Irrsinn Management

What Irrsinn Management does

Irrsinn Management is a privately held, Berlin-based music artist management and record label company operating through three affiliated German limited liability entities (GmbH). IRRSINN Management GmbH, the primary operating company, provides artist career management, booking coordination, and administrative support; IRRSINN Tonträger GmbH handles label and distribution activity; and IRRSINN Aufnahmen GmbH handles recording operations. The company is registered at Karl-Marx-Straße 93, 12043 Berlin, is managed by Johannes Scholz, and employs 6 people.

The company's roster is split between a management division — Faber, Von Wegen Lisbeth, Ansu, Dilla, and Lina — and a label division representing Paula Hartmann, Majan, Giant Rooks, Edwin Rosen, Paulwetz, Jassin, Lovehead, Laurenz Nikolaus, Romy, and Elia, plus producers Benjamin Bistram and Cato. Music is distributed globally through major digital streaming platforms (Spotify and Apple Music) and promoted via Instagram, TikTok, and Facebook. Direct-to-consumer merchandise is sold through artist-specific storefronts such as krasserstoff.com, lina-official.shop, and giantrooks.myshopify.com.

Irrsinn's business model combines recurring artist management fees with transaction-based label revenue from streaming royalties, distribution, and merchandise. Pricing is not publicly disclosed and is negotiated individually with represented artists. The company has no disclosed external investors, parent company, or M&A history, and ownership appears to be founder/management-led. Geographic focus is Germany and Europe, with global reach achieved via third-party streaming distribution.

Name

Irrsinn Management

Legal name

IRRSINN Management GmbH

Website

https://irrsinnig.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Irrsinn Management is a Berlin-based private music artist management and record label company, operating through three affiliated German GmbH entities to manage acts such as Faber and Von Wegen Lisbeth and label artists including Giant Rooks and Paula Hartmann, distributing via Spotify, Apple Music, and direct merchandise storefronts.

Ownership category

akta.pro rank

Product category

Music Artist Management

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industry

Record Labels (Major & Independent) (MPAIAAAA)

Keywords

• Music artist management
• Record label services
• Music distribution
• Artist development
• Music production

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Artist Management Fees: The company earns management fees from artists it represents, providing career development, booking, and administrative support services.
2. Record Label Revenue: Revenue from releasing and distributing music through digital platforms including streaming services (Spotify, Apple Music), social media channels (TikTok, Instagram), and merchandise sales. The label operates multiple entities including IRRSINN Tonträger GmbH and IRRSINN Aufnahmen GmbH for recording and distribution.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Irrsinn Management is a Berlin-based music management and record label company that represents performing artists (Faber, Von Wegen Lisbeth, Ansu, Dilla, Lina) and operates a record label (Irrsinn Label) releasing music by artists such as Paula Hartmann, Majan, Giant Rooks, Edwin Rosen, Paulwetz, Jassin, Lovehead, Laurenz Nikolaus, Romy, and Elia. The company provides artist management, recording, distribution, and merchandise services through three affiliated legal entities (IRRSINN Management GmbH, IRRSINN Tonträger GmbH, IRRSINN Aufnahmen GmbH).

Product overview

Irrsinn Management is a music artist management and record label company based in Berlin, Germany, operating three divisions: artist management services for acts such as Faber, Von Wegen Lisbeth, Ansu, Dilla, and Lina; and a record label operation (Irrsinn Label) representing artists including Paula Hartmann, Majan, Giant Rooks, Edwin Rosen, Paulwetz, Jassin, Lovehead, Laurenz Nikolaus, Romy, and Elia. The company also encompasses related entities IRRSINN Tonträger GmbH and IRRSINN Aufnahmen GmbH for music production and recording operations. This is a service-based business in the entertainment industry rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Management
• Irrsinn Label
• Music Recording Services
• Artist Merchandise

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Believe Music: Global independent music distribution and label services company with strong German operations. Comparable as a digital-distribution and label-services partner serving independent artists and indie labels, including in DACH.
• Warner Music Germany: Major label affiliate operating broadly in the German market with A&R, label, distribution, and management-adjacent services. Comparable as the dominant incumbent competing for the same German-language talent that Irrsinn develops.
• BMG Rights Management: Global music rights management company combining publishing, recorded music, and adjacent services. Comparable as a broad player in rights administration and label services that competes for the same German-language artist and catalog opportunities.
• Sony Music Germany: Major label affiliate in Germany with full label and distribution infrastructure, frequently signing and developing indie German acts. Comparable as a major-label competitor for artist signings and label distribution partnerships.
• Universal Music Germany: Largest major label affiliate in Germany, including the domestic Mercury/Polydor and Vertigo labels. Comparable as a major-label incumbent that frequently acquires or competes with independent German management/label operators.
• Columbia Germany: Sony-affiliated German label imprint with focus on German-language pop and indie acts. Comparable as a major-label destination for breakout German artists developed by indie managers like Irrsinn.

Direct peers

• Motor Entertainment: German independent label and management company with a roster of established German-language acts. Comparable as an integrated indie management and label operation competing for the same artist pool as Irrsinn.
• Four Music: Berlin-based independent record label and artist management company with German-speaking pop and indie roster. Comparable in business model: artist management combined with label operations and digital distribution, based in the same city as Irrsinn.
• Chimperator: Stuttgart-based independent music management and label company operating both artist management and a record label. Directly comparable to Irrsinn as a German indie operator combining management and label services for German-language artists.

Regional players

• Because Music: Paris-based independent label group operating across multiple European territories. Comparable as a European indie label focused on artist development, though operating primarily from France rather than competing head-to-head in Germany.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/irrsinn-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Irrsinn Management