Island Shrimp Co.

What Island Shrimp Co. does

Island Shrimp Co. operates a single full-service tropical seafood restaurant at 11 Orleans St within the Rocketts Landing development in Richmond, Virginia, overlooking the James River and the Capital Trail. The concept draws on Caribbean and Hawaiian culinary influences, offering lunch, weekend brunch, dinner, and a Monday–Friday 4pm–6pm happy hour, anchored by signature items such as the Aloha Pineapple Boat and a tiki-leaning bar program built around drinks like the Painkiller and Trader Vic's Mai Tai. The interior and riverfront patio are styled with surfboards and travel photography to support an Instagram-driven dining atmosphere.

The business operates as a direct-to-consumer restaurant, monetizing four primary streams: dine-in service, takeout (via Toasttab), delivery (via Grubhub), and off-premise catering (via EZCater), with a formalized private event program for birthdays, corporate gatherings, rehearsal dinners, and full venue buyouts. Customer acquisition is largely organic — Instagram, Facebook, an email newsletter community signup, OpenTable reservations, and word-of-mouth — supplemented by event-driven bookings. A Toasttab-powered loyalty/rewards program and gift card offering provide repeat-visit mechanics. The venue has no app, no proprietary technology beyond standard restaurant POS, and no disclosed digital product surface beyond the marketing website.

The company functions as one concept within the privately held House Hospitality VA restaurant group, sharing back-office and digital infrastructure (menu PDFs, careers site, DEI page) with sibling brands. It is a privately held, single-jurisdiction (Virginia) operator with no disclosed funding rounds, no headcount figures, and no reported revenue or profitability data. Pricing is item-level via the menu with no subscription or contract-based revenue model.

Name

Island Shrimp Co.

Legal name

Island Shrimp Co.

Website

https://islandshrimpco.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Island Shrimp Co. operates a single tropical seafood restaurant at Rocketts Landing in Richmond, VA, serving local diners with Caribbean- and Hawaiian-inspired cuisine, brunch, tiki cocktails, private events, and off-premise catering via Toasttab, Grubhub, and EZCater.

Ownership category

akta.pro rank

Product category

Casual Dining Seafood Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Seafood Fast Casual (THAFABAJ)

Keywords

• Tropical seafood restaurant
• Casual waterfront dining
• Private event catering
• Island-inspired cuisine
• Happy hour bar service

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Dine-in Service: Traditional restaurant dining experience offering lunch, brunch, and dinner service. Customers dine in at the waterfront location and pay per visit, with no recurring commitment. Happy hour beverage sales from 4pm-6pm Monday-Friday provide additional revenue during peak bar hours.
2. Takeout and Delivery: Off-premises dining through Toasttab for takeout orders and Grubhub for delivery. Customers order food for immediate consumption at another location, with per-transaction revenue.
3. Catering Services: Offsite catering provided through EZCater platform, bringing island-inspired food to corporate events, private gatherings, and celebrations at other venues.
4. Private Event Hosting: Revenue from hosting private parties including birthday celebrations, corporate gatherings, rehearsal dinners, and group happy hours. The venue offers flexible spaces from bar groups to full buyouts with customizable menus.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Island Shrimp Co. operates a single tropical seafood restaurant at Rocketts Landing in Richmond, VA, serving Caribbean- and Hawaiian-inspired dishes such as the Aloha Pineapple Boat, garlic butter shrimp, wonton crab dip, jerk chicken, and fish and chips, alongside tiki-inspired cocktails. Revenue is generated through dine-in service, takeout (Toasttab), delivery (Grubhub), offsite catering (EZCater), and private party and corporate event bookings.

Product overview

Island Shrimp Co. is a tropical seafood restaurant operating from a single Rocketts Landing location in Richmond, VA, offering an island-inspired dining experience with Caribbean and Hawaiian influences. The core offering centers on the main restaurant service featuring signature dishes like the Aloha Pineapple Boat, along with an al fresco waterfront dining atmosphere with tiki-inspired cocktails. The business operates multiple interconnected services: a full lunch, brunch, and dinner menu, a beverage program with signature cocktails, a daily happy hour (Mon-Fri 4-6pm), and a private event hosting service for celebrations and corporate functions. Digital add-on services include a rewards/loyalty program, gift cards, online reservations (via OpenTable), takeout ordering (via Toast Tab), delivery (via GrubHub), and catering (via EZ Cater). The products function as a unified hospitality offering where the in-restaurant dining experience serves as the primary draw, with digital services extending customer engagement and off-premise revenue channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Island Shrimp Co. Restaurant (Rocketts Landing Location) A tropical seafood restaurant offering island-inspired dishes including signature garlic butter shrimp, crab dip, fish and chips, jerk chicken, and the Aloha Pineapple Boat entree, paired with tiki cocktails and waterfront dining on the James River.
• Main Menu Full dining menu featuring tropical seafood dishes, island-inspired entrees, shareable appetizers, and seasonal offerings for lunch and dinner service.
• Saturday & Sunday Brunch Menu Weekend brunch menu with tropical twists on classic breakfast and lunch items, served Saturday and Sunday.
• Beverage Menu Bar program featuring tiki-inspired cocktails including Painkiller and Trader Vic's Mai Tai, frozen drinks, and tropical beverages.
• ISCO Happy Hour Daily happy hour program running Monday through Friday from 4pm to 6pm featuring discounted drinks and appetizers.
• Private Event Hosting & Catering Private party booking services for birthdays, corporate events, rehearsal dinners, and group gatherings, including full venue buyouts and offsite catering options with customizable menus.
• Takeout & Delivery Online ordering for takeout via Toast Tab and delivery via GrubHub, enabling off-premise dining.
• Catering To Go (via EZ Cater) Offsite catering service delivering island-inspired food for events and gatherings, powered through EZ Cater.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Bonefish Grill: Polished-casual seafood chain by Bloomin' Brands. Operates one tier above ISCO in price point and service, but competes for the same seafood-casual-dining occasion in the mid-Atlantic and broader US market.
• Margaritaville: Tropical-themed restaurant and bar concept built around an escapist island atmosphere with seafood and tiki drinks. Comparable in vibe and customer expectation, though broader in scale and licensing model.

Direct peers

• Joe's Crab Shack: Casual seafood chain focused on crab, shrimp, and Cajun-inspired preparations. Comparable in casual seafood positioning, family/group dining model, and tropical-leaning bar program.
• Bubba Gump Shrimp Co. National casual-dining chain centered on shrimp and seafood with a themed atmosphere. Closely comparable to Island Shrimp Co.'s shrimp-forward menu and destination-casual positioning.
• Bahama Breeze: Caribbean-inspired casual seafood and tiki-cocktail chain by Darden. Directly comparable in theme, menu (jerk, tropical seafood, signature cocktails), and casual full-service experience.
• Islands Restaurants: Tropical-themed casual American restaurant chain with a surf-inspired atmosphere and seafood-heavy menu. Strong concept parallel to Island Shrimp Co.'s surfboards, tiki drinks, and island menu identity.
• The Boathouse at Rocketts Landing: A waterfront seafood restaurant located in the same Rocketts Landing development in Richmond, VA. It is the most direct geographic and concept peer, competing for the same James River patio traffic, private event bookings, and tourist diners.

Others

• Hard Rock Cafe: Global theme-restaurant brand with a similarly destination, experience-driven, Instagram-friendly positioning. Relevant as a benchmark for theme-driven casual dining rather than a direct seafood competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/islandshrimpco
• Instagraminstagram.com/islandshrimpco
• LinkedInlinkedin.com/company/islandshrimpco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Island Shrimp Co.