IRRI

Agricultural Irrigation Equipmentirri.com.au

Family-owned Australian agricultural irrigation distributor selling centre pivots, lateral irrigators, spare parts, and the B-Hyve AG remote control system to dairy, horticulture, and mixed farming operations across Australia and New Zealand.

Company typePrivate
Founded2020
HeadquartersLonsdale, South Australia, Australia
Headcount11–50
GTM typeB2B
OfferingHardware or Manufacturing

What IRRI does

Irrico PTY LTD is a family-owned Australian agricultural irrigation solutions provider headquartered in Lonsdale (Adelaide), South Australia, distributing centre pivot structures, lateral irrigators, fixed grid systems, spare parts, PVC and poly pipe and fittings, valves, and pumps. The company self-positions as Australia's only supplier of both major centre pivot structures, and holds a full spare parts inventory in Adelaide to support its installed base. Its flagship technology offering is the B-Hyve AG Centre Pivot Remote Control System (distributed under licence from Orbit Irrigation), a mobile-based platform providing farm mapping, real-time pivot status monitoring, end sprinkler control, sector variable rate irrigation (VRI), and part-circle control operation.

The business operates a hybrid go-to-market combining direct enterprise field sales for large irrigation system projects with a Shopify-based e-commerce storefront for spare parts and B-Hyve AG purchases, supported by an 'Enquire Now' quote-based sales process and multi-channel digital marketing (YouTube, Facebook, blog, email newsletter, downloadable catalogues). Revenue is generated through one-time equipment sales, recurring spare parts transactions, B-Hyve AG hardware, and professional services for planning, design, and installation support; pricing is not publicly disclosed.

Irrico serves Australian dairy farmers, vegetable and horticulture growers, and mixed farming operations, with stated coverage of 100+ irrigation projects per year and over 70% of annual work from repeat customers. It extends its direct-to-consumer storefront into New Zealand through a dual-currency (AUD/NZD) Shopify presence. The entity is independently owned with no disclosed external funding, parent company, or subsidiary relationships.

IRRI firmographics

Firmographics

Name: IRRI
Legal name: Irrico PTY LTD
Website: https://irri.com.au
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 11–50 employees
Short description: Family-owned Australian agricultural irrigation distributor selling centre pivots, lateral irrigators, spare parts, and the B-Hyve AG remote control system to dairy, horticulture, and mixed farming operations across Australia and New Zealand.
Ownership category
akta.pro rank

IRRI industry classification

Industry

Product category: Agricultural Irrigation Equipment
NAICS: Water Supply and Irrigation Systems (22131), Fluid Power Pump and Motor Manufacturing (333996), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
SIC: Farm Machinery & Equipment (3523), Pumps & Pumping Equipment (3561), Agricultural Services (700)
akta.pro industry: PRIMARYAFAAACAB
Sprinkler & Center-Pivot/Lateral-Move Systems
Agriculture & Food Production/Agricultural Equipment & Technology/Irrigation & Water Management Systems (Pumps, Drip, Sprinkler)
SECONDARYAFABAHAI
Irrigation Automation & Controllers (Timers, Solenoids, Control Panels)
Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Irrigation & Water Management Inputs (Fertigation Chemicals, Water Treatment, Drip Consumables)
SECONDARYAFACAFAF
Sprinkler & Center Pivot Services (Setup, Nozzle Packages, Alignment)
Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Irrigation & Water Management Services (Design, Scheduling, Maintenance)
SECONDARYAFAAACAK
Monitoring, Metering & Flow Measurement (Meters, Pressure/Flow Gauges, Telemetry)
Agriculture & Food Production/Agricultural Equipment & Technology/Irrigation & Water Management Systems (Pumps, Drip, Sprinkler)
SECONDARYAFAAACAL
Irrigation Design, Installation & Maintenance Services (Engineering, Retrofit, Repair)
Agriculture & Food Production/Agricultural Equipment & Technology/Irrigation & Water Management Systems (Pumps, Drip, Sprinkler)

Keywords

Agricultural irrigation equipment
Centre pivot systems
Irrigation spare parts
Remote pivot control
Irrigation design services

Where IRRI is headquartered

Location

Headquarters

HQ city: Lonsdale, South Australia
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

IRRI business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Irrigation Equipment Sales: Sale of agricultural irrigation equipment including centre pivots, lateral irrigators, fixed grid systems, PVC and poly pipe and fittings, valves, and pumps. Equipment sales are one-time transactions with potential for follow-on spare parts and maintenance services.
Spare Parts Sales: Full range of spare parts always in stock in Adelaide, SA for centre pivot systems and related irrigation equipment. Ongoing revenue from replacement parts as equipment requires maintenance.
B-Hyve AG Remote Control System: Smart irrigation control technology enabling remote monitoring and control of centre pivot irrigation systems
Planning, Design & Installation Support Services: Consulting services from system planning and design through to installation support and maintenance

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	B-Hyve AG Centre Pivot Remote Control System - pricing available upon enquiry

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

IRRI product offering

Product offering

Core offering

Irrico supplies agricultural irrigation equipment including centre pivots, lateral irrigators, and fixed grid systems, along with related components such as PVC and poly pipe, fittings, valves, and pumps. The company distributes the B-Hyve AG remote control system that allows farmers to monitor and control pivot irrigation via a mobile app, including variable rate irrigation and sector control. Services span planning, system design, sourcing, installation support, and ongoing maintenance, with a full spare parts range kept in stock at Adelaide, SA.

Product overview

Irrico offers a unified irrigation solutions portfolio centered on B-Hyve AG, a centre pivot remote control system, complemented by physical irrigation infrastructure products. The core offering includes B-Hyve AG for remote pivot monitoring and control (featuring farm mapping, variable rate irrigation, and end sprinkler control), alongside centre pivots, lateral irrigators, and fixed grid systems. The company also supplies spare parts and components including PVC/poly pipe, fittings, valves, and pumps. This integrated approach allows Irrico to provide complete irrigation solutions from planning and system design through to sourcing, installation support, and maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

B-Hyve AG Centre Pivot Remote Control System
Centre Pivot Structures
Lateral Irrigators
Fixed Grid Systems
Spare Parts (Pivot Parts)
Planning, Design and Installation Support Services

Quantifiable outcome

Supporting Australian farmers in over 100 irrigation projects every year
+1 more outcomes

Companies that use IRRI

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

IRRI technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

IRRI partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

B-Hyve AG (by Orbit Irrigation)coreOEM/ Whitelabel/ Licensing PartnerIrrico is a distributor/seller of the B-Hyve AG remote control system for centre pivot irrigation. B-Hyve AG is a smart irrigation technology that provides remote monitoring and control capabilities including pivot mapping, status monitoring, variable rate irrigation, and sector control. Irrico positions B-Hyve AG as a key product offering alongside their hardware range.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

IRRI competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

IRRI financial estimates

Financial estimate

Revenue estimate

Valuation estimate

IRRI leadership team

Management profile

Number of profiles

Profiles1 record

IRRI funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

IRRI M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IRRI

What does IRRI do?

Is IRRI a public or private company?

IRRI is a private company. It is classified as family owned and is currently operating.

When was IRRI founded?

IRRI was founded in 2020. It employs 11 to 50 people.

Where is IRRI based?

IRRI is headquartered in Lonsdale, South Australia, Australia, in the Oceania region.

How does IRRI make money?

Four revenue lines are on record. Irrigation Equipment Sales are the primary driver. The others are spare Parts Sales, B-Hyve AG Remote Control System and planning, Design & Installation Support Services.

Does IRRI have an API?

No public API is recorded for IRRI.

What industry is IRRI in?

IRRI's product category is Agricultural Irrigation Equipment. Its primary akta.pro industry code is AFAAACAB, Sprinkler & Center-Pivot/Lateral-Move Systems, with a secondary code of AFABAHAI, Irrigation Automation & Controllers (Timers, Solenoids, Control Panels). Its NAICS code is 22131 and its SIC code is 3523.