Island Fish

What Island Fish does

Island Fish is a family-owned fresh and frozen seafood retailer and prepared-foods operation based in Farmingville, New York. Founded in 1997 by Stewart and Jordan Brill (father and son), the business began as a weekend frozen seafood vendor operating from a van in New York City, buying directly from importers to offer wholesale pricing to the public. After a transitional period wholesaling to restaurants and fish markets, the company opened a brick-and-mortar fresh and frozen fish market and restaurant on Long Island in 2003 and, in 2024, transitioned to a warehouse-to-public model at 17 Kennedy Ave, Farmingville. The business operates today as a single-location direct-to-consumer retailer with 8 employees and no disclosed institutional ownership, external funding, or parent company.

The product portfolio spans raw seafood (lobster, shrimp, scallops, crab, clams, oysters, and various finfish) sourced from local Long Island fishermen and international importers, ready-to-eat prepared meals (broiled seafood platters, seafood salads), homemade soups (lobster bisque, New England and Manhattan clam chowders, shrimp and corn chowder) priced at $7 (16oz) and $14 (32oz), and catering platters (jumbo shrimp cocktail at $25/lb, lobster cocktail and trio cocktail platters at $140 each) for events. Pricing is uniformly unit-based with no subscription or recurring component.

The operating model is straightforward retail with no proprietary technology, e-commerce platform, mobile app, or third-party delivery integration. Marketing relies on a basic content website (islandfishli.com), a Google Business Profile for local search, and word-of-mouth. Distribution is single-channel and single-location: customers visit the Farmingville warehouse directly. There are no partnerships, certifications, patents, awards, regulatory actions, or merger and acquisition activity disclosed, and the entity is presumed to be a private New York-registered business wholly owned by the Brill family.

Name

Island Fish

Legal name

Island Fish

Website

https://islandfishli.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Island Fish is a family-owned fresh and frozen seafood retailer in Farmingville, NY, serving Long Island consumers with locally sourced fish, shellfish, prepared meals, soups, and catering platters from a single warehouse location.

Ownership category

akta.pro rank

Product category

Seafood Retail and Prepared Foods

NAICS

Fish and Seafood Retailers (445250)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

akta.pro secondary industries

Frozen Prepared Meat & Seafood Meals (AFANAFAC), Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

Keywords

• Fresh seafood retail
• Frozen seafood market
• Prepared seafood meals
• Seafood catering services
• Local fish market

Headquarters

HQ city

Farmingville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Fresh and Frozen Seafood Retail: Direct sales of fresh and frozen seafood products to consumers at their warehouse location. Products include lobster, shrimp, scallops, crab, fish, and specialty seafood items.
2. Prepared Foods to Go: Ready-to-eat prepared meals including broiled fish, seafood salads, and homemade soups sold at per-item and per-pound pricing.
3. Catering Services: Event catering with seafood platters including jumbo shrimp cocktail, lobster cocktail, and trio platters for parties and gatherings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Island Fish is a fresh and frozen seafood market and prepared foods operation located in a Farmingville, NY warehouse. The business sells a full selection of fresh and frozen seafood (lobster, shrimp, scallops, crab, fish) sourced from local Long Island fishermen and international suppliers, alongside ready-to-eat prepared meals, homemade soups, and event catering platters sold directly to retail consumers.

Product overview

Island Fish is a fresh and frozen seafood market and restaurant operating from a warehouse location in Farmingville, NY. The business offers a full selection of fresh and frozen seafood products sourced from local Long Island fishermen as well as international suppliers. Their product portfolio includes ready-to-eat prepared meals to go (broiled seafood dishes, salads), homemade soups (chowders, bisques), catering platter services for events, and live/ fresh shellfish. The company operates as a single-location retail and wholesale operation, previously operating as a fish market/restaurant from 2003-2024 and now open to the public as a warehouse.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh & Frozen Seafood Products Full selection of fresh and frozen seafood including lobster tails, wild shrimp, scallops, crab varieties, wild whole fish, and filet of fish sourced locally and internationally, sold to retail consumers at the Farmingville warehouse.
• Prepared Meals to Go Ready-to-eat prepared seafood dishes including broiled fisherman platter, broiled flounder, scallops, shrimp, clams, oysters, and various seafood salads sold to walk-in retail customers.
• Homemade Soups House-made soups including Lobster Bisque, Shrimp & Corn Chowder, New England Clam Chowder, and Manhattan Clam Chowder, available in 16oz and 32oz portions for retail take-home purchase.
• Catering Services Catering platters including Jumbo Shrimp Cocktail, Lobster Cocktail, and Trio Cocktail Platters for events, parties, and gatherings, sold to retail and event customers.
• Live Lobster & Fresh Shellfish Live lobster, fresh local clams and oysters available daily, hand-selected for freshness from local Long Island fishermen and sold to retail walk-in customers.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights2 records

Broad incumbents

• Wegmans: Premium regional grocer with expanding Long Island presence, strong seafood counters, prepared foods, and party catering operations. Competes with Island Fish for the same Long Island shopper considering prepared seafood or catering platters.
• Citarella: Established NYC/Long Island seafood retailer with multiple locations offering fresh fish, prepared foods, and catering. Directly comparable to Island Fish in product mix (fresh seafood, prepared-to-go, catering platters) and target customer (local consumers and event hosts), though operating at significantly larger scale.
• Fulton Fish Market (online): Iconic NYC seafood operation now selling direct-to-consumer online with fresh and frozen seafood shipped nationwide. Comparable fresh seafood retail offering, but with online fulfillment model Island Fish currently lacks.
• Whole Foods Market: National premium grocer with full-service seafood counters, prepared foods, and catering. While much broader in assortment, its seafood department is the most direct grocery-channel overlap with Island Fish's fresh/prepared offering on Long Island.

Direct peers

• Lobster Place: NYC-based fresh seafood market and prepared foods purveyor, also offering catering platters and wholesale pricing directly to consumers. Closely mirrors Island Fish's combination of fresh counter, prepared meals, and event catering under one roof.
• Browne Trading Company: Maine-based specialty seafood retailer offering fresh and frozen fish, shellfish, and prepared foods with national shipping. Comparable direct-to-consumer seafood retail model emphasizing premium sourced product and home cooking customers.

Regional players

• King Kullen: Long Island's hometown supermarket chain with a Long Island-rooted heritage and widespread store footprint. Most directly comparable grocery competitor on Long Island for fresh seafood, prepared meals, and party catering platters.
• Russ & Daughters: NYC heritage appetizing shop selling smoked fish, caviar, and seafood salads direct-to-consumer via retail and shipping. Comparable in offering premium prepared seafood items to walk-in retail customers; relevant adjacent peer for Island Fish's prepared-to-go segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/island-fish

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Island Fish