Ironclad Residential

What Ironclad Residential does

Ironclad Residential, operating through the legal entity 811 Washington L.L.C., is the owner and operator of Ironclad Luxury Apartments, a single 14-story Class-A residential rental property at 811 Washington Avenue S. in the Mill District of Downtown Minneapolis. The building delivers studio, one-bedroom, and two-bedroom units finished with quartz countertops, KitchenAid and Kohler fixtures, gas ranges, floor-to-ceiling windows, in-unit washer/dryer, private balconies up to 10 feet, and concrete construction for acoustic isolation. Building-wide amenities include a third-floor community center with kitchen and pool table, a 14th-floor sky lounge with panoramic city views, an outdoor pool with hot tub and cabanas, a designer gym with internet-enabled cardio equipment, a yoga studio, a dog washing station, heated assigned underground parking, and free Wi-Fi in public areas; security is delivered via on-site guard, lobby concierge, keyless entry, controlled-access elevators, and an automated package management system.

The company monetizes exclusively through recurring monthly residential rent on a subscription-style model, with prospective tenants directed to schedule tours or submit applications rather than receiving publicly disclosed pricing. Go-to-market is direct-to-consumer: marketing is led from the official website (ironcladmn.com) with supporting presence on Instagram, Twitter, and Facebook, and leasing operations are run on the Appfolio property management platform. The target customer is urban professionals seeking secure, amenity-rich luxury rental housing in Downtown Minneapolis with proximity to the Guthrie Theater, U.S. Bank Stadium, Trader Joe's, and light rail transit; the building is also physically connected to the Marriott Moxy Hotel, giving residents on-site access to a hotel bar and reinforcing the Mill District mixed-use positioning. Headcount is approximately five employees, consistent with a property that relies heavily on outsourced management and SaaS tooling rather than a large in-house operating team.

Name

Ironclad Residential

Legal name

811 Washington L.L.C.

Website

https://ironcladmn.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ironclad Residential (811 Washington L.L.C.) operates a single 14-story luxury apartment building in Downtown Minneapolis's Mill District, renting studios through two-bedroom units to urban professionals via direct-to-consumer leasing on the Appfolio platform.

Ownership category

akta.pro rank

Product category

Luxury Residential Rentals

NAICS

Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAMACAE

Luxury serviced apartments (premium)

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Serviced Apartments & Aparthotels

SECONDARYTHAGAEAB

Serviced Apartments & Aparthotels

Travel & Hospitality/Lodging & Accommodation/Extended-Stay & Serviced Apartments (Aparthotels)

Keywords

• Luxury apartment rentals
• Multifamily residential housing
• Downtown apartment leasing
• Property management services
• Urban residential real estate

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Residential Rental Income: Ironclad generates revenue through monthly rental payments from tenants in their luxury apartment units. The property offers various floor plans from studios to 2-bedroom units with luxury finishes. Tenants pay recurring monthly rent which includes access to community amenities, concierge services, and security.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ironclad Residential leases luxury studio, one-bedroom, and two-bedroom apartment units in a 14-story building at 811 Washington Avenue S. in Downtown Minneapolis's Mill District. Each unit comes with premium in-unit finishes (quartz countertops, KitchenAid and Kohler fixtures, gas ranges, floor-to-ceiling windows, private balconies), and residents share extensive building amenities including an outdoor pool, 14th-floor sky lounge, designer gym, yoga studio, community center, and heated underground parking. Building security (on-site guard, concierge, keyless entry, controlled access) and proximity to downtown venues and light rail transit are positioned as central to the offering.

Product overview

Ironclad Residential offers a single unified luxury apartment product located at 811 Washington Avenue S. in Minneapolis, MN. The property features studio, one-bedroom, and two-bedroom rental units with premium in-unit amenities (quartz countertops, KitchenAid appliances, designer fixtures, private balconies) and extensive community amenities (pool, gym, sky lounge, community center). The apartment units and building-wide security/management features form the core residential offering.

Differentiator

Problem solved

Functional benefit

Brands

• Moxy: On-site hotel bar connected to Marriott Moxy Hotel, located within the Ironclad property complex

Products and services

• Luxury Apartment Rentals

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Marriott Moxy HotelminorStrategic or Co-development PartnerThe Moxy Hotel (Marriott brand) is connected to the Ironclad building with an on-site hotel bar, providing convenience for residents and creating a mixed-use property dynamic. This partnership offers residents easy access to hotel amenities and services while bringing foot traffic to the building location.
• Trader Joe'sminorOthersLocated across the street from Ironclad, Trader Joe's provides convenient grocery shopping for residents. The proximity is highlighted as a location convenience in marketing materials.
• AppfoliocoreTechnology or IntegrationIronclad uses Appfolio property management software for resident portals, online applications, and property management operations. The company links to ironcladresidential.appfolio.com for residents and uses Appfolio for the online application process.

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/IroncladMPLS
• Facebookfacebook.com/Ironclad-MPLS-252984191717940
• Instagraminstagram.com/ironcladmpls
• LinkedInlinkedin.com/company/ironclad-residential

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ironclad Residential