北京点众科技股份有限公司

What 北京点众科技股份有限公司 does

Beijing Dianzhong Technology Co., Ltd. (北京点众科技股份有限公司) is a Beijing-based private company founded in 2016 that operates a free digital reading platform for Chinese web novels under the brands 点众小说 (Dianzhong Novel) and 点众阅读 (Dianzhong Reading). The platform consists of a web property at ishugui.com and a mobile application, both segmented by male and female reader cohorts and organized into multiple genre categories including urban life, modern and ancient romance, fantasy/Xianxia, historical fiction, mystery/suspense, youth fiction, and short drama (短剧). Content discovery is supported by five ranking systems (bestseller, completed, new, trending, highly-rated) plus popularity/heat scores, word counts, and reader reviews.

The underlying technology is a standard digital reading platform with web and mobile application layers supporting genre-based browsing, search, chapter-by-chapter reading, and update tracking. The company holds all required Chinese publishing and telecom licenses: a Value-Added Telecom Business License, ICP filing, Online Publishing Service License, and Beijing public security registration. The go-to-market is product-led: users discover the platform organically through SEO and genre browsing on the website, then download the mobile app via QR code for on-the-go reading.

The business model is freemium — core reading is free, with monetization through in-app purchases, virtual currency, advertising, and content licensing from external authors and publishers (via a dedicated copyright cooperation channel at [email protected]). The company also operates external content cooperation channels for script writing and subtitle translation ([email protected]) and English novel production ([email protected]), signaling ambitions in short-drama IP and international (English-language) content. No financial metrics, headcount, management team, funding history, or partnership details are disclosed in available sources.

Name

北京点众科技股份有限公司

Legal name

北京点众科技股份有限公司

Website

https://ishugui.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Beijing Dianzhong Technology (北京点众科技) operates the 点众小说 free web and mobile novel reading platform, serving Chinese male and female readers with multi-genre content, freemium monetization, and emerging short-drama and English-language content initiatives.

Ownership category

akta.pro rank

Product category

Online Literature / Digital Reading Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Periodical Publishers (513120)

SIC

Miscellaneous Publishing (2741), Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

eBook & Digital Reading Platforms (BPAMAJAK)

akta.pro secondary industry

Self-Publishing & Author Platforms (BPAMAJAF)

Keywords

• Free web novels
• Online novel reading
• Digital publishing platform
• Mobile reading app
• Chinese fiction content

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Freemium Digital Reading: Core platform offers free novel reading with freemium mechanics. Revenue is generated through premium content, virtual currency, or subscription features within the mobile app and web platform. The platform also generates traffic-based advertising and content licensing revenue from authors and publishers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

北京点众科技股份有限公司 operates 点众小说 (Dianzhong Novels), a free online web novel reading platform accessible via the ishugui.com website and a companion mobile app. The platform distributes a large library of Chinese web novels segmented by male and female reader preferences across genres such as urban life, romance, fantasy/Xianxia, historical fiction, mystery, and youth campus, supplemented by short drama (短剧) content. It generates revenue through freemium mechanics, in-app purchases, advertising, and content licensing arrangements with authors and publishers.

Product overview

北京点众科技股份有限公司 operates a free online novel reading platform consisting of the 点众小说 App (mobile application) and the 点众小说 Website (ishugui.com). The platform offers free novel reading services across multiple categories including 男生 (male-oriented) and 女生 (female-oriented) sections. Key features include various rankings such as 畅销榜 (bestseller), 完本榜 (completed books), 新书榜 (new books), 热读榜 (popular reads), and 好评榜 (highly rated). The platform also provides short drama (短剧) content and collaborates with authors for content publishing.

Differentiator

Problem solved

Functional benefit

Products and services

• 点众小说 Mobile App (Dianzhong Novels Mobile App) Mobile application for individual Chinese consumers to read free serialized web novels, with male-oriented and female-oriented content categories, chapter-based reading, and update tracking. Distributed via QR code from the ishugui.com website.
• 点众小说 Web Platform (ishugui.com) Web-based free online novel reading platform at ishugui.com for individual Chinese readers, featuring genre browsing (urban, romance, fantasy, historical, mystery, youth), bestseller/completed/new/trending/highly-rated rankings, and chapter-by-chapter reading with reader reviews.

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Qimao Free Novels (七猫免费小说): Qimao is a leading free Chinese web novel platform with aggressive user acquisition and a freemium model. It targets the same free-reading segment with comparable genre coverage, rankings, and web-plus-mobile distribution.
• Qidian (起点中文网): Qidian is the dominant Chinese web novel platform operated by Tencent's Yuewen group, offering serialized novels across the same urban, fantasy, romance, and historical genres with male/female reader segmentation. It is the closest direct competitor in category, business model (freemium serialized fiction), and target audience.
• 17K Novel (17K小说网): 17K Novel is a mid-tier Chinese web novel platform offering serialized fiction across multiple genres with a free-with-premium model. It targets the same horizontal reader base and operates with similar genre and ranking-driven discovery.
• Jinjiang Literature City (晋江文学城): Jinjiang is one of China's largest female-oriented web novel platforms, strong in romance and youth fiction. It overlaps with 点众's female reader segment and 女生 categories, sharing serialized fiction, ranking-driven discovery, and a similar publishing ecosystem for original authors.
• Fanqie Novel (番茄小说): ByteDance-owned free web novel platform with a freemium model, mobile-first distribution, and heavy investment in free reading. It directly competes for the same free-reading Chinese reader base and offers a comparable genre and ranking-driven discovery experience.
• Zongheng Chinese Network (纵横中文网): Zongheng is a major male-oriented Chinese web novel platform with a comparable freemium/serialized model across fantasy, urban, and historical genres. It is a direct category peer for the 男生 reader segment.
• Hongxiu Add Sweet (红袖添香): Hongxiu is a long-running Chinese web novel platform focused on romance and female-oriented fiction, now part of the Cloudary group. It directly competes for the same romance/urban/古风 reader demographic with serialized chapter-based reading.

Broad incumbents

• Webnovel (Yuewen International): Webnovel is the international arm of Tencent's Yuewen group, distributing Chinese serialized web novels in English and other languages. It is a broader incumbent comparable via the same web novel format, freemium mechanics, and cross-border distribution ambitions.
• Wattpad: Wattpad operates a global serialized-fiction platform with user-generated novels, freemium reading, and a mobile-first product. While Western in origin, it shares the same core mechanics: serialized chapters, genre discovery, rankings, and freemium monetization.

Emerging players

• Radish Reading (萝卜阅读): Radish Reading is a Chinese free web novel platform targeting mass-market readers with a freemium model and genre-driven discovery. It is an emerging competitor in the same free-reading segment with overlapping genre coverage and mobile distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E5%8C%97%E4%BA%AC%E7%82%B9%E4%BC%97%E7%A7%91%E6%8A%80%E8%82%A1%E4%BB%BD%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 北京点众科技股份有限公司