GN Netcom GmbH

What GN Netcom GmbH does

GN Netcom GmbH, operating commercially as Jabra, is a German subsidiary of Denmark-based GN Hearing A/S (GN Group), a publicly listed Danish conglomerate (Copenhagen Stock Exchange ticker: GN). The company manufactures and sells professional audio and video communication hardware, including wireless office headsets (Evolve, Evolve2, Evolve3, Engage, Biz, Perform, Connect, Talk series), video conferencing cameras and video bar systems (PanaCast, PanaCast 50, PanaCast 20), speakerphones (Speak, Speak2), and consumer/fitness earbuds (Elite). Core technology centers on Bluetooth wireless audio, active noise cancellation, acoustic protection (PeakStop), and panoramic 4K video systems designed for unified communications and meeting room environments. Product security includes ongoing vulnerability management and security updates throughout the product support period, and Jabra maintains a developer program (developer.jabra.com) for API and integration development.

The business model combines hardware sales with companion software (Jabra Direct, Sound+ app) and operates a dual go-to-market: B2B enterprise sales via direct field sales, authorized distributors, and a global partner/reseller network, alongside direct-to-consumer e-commerce through jabra.com with multiple payment options and a 100-day return policy. Customer segments span enterprise/business customers (primary), individual consumers (home office/professionals), and public sector entities, served through a horizontal segmentation approach. The company claims adoption by over 80% of Global Fortune 500 companies and operates across Germany, Denmark, the United States, the United Kingdom, France, China, Japan, and Australia, with named case-study customers including Jebsen Group, HEPMIL/SGAG Media, and The Executive Centre.

GN Netcom GmbH is registered in Germany as a private limited liability company (legal name: GN Audio Germany GmbH, registered at Rosenheim, HRB 5165) with operational offices in Raubling. It sits under the GN Group umbrella alongside sister brands including ReSound and Beltone (hearing aids), SteelSeries, KontrolFreek, BlueParrott, and FalCom. The Jabra brand was established in 1983 and was acquired by GN Group in 2000; GN Group itself traces its origins to 1869 as a telegraph company. The German subsidiary is led by Managing Director (Geschäftsführer) Mark Richter.

Name

GN Netcom GmbH

Legal name

GN Audio Germany GmbH

Website

https://jabra.com.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

GN Netcom GmbH, operating as Jabra, is a German subsidiary of Danish conglomerate GN Group that manufactures and sells professional audio and video communication hardware — headsets, speakerphones, and video conferencing systems — to enterprise customers, individual consumers, and public sector organizations globally.

Ownership category

akta.pro rank

Product category

Professional Audio and Video Communication Equipment

NAICS

Audio and Video Equipment Manufacturing (334310), Audio and Video Equipment Manufacturing (33431), Software Publishers (51321)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Microphones, Headsets & Audio Input Devices (HDACAFAH)

akta.pro secondary industries

Headphones & Personal Audio Retail (Earbuds, ANC, DACs) (CRACAEAG), Hearables (True Wireless Earbuds & Smart Headphones) (CRACAIAD), Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)

Keywords

• Professional audio equipment
• Wireless office headsets
• Video conferencing solutions
• Speakerphone systems
• Unified communications hardware

Headquarters

HQ city

Raubling

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales: Sale of professional audio and video hardware including wireless headsets, speakerphones, video conferencing cameras, and accessories.
2. Software and Applications: Software and applications that enhance product functionality including Jabra Direct, Sound+ app, and other companion software.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

GN Netcom GmbH, operating as Jabra, designs, manufactures, and sells professional audio and video communication hardware including wireless office headsets (Evolve, Evolve2, Evolve3), contact center headsets (Engage, Biz), Bluetooth headsets (Talk, Connect), consumer earbuds (Elite), speakerphones (Speak2), and video conferencing cameras (PanaCast). The portfolio is complemented by companion software such as Jabra Direct and Sound+. Products are sold globally to enterprise customers, contact centers, hybrid workers, and individual consumers, with 80%+ of Global Fortune 500 companies using Jabra solutions.

Product overview

GN Netcom GmbH (Jabra) offers a comprehensive portfolio of professional audio and video communication solutions under the Jabra brand. The product lineup includes office headsets (Evolve, Evolve2, Evolve3, Engage, Perform, Biz series), consumer/fitness earbuds (Elite series), video conferencing cameras (PanaCast series), speakerphones (Speak, Speak2 series), Bluetooth headsets (Talk, Connect series), and supporting software/applications. The products are designed for business professionals and consumers, covering use cases from enterprise contact centers to personal fitness audio. Jabra positions itself as a world-leading brand for professional audio technology, with products serving both work and leisure needs.

Differentiator

Problem solved

Functional benefit

Brands

• Jabra Evolve: Professional office headsets designed for clear conversations and focused work in office environments
• Jabra Engage
• Jabra PanaCast
• Jabra Speak
• Jabra Elite
• Jabra Perform
• Jabra Biz

Products and services

• Jabra Evolve3 Series Office Headsets Wireless professional office headsets (Evolve3 65 Flex, Evolve3 65, Evolve3 45) designed for productive work in office, home, and on-the-go environments, featuring active noise cancellation, premium audio, and integration with communication platforms. Targeted at enterprise knowledge workers and hybrid professionals.
• Jabra Evolve2 Series Office Headsets Professional office headsets including Evolve2 30, 40, 50, 55, 65, 65 Flex, 75, 85, and Evolve2 Buds designed for enterprise communication, productivity, and focused work.
• Jabra Engage Series Professional Headsets Professional headsets including Engage 40, Engage 45 SE, Engage 50 II, Engage 55, Engage 65, and Engage 75 designed for contact centers and enterprise environments requiring reliable communication and all-day comfort.
• Jabra PanaCast Video Conferencing Cameras Video conferencing cameras and meeting room systems including the PanaCast 50 (complete meeting room video system with intelligent panoramic 4K video) and PanaCast 20 (personal video camera for individual use). Designed for collaboration in offices, meeting rooms, and remote work environments.
• Jabra Speak2 Series Speakerphones Next generation of the Speak series of professional speakerphones for conference calls and collaboration. Used in huddle rooms, meeting rooms, and for individual conferencing needs.
• Jabra Elite Series Consumer Earbuds Consumer and fitness earbuds including Elite 10, Elite 8 Active, Elite 5, Elite 4, Elite 3, Elite 75t, Elite 85h, Elite 85t, and Elite Sport. Premium wireless earbuds designed for personal audio, music, fitness, and everyday use.
• Jabra Talk and Connect Series Bluetooth Headsets Bluetooth headsets including Talk 15, Talk 25, Talk 30, Talk 35, Talk 45, Talk 5, Talk 55, Talk 65, Connect 4h, Connect 4s, and Connect 5t for hands-free wireless communication in vehicles and on the go.
• Jabra Software and Applications Companion software and applications that enhance product functionality, including Jabra Direct for device management and configuration, and the Sound+ app for consumer earbuds. Designed to help users get the best performance from Jabra products.

Quantifiable outcome

• Over 80% of Global Fortune 500 companies trust and rely on Jabra solutions

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GN Group (GN Hearing A/S, GN Store Nord)coreOthersJabra is a brand under the GN Group (GN Hearing A/S and GN Store Nord), which produces and markets hearing aids, headsets, speakerphones, cameras, accessories and related services. GN Store Nord is located at Lautrupbjerg 7, 2750 Ballerup, Denmark.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sennheiser: Sennheiser (now focused on consumer/pro audio post the EPOS spin-off) competes with Jabra in headphones and pro-audio segments. Overlap is partial — primarily in personal audio and select enterprise use cases — but brand positioning is comparable.
• Bose Professional: Bose Professional is a growing competitor in enterprise conferencing (Bose Videobar, ES1 Ceiling Audio) and premium headsets (Bose 700 UC). It overlaps with Jabra in meeting-room audio and UC headsets but with a stronger premium audio brand.
• Shure: Shure's conferencing solutions (MXA910, MXA920 ceiling arrays, Stem audio) compete with Jabra PanaCast in meeting-room audio capture. It is a strong emerging player in pro-AV conferencing with comparable enterprise channel motion.

Direct peers

• Logitech: Logitech competes directly with Jabra in PC peripherals, webcams, and meeting-room video bars (Rally, MeetUp), and increasingly in enterprise headsets. It shares the same B2B/B2C distribution channels and serves the same hybrid-work customer base.
• Poly (HP Poly): Poly, now part of HP, is the most direct competitor to Jabra in professional headsets, speakerphones, and video conferencing cameras (Polycom/Poly Studio). It targets the same enterprise UC buyers with overlapping certifications across Microsoft Teams, Zoom, and Google Meet.
• EPOS (Demant): EPOS, spun out of Sennheiser Communications and owned by Demant, is a direct competitor in enterprise headsets, speakerphones, and gaming audio. It targets the same UC-certified enterprise buyers and call-center segments as Jabra.

Broad incumbents

• Cisco (Webex Devices): Cisco's Webex Devices (formerly Webex Room Kit, including the acquired Poly room systems) competes broadly with Jabra in meeting-room video and integrates tightly with Webex. Cisco is a broader incumbent that crosses networking, collaboration, and conferencing, with Jabra as a peripheral partner/competitor in mixed environments.
• Sony (Sony Headphones): Sony competes with Jabra in premium wireless headphones and noise-cancellation (WH-1000XM series, WF series). It is a broad consumer-electronics incumbent with much larger marketing and R&D resources in personal audio.
• Apple (AirPods, AirPods Pro): Apple AirPods and the broader Apple ecosystem compete with Jabra's Elite consumer earbuds and increasingly with enterprise buyers seeking consumer-grade simplicity. Apple is a broad incumbent whose platform effects reshape the hearables market Jabra plays in.
• Microsoft (Teams-certified hardware): Microsoft's Teams Rooms hardware program competes with PanaCast/Speak for room systems while certifying Jabra peripherals. As a platform owner, Microsoft both enables and threatens Jabra by setting the certified-device bar and bundling first-party audio/video options.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Jabra
• YouTubeyoutube.com/@Jabra
• Facebookfacebook.com/Jabra
• LinkedInlinkedin.com/company/gn-netcom-gmbh
• Instagraminstagram.com/jabra

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GN Netcom GmbH