Island Adventure

Name

Island Adventure

Legal name

Paper and Pencil Ltd

Website

https://island-adventure.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Baby Equipment Rental

NAICS

Other Consumer Goods Rental (53228)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Hotel & Travel Babysitting (In-Room/Resort) (HSAAAAAD)

Keywords

• Baby equipment hire
• Baby gear rental
• Child travel equipment
• Family travel essentials
• Toddler equipment rental

Headquarters

HQ city

Dunrossness

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel

Revenue model

1. Baby Equipment Hire: Rental of baby and toddler equipment including travel cots, Moses baskets, car seats, booster seats, high chairs, and pushchairs to visitors and families in Shetland. Equipment is hired for the duration of the customer's stay, providing sleeping, bathing, and travel essentials for children aged 0-10 years.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Island Adventure rents baby and toddler equipment for the duration of a family's stay in Shetland, offering sleeping, bathing, and travel essentials for children aged 0–10 years. The inventory includes travel cots, Moses baskets, car seats, booster seats, high chairs, and pushchairs from recognised brands. A complementary delivery service provides free delivery to south mainland and Lerwick areas, with the option to meet customers at plane or ferry arrivals.

Product overview

Island Adventure is a baby equipment hire company offering a unified rental service for families visiting Shetland. The core offering is the Baby Equipment Hire Service, which supplies sleeping, bathing, and travel essentials for children aged 0-10 years. Equipment includes branded items such as the Mothercare Classic Travel Cot, Brittax Freeway Car Seat, and Graco Mojo Pushchair. The company also provides a complementary Delivery Service that offers free delivery to the south mainland and Lerwick areas, including airport and ferry meet-and-greet.

Differentiator

Problem solved

Functional benefit

Products and services

• Baby Equipment Hire Service Rental service providing sleeping, bathing, and travel equipment for children aged 0–10 years, including travel cots, Moses baskets, car seats, booster seats, high chairs, and pushchairs, for hire for the duration of a customer's stay. Targeted at families visiting Shetland or Shetland residents hosting visiting family.
• Delivery Service Free delivery service to south mainland and Lerwick areas of Shetland, with the ability to meet customers at plane or ferry arrivals. Delivery to further afield areas may be possible on request. Offered to customers hiring baby equipment for their stay.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Baby Equipment Hirers' AssociationminorOthersIsland Adventure is a member of the Baby Equipment Hirers' Association, a trade body for baby equipment rental businesses in the UK. This membership provides credibility and adherence to industry standards.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Regional players

• Baby's Away: US baby-gear rental franchise delivering strollers, car seats, and cribs to travelers at hotels and resorts. It mirrors Island Adventure's equipment-to-travellers operating concept but serves US destinations, making it a regional rather than direct competitor.
• Baby on the Move: Australia/NZ-based baby equipment rental specialist serving travellers with car seats, strollers, and cots. Same operating concept as Island Adventure in a different geographic market, useful as a sizing and operating-model reference point.

Direct peers

• BabyQuip: North America's largest baby equipment rental marketplace, connecting traveling families with local inspectors/renters who deliver baby gear to hotels and vacation rentals. It is the closest concept peer to Island Adventure's model, with an at-scale digital booking layer that Island Adventure currently lacks.
• The Baby Equipment Hire Company: UK baby equipment hire business renting cots, high chairs, pushchairs and car seats to holidaying families. Its product catalogue and use cases closely match Island Adventure's core offering.
• Cheeky Rascals: UK-based baby equipment hire business serving families visiting major UK cities with travel cots, car seats, and pushchairs. It is the closest same-business-model UK peer to Island Adventure, operating the same core service with delivery to travellers.

Emerging players

• Tots to Travel: UK family-friendly holiday villa specialist that curates baby/toddler-equipped accommodation, sharing Island Adventure's family-travel niche. Its primary offering is accommodation rather than equipment rental, so the overlap is partial but the customer profile is directly comparable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/island-adventure

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Island Adventure