ISE CARDS INDIA LTD

What ISE CARDS INDIA LTD does

ISE Cards India Ltd, incorporated in 2001 and headquartered in Lucknow, India, presents itself as a holding-style "Group of Companies" operating across an unusually broad set of unrelated verticals. Its stated core is smart cards (student cards, ID cards, and similar credentialing products), but the portfolio extends into petroleum/energy, retail (Shop-In Supermarkets), real estate (Meraj Realty), logistics (PrimeX Logistics), telecom (BukTel), IT/BPO, ERP software, textile, elevators, halal certification (AL-Qalb), and consumables (InkPlus toner refilling). Revenue mechanics are not disclosed; the company appears to operate via direct B2B/B2C distribution through its subsidiaries rather than a unified platform or marketplace. Notable commercial positioning includes an Exclusive Global Commercial Partnership (EGCP) with IICCI that the company claims extends reach to 50+ countries, though verifiable cross-border operational scale is undocumented. The company is privately held, has no public listing, and reports a core team of approximately 20 employees, suggesting that most subsidiaries may be brand registrations or early-stage operations rather than fully staffed business units. Leadership is concentrated under CMD Dr. Mohammed Seraj Ansari with family members occupying director positions across entities, indicating a family-controlled governance structure typical of small Indian conglomerates.

Name

ISE CARDS INDIA LTD

Legal name

ISE Cards India Limited

Website

https://isecard.asia

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

International Trading and Diversified Business Services

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro industry

PRIMARYFSAMANAL

Gift Card Processing, Issuance Platforms & Aggregators

Financial & Insurance/Payments & Transaction Processing/Prepaid, Gift Cards & Stored Value

SECONDARYFSAGALAC

Embedded Card Issuing & Card-as-a-Service

Financial & Insurance/Financial Technology (Fintech)/Embedded Finance & Banking-as-a-Service (BaaS)

Keywords

• International general trading
• Exports imports brokerage
• ERP software solutions
• Petroleum energy trading
• Business advisory services

Headquarters

HQ city

Lucknow

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. General Trading - Exports & Imports: International general trading company representing leading manufacturers and suppliers on an international scale. Executes orders of all sizes for various product categories including apparels, electronics, arts & gifts, home & garden, industrial supplies, chemicals, textiles, auto parts, jewellery, construction materials, food & beverages, IT products, and health & personal care.
2. Petroleum & Energy Products: Trading and distribution of petroleum products including Petrol, Diesel, LNG, LPG, Jetfuel, Bitumen, and other energy products with worldwide sourcing and supply chain capabilities.
3. Shop-In Supermarkets Retail: Fastest growing grocery retail company operating chain of stores and mini stores. Core mission is to encourage retailers to transform general stores and bring them on organized retail platform under 'Shop-In Mini Stores - Bharat ki Dukan' program.
4. Ink & Toner Cartridges, Computer Peripherals: Re-manufacturing of ink and toner cartridges as good as OEM quality. Joint-venture with MNC companies worldwide for supplying full range of computer hardware including laptops, printers, cartridges, and accessories with distribution network in Africa and Asia.
5. Real Estate Development: Meraj Realty & Infrastructures Pvt. Ltd. (MRI) operates as diversified infrastructure conglomerate with presence in Real Estate and Infrastructure Development. Established in 2012, emerged as multi-crore enterprise.
6. Real Estate B2B Portal: MyBasera.com provides professional services for transparent property deals with extensive database for wide spectrum of property choices.
7. Telecom, IT & BPO Services: Buktel tie-up with Canadian Corporation for telecom products and services. IT & Technology providers, Software Developments, and BPO company catering to global requirements. Partners handle 500 million minutes of call traffic annually.
8. Air, Ocean Freight & Logistics: PrimeX Logistics Private Limited provides global supply chain solutions combining Air Freight, Ocean Freight, and Logistics services for end-to-end integrated solutions.
9. Student Discount Cards: International Student Exchange ID Card providing discounts (10%-50%) to students under 26 years, faculty, and youth at museums, castles, and palaces worldwide including Europe, USA, Korea, Singapore, Egypt, and Australia.
10. ID Cards & Solutions: Franchisee module for ID Personalization Cards, ATM cards, Debit cards, Smart cards, Loyalty cards. Secure personalization of identification documents and card solutions.
11. Financial Advisory Services: Corporate finance and transaction advisory group leading transactions to drive market entry and growth. 30+ years experience with over 150 transactions spanning fund raising, growth capital, and M&A facilitation.
12. International Development Advisory: Innovation-driven advisory for social, economic and corporate growth. 30 years of experience advancing innovation for corporate competitive advantage and developmental objectives.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

ISE Cards India Limited is a diversified conglomerate operating as a group of companies. It functions primarily as an international general trading company facilitating exports and imports of all product categories (apparels, electronics, chemicals, industrial supplies, food & beverages, IT products, etc.) through its Exclusive Global Commercial Partnership (EGCP) with the Indo-OIC Islamic Chamber of Commerce and Industry (IICCI). It also sells petroleum and energy products, operates a grocery retail chain, re-manufactures ink/toner cartridges, develops ERP software, and offers financial advisory, business setup, telecom/BPO, logistics, real estate, and student discount card services through multiple owned brands.

Product overview

ISE Cards India Limited is a diversified conglomerate operating as a Group of Companies with business mainstay in IT & Telecom, Real Estates, Infrastructures, Medical Equipment, Aviation, Hospitality, Consumer Goods, and general trading. The company operates through multiple brands including ISE Petroleum & Energy (fuel products), Shop-In Supermarkets (retail), InkPlus (IT hardware/re-manufacturing), MRI Group (real estate), MyBasera (B2B portal), Buktel (telecom/IT/BPO), Primex Logistics (freight/logistics), ISE Student Discount Cards, ISE ID Cards Solutions, LibaasIndia (textiles), Rolex Elevators, and MD Refills. The company also provides advisory services including Financial Advisory, International Development, and Business Setup Consultancy. The portfolio also includes ISE ERP Solutions for enterprise resource planning and technology services through Buktel Technologies and Buktel Healthcare Services. The company functions as a general trading intermediary with global reach through its Exclusive Global Commercial Partnership with IICCI.

Differentiator

Problem solved

Functional benefit

Brands

• InkPlus: Brand for ink & toner cartridges re-manufacturing and computer peripherals supply. Joint-venture with several MNC companies worldwide.
• MRI Group
• MyBasera
• Buktel
• Primex Logistics
• ISE Student Cards
• ISE ID Cards
• LibaasIndia
• Rolex Elevators
• Shop-In Supermarkets
• ISE Petroleum

Products and services

• ISE Exports & Imports
• ISE Petroleum & Energy
• Shop-In Supermarkets
• InkPlus Ink & Toner Cartridges
• MRI Group (Meraj Realty & Infrastructures)
• MyBasera Real Estate B2B Portal
• Buktel Telecom, IT & BPO Services
• Primex Logistics
• ISE Student Discount Cards
• ISE ID Cards & Solutions
• LibaasIndia Textiles & Handicrafts
• Rolex Elevators
• MD Refills - Ink & Toner Refilling Services
• ISE ERP Solutions
• ISE Financial Advisory Services
• ISE International Development Advisory
• ISE Abroad Startup Business Consultancy
• Noble World Records

Quantifiable outcome

• Over 100% annual average growth for the last 5 years
• +3 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core, flagship and minor.

• Stavatti Aerospace Ltd, USAcoreStrategic or Co-development Partner · 1 November 2019Master Representatives Sales Agreement Worldwide signed between ISE Cards India Limited and Stavatti Aerospace Ltd for presentation, marketing and sale of Stavatti Aircrafts (Fighter, Attack, Trainer, Civil, Commercial aircraft) worldwide. ISE authorized for marketing, sale, promotion and representation to strategic partners, investors and governments.
• Mohaksh Systems (Swayam), IndiacoreStrategic or Co-development Partner · 22 October 2019Exclusive Marketing & Distribution Partnership Worldwide for AnyTime Health Monitoring (AHM) Kiosk. Swayam's advanced health monitoring kiosk helps people test for medical parameters including BMI, Blood Pressure, Blood Glucose, lipid profile, ECG, and more. ISE looking for 2 distributors per Indian state and country distributors globally.
• NorthGate TurkeycoreStrategic or Co-development Partner · 2 July 2018MoU signed as Partner Consultant for US$4 Billion Hi-Tech Smart City Project in Ankara, Turkey. NorthGate is a large corporate real estate company. ISE Cards India Limited appointed as Partner Consultant for selling Modern Apartments with Buy-Back Guarantee.
• Beijing Ibex International Business & Consulting Company Limited, ChinacoreStrategic or Co-development Partner · 4 June 2018MOU signed between IICCI and Beijing Ibex for bilateral cooperation with China and IICCI member countries. Joint business events including Symposiums/Buying Missions in Medical Device, Healthcare, Agriculture, Consumer Goods, Automobiles, and Business Education. Organization of Business Tourism, Destination Management, and Friendship Cities programs.
• Indo-OIC Islamic Chamber of Commerce and Industry (IICCI)flagshipStrategic or Co-development PartnerISE Cards India Limited holds Exclusive Global Commercial Partnership (EGCP) from IICCI for executing all commercial activities, commercial rights including Sponsorship, Events, Conferences, Exhibitions, Seminars, and Training Programs. IICCI has networks in over 50 member countries across America, Europe, Asia, Africa and Middle East, extending to 196 countries.
• International Non-Olympic Committee (INOC)coreStrategic or Co-development PartnerINOC is the Second Largest Sport Organization in the world offering membership for all Non-Olympic Sports. ISE Cards India Limited is Exclusive Global Commercial Partner (EGCP) of INOC.
• International Yoga Committee (IYC)minorStrategic or Co-development PartnerSanctuary for global community of Yoga teachers and masters fostering peace, love, unity and respect. ISE Cards India Limited is EGCP of IYC.
• World Sports Karate Federation (WSKF)minorStrategic or Co-development PartnerGlobal proliferation of Sports Karate as education, culture, and sportsmanship. Founded April 29, 2005 in India by Sensei T. Paandiraj. ISE Cards India Limited is EGCP of WSKF.
• International Super-Cricket Committee (ISCC)minorStrategic or Co-development PartnerGlobal sports organization for Super-Cricket sport. ISE Cards India Limited is EGCP of ISCC.
• World Council for Regular and Distance Education (WCRDE)minorStrategic or Co-development PartnerNon-profit international membership organization for regular, open and distance education community. ISE Cards India Limited is EGCP of WCRDE.
• International Non-Olympic University (INOU)minorStrategic or Co-development PartnerVisionary institution for world's first 'Mega University' with mission to establish a university in every corner of the globe. ISE Cards India Limited is EGCP of INOU.
• Noble World Records (NWR)minorStrategic or Co-development PartnerNon-governmental organization documenting extraordinary performances through Noble Book of World Records registered with ISBN annually. ISE Cards India Limited is EGCP of NWR.
• International Nobel Peace Prize Recommendation Forum (INPPRF)minorStrategic or Co-development PartnerGlobally unifying force to bolster Nobel Foundation and its Committees, aligned with World Peace Movements and International Sports Organizations. ISE Cards India Limited is EGCP of INPPRF.
• National Brand Awards (NBA)minorStrategic or Co-development PartnerCollaboration between INPPRF and INOU to celebrate Star Companies, Royal Star Companies, Royal Legends and exceptional individuals. ISE Cards India Limited is EGCP of NBA.
• World Economic Forum For Asia-Africa (WeFaa)minorStrategic or Co-development PartnerInternational Chamber of Commerce covering 195 countries for Asia-Africa economic relations. ISE Cards India Limited is EGCP of WeFaa.
• Indian Textiles and Handicrafts Exports Promotion Organization (ITHEPO)coreStrategic or Co-development PartnerNational body representing textiles and handicrafts trade and exports industry. ISE Cards India Limited is Exclusive Commercial Partner of ITHEPO to empower weavers and marginalized communities.
• Canadian Corporation (Telecom Partner)coreTechnology or IntegrationTie-up with Canadian Corporation for telecom products and services. Partners are leading technology providers, service providers, carriers, and network operators handling 500 million minutes of call traffic annually.
• DFK InternationalcoreStrategic or Co-development PartnerTop 10 global accounting network providing regulatory expertise through audit firm partnership for financial advisory services.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• ISIC Association (International Student Identity Card): ISIC is the global standard for student identification and discount cards, accepted in over 130 countries. ISE's Student Discount Card is a direct functional competitor, offering comparable 10-50% discounts at museums and cultural attractions, though ISE leverages the IICCI network to differentiate in OIC markets where ISIC has weaker acceptance.

Emerging players

• Tally Solutions: Tally is one of India's leading ERP/accounting software providers for SMEs, similar in customer segment to ISE ERP Solutions. Comparable as India-focused business software with vertical specialization, though Tally has achieved vastly greater scale and brand recognition in the Indian SME market.
• Ramco Systems: Ramco provides ERP solutions with vertical specialization in manufacturing, retail, and microfinance — overlapping with ISE's stated ERP verticals. Both target industry-specific ERP deployments in emerging markets, though Ramco is significantly larger and more established globally.

Broad incumbents

• Thales Group (formerly Gemalto): Thales (via its Gemalto digital security business) is a global leader in secure identity documents, smart cards, and digital credentialing for governments and enterprises. Direct adjacency to ISE's ID card personalization franchise model, though operating as a Fortune 500 incumbent versus ISE's small-scale Indian franchise.
• IDEMIA (formerly Oberthur Technologies / Morpho): IDEMIA is a global leader in identity and card personalization — including ID cards, smart cards, and payment cards for governments and financial institutions. Comparable to ISE's ID Card franchise module which offers ATM/debit/smart card personalization, though IDEMIA operates at vastly larger scale with deeper government relationships.
• Morpho (now part of IDEMIA): Morpho (now IDEMIA) specializes in biometric and secure identification solutions including smart cards, ID personalization, and government credential programs. Directly comparable to ISE's ID Card Solutions business for secure card personalization.

Others

• R K Marble & Granite / diversified small-cap Indian conglomerates: Comparable as an example of India's family-run diversified small-cap conglomerates with multiple business lines under a single holding company. Useful as a structural archetype for how ISE's conglomerate model has historically been executed in India, though each has different industry mixes.
• CITIC (Confederation of Indian Industry) — chamber of commerce comparison: CII is a major Indian industry chamber providing trade facilitation and business networking. While not a commercial partner, the IICCI chamber model that ISE leverages is structurally similar to CII/FiCCI networks — relevant for understanding the trade facilitation business model ISE participates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/isecards
• Facebookfacebook.com/mseransi
• LinkedInlinkedin.com/company/ise-cards-india-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ISE CARDS INDIA LTD