Istituto Italiano della Donazione (IID)

Name

Istituto Italiano della Donazione (IID)

Legal name

Istituto Italiano della Donazione

Website

https://istitutoitalianodonazione.it

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Istituto Italiano della Donazione (IID) is an Italian nonprofit founded in 2005 that certifies charitable organizations through its "Donare con Fiducia" quality mark, maintains the "Io Dono Sicuro" donor database, and promotes donation culture via the nationally legislated Giorno del Dono. It serves Italian nonprofits, donors, schools, and municipalities.

Ownership category

akta.pro rank

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership and certification fees: Nonprofit organizations pay for annual verification to obtain the 'Donare con Fiducia' quality mark. The organization is funded by founding members (Forum Terzo Settore, Sodalitas), supporting members (CSVnet), and financial supporters (Fondazione Cariplo, Compagnia di San Paolo).
2. Event and program activities: The organization runs the annual DonoDay celebration, conducts the IID Survey on Fundraising (XXIV edition), and publishes the 'Noi Doniamo' report on Italian donation propensity. These activities are funded through partnerships and sponsorships.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

IID provides independent quality certification (the 'Donare con Fiducia' mark) to Italian nonprofit organizations (ONP) through annual verification of their transparency and fund management. It operates the 'Io Dono Sicuro' searchable database of certified nonprofits, conducts the longest-running annual fundraising survey in Italy (Osservatorio IID), and advocates for donation culture — including the legislative initiative that established the National Giorno del Dono on October 4th (Law 110/2015).

Product overview

Istituto Italiano della Donazione (IID) operates as a nonprofit certification and advocacy organization with a portfolio of interconnected products and services centered on promoting donation culture and nonprofit transparency in Italy. Its core offerings include: the Io Dono Sicuro platform, which serves as a searchable directory of verified nonprofits bearing the 'Donare con Fiducia' quality mark; the Osservatorio IID, which conducts annual fundraising surveys including Italy's longest-running such survey; and the nationally recognized Giorno del Dono celebration. The organization also maintains an Area Riservata member portal and provides membership pathways for nonprofits, schools, municipalities, and companies to participate in its initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Donare con Fiducia: Quality mark awarded to nonprofit organizations that pass annual verification by IID, certifying high standards of transparency and correct management in fundraising and fund allocation.
• Io Dono Sicuro

Products and services

• Marchio Donare con Fiducia (Quality Certification Mark)
• Io Dono Sicuro (Verified Nonprofit Database)
• Giorno del Dono (#DonoDay)
• Osservatorio IID sulla Raccolta Fondi (Fundraising Observatory)

Quantifiable outcome

• Over 160 municipalities participated in the first DonoDay celebration in 2015
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Ministero dell'Istruzione e del Merito (MIUR)coreGTM or Marketing Partner · 1 January 2015Protocol of understanding (protocollo d'intesa) with Ministry of Education for school participation in Giorno del Dono initiatives, including annual video contests for students.
• ANCI (Associazione Nazionale Comuni Italiani)coreGTM or Marketing Partner · 1 January 2015Protocol of understanding with ANCI for municipality participation in Giorno del Dono celebrations and initiatives across Italy.
• Dipartimento per la Giustizia Minorile e di Comunità (Ministero della Giustizia)majorGTM or Marketing Partner · 1 January 2015Protocol of understanding for youth justice initiatives related to donation culture and civic education.
• Forum Terzo SettorecoreStrategic or Co-development PartnerFounding member (socio fondatore) of IID. Forum Terzo Settore is the main Italian Third Sector umbrella organization.
• SodalitascoreStrategic or Co-development PartnerFounding member (socio fondatore) of IID. Fondazione Sodalitas is an Italian foundation focused on corporate social responsibility.
• CSVnetmajorStrategic or Co-development PartnerSupporting member (socio sostenitore) of IID. CSVnet is the national association of Italian volunteer service centers. Also partner for Giorno del Dono protocol.
• Intesa SanpaolominorGTM or Marketing PartnerSupports the 'Ovunque Vicini' project for specialist ALS care, representing institutional banking sector involvement in social innovation projects.
• SogedaiminorGTM or Marketing PartnerVending Media partnership providing communication opportunities for organizations registered in Io Dono Sicuro.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Candid (formerly GuideStar): US nonprofit information service providing verified data on nonprofits to donors and grantmakers. Comparable to IID in curating nonprofit transparency data and serving as a trust layer for giving decisions.
• Charities Aid Foundation (CAF): UK-based nonprofit that helps donors, companies, and charities connect and give effectively, including research and advocacy on giving culture. Comparable as a national giving-culture and donor-trust organization.
• BBB Wise Giving Alliance: US charity evaluator that produces reports on national charities to help donors make informed giving decisions. Directly analogous to IID's 'Donare con Fiducia' verification model.
• Associazione Italiana Fundraising (ASSIF): Italian association of fundraising professionals that promotes ethical standards, training, and best practices in nonprofit fundraising. Directly comparable as an Italy-based sectoral standards/community organization.
• Charity Navigator: US-based nonprofit rating and evaluation organization that assesses charities on financial health, accountability, and transparency. Directly comparable as a national nonprofit-transparency certifier driving donor confidence.

Regional players

• European Centre for Fundraising and Philanthropy (ECFI): European non-profit network supporting philanthropy through capacity-building, research, and advocacy. Comparable as a transnational counterpart promoting professional standards in fundraising and giving.
• AICCON: Italian research center at the University of Bologna producing studies on the nonprofit sector, social economy, and philanthropy. Comparable as an Italy-focused knowledge/research organization serving the nonprofit ecosystem.

Broad incumbents

• Philea (Philanthropy Europe Association): European-level association representing public-benefit foundations and philanthropy support organizations. Comparable as a broader umbrella/membership body promoting transparency and best practices in philanthropy, though at supranational scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/IstDonazione
• Facebookfacebook.com/Ist.Ita.Donaz
• Instagraminstagram.com/istituto_italiano_donazione
• LinkedInlinkedin.com/company/istituto-italiano-della-donazione-iid-

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Istituto Italiano della Donazione (IID)