Instituto ISAD

What Instituto ISAD does

Instituto ISAD is a private Argentine educational institution founded in 2000 in Ituzaingó, Buenos Aires, that trains sports communication, sports journalism, and football coaching professionals. Its core offerings are the DT de Fútbol Profesional program — a 3-year official football coaching certification endorsed by ATFA, AFA, CONMEBOL, and FIFA granting Licencias C, B, A, and Pro — and the Técnico Superior en Periodismo, a journalism degree with national validity under Plan 505-13 that includes a simultaneous sports journalism certification. The institution supplements these with shorter specialized programs: Entrenador de Arqueros (goalkeeper coach, Licencia B), Preparador Físico de Fútbol (physical trainer, Licencia B), Videoanálisis, Gestión Deportiva, Inglés para Entrenadores, and a Diplomatura en Periodismo Deportivo.

The institution operates a hybrid delivery model spanning in-person instruction at a 600+ sq meter campus, semi-presencial hybrid, and fully online modalities via Meet/Zoom. The ISAD Media Lab — comprising a 24-hour online radio station, YouTube TV channel, news portal, and proprietary iOS/Android mobile application — provides hands-on practical training infrastructure. Faculty includes active professionals such as Director Matías Modolo, who holds a Licencia Pro and led Deportivo Riestra to promotion in 2023.

The revenue model is event-driven B2C tuition: annual programs are billed in 10 monthly installments from March to December, while short courses and workshops are priced individually with up to 30% alumni discounts. Go-to-market relies on open-enrollment periods driven through WhatsApp, phone, email, social media, and Google Forms, with word-of-mouth fueled by an alumni network placed across Argentine Primera División clubs (Deportivo Riestra, Arsenal de Sarandí, Midland, Quilmes, Independiente) and major media outlets (TyC Sports, Canal 13, Radio Mitre). The institution holds 20+ partnership agreements with clubs and sports/media bodies that support internships and member discounts. Revenue is not publicly disclosed and the company is privately held with no external funding events on record.

Name

Instituto ISAD

Legal name

Instituto ISAD

Website

https://isad.edu.ar

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto ISAD is a private Argentine educational institution in Ituzaingó, Buenos Aires, offering ATFA/AFA/CONMEBOL/FIFA-endorsed football coaching certification programs and a nationally recognized journalism degree, supported by an integrated media laboratory and hybrid in-person/online delivery.

Ownership category

akta.pro rank

NAICS

Educational Services (611), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Referee, Umpire & Coach Education/Certification Academies (MPAKAJAN)

akta.pro secondary industry

College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)

Keywords

• Football coaching education
• Sports journalism degree
• Vocational sports training
• Coaching certification programs
• Professional sports education

Headquarters

HQ city

Ituzaingó

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and Course Fees: Annual tuition charged in 10 monthly installments from March to December. Fees vary by program with discounts available for ex-students and early payment.
2. Course and Workshop Fees: Short courses, seminars, workshops, and clinics offered at various price points with discounts up to 30% for ex-alumni.
3. Enrollment and Registration Fees: Initial enrollment and registration fees for programs, with some courses requiring upfront payment for registration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Instituto ISAD is a private Argentine vocational education provider that trains students for careers in football coaching and sports journalism. It offers a Director Técnico (DT) de Fútbol certification endorsed by ATFA, AFA, CONMEBOL and FIFA, and a Técnico Superior en Periodismo with national validity, supplemented by short courses in goalkeeper coaching, physical training, video analysis, sports management, and English for coaches. Courses are delivered in person at its Ituzaingó campus and online via Zoom/Meet, with practice supported by an on-site radio, TV, and digital news laboratory.

Product overview

Instituto ISAD is an educational institution offering sports and communication training programs primarily in the western Greater Buenos Aires area. The core portfolio includes two main programs: the official DT de Fútbol (Football Coach) certification with ATFA/Conmebol/FIFA endorsement spanning 3 years, and the Técnico Superior en Periodismo (Journalism Technician) degree with national validity. Additional offerings comprise specialized certifications (Entrenador de Arqueros, Preparador Físico), short courses (Videoanálisis, Gestión Deportiva, Inglés para Entrenadores), and a professional diploma in sports journalism. The institution operates a media laboratory facility providing practical training through radio, TV, news portal, and streaming platforms. Programs are delivered in-person, semi-presencial, and fully online modalities.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Graduates have achieved positions at clubs including Deportivo Riestra (Primera División promotion 2023), Arsenal (B Nacional promotion), and Villa Dálmine (Primera B promotion)
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• ATFA (Asociación de Técnicos de Fútbol Argentinos)coreStrategic or Co-development PartnerOfficial authorization to deliver ATFA football coaching certification courses, granting Licencias C, B, A, and Pro to graduates. This is the primary certification partnership enabling the institution to produce officially licensed football coaches.
• AFA (Asociación del Fútbol Argentino)coreStrategic or Co-development PartnerOfficial endorsement providing legitimacy to the football coaching program as an authorized training institution under Argentine football's governing body.
• CONMEBOLcoreStrategic or Co-development PartnerRegional federation endorsement granting international recognition to coaching licenses beyond Argentina, enabling graduates to work in South American football.
• FIFAcoreStrategic or Co-development PartnerGlobal football governing body endorsement providing the highest level of international recognition for the coaching certification program.
• Radio Pública del OesteminorImplementation/ SI/ Consulting PartnerMedia partnership providing student radio program 'La Vuelta' aired weekly, giving journalism students practical broadcasting experience.
• Club Atlético Ituzaingó (CAI)minorChannel Partner/ Reseller/ DistributorLocal football club partnership offering discounts on courses for club members and potential internship opportunities for students.
• 77FCminorChannel Partner/ Reseller/ DistributorFootball club partnership providing member discounts on football coaching courses.
• CDM (Club Deportivo Morón)minorChannel Partner/ Reseller/ DistributorSports club partnership offering discounts on courses for members and potential professional placement opportunities.
• Midland FCminorChannel Partner/ Reseller/ DistributorFootball club partnership with historical connection as ISAD graduate achieved tournament championship with the club.
• Club Atlético PilarminorChannel Partner/ Reseller/ DistributorSports club partnership offering member discounts on educational programs.
• Centro Español de ItuzaingóminorChannel Partner/ Reseller/ DistributorSocial institution partnership offering member discounts on courses.
• CFC (Club)minorChannel Partner/ Reseller/ DistributorFootball club partnership offering member discounts on courses.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• UCFB (University Campus of Football Business): UK-based higher education institution focused on careers in the football and sports industry. Comparable because both deliver multi-year educational programs with curriculum blending coaching credentials, sports journalism/commentary, and sports management, targeting similar career outcomes in professional football.
• Johan Cruyff Institute: Global sports management and coaching education provider based in the Netherlands. Direct peer because both institutions deliver specialized sports industry education (coaching, management) targeting similar career-track students, with curriculum focused on football and adjacent sports.
• Isen (Instituto Superior de Enseñanza de Periodismo): Argentine journalism school with formal degree programs and recognized academic validity. Comparable to ISAD's journalism degree because both target aspiring Argentine journalists with nationally-valid credentials and operate as private educational institutions in similar price tiers.

Regional players

• Aspire Academy: Qatar-based sports academy providing football coaching education, athlete development, and academic programs. Comparable to ISAD as a sports-focused educational institution with football coaching components, though operating in a different geography with substantially larger scale and state backing.

Broad incumbents

• Universidad Nacional de La Plata (UNLP): Major Argentine public university with journalism and communication programs. Comparable as a competitor for Argentine journalism students with free tuition, representing a price-based competitive threat that limits ISAD's ability to charge premium tuition for its journalism offering.
• Universidad del Salvador (USAL): Large Argentine private university offering journalism, communication, and sports-related programs. Comparable because USAL competes in the same Argentine market for journalism students and could expand sports journalism specialization that overlaps with ISAD's niche, though at significantly larger scale and broader scope.
• UADE: Argentine private university with strong journalism and communication programs. Comparable as a competitor in the Argentine journalism education market with similar private-institution positioning, though UADE offers broader degree options and has substantially larger enrollment than ISAD.
• Universidad de Buenos Aires (UBA): Argentina's largest public university with prestigious journalism and social sciences programs. Comparable because UBA competes for the same journalism students at potentially zero tuition cost, representing the largest competitive threat to ISAD's journalism program despite differences in cost and specialization depth.

Emerging players

• TEA (Telefe Escuela de Arte): Argentine media training institution affiliated with Telefe (major TV network). Comparable to ISAD's media lab approach because TEA offers practical media production training, though with TV and entertainment industry focus rather than sports journalism specifically.

Others

• CONMEBOL Training Programs: South American football confederation that issues coaching licenses and runs training programs directly. Comparable to ISAD's regulatory and competitive landscape because CONMEBOL both authorizes ISAD's programs AND could potentially run competing training directly, representing both an enabling partner and competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/institutoisad
• YouTubeyoutube.com/channel/UCozZ352ne-CZ1O1SfWmyUYg/videos
• Facebookfacebook.com/institutoisad
• LinkedInlinkedin.com/company/instituto-isad
• Instagraminstagram.com/institutoisad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Instituto ISAD