Ayuntamiento Municipal

What Ayuntamiento Municipal does

The Gobierno del Estado de Morelos (erroneously listed as 'Ayuntamiento Municipal') is the constitutional state government of Morelos, Mexico, exercising executive authority over 36 municipalities and serving the full citizen population within its jurisdiction. Led by Gobernadora Margarita González Saravia under the Plan Estatal de Desarrollo 2025-2030, the government operates through approximately fifteen secretariats covering government administration, wellbeing, health, education, women's affairs, culture, economic development and labor, tourism, agricultural development, infrastructure, sustainable development, security, finance, and anti-corruption, plus dependencies such as DIF Morelos, the Instituto de Economía y Bienestar, CCYTEM, and the Comisión Estatal del Agua.

The entity's primary digital product surface is the digital.morelos.gob.mx portal, which delivers 100% digital procedures for vehicle registration renewal (Refrendo Vehicular), driver's license renewal, civil registry, and vehicle verification scheduling. Complementary platforms include Econonet (informal-economy support), SIG-TLAKUALI (agricultural sector information system), Visit Morelos (tourism promotion), and citizen-facing mobile services through Caravanas del Pueblo. Social welfare programs include Emprendiendo con Bienestar (339 venture approvals in 2026), Pase Olin (student transportation subsidy of 1,040 pesos bimonthly), Corazón de Mujer (women aged 55-59), and Cuídate (caregiver support).

The revenue and capital model is non-commercial: funding derives from federal government transfers, state tax collection (vehicle fees, property taxes, administrative service fees with discounts up to 80% during fiscal-benefit campaigns), and federal-state co-financed infrastructure programs (Proagua 2026 allocated 145M+ pesos across 15 localities; Vivienda Para el Bienestar expanded to 24,000 units). Distribution combines digital self-serve, physical citizen attention offices in Cuernavaca (Monday-Friday 9:00-14:00), mobile community caravans, and coordination with the 36-municipal government network. Customer segments include general citizens, MiPyMES, students, women, agricultural workers, vulnerable priority-attention-zone populations, tourists, and healthcare recipients. Strategic alliances span federal agencies (ISSSTE, SSPC), the Suprema Corte de Justicia de la Nación, universities (UPEMOR, UTEZ, IEBEM, Colegio de Morelos), and industry associations.

Name

Ayuntamiento Municipal

Legal name

Gobierno del Estado de Morelos

Website

https://isryc.morelos.gob.mx

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

The Gobierno del Estado de Morelos (listed as Ayuntamiento Municipal) is the state government of Morelos, Mexico, exercising executive authority over 36 municipalities and serving the full citizen population through digital portals, citizen attention offices, mobile Caravanas del Pueblo, and social welfare programs spanning education, health, women's affairs, economic development, tourism, and security.

Ownership category

akta.pro rank

Product category

State Government Public Administration

NAICS

Other General Government Support (921190), Executive, Legislative, and Other General Government Support (921), Administration of Economic Programs (9261), Administration of Housing Programs, Urban Planning, and Community Development (9251)

akta.pro primary industry

State/Provincial Human Services & Benefits Administration (Welfare, Disability, Child & Family) (BPAIABAI)

akta.pro secondary industries

Economic Development & Business Licensing (Local) (BPAIACAN), Local Transportation, Parking & Mobility Administration (BPAIACAM), Municipal Tax & Revenue Administration (Local) (BPAIACAD)

Keywords

• State government services
• Public administration
• Social welfare programs
• Digital government platform
• Citizen services

Headquarters

HQ city

Cuernavaca

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Technology or R&D

Revenue model

1. Public Revenue Collection: Collection of state taxes, fees, and public revenue including vehicle registration fees, property taxes, and administrative service fees. The government offers fiscal benefit campaigns with discounts of up to 80% on fines and surcharges on state taxes.
2. Federal Government Transfers: Coordination with federal government for programs such as Vivienda Para el Bienestar (24,000 unit target), social programs, and infrastructure projects with federal backing.
3. Tourism Revenue: Tourism promotion generating economic derrama through campaigns like 'La Primavera del Mundial 2026', 'La Gran Escapada 2026' (624 mdp estimated derrama), and Summer 2026 campaign projecting 1,683,364 visitors and 2,043 million pesos in economic derrama.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Ayuntamiento Municipal delivers state government services for the citizens of Morelos, Mexico, including 100% digital administrative procedures (vehicle registration renewal, driver's license renewal, civil registry), social welfare programs (entrepreneurship support, women's welfare, student transportation subsidies, caregiver support), tourism promotion, public safety, education, healthcare, and infrastructure development. It coordinates with the federal government and 36 municipal governments to deliver services across the state.

Product overview

Gobierno de Morelos is a state government entity offering citizen services through its official portal. The primary digital offering is the digital platform (digital.morelos.gob.mx) providing 100% digital procedures including vehicle renewal (refrendo vehicular), driver's license renewal, civil registry services, and vehicle verification. The government also operates multiple social welfare programs including 'Emprendiendo con Bienestar' (entrepreneurship support), 'Pase Olin' (transport subsidies for university students), 'Corazón de Mujer' (women's welfare program), 'CuídaTe' (caregiver support), and economic support programs for Micro, Small and Medium Enterprises (MiPyMES). Additional platforms include 'Econonet' for economic strengthening, 'SIG-TLAKUALI' for agricultural sector information, and 'Visit Morelos' for tourism promotion.

Differentiator

Problem solved

Functional benefit

Brands

• Morelos: La Primavera de México: Tourism promotion slogan and campaign for the state of Morelos
• Visit Morelos
• Corazón de Mujer
• Digital Morelos

Products and services

• Portal de Trámites Digitales (Digital Procedures Portal) Digital platform enabling 100% online government procedures including vehicle renewal (refrendo vehicular), driver's license renewal, civil registry services, and vehicle verification scheduling for citizens of Morelos.
• Emprendiendo con Bienestar 2026 Economic support program providing subsidies to establish or strengthen new ventures for entrepreneurs aged 18 and older with social economy businesses in Morelos state.
• Pase OLIN Transportation subsidy program for university students providing bimonthly support of 1,040 pesos to cover public transportation costs in Morelos.
• Corazón de Mujer Comprehensive benefits program for women aged 55 to 59 in Morelos, providing card-based access to various government services and support.
• Econonet Platform created to strengthen individuals engaged in daily economic activities, providing resources and support for local economy participants in Morelos.
• SIG-TLAKUALI Support tool providing relevant information about the agricultural sector of Morelos state, serving as a geographic and economic information system for farmers and agricultural workers.
• Cuídate Social program focused on self-care for primary caregivers of elderly adults and people with disabilities residing in Morelos, aged 18 and older.
• Visit Morelos Official tourism promotion platform for Morelos state, showcasing cultural, natural, and gastronomic attractions to position the state as a premier destination.

Quantifiable outcome

• 624 million pesos tourism derrama from La Gran Escapada 2026
• +4 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• ISSSTE (Instituto de Seguridad y Servicios Sociales de los Trabajadores del Estado)coreStrategic or Co-development PartnerMorelos hosts the ISSSTE Center for Health and Wellbeing Research, a strategic project strengthening scientific and health sovereignty of Mexico. Governor Margarita González Saravia highlighted support from President Claudia Sheinbaum and Martí Batres for this project.
• IEBEM (Instituto de Educación Básica del Estado de Morelos)coreStrategic or Co-development PartnerMorelos educational authorities received the ISSSTE director at IEBEM facilities for coordination on health-education initiatives.
• UPEMOR (Universidad Politécnica del Estado de Morelos)coreStrategic or Co-development PartnerUPEMOR signed agreement with the Specialized Prosecutor in Combating Corruption to provide professional development, specialized training, and continuing education for prosecution staff, with opportunities for internships, social service, and competency certification.
• UTEZ (Universidad Tecnológica Emiliano Zapata)coreStrategic or Co-development PartnerUTEZ established alliance with FGE (Fiscalía General del Estado) for professional formation of students through research, training, and innovation projects with social impact. Also signed convening with productive sector to strengthen innovation, professional internships and collaboration.
• FGE (Fiscalía General del Estado de Morelos)coreStrategic or Co-development PartnerPartnership with UTEZ for professional formation of students and with CEPCM for risk management and action protocols through collaboration agreement for professionalization and continuous improvement.
• COEVIM (Coordinación para la Atención Integral de la Violencia Feminista)coreStrategic or Co-development PartnerCOEVIM and Colegio de Morelos signed agreement to strengthen attention to women in situations of violence, intensifying public service capabilities for timely, specialized attention with a human rights perspective.
• Colegio de MoreloscoreStrategic or Co-development PartnerAgreement with COEVIM to strengthen attention to women in situations of violence through specialized training and human rights approach.
• CEPCM (Coordinación Estatal de Protección Civil Morelos)coreStrategic or Co-development PartnerPartnership with MIPUEM for risk management and action protocols through collaboration agreement combining efforts for professionalization and continuous improvement.
• MIPUEM (Instituto Morelense de Información Pública y Estadística)coreStrategic or Co-development PartnerCollaboration agreement with CEPCM for risk management and action protocols, combining efforts for professionalization and continuous improvement.
• AMOTAC (Asociación de Molinos de Trigo de la República Mexicana)minorStrategic or Co-development PartnerSSPC Morelos, Secretaría de Gobierno and AMOTAC coordination for transport security, agreeing on actions to reinforce communication and build greater coordination for crime prevention on Morelos highways.
• CCLEM (Centro de Conciliación Laboral del Estado de Morelos)minorStrategic or Co-development PartnerCCLEM provides greater certainty to users about identity of personnel through official photographs allowing identification of authorized staff at the Labor Conciliation Center.
• CEMITT (Centro Morelense de Innovación y Transferencia Tecnológica)coreStrategic or Co-development PartnerCEMITT updates convocation calendar to promote scientific and technological solutions, with project registration starting July 22, 2026 to develop strategic solutions for priority state needs.
• CEARV (Centro Estatal de Atención a Víctimas)coreStrategic or Co-development PartnerCEARV puts two new telephone attention lines into operation for victims of crime and human rights violations to access assistance, care, and comprehensive reparation services more quickly.
• SCJN (Suprema Corte de Justicia de la Nación)coreStrategic or Co-development PartnerMorelos government and SCJN trained 50 Afro-Mexican women on substantive equality, promoting knowledge of human rights, substantive equality, and non-discrimination.
• SSPC (Secretaría de Seguridad y Protección Ciudadana) FederalcoreStrategic or Co-development PartnerFederal and state coordination under President Claudia Sheinbaum's National Security Strategy, reporting reduction in homicide rates and implementing actions against extortion with SSPC head Omar García Harfuch.
• Gobierno de México (Federal Government)coreStrategic or Co-development PartnerCoordination with President Claudia Sheinbaum for housing programs (Vivienda Para el Bienestar expanded to 24,000 units), security strategy, and social welfare programs.

Scale indicators18 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gobierno del Estado de Puebla: Adjacent central Mexican state government with comparable administrative structure, citizen attention offices, social programs (programas sociales), and tourism promotion comparable to Morelos.
• Gobierno del Estado de Jalisco: Mexican state government operating in parallel structure with multiple secretariats, digital citizen services (e.g., trámites en línea), tourism promotion, and federal coordination — the closest functional analogue to Morelos among larger Mexican states.
• Gobierno del Estado de Nuevo León: State government with a developed digital services portal, investment promotion strategy, and tourism/security programs; relevant peer for understanding how larger industrial Mexican states structure multi-secretariat service delivery.
• Gobierno de la Ciudad de México: Capital-city government with mature digital tramites platform, large-scale social programs (e.g., programas sociales), and federal coordination; relevant for digital government scaling benchmarks.
• Gobierno del Estado de Querétaro: State government of a similarly sized Mexican state with comparable digital services platform, investment promotion arm, and structured Plan Estatal de Desarrollo, providing a useful peer for citizen-service modernization benchmarks.
• Gobierno del Estado de Quintana Roo: Tourism-led state government with comparable Visit-style promotional branding and tourism derrama programs; relevant for benchmarking tourism-driven state revenue strategies.
• Gobierno del Estado de Yucatán: State government with developed digital services portal, indigenous community programs (analogous to Morelos's Instituto de Pueblos y Comunidades Indígenas), and tourism-driven growth strategy.
• Gobierno del Estado de Guanajuato: State government with established digital services, strong tourism (Festival Cervantino, rutas mágicas analogous to Morelos's Rutas Mágicas de Color), and SME/agricultural support programs.

Broad incumbents

• Secretaría de la Función Pública (Federal): Federal-level public administration and anti-corruption entity relevant for understanding the federal anti-corruption framework (Morelos has a Secretaría Anticorrupción y Buen Gobierno analog); informs governance and transparency benchmarking.
• Gobierno del Estado de México: Largest Mexican state government by population, operating at much greater scale but with the same state-government operating model, providing scale benchmarks for digital services, social programs, and inter-municipal coordination.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ayuntamiento-municipal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayuntamiento Municipal