ISI FISH
ISI FISH is a France-based, founder-owned specialty distributor founded in 2007 that sells and integrates third-party marine technology hardware and software — GPS buoys, cetacean deterrents, underwater cameras, and decision-support software — for professional fishing fleets, research institutes, and maritime administrations across metropolitan France and overseas territories.
- Company typePrivate
- Founded2007
- HeadquartersConcarneau, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
ISI FISH firmographics
Firmographics- Name
- ISI FISH
- Legal name
- ISI FISH SAS
- Website
- https://isifish.fr
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ISI FISH is a France-based, founder-owned specialty distributor founded in 2007 that sells and integrates third-party marine technology hardware and software — GPS buoys, cetacean deterrents, underwater cameras, and decision-support software — for professional fishing fleets, research institutes, and maritime administrations across metropolitan France and overseas territories.
- Ownership category
- akta.pro rank
ISI FISH industry classification
Industry- Product category
- Fisheries Technology Distribution
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Fishing Electronics & Marine Tech Retail (Fishfinders, GPS, Sonar) (CRAMALAH)
- akta.pro secondary industries
- Saltwater & Offshore Fishing Specialty Retail (CRAMALAC), Boat Fishing Accessories & Rigging Retail (Downriggers, Trolling, Rod Holders) (CRAMALAM)
Keywords
Where ISI FISH is headquartered
LocationHeadquarters
- HQ city
- Concarneau
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
ISI FISH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Hardware Product Sales: Sale of technological products for fishing and marine protection including GPS buoys, acoustic repellents, underwater cameras, and electronic monitoring systems. Products sourced from branded partners and sold through direct and channel sales
- Technical Services and Consulting: Technical studies, needs analysis, software specification, training, after-sales service, and consulting for fishing professionals and maritime institutions. Includes R&D project participation, audit missions, and deployment planning for fleet equipment
- Equipment Rental: Rental service offering flexibility for short-term or campaign-based needs, reducing upfront investment costs for customers to test technologies
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Pinger ADP (Anti-Orca Device) |
| Subscription | Pay-as-you-go | Rental Service |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
ISI FISH product offering
Product offeringCore offering
ISI FISH advises and sells technological products for professional fishing and marine environment protection, acting as an authorized distributor for multiple international marine technology manufacturers (Marine Instruments, Fishtek Marine, STM Products, CatchCam Technologies, Blue Ocean Gear, Succorfish, NKE Instrumentation) across France and overseas territories. The product portfolio spans satellite and radio GPS buoys for fishing gear tracking, acoustic cetacean deterrents (pingers), underwater cameras, electronic monitoring software, and LED light devices for bycatch reduction, complemented by technical consulting, training, installation, after-sales service, and equipment rental.
Product overview
ISI FISH offers a comprehensive portfolio of fishing technology products for professional fishing and marine environment protection. The product range centers on satellite and GPS radio buoys (M3P, M3P-T, M3iGO, MLi-S, Smart Farallon) for fishing gear tracking and fish aggregating device (FAD) management, complemented by electronic monitoring software (MarineView) that integrates buoy data with oceanographic intelligence. Underwater inspection cameras (CatchCam 300m and Deep versions) enable gear optimization and bycatch reduction, while acoustic deterrents (Pinger ADP, Banana Pinger, DDD03L/H, DID 01) protect fishing gear from cetacean damage and reduce marine mammal bycatch. LED light devices (ProGlow, Net Light, PotLight) serve both operational and environmental purposes. Supporting infrastructure includes data reception systems (MIR-5000, MSR-2) and multi-chargers (MIP-C). The company acts as a distributor for multiple manufacturers including Marine Instruments, Fishtek Marine, STM Products, CatchCam Technologies, and Blue Ocean Gear, offering both product sales and rental services.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Farallon Satellite Buoy Satellite buoy with Iridium network transmission for monitoring and locating fixed or drifting fishing gear including traps, longlines, gillnets, and FADs. Features GPS, depth, temperature, speed, and acceleration sensors with customizable data transmission frequency from every 15 minutes to once daily. Distributed by ISI FISH under the Blue Ocean Gear brand.
- MLi-S Oceanographic Satellite Buoy Oceanographic satellite buoy designed for Smart Drumline programs to alert operators when a shark is captured, enabling rapid intervention for scientific protocols and animal release. Features GPS, satellite transmission, solar rechargeable batteries, temperature sensor, and unlimited autonomy. Distributed by ISI FISH under the Marine Instruments brand.
- M3iGO Echo Sounder Buoy GPS satellite buoy with dual-frequency echo sounder (50 kHz and 200 kHz) for tuna fishing on Fish Aggregating Devices (FADs). Incorporates machine learning algorithms to assess tuna presence and AI to transform marine data into actionable fishing intelligence. Distributed by ISI FISH under the Marine Instruments brand.
- M3P GPS Radio Buoy Waterproof GPS radio buoy for tracking drifting or fixed longlines with encrypted radio transmission up to 50 nautical miles. Features Ni-MH rechargeable batteries with 8-day autonomy at 15-minute transmission intervals. Distributed by ISI FISH under the Marine Instruments brand.
- M3P-T GPS Radio Buoy with Temperature GPS radio buoy with temperature sensor for longline fishing that transmits encrypted messages via radio with position, water temperature, and battery level. Features reinforced top, long battery life, and up to 50 nautical miles range with zero communication costs. Distributed by ISI FISH under the Marine Instruments brand.
- MIR-5000 Data Reception System Data receiving system for GPS radio buoys enabling secure reception of M3P and M3P-T buoy data without using vessel radio. Features encrypted transmission, USB connection, and export capabilities to MaxSea, Orbmap, TimeZero, and ARPA/SERPE/AIS formats. Distributed by ISI FISH under the Marine Instruments brand.
- MSR-2 Satellite Receiver Satellite buoy reception system for managing high volumes of buoy data with global coverage and less than 1-minute latency for 90% of messages. Features spread-spectrum communication technology, internal GPS, and USB/serial PC connectivity. Distributed by ISI FISH under the Marine Instruments brand.
- MIP-C Multi-Charger Intelligent multiple charger for simultaneous independent charging of up to 4 M3P or M3P-T buoys with individual charge indicators, anti-vibration system, and battery maintenance mode. Distributed by ISI FISH under the Marine Instruments brand.
- MarineView Electronic Monitoring Platform Integrated oceanographic solution combining oceanographic information with Marine Instruments buoy data on a single screen. Includes weekly AZTI expert recommendations, daily updated oceanographic data, dynamic ocean current visualization, and FAD drift prediction for efficient sustainable fishing. Distributed by ISI FISH under the Marine Instruments brand.
- CatchCam Underwater Camera First underwater camera specifically designed for the fishing industry to film gear in action. Includes underwater camera, LED lamp, Android tablet with CatchCam app, and remote control. WiFi-enabled with induction charging, no SD card or internet required during fishing operations. Distributed by ISI FISH under the CatchCam Technologies brand.
- CatchCam Deep Underwater Camera Deep water underwater camera for fishing gear up to 800m depth rating with 4x brighter 500 lumen LED lamp. Same wireless operation as standard CatchCam with tablet-based control and video sharing capabilities. Distributed by ISI FISH under the CatchCam Technologies brand.
- Pinger ADP Anti-Orca Acoustic Deterrent Acoustic deterrent pinger designed to reduce cetacean damage to fishing gear and protect vessels from orca interactions. Emits 40 kHz signals at 175 dB with unpredictable random patterns to prevent habituation. Weighs 37g in water, operates to 1000m depth, auto-activates on water contact. Listed at €159.60 TTC on the ISI FISH e-shop. Distributed by ISI FISH under the Fishtek Marine brand.
- Banana Pinger Acoustic Deterrent Low-cost, durable acoustic deterrent designed to reduce accidental cetacean bycatch in fishing nets. Available in three variations for whales, dolphins, and porpoises, using ultrasonic emissions to deter marine mammals. Distributed by ISI FISH under the Fishtek Marine brand.
- DDD03L Dolphin Deterrent Device Dolphin Deterrent Device for keeping dolphins away from fishing nets using echolocation interaction. Emits acoustic signals at 50-120 kHz frequency, 165 dB power. Auto-activates on water contact, operates 10-200m depth, rechargeable NiMH battery. Authorized for use by French fishing professionals under decree of April 15, 2014 (CERFA F-15067-1). Compliant with EU Regulation 2019/1241 and Implementing Regulation 2020/967. Distributed by ISI FISH under the STM Products brand.
- DDD03H Trawl Dolphin Deterrent Device Dolphin Deterrent Device for trawl fishing operations. Emits acoustic signals at 50-120 kHz frequency and 165 dB power to interact with cetacean echolocation systems. Operates 10-200m depth, 30 bar pressure rated, with fixed ring attachment. Regulated under French decrees of December 26, 2019 and November 27, 2022 mandating the use of deterrent devices for pelagic trawls in the Bay of Biscay. Compliant with EU Regulation 2019/1241 and 2020/967. Distributed by ISI FISH under the STM Products brand.
- DID 01 Interactive Dolphin Deterrent Dolphin Interactive Deterrent with passive acoustic monitoring that only emits ultrasonic signals when dolphins are detected in the area. Interactive design reduces habituation, extends battery life, and minimizes acoustic pollution compared to standard DDD devices. Distributed by ISI FISH under the STM Products brand.
- ProGlow LED Light Stick Reusable LED light stick designed to replace chemical light sticks for swordfish fishing. Weighs only 17g underwater, provides equivalent light to chemical sticks for 5000 hours (approx. 3 years of fishing), operates to 1000m depth with replaceable AAA batteries. Distributed by ISI FISH under the Fishtek Marine brand.
- Net Light LED Bycatch Reduction Device LED net illumination device designed to reduce bycatch of turtles, small cetaceans, and seabirds in gillnet and trawl fisheries. Independent study (Bielli et al 2019) showed up to 74% reduction in marine turtle bycatch and 71% reduction in small cetacean bycatch when used on fishing nets; up to 84% reduction in seabird bycatch with illuminated fishing nets; 90% reduction in hake bycatch in pink shrimp fishery in Oregon USA. Distributed by ISI FISH under the Fishtek Marine brand.
- PotLight LED for Pots and Traps LED light designed for fish and crustacean pots and traps to increase catch rates. Scientific studies show 77% increase in crab catch rate and 80% increase in cod weight when using LED illumination in lobster/crab pots and fish traps in the Baltic Sea. Distributed by ISI FISH under the Fishtek Marine brand.
- Equipment Rental Service Flexible rental service offering short-term or campaign-based access to ISI FISH technologies, including GPS buoys, acoustic deterrents, and other equipment. Reduces upfront investment costs, requires no long-term commitment, and enables customers to test technologies for one-off campaigns or urgent needs.
- Technical Consulting and Advisory Services Technical studies, needs analysis, software specification, training, after-sales service, and consulting for fishing professionals and maritime institutions. Includes R&D project participation, audit missions, and deployment planning for fleet equipment, delivered by fisheries engineers and halieutes.
Quantifiable outcome
- Up to 74% reduction in turtle bycatch and 71% reduction in small cetacean bycatch with Net Light LED devices (independent study, Bielli et al 2019)
- +4 more outcomes
Companies that use ISI FISH
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles5 records
ISI FISH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
ISI FISH partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, secondary and minor.
- Fishtek MarinecoreISI FISH is the authorized distributor of Fishtek Marine products (pingers, Net Light, ProGlow LED, Banana Pinger) for France and overseas territories. The partnership was renewed in 2026, confirming mutual commitment between two actors engaged for more efficient, safer, and responsible fishing. Fishtek Marine is a UK-based company founded in 1999 by the Kibel brothers, combining engineers and marine biologists.
- Marine InstrumentscoreSpanish company (Nigran, Galicia) specializing in positioning and communication systems for the fishing sector, present in over 25 countries since 2003. ISI FISH distributes Marine Instruments products including M3P/M3P-T GPS radio buoys, MLI-S satellite buoys, M3iGO echo-sounder buoys, MSR-2 receivers, MIR-5000 systems, and Marine View platform in France and overseas territories.
- CatchCam TechnologiessecondaryCatchCam Technologies designs and manufactures precision fishing tools including the CatchCam underwater camera (300m and Deep 800m versions), specifically for commercial fishing. ISI FISH distributes their products in France and overseas markets.
- STM ProductssecondaryItalian company specializing in surveillance and control equipment for maritime sectors, producing the DDD (Device Deterrent for Dolphins) cetacean repellents developed from research by IAMC Naples and SEAMed Mazara del Vallo. Products validated by ICES as effective bycatch reduction devices. ISI FISH distributes STM Products in France.
- Blue Ocean GearsecondaryCalifornia-based start-up providing the Smart Farallon satellite buoy for tracking and locating fixed or drifting fishing gear. ISI FISH distributes their products in the French market.
- SuccorfishminorBritish company founded in 2008 specializing in surveillance and data collection systems for maritime and fishing sectors. ISI FISH distributes Succorfish products in France.
- NKE InstrumentationminorFrench SME of 80 employees based in the Lorient area (Hennebont, Brittany), created in 1984, specializing in marine electronics, heating system regulation, oceanographic instrumentation, and prototype/series product development.
- FishwindminorStrategic collaboration at Euromaritime Marseille for geolocation (BIG) and acoustic beacon solutions deployed in demanding maritime environments. ISI FISH solutions combined with Fishwind expertise for offshore asset tracking, operations security, and industrial EMR/maritime projects.
- AZTI (Technological Centre)secondaryExpert oceanographers from AZTI provide weekly fishing area recommendations integrated into the Marine View platform, supporting efficient and sustainable tuna fishing through oceanographic data analysis.
- AEMI, SIECMI, Electro Marine Sarl, ECCS Marine, Pochon SA, Naya, Abys Navigation (France); AEMI/S.R.E.N (Indian Ocean); Electronique 3S, Tahitisport SA Nautipro (Pacific)coreNetwork of local marine electronics resellers and technicians across France (Atlantic coast), French overseas territories (Indian Ocean, Pacific) providing sales, installation, support, and after-sales service. Partners are available 24/7 and can intervene directly on vessels.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ISI FISH competitors and assessment
Company assessmentBroad incumbents
- Furuno: Global marine-electronics manufacturer of fishfinders, sonar, radar, and navigation systems used in commercial and recreational fishing. Comparable in product categories (echo sounders, GPS, marine safety electronics) but is a vertically integrated manufacturer rather than a specialist fishing-tech distributor.
- Simrad (Kongsberg Maritime): Broad marine-electronics incumbent offering fishfinders, sonars, echo sounders, GPS, and navigation equipment for fishing and leisure markets. Overlaps with ISI FISH's product categories (fishfinders, GPS, sonar) but operates at much greater scale across global fishing and recreational segments.
Emerging players
- ScanReach: Norwegian wireless maritime sensor company providing IoT-based monitoring for vessels and offshore assets. Adjacent to ISI FISH's fishing-tech monitoring focus, with some overlap in remote asset tracking for maritime customers but different technology stack (IoT wireless mesh).
Direct peers
- NKE Instrumentation: French marine electronics SME (Hennebont, Brittany) producing oceanographic instruments and marine electronics. Already a distribution partner of ISI FISH, but overlaps in marine-electronics consulting, instrumentation supply, and French/overseas-territory customer base, making it the closest direct peer by activity, geography, and customer type.
- Blue Ocean Gear: California-based satellite buoy manufacturer (Smart Farallon) for tracking and locating fishing gear. Also a partner brand of ISI FISH, but competes indirectly by selling its own buoys — comparable in product (satellite GPS buoy), target customer (commercial fishing), and category (smart fishing gear tracking).
- SIECMI: Marine electronics specialist serving Boulogne-sur-Mer and Concarneau ports. Like ISI FISH, it sells and installs marine electronics for professional fishing fleets, including GPS, sonar, and communication equipment — a direct channel-peer in the same French Atlantic geography.
- AEMI: Marine electronics reseller based in Boulogne-sur-Mer and Caen, listed among ISI FISH's French channel partners. Operates in the same French marine-electronics retail/integration space serving fishing professionals on the Atlantic coast, with overlapping product categories and customer segments.
- Marport: Deep-sea fishing electronics company (sonar, sensors, catch-control systems) targeting tuna and demersal fisheries globally. Comparable to ISI FISH in serving commercial fishing fleets with acoustic and sensing technology, though with proprietary product lines rather than distribution.
- Fishtek Marine: UK-based designer/manufacturer of cetacean deterrents and LED bycatch-reduction devices (Banana Pinger, Net Light, PotLight). One of ISI FISH's core partner brands, but a direct comparable in fishing-tech consulting and product development for marine mammal bycatch reduction.
Regional players
- Abys Navigation: Marine-electronics reseller based in Cestas (Atlantic France), listed among ISI FISH's partner network. Comparable as a regional French marine-electronics retailer and integrator serving fishing professionals, but on a more localized geographic footprint.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ISI FISH social profiles
Digital presenceISI FISH financial estimates
Financial estimateRevenue estimate
Valuation estimate
ISI FISH leadership team
Management profileNumber of profiles
Profiles2 records
ISI FISH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ISI FISH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ISI FISH
What does ISI FISH do?
ISI FISH advises and sells technological products for professional fishing and marine environment protection, acting as an authorized distributor for multiple international marine technology manufacturers (Marine Instruments, Fishtek Marine, STM Products, CatchCam Technologies, Blue Ocean Gear, Succorfish, NKE Instrumentation) across France and overseas territories. The product portfolio spans satellite and radio GPS buoys for fishing gear tracking, acoustic cetacean deterrents (pingers), underwater cameras, electronic monitoring software, and LED light devices for bycatch reduction, complemented by technical consulting, training, installation, after-sales service, and equipment rental.
Is ISI FISH a public or private company?
ISI FISH is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ISI FISH founded?
ISI FISH was founded in 2007. It employs 1 to 10 people.
Where is ISI FISH based?
ISI FISH is headquartered in Concarneau, France, in the Europe region.
How does ISI FISH make money?
Three revenue lines are on record. Hardware Product Sales are the primary driver. The others are technical Services and Consulting and equipment Rental.
Who are ISI FISH's main competitors?
Broad incumbents on record are Furuno and Simrad (Kongsberg Maritime). ScanReach is listed as an emerging player. Direct peers are NKE Instrumentation, Blue Ocean Gear, SIECMI, AEMI, Marport and Fishtek Marine. Abys Navigation is listed as a regional player.
Does ISI FISH have an API?
No public API is recorded for ISI FISH.
What industry is ISI FISH in?
ISI FISH's product category is Fisheries Technology Distribution. Its primary akta.pro industry code is CRAMALAH, Fishing Electronics & Marine Tech Retail (Fishfinders, GPS, Sonar), with a secondary code of CRAMALAC, Saltwater & Offshore Fishing Specialty Retail. Its NAICS code is 334511 and its SIC code is 3823.