islamorada Dive Center
Islamorada Dive Center is a PADI 5-Star Dive Center in Islamorada, Florida Keys, operating two daily guided scuba and snorkel charters from Three Waters Marina, serving individual tourists, certification students, families, and small private groups across the Florida Keys reef and wreck sites.
- Company typePrivate
- Founded2012
- HeadquartersIslamorada, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What islamorada Dive Center does
Islamorada Dive Center (IDC) is a privately held, PADI 5-Star certified dive center operating from Three Waters Marina at Mile Marker 84.5 in Islamorada, Florida Keys. Founded in October 2012 and acquired in 2026 by Ryan and Ella Kroonenburg, IDC runs two guided departures daily, 365 days per year, from a single 46-foot dive vessel (Aquatic Freedom, capacity up to 36 divers) and a secondary Newton boat used for private charters of up to five guests. The business holds NOAA Blue Star Operator status within the Florida Keys National Marine Sanctuary and offers access to signature sites including the Eagle wreck, the Duane, Crocker Wall, and shallow patch reefs at 15-30 feet, with all dives guided in-water by PADI-certified instructors.
IDC's product portfolio spans four revenue streams: (1) daily scuba and snorkel charters at $115+ per person for two-tank morning deep reef/wreck dives and afternoon shallow reef trips; (2) the full PADI certification curriculum from Discover Scuba ($275) through Open Water ($555-$650), Advanced Open Water ($500+), and Rescue Diver ($500+); (3) specialty charters including spearfishing ($200+), lobster hunting ($200+, seasonal August 6 to March 31), shark awareness dives, and private charters starting at $1,200; and (4) equipment rentals at $40 for full gear. Pricing is uniformly transactional, pay-as-you-go, with a 24-hour cancellation policy and seasonal 2-3 week advance booking requirement during peak December-April season.
The go-to-market is direct-to-consumer via the FareHarbor booking platform, phone, and walk-ins, with no third-party resellers, no enterprise channels, and no franchise model. Customer acquisition is supported by 2,000+ verified reviews across TripAdvisor, Google, Yelp, and Facebook, SEO-optimized dive site and marine life content, and reputation awards including #1 Attention to Safety in US & Canada from Scuba Diving Magazine, five consecutive Readers' Choice awards, and TripAdvisor Travelers' Choice 2025. Conservation partnerships with I.CARE, Coral Restoration Foundation, and Reef Renewal, plus integrated Dive & Stay Packages with Three Waters Resort & Marina, extend the brand into ESG positioning and vacation spend capture. The customer base consists entirely of individual tourists, families, certification students, and small private groups with no B2B contracts disclosed, making this a high-volume, low-concentration consumer leisure business operating at small-operator scale with a 6-person team.
islamorada Dive Center firmographics
Firmographics- Name
- islamorada Dive Center
- Legal name
- Islamorada Dive Center
- Website
- https://islamoradadivecenter.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Islamorada Dive Center is a PADI 5-Star Dive Center in Islamorada, Florida Keys, operating two daily guided scuba and snorkel charters from Three Waters Marina, serving individual tourists, certification students, families, and small private groups across the Florida Keys reef and wreck sites.
- Ownership category
- akta.pro rank
islamorada Dive Center industry classification
Industry- Product category
- Scuba Diving Services
- NAICS
- Deep Sea, Coastal, and Great Lakes Water Transportation (48311)
- akta.pro primary industry
- Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)
- akta.pro secondary industries
- Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD), Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD), Snorkeling Tours & Reef Experiences (THAJAJAE)
Keywords
Where islamorada Dive Center is headquartered
LocationHeadquarters
- HQ city
- Islamorada
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
islamorada Dive Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Scuba and Snorkel Charters: Daily guided scuba and snorkel charters departing twice daily (morning and afternoon) from Three Waters Marina. Charter types include Morning Deep Reef & Wreck Dives, Afternoon Scuba & Snorkel Trips, and Private Charters. Revenue generated per booking through FareHarbor platform.
- PADI Certification Courses: Full range of PADI scuba courses from complete beginner to Divemaster. Courses include Discover Scuba Diving, Open Water Certification, Advanced Open Water, Rescue Diver, and specialty courses. eLearning materials and certification cards included.
- Specialty Activities: Spearfishing charters, lobster charters, shark encounter dives, and underwater hunter courses. Seasonal offerings aligned with Florida fishing regulations and marine conservation standards.
- Equipment Rentals: Full gear rental including BCD, regulator, wetsuit, mask, fins, and dive computer. Rental revenue from customers who don't bring their own equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Morning Deep Reef & Wreck Dives - Two tanks, 4 hours, morning departure |
| Unit Pricing | Pay-as-you-go | Afternoon Scuba & Snorkel Trips - Two tanks, 4 hours, afternoon departure |
| Unit Pricing | Pay-as-you-go | Private Charter - Full boat reserved for your group |
| Unit Pricing | Pay-as-you-go | Discover Scuba Diving - No certification needed, one-day introduction |
| Unit Pricing | Pay-as-you-go | Open Water Certification - Complete PADI Open Water certification |
| Unit Pricing | Pay-as-you-go | Open Water Diver Referral - Complete certification from home pool sessions |
| Unit Pricing | Pay-as-you-go | Advanced Open Water Course - Five specialty dives |
| Unit Pricing | Pay-as-you-go | Scuba Tune-Up/Refresher Course - PADI ReActivate program |
| Unit Pricing | Pay-as-you-go | Rescue Diver Certification - Two-day program |
| Unit Pricing | Pay-as-you-go | Underwater Hunter Course - Spearfishing introduction |
| Unit Pricing | Pay-as-you-go | Spearfishing Charter - Guided spearfishing for certified divers |
| Unit Pricing | Pay-as-you-go | Lobster Charter - Spiny lobster hunting |
| Unit Pricing | Pay-as-you-go | Equipment Rentals |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
islamorada Dive Center product offering
Product offeringCore offering
Islamorada Dive Center is a PADI 5-Star certified dive center operating two daily guided scuba and snorkel charters year-round from Three Waters Marina in Islamorada, Florida Keys. The core offering includes morning deep reef and wreck dive charters, afternoon shallow reef trips open to snorkelers and certified divers, private boat charters, PADI scuba certification courses from beginner through Divemaster, plus specialty activities including spearfishing and lobster charters. All dives are guided in-water by PADI-certified instructors.
Product overview
Islamorada Dive Center operates as a single unified PADI 5-Star Dive Center offering a comprehensive portfolio of scuba diving and ocean adventure services. The core offering centers on daily guided scuba and snorkel charters (morning deep reef & wreck dives and afternoon shallow reef trips) departing from Three Waters Marina. The product line spans five scuba certification courses (Discover Scuba, Open Water, Open Water Referral, Advanced Open Water, Rescue Diver, and Scuba Tune-Up), specialized adventure experiences (shark awareness dives, spearfishing charters, lobster charters, and private charters), and an underwater hunter course for spearfishing beginners. All offerings are integrated under one operational structure, sharing the same boat (Aquatic Liberty), marina base, and instructor team, with courses building upon each other from beginner through advanced certification levels.
Differentiator
Problem solved
Functional benefit
Products and services
- Morning Deep Reef & Wreck Dives Daily morning scuba charter offering two-tank dives on Islamorada's deep reef and wreck sites including the Eagle wreck and Crocker Wall. Reef dives run Monday, Tuesday, Wednesday, Friday, Saturday, and wreck dives on Thursday and Sunday for Advanced certified divers. Priced from $115 per person.
- Afternoon Scuba & Snorkel Trips Afternoon charter featuring two-tank dives on shallow patch reefs at 15-30 feet depth, open to both certified divers and snorkelers. Includes all snorkel gear for non-divers and full gear rental available for $40 extra. Priced from $115 per person.
- Private Dive Charter Reserved charter boat for private groups of up to 5 guests on the Aquatic Liberty Newton dive boat with dedicated captain and guide. Half day (4 hours starting at $1,200), 3/4 day (6 hours), or full day (8 hours) options. Includes tanks, weights, weight belt, captain, dive guide, and refreshments.
- Spearfishing Charter Guided spearfishing charter for experienced divers targeting hogfish, grouper, snapper, and lionfish. Year-round, 4 hours, 2 dives. Includes a valid Florida saltwater fishing license and cleanup of catch. Priced from $200 per person.
- Lobster Charter Guided spiny lobster hunting charter during season (August 6 through March 31). Includes lobster license, guide, tickle stick and net rental, and cleaning service. Daily bag limit of 6 lobster per person with 3-inch carapace minimum size. Priced from $200 per person.
- Discover Scuba Diving Entry-level scuba experience for complete beginners with no certification required. One-day program including pool session with instructor and two shallow coral reef dives. All scuba gear, mask, fins, and snorkel included. Priced at $275 per student ($250 per student for groups of 2+).
- Open Water Certification PADI Open Water Diver certification course completed in the Florida Keys. Includes PADI eLearning access, pool skills sessions, four open water checkout dives, all gear rental, PADI Club Membership, and certification card. Set dates (Tue-Wed or Fri-Sat) at $555 or custom dates at $650.
- Open Water Diver Referral Completion program for students who finished classroom and pool work elsewhere. Includes four checkout dives over two days, all rental gear, PADI certification card, plus PADI AWARE and PADI Shark Conservation specialty courses. Priced from $400.
- Advanced Open Water Course PADI Advanced Open Water Diver certification course with five guided specialty dives covering Underwater Navigation, Deep Water, Peak Performance Buoyancy, Dive Against Debris, and Wreck or Drift. Four course levels available starting at $500. Includes instruction, course dives, and certification card(s).
- Rescue Diver Certification PADI Rescue Diver certification course focused on accident prevention and emergency response. Two-day program with ten rescue exercises, two rescue scenarios in open water, and eLearning component. Prerequisites include AOW and current CPR/first aid. Priced from $500. Emergency First Response course available for $150 additional.
- Scuba Tune-Up / Refresher Course PADI ReActivate course for certified divers returning after a period of inactivity. One-day program with classroom review, pool session, and two reef dives to restore skills and confidence. Priced from $255.
- Shark Awareness Dive Shark encounter diving experience in the Florida Keys featuring six shark species including Nurse Shark, Blacktip Reef Shark, Bull Shark, Great Hammerhead, Bonnethead Shark, and Lemon Shark. Available as morning deep reef & wreck dives or afternoon shallow reef trips.
- Underwater Hunter Course Beginner spearfishing course covering gear basics, stalking techniques, species identification, Florida Keys regulations, and sustainable harvesting. Includes two training dives, gear instruction, and IDC certification card upon completion. PADI Underwater Hunter Specialty available for additional $50 processing fee. Priced at $250 per person. Florida saltwater fishing license required.
- Equipment Rentals Full gear rental including BCD, regulator, wetsuit, mask, fins, and dive computer for customers who do not bring their own equipment. Full gear rental at $40; wetsuit rental at $20.
Quantifiable outcome
- Operating since 2012 with 2 daily departures year-round
- +2 more outcomes
Companies that use islamorada Dive Center
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
islamorada Dive Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
islamorada Dive Center partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- FareHarborcoreThird-party online booking and reservation platform used for all charter and course bookings. Provides live availability, secure payment processing, and instant confirmation. IDC receives booking details necessary to fulfill reservations. Customers directed to FareHarbor for all online bookings.
- Three Waters Resort & MarinacoreIDC operates from Three Waters Marina at MM 84.5. The marina is IDC's base of operations for all departures. Three Waters Resort provides dive-and-stay packages and accommodation options steps from the dock.
- I.CARE (Islamorada Conservation and Restoration Education)coreIDC participates in coral restoration dives and has been recognized as an I.CARE affiliate. I.CARE has educated over 2,000 individuals on the Florida Reef Tract and taken 1,814 recreational divers to outplant six different species of coral.
- Coral Restoration FoundationminorIDC supports coral restoration efforts and participates in coral planting dives. The Coral Restoration Foundation operates the largest offshore coral tree nursery near Three Waters Marina.
- NOAA (National Oceanic and Atmospheric Administration)coreIDC operates as a NOAA Blue Star Operator within the Florida Keys National Marine Sanctuary (2,900 square nautical miles of protected ocean). NOAA designation requires meeting rigorous responsible diving standards.
- Reef RenewalminorIDC supports coral restoration programs including those operated by Reef Renewal working to restore degraded sections of the Florida Keys reef.
- Ocean Conservation EducatorsminorIDC works with organizations including Ocean Conservation Educators as part of the broader conservation ecosystem in the Florida Keys.
- PADI (Professional Association of Diving Instructors)coreIDC holds PADI 5-Star Dive Center certification, offering the full range of PADI courses from Open Water through Divemaster. PADI provides course materials, eLearning access, and certification card processing.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
islamorada Dive Center competitors and assessment
Company assessmentDirect peers
- Rainbow Reef Dive Center: Long-established PADI 5-Star dive center in Key Largo offering daily dive trips, certification courses, and private charters to the Florida Keys reef and wrecks. Direct competitor for certified divers and Open Water students traveling through the Upper Keys.
- Horizon Divers: Key Largo dive operator offering daily 2-tank charters, PADI certifications, and private dive trips on Keys reefs and wrecks. Directly comparable in service mix and target customer to Islamorada Dive Center.
- Captain Hook's Marina & Dive Center: Marina-based PADI dive operation running daily Keys dive trips and courses. Comparable in business model - small operator running guided charters from a fixed marina base.
- Quiescence Diving Services: Small PADI dive operator in Key Largo running daily 2-tank charters and certification courses. Similar scale and service portfolio to IDC, competing in the same Upper Keys diving segment.
- Amoray Dive Resort: Boutique dive resort and PADI dive center in Key Largo combining accommodation with daily dive charters and certification courses. Comparable to IDC's dive-and-stay packages through the Three Waters Resort partnership.
- Florida Keys Dive Center: Florida Keys-based dive operator offering daily dive charters, PADI courses, and snorkeling trips. Direct competitor for tourist divers along the Keys corridor.
- Key Largo Dive Center: PADI dive operator in Key Largo running daily dive charters, courses, and snorkel trips to nearby reefs and the Spiegel Grove wreck. Competes with IDC for the same tourist demographic driving US-1 through the Keys.
Regional players
- Dive Key West: Dive operator in Key West (lower Keys) offering daily reef and wreck dive trips and certifications. Same business model but operates further down the Keys chain, serving a different geographic catchment.
- Lost Reef Diving: Independent dive operator running guided Keys dive trips and PADI courses. Comparable small-scale business model with similar target customer, though not necessarily Islamorada-anchored.
- Southpoint Divers: South Florida Keys dive operator offering daily dive trips, PADI certification courses, and wreck diving experiences. Comparable service portfolio and customer type to IDC, serving a broader regional Keys market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
islamorada Dive Center social profiles
Digital presenceislamorada Dive Center compliance and trust
Trust signalCompliance3 records
islamorada Dive Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
islamorada Dive Center leadership team
Management profileNumber of profiles
Profiles6 records
islamorada Dive Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
islamorada Dive Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about islamorada Dive Center
What does islamorada Dive Center do?
Islamorada Dive Center is a PADI 5-Star certified dive center operating two daily guided scuba and snorkel charters year-round from Three Waters Marina in Islamorada, Florida Keys. The core offering includes morning deep reef and wreck dive charters, afternoon shallow reef trips open to snorkelers and certified divers, private boat charters, PADI scuba certification courses from beginner through Divemaster, plus specialty activities including spearfishing and lobster charters. All dives are guided in-water by PADI-certified instructors.
Is islamorada Dive Center a public or private company?
islamorada Dive Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was islamorada Dive Center founded?
islamorada Dive Center was founded in 2012. It employs 1 to 10 people.
Where is islamorada Dive Center based?
islamorada Dive Center is headquartered in Islamorada, United States, in the North America region.
How does islamorada Dive Center make money?
Four revenue lines are on record. Scuba and Snorkel Charters are the primary driver. The others are PADI Certification Courses, specialty Activities and equipment Rentals.
Who are islamorada Dive Center's main competitors?
Direct peers on record are Rainbow Reef Dive Center, Horizon Divers, Captain Hook's Marina & Dive Center, Quiescence Diving Services, Amoray Dive Resort, Florida Keys Dive Center and Key Largo Dive Center. Regional players are Dive Key West, Lost Reef Diving and Southpoint Divers.
Does islamorada Dive Center have an API?
No public API is recorded for islamorada Dive Center.
What industry is islamorada Dive Center in?
islamorada Dive Center's product category is Scuba Diving Services. Its primary akta.pro industry code is THAAAIAA, Dive Centers & Scuba Training (PADI/SSI, certifications), with a secondary code of THAJAJAD, Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses). Its NAICS code is 48311.