The ISO Group (In-Source Options Sdn Bhd)

What The ISO Group (In-Source Options Sdn Bhd) does

The ISO Group, operating as In-Source Options Sdn Bhd, is a Malaysian private safety training company founded in 2003 and headquartered in Shah Alam, Selangor. The company specializes in Behavior-Based Safety (BBS) Operations Training covering Material Handling Equipment (forklifts, reach trucks, MEWP), overhead and mobile crane operations, lifting supervision (LEEA UK accredited), defensive driving, and battery care. Its technical platform pairs a proprietary training methodology (the patented "Superman 5 I-ray Eyes" technique and the FARMMOP adult-learning framework) with an IoT-enabled Hybrid Training System (HTS) that includes a Learning Management System, Zoom-based remote instruction, the Smart Integrated Helmet, and a Forklift VR Simulator positioned as the only one in Asia-Pacific.

The business operates on three distribution rails: public open-enrollment programs (RM850 per person, capped at 15 trainees per class) run year-round across its 14 Malaysian branches (covering all 14 states) plus international centers in China (Wuxi, Nanjing, Guangzhou), Vietnam (Hanoi), and Singapore; in-house corporate engagements at RM5,000 per day, typically booked as 2-day engagements at RM10,000 per session; and government-subsidized channels through PERKESO EIS and HRDF/PSMB claims. Customers span GLCs, MNCs, PLCs, and SMEs across manufacturing, logistics, construction, oil & gas, and fleet/transport — over 200 corporate clients and 20,000+ cumulative trainees. The company reports no external funding and operates with a reported 7-employee core team, suggesting a lean, founder-led delivery model that relies on regional branch trainers.

Accreditations underpin the competitive position: HRDF 5-Stars and Approved Class A Training Provider, PSMB exclusive training partner status for MHE/Logistics curriculum, API accreditation for BBS MHE training, LEEA UK accreditation for lifting programs, TVET/DSD-JPK recognition, and an MAB-FCZ license for KLIA-based training. The business has accumulated 11+ international and local awards including the USA ASSE Safety Management Innovation Award and 24 awards tied specifically to the patented 5 I-ray Eyes technique, with Principal Consultant Lt. Kolonel (PA) Frank Tan acting as the figurehead and methodology architect.

Name

The ISO Group (In-Source Options Sdn Bhd)

Legal name

IN-SOURCE OPTIONS SDN BHD

Website

https://isogroup.com.my

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

The ISO Group is a Malaysian Behavior-Based Safety training provider founded in 2003, delivering accredited MHE, crane, MEWP, and defensive driving courses to GLCs, MNCs, PLCs, and SMEs across Malaysia, China, Vietnam, and Singapore via proprietary IoT-enabled and VR-augmented programs.

Ownership category

akta.pro rank

Product category

Occupational Safety Training Services

NAICS

Professional and Management Development Training (611430), Apprenticeship Training (611513)

akta.pro primary industry

General Occupational Safety & OSHA Compliance (EDABAEAA)

akta.pro secondary industries

Machine Safety, Guarding & Industrial Equipment Safety (EDABAEAG), Safety, Compliance & Risk Training Simulations (EHS, OSHA, Hazard Response) (EDAFAJAD), Occupational Safety, OSHA & Workplace Compliance Training (EDAOAMAK)

Keywords

• Occupational safety training
• Forklift operator certification
• Crane lifting supervision
• Behavior-based safety training
• Defensive driving courses

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Public Training Programs: Open enrollment training programs offered across Malaysia in Shah Alam, Johor, Penang, and KLIA. Participants pay per person (RM850 per person). Covers MHE (Forklift, Reach Truck, MEWP), hoisting machines, and defensive driving. Includes theory, practical sessions, certificates, handout notes, refreshments, and lunch.
2. In-House / Corporate Training: On-site training at client facilities. Priced at RM5,000 per day for 2 days = RM10,000 total per session. Includes certificates and handout notes. Can be customized to client-specific equipment and accident cases.
3. PERKESO EIS Sponsored Courses: Training subsidized or fully funded through the Employment Insurance System (EIS) under Pertubuhan Keselamatan Sosial (PERKESO). Includes ABM (of CIDB) MHE & MEWP Operations, Rigging/Slinging/Signaling & Crane Lifting Supervision, and Rigging/Slinging/Signaling & Lorry Loader Crane Operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The ISO Group (In-Source Options Sdn Bhd) delivers Behavior-Based Safety (BBS) operations training for industrial and construction equipment, including certified forklift and reach truck operator training (API-accredited), overhead crane and mobile crane lifting training (LEEA UK accredited), MEWP/Sky Lift operations, defensive driving programs, battery care, and ancillary safety courses (LOTO, confined space, OSHA). Training is delivered via in-house corporate programs, scheduled public courses across Malaysia, government-sponsored (PERKESO EIS) programs, and IoT-enabled hybrid (remote) learning with VR simulators.

Product overview

The ISO Group (In-Source Options Sdn Bhd) is Malaysia's premier construction safety training provider established in 2003, offering a comprehensive portfolio of Behavior-Based Safety (BBS) training programs delivered through classroom, practical, and IoT-enabled hybrid formats. Their core offerings include Certified Forklift Training & Licensing (API-accredited), Overhead Cranes Type Training, Crane Lifting Planner / Appointed Person Training, LEEA UK-accredited lifting operations programs (APLO and Crane Lifting Supervisor), Sky Lift / MEWP Training (API-accredited), Defensive Driving Course, and Battery Care & Maintenance Training. The company differentiates through proprietary methodologies including FARMMOP training technique and BBS approach, augmented by technology-enabled solutions such as Forklift VR Simulators (only one in Asia-Pacific), Overhead Crane Inspection VR Simulators, and patented Smart Integrated Helmet with IoT (5 I-ray eyes technique). Training delivery spans 14 Malaysian branches plus international locations (China, Vietnam, Singapore) through in-house, public program, and IoT-enabled hybrid formats using Learning Management System (LMS) and Zoom platforms. The organization is uniquely appointed as the first and only PSMB training partner for comprehensive MHE, Logistics & Distribution Curriculum, and holds formal accreditation from LEEA UK, API, and CIDB/ABM.

Differentiator

Problem solved

Functional benefit

Products and services

• Certified Forklift Training & Licensing

Quantifiable outcome

• Over 20,000 satisfied trainees trained from various industries over 16-20 years
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators7 records

Recent moves7 records

Direct peers

• Survivex: UK-based industrial safety and operator training provider specializing in MHE, crane, and lifting operations — directly comparable in curriculum mix (forklift, MEWP, crane) and B2B customer base to The ISO Group's offerings.
• RelyOn Nutec: Global safety training provider (formed from merger of Falck Safety Services and Maersk Training) delivering MHE, crane, and hazardous-environment operator training to oil & gas, maritime, and industrial customers — closely aligned with The ISO Group's API-accredited BBS approach.
• 3t Energy Services: Energy-sector safety training provider offering lifting, MHE, and competency-based programs to oil & gas and industrial clients — comparable to The ISO Group's Oil & Gas and Construction segment training portfolio.

Broad incumbents

• SGS Academy: Global inspection, verification, testing, and certification company with a training academy offering occupational safety, lifting, and machinery-related courses — analogous to The ISO Group's LEEA/API-accredited certification play.
• Crown Equipment: Forklift OEM offering operator training and safety programs for warehouse equipment users — adjacent incumbent that competes for forklift training wallet share.
• DNV Training: Maritime, energy, and industrial certification body offering safety and lifting training programs internationally — comparable to The ISO Group's LEEA-accredited lifting operations and API-accredited MHE training.
• KOMATSU: Global construction and mining equipment OEM with operator training programs for heavy equipment including cranes — comparable to The ISO Group's crane and MEWP training offerings, though as part of a wider equipment business.
• Toyota Material Handling: Global forklift OEM with operator training programs for forklift and warehouse equipment operators — competes with The ISO Group's core forklift training but as part of a broader equipment portfolio.
• TÜV SÜD: Global testing, inspection, certification, and training company offering safety and machinery-related training programs across multiple industries — broader incumbent comparable to The ISO Group's accreditation-driven positioning.

Regional players

• PETRONAS In-depth Competency Solutions (ICS): Malaysian-based competency and safety training provider under PETRONAS, focused on oil & gas and industrial operator competency — regional peer serving overlapping Malaysian and ASEAN customers with comparable BBS-style competency training.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=mq_ugSQLSyg
• LinkedInlinkedin.com/company/the-iso-group-in-source-options-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The ISO Group (In-Source Options Sdn Bhd)