Tourisme Iroise Bretagne is headquartered in Lanrivoare, France, in the Europe region.
How does Office de Tourisme Iroise Bretagne make money?
One revenue line is on record: tourism Information Services.
Who are Office de Tourisme Iroise Bretagne's main competitors?
Broad incumbents on record are Visit Denmark, VisitScotland, Atout France and Bretagne Développement Innovation. Direct peers are Visit Normandie, Office de Tourisme de Brest Métropole, Visit Bretagne (Comité Régional du Tourisme de Bretagne), Office de Tourisme Quimper Cornouaille and Finistère Tourisme (ADT du Finistère).
Does Office de Tourisme Iroise Bretagne have an API?
No public API is recorded for Office de Tourisme Iroise Bretagne.
What industry is Office de Tourisme Iroise Bretagne in?
Office de Tourisme Iroise Bretagne's product category is Tourism Information Services. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations), with a secondary code of THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers). Its NAICS code is 561591 and its SIC code is 7900.