Istituto Superiore di Design
Istituto Superiore di Design is a private Naples-based design school founded in 1989, offering three-year undergraduate, Master, intensive, and short courses in Communication Design, Interior + Product Design, and Fashion Design. It serves high school graduates, graduate designers, and international students via a tuition-based model with an International Academy division.
- Company typePrivate
- Founded1989
- HeadquartersNaples, Italy
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Istituto Superiore di Design does
Istituto Superiore di Design (ISD) is a private higher-education design school founded in 1989 and headquartered in Naples, Italy, at Via Duomo 61. It operates under the legal entity Istituto Cife Srl and is led by President Prof. Enrico Buonaguro and Director Prof. Giordano Bruno. The institute offers a structured portfolio of design programs centered on three specialization tracks — Communication Design, Interior + Product Design, and Fashion Design — delivered through three-year triennial courses, a one-year preparatory Basic Lab, one-year Master programs, one-year intensive tracks, and short Summer/Winter courses. Programs are project-based, combining frontal lessons with practitioner-led workshops, internships, and industry partnerships, with instruction in Italian and English and a dedicated International Office for foreign students.
The school's revenue model is almost entirely tuition-driven, with no disclosed public funding, external investment, or alternative income streams. Pricing is tiered by program type: €8,500 per year for triennial undergraduate courses (€2,500 enrollment + €6,000 tuition), €10,500 for one-year Master programs, €3,000 for intensive courses, and €3,000 for Summer/Winter School programs. A limited scholarship program (10 scholarships per year, covering 25% or 50% of tuition) provides modest financial aid. The school claims a 90% employment rate within six months of graduation and serves as a self-sustaining, independently operated institution with no parent company, subsidiaries, or institutional ownership structures identified.
ISD distributes its offering through direct enrollment at the Naples campus, supported by a website (isdnapoli.it), email/newsletter, social media (Facebook, Instagram under #isdnapoli), and free open-lab events. Its primary customer segments are high school graduates entering three-year programs, graduate designers pursuing Master degrees, and international students seeking intensive or short-term programs. The institutional customer base is entirely B2C (individual students), with no enterprise or corporate clients, and the institute competes on Italian design heritage ('made in Italy'), small class sizes, faculty quality, and industry placement outcomes rather than on technology or scale.
Istituto Superiore di Design firmographics
Firmographics- Name
- Istituto Superiore di Design
- Legal name
- Istituto Cife Srl
- Website
- https://isdnapoli.it
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Istituto Superiore di Design is a private Naples-based design school founded in 1989, offering three-year undergraduate, Master, intensive, and short courses in Communication Design, Interior + Product Design, and Fashion Design. It serves high school graduates, graduate designers, and international students via a tuition-based model with an International Academy division.
- Ownership category
- akta.pro rank
Istituto Superiore di Design industry classification
Industry- Product category
- Design Higher Education
- NAICS
- Fine Arts Schools (61161)
- akta.pro primary industry
- Design Colleges (Graphic, Industrial, UX/UI, Interior) (EDAHAJAB)
- akta.pro secondary industry
- Architecture Schools (within Arts & Design institutions) (EDAHAJAG)
Keywords
Where Istituto Superiore di Design is headquartered
LocationHeadquarters
- HQ city
- Naples
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Istituto Superiore di Design business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Tuition and Enrollment Fees: The primary revenue stream comes from student tuition fees and enrollment fees for undergraduate, master, intensive, and summer/winter courses. Fees vary by program type, with undergraduate courses totaling €8,500 per year, master courses totaling €10,500, and intensive/summer courses at €3,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Undergraduate three-year courses (Communication Design, Interior + Product Design, Fashion Design) |
| Subscription | Annual | Master one-year postgraduate courses (Fashion Design, Fashion Styling, Interior Design, Graphic/Multimedia Design) |
| Subscription | Annual | Intensive one-year courses (Fashion and Textile Design, Interior and Industrial Design, Graphic and Multimedia Design) |
| Subscription | Pay-as-you-go | Summer/Winter School courses (2-4 weeks) |
| Subscription | Annual | Scholarships |
Distribution channels2 records
Marketing channels4 records
Istituto Superiore di Design product offering
Product offeringCore offering
Istituto Superiore di Design is a private higher-education design academy in Naples, Italy, offering three-year undergraduate courses in Communication Design, Interior + Product Design, and Fashion Design. The portfolio also includes a one-year preparatory Basic Lab Design course, one-year intensive courses, one-year Master postgraduate programs, and short Summer/Winter School courses, with instruction delivered in Italian and English to Italian and international students.
Product overview
Istituto Superiore di Design is a higher education design academy in Naples offering a comprehensive portfolio of design programs across three main specialization tracks: Communication Design, Interior + Product Design, and Fashion Design. The institution operates a modular program architecture with undergraduate three-year courses, a one-year preparatory Basic Lab Design course, one-year intensive programs, one-year Master postgraduate programs, and short Summer/Winter school courses. The portfolio is structured as progressive specializations—from foundational Basic Lab through undergraduate triennial programs to advanced Master courses—allowing students to advance from beginner to expert levels. Programs are delivered in Italian and/or English with emphasis on project-based learning, workshops with industry practitioners, internships, and the 'made in Italy' design methodology.
Differentiator
Problem solved
Functional benefit
Products and services
- Design della Comunicazione e Tecnologie Applicate
Quantifiable outcome
- 90% of ISD students find a job within six months after their diploma
- +1 more outcomes
Companies that use Istituto Superiore di Design
Customer profileSegments3 records
Ideal customer profiles3 records
Istituto Superiore di Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Istituto Superiore di Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SMMAVE - Centro per l'Arte ContemporaneaminorCollaboration for event spaces and cultural initiatives. The institute organized an open-lab event at the Chiesa della Misericordia ai Vergini location, managed by SMMAVE, demonstrating a partnership for venue and cultural event organization.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Istituto Superiore di Design competitors and assessment
Company assessmentDirect peers
- SPD Scuola Politecnica di Design: Milan-based postgraduate design school affiliated with Politecnico di Milano. Comparable for Master-level Interior, Product, and Visual Design programs; similar project-based pedagogy with industry practitioners.
- Polimoda: Florence-based international fashion school with UG, Master, and short courses. Directly comparable for the Fashion Design / Styling programs; both target international students and price at premium tuition levels.
- Central Saint Martins (University of the Arts London): Internationally renowned UK art and design school offering fashion, product, graphic, and interdisciplinary design programs. Comparable at the Master/specialist tier and represents the global benchmark for international design-school aspirants.
- NABA (Nuova Accademia di Belle Arti): Private academy in Milan offering undergraduate and master programs in design, fashion, graphic design, and interior design. Closely comparable curriculum mix, English/Italian delivery, and Italian-made-in-Italy positioning.
- Domus Academy: Postgraduate-only design school in Milan focused on Masters in Fashion, Interior, Product, and Communication Design. Comparable at the advanced/specialization tier; strong international student base similar to ISD's International Academy.
- IED (Istituto Europeo di Design): Italy's largest private design school network with campuses in Milan, Rome, Turin, Florence, and abroad. Directly comparable: multi-discipline design (fashion, interior, communication, product), Italian-rooted brand, UG and Master portfolio, and tuition-based revenue model.
- Accademia di Costume e di Moda: Rome-based private school specializing in fashion design, costume, and styling. Directly comparable to ISD's Fashion Design and Fashion Styling programs; competes for the same Italian and international student segments.
Broad incumbents
- Università Iuav di Venezia: Public university in Venice specializing in architecture, urban planning, and design. Comparable for interior/architectural design programs, with stronger brand and lower price point than ISD's Master offerings.
- Politecnico di Milano: Italy's top public technical university, with a leading School of Design covering Product, Interior, Communication, and Fashion. Operates broadly with public funding, research reputation, and significantly larger scale than ISD.
Regional players
- Accademia di Belle Arti di Napoli: Public fine arts academy located in the same city as ISD (Naples). Comparable on fine arts/design curriculum but competes as a state-subsidized alternative with lower tuition, putting price pressure on ISD's domestic pipeline.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Istituto Superiore di Design social profiles
Digital presenceIstituto Superiore di Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Istituto Superiore di Design leadership team
Management profileNumber of profiles
Profiles2 records
Istituto Superiore di Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Istituto Superiore di Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Istituto Superiore di Design
What does Istituto Superiore di Design do?
Istituto Superiore di Design is a private higher-education design academy in Naples, Italy, offering three-year undergraduate courses in Communication Design, Interior + Product Design, and Fashion Design. The portfolio also includes a one-year preparatory Basic Lab Design course, one-year intensive courses, one-year Master postgraduate programs, and short Summer/Winter School courses, with instruction delivered in Italian and English to Italian and international students.
Is Istituto Superiore di Design a public or private company?
Istituto Superiore di Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Istituto Superiore di Design founded?
Istituto Superiore di Design was founded in 1989. It employs 11 to 50 people.
Where is Istituto Superiore di Design based?
Istituto Superiore di Design is headquartered in Naples, Italy, in the Europe region.
How does Istituto Superiore di Design make money?
One revenue line is on record: tuition and Enrollment Fees.
Who are Istituto Superiore di Design's main competitors?
Direct peers on record are SPD Scuola Politecnica di Design, Polimoda, Central Saint Martins (University of the Arts London), NABA (Nuova Accademia di Belle Arti), Domus Academy, IED (Istituto Europeo di Design) and Accademia di Costume e di Moda. Broad incumbents are Università Iuav di Venezia and Politecnico di Milano. Accademia di Belle Arti di Napoli is listed as a regional player.
Does Istituto Superiore di Design have an API?
No public API is recorded for Istituto Superiore di Design.
What industry is Istituto Superiore di Design in?
Istituto Superiore di Design's product category is Design Higher Education. Its primary akta.pro industry code is EDAHAJAB, Design Colleges (Graphic, Industrial, UX/UI, Interior), with a secondary code of EDAHAJAG, Architecture Schools (within Arts & Design institutions). Its NAICS code is 61161.