iStore Home

What iStore Home does

iStore is an Australian renewable-energy hardware distributor and brand, founded in 2015 and headquartered in Malaga, Western Australia, with operations focused on the Australian residential and light-commercial energy market. The company designs and supplies an integrated product stack spanning hybrid solar inverters (from 5kW single-phase residential models up to 40kW three-phase commercial units), modular lithium iron phosphate battery storage (5kWh to 30kWh scalable), air-to-energy heat pump water heaters (180L and 270L), pool heat pumps, and AC EV chargers (7kW and 22kW), complemented by accessories such as a WLAN monitoring dongle and a backup gateway. Technical differentiators emphasized in its marketing include DC/AC coupling flexibility on its hybrid inverters, 100% depth of discharge on its LFP batteries (versus an 80–90% industry standard), AI-powered inverter safety detection, titanium-thread pool heat exchangers with COP up to 10.1, and a 5-year comprehensive warranty covering parts and labour. Products are certified across multiple Australian government incentive programs (Federal STC, Victorian VEEC/VEU, NSW ESC, ACT loans, Queensland Climate Smart) and listed on the Australian Government Clean Energy Regulator registry under the IHEAT sub-brand.

iStore monetizes primarily through hardware sales, generating revenue across three streams: solar hardware (inverters, batteries, EV chargers, accessories), heat pump water heaters, and pool heating solutions. Pricing is quote-based for most categories, with EV chargers publicly listed at roughly $1,000–$1,300 per unit and installation services at $500–$2,500 depending on site complexity; heat pump and battery pricing is offset by federal and state rebates of $800–$3,000. Distribution is omnichannel: a network of qualified trade professionals (plumbers and electricians) handles installation and trade sales, regional distributors provide geographic coverage, and the company sells direct-to-consumer through istore.net.au, the dedicated heat-pumps microsite, and 1300-prefix phone support. End customer segments are Australian residential homeowners seeking energy-cost and carbon-footprint reduction, plus a smaller commercial segment for larger inverter and storage configurations. The company is privately held and founder-owned with no disclosed external investment, and operates with approximately 10 employees against a legacy installed base of 40,000+ tanks accumulated over 18 years through the iHeat product lineage.

Name

iStore Home

Legal name

iStore

Website

https://istore.net.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

iStore is an Australian privately-held renewable-energy hardware distributor, founded in 2015 and headquartered in Malaga, Western Australia, supplying hybrid solar inverters, modular LFP batteries, air-to-energy heat pumps, pool heaters, and EV chargers to Australian residential and light-commercial customers through trade professionals and direct sales.

Ownership category

akta.pro rank

Product category

Renewable Energy Hardware Distribution

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

Keywords

• Renewable energy hardware
• Solar inverter distribution
• Residential battery storage
• Heat pump water heaters
• EV charging solutions

Headquarters

HQ city

Not specified

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales - Solar Products: iStore generates revenue through the sale of solar hardware products including hybrid inverters, modular solar batteries, EV chargers, and accessories. Products are sold through a distribution network of trade professionals and directly to consumers.
2. Heat Pump Water Heaters: Sale of air-to-energy heat pump systems for residential hot water heating. Includes 180L and 270L models with integrated Wi-Fi and multiple operating modes. Revenue generated through product sales to trade installers and end customers.
3. Pool Heating Solutions: Sale of heat pump pool heaters with titanium heat exchangers. Products include models for pools from 40,000 to 70,000 litres with COP up to 10.1. Sold through trade professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

iStore Home distributes, supplies, and supports premium renewable energy hardware for the Australian residential and light-commercial market, including hybrid solar inverters (5kW–40kW), modular lithium iron phosphate battery storage (5–30kWh), air-to-energy heat pump water heaters (180L and 270L), pool heat pumps, and AC EV chargers. The company sells primarily through a qualified trade professional network of plumbers and electricians, with direct-to-consumer sales via its websites and 1300 phone support. Products are eligible for federal and state rebate programs (STC, VEEC, VEU, NSW ESS, ACT loans, Queensland Climate Smart) and are backed by a 5-year comprehensive warranty.

Product overview

iStore Home is an Australian renewable energy company specialising in the distribution, supply, and support of solar power products including hybrid inverters, modular battery storage, EV chargers, and heat pumps. The product portfolio centres on hybrid solar inverters (ranging from 5kW residential single-phase to 40kW commercial three-phase models) that convert DC solar electricity to AC and enable battery storage. iStore's modular lithium iron phosphate batteries scale from 5kWh to 30kWh. The company also offers air-to-energy heat pump water heaters (180L and 270L models) that use ambient air to heat water with 75-85% less electricity than traditional systems, plus pool heaters with COP up to 10.1. Home EV charging solutions include 7kW and 22kW AC chargers with solar integration and dynamic load balancing. Accessories include Wi-Fi monitoring dongles and backup gateways for grid outage protection.

Differentiator

Problem solved

Functional benefit

Brands

• IHEAT: Manufacturing brand listed on the Australian Government Clean Energy Regulator registry for STCs, VEEC, and VEU certificates

Products and services

• 5kW/6kW Hybrid Inverter 1 Phase Residential hybrid solar inverter with 2x MPPT, 1-phase grid connection, battery-ready design, and IP65 protection rating for outdoor installation, targeted at homeowners installing solar plus battery storage.
• 5kW/6kW Hybrid Inverter 3 Phase Residential hybrid inverter with 3-phase grid connection for larger homes or properties with high energy use, featuring MPPT and battery-ready capabilities.
• 10kW Hybrid Inverter 1 Phase Single-phase hybrid inverter for residential use with higher power capacity for homes with greater energy demands.
• 10kW/15kW/25kW Hybrid Inverters 3 Phase Commercial-grade three-phase hybrid inverters designed for larger residential or small commercial solar installations.
• 29kW/40kW Hybrid Inverter 3 Phase Commercial solar inverter with 4x MPPT, 8-string intelligent monitoring, Power Line Communication (PLC), and Smart I-V curve diagnosis support for enterprise-scale solar installations.
• iStore Solar Battery (5-15kWh Modular) Modular lithium iron phosphate (LFP) solar battery with stackable 5kWh modules scaling from 5kWh to 30kWh, 100% depth of discharge, and four layers of built-in protection including self-extinguishing components.
• iStore Commercial Battery Commercial-grade battery storage solution designed for larger installations and business energy storage needs.
• iStore 180L Heat Pump Air-to-energy heat pump water heater with 500W compressor, suitable for households of 2-4 people, using R290 refrigerant with up to 75-85% less electricity than traditional water heaters.
• iStore 270L Heat Pump Larger capacity air-to-energy heat pump with 900W compressor, suitable for families of 3-6+, featuring COP of 4.0-4.8, R290 refrigerant, and up to 1900L daily hot water production.
• InverterForce DC Inverter Drive Pool Heat Pumps Energy-efficient pool heating solution with COP up to 10.1, titanium thread heat exchanger delivering 30% higher efficiency, suitable for pools up to 70,000 litres, with smart defrost function and operation in temperatures as low as -7°C.
• Pool Heater Models (PASRW-020/030/040) Heat pump pool heaters with heating capacity of 8.5-16.3kW. Model PASRW-020 for pools up to 40,000 litres, PASRW-030 for pools up to 54,000 litres, PASRW-040 for pools up to 62,000 litres.
• iStore AC EV Charger Home EV charger with Dynamic Load Balancing, available in 7kW (single-phase) and 22kW (three-phase) variants, featuring PEN Fault Detection, over-temperature sensors, RFID card activation, solar-optimised charging, Wi-Fi app control, and 7m cable.
• Dongle WLAN Wi-Fi monitoring dongle for real-time tracking and control of energy production and usage via the iStore app.
• Back Up Gateway Emergency backup power system that provides backup power to essential circuits during grid outages when combined with iStore solar battery.

Quantifiable outcome

• Up to $1,000 savings per year on energy bills
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BYD Australia: Major Chinese battery manufacturer supplying modular LFP battery systems to the Australian residential market through distributors. Competes directly with iStore on modular LFP battery pricing and capacity scalability.
• Tesla Energy: Powerwall battery and Tesla Solar Inverter supplier with significant Australian market share. Competes head-to-head on residential battery storage, with growing overlap on whole-home energy ecosystem (solar + battery + EV charging via Tesla Wall Connector).
• Enphase Energy: Global residential solar microinverter and battery (IQ Battery) supplier expanding aggressively in Australia. Directly competes with iStore's hybrid inverter and modular LFP battery offerings on the same residential installer channel.
• Fronius Australia: Austrian inverter manufacturer with strong Australian presence via Symo and Primo hybrid inverters. Competes directly with iStore's hybrid solar inverter range targeting residential and small commercial installers.
• Reclaim Energy: Australian manufacturer of CO2-based hot water heat pumps competing directly with iStore's 180L and 270L air-source heat pump water heaters for the same trade installer and rebate-eligible customer base.
• Sanden Eco Plus: Supplier of CO2 hot water heat pump systems in Australia, competing with iStore in the air-source heat pump hot water category, particularly under government rebate programs.
• Sungrow Australia: Major hybrid inverter and battery supplier in Australian residential and commercial solar market. Directly comparable to iStore's hybrid inverter and commercial battery portfolio, distributed via installer networks.

Broad incumbents

• Daikin Australia: Major HVAC and hot water heat pump incumbent in Australia with the Daikin Altherma range. A broader incumbent offering heat pump water heaters that compete with iStore on performance and brand, with much greater marketing scale.
• Rinnai Australia: Established Australian hot water appliance brand that has expanded into heat pump water heaters. Broad incumbent with deep retail/trade distribution that overlaps with iStore's heat pump and broader home energy customer base.

Emerging players

• Sigenergy: Emerging hybrid inverter and battery manufacturer entering Australia with integrated solar+battery+EV charging solutions. Emerging player with product overlap to iStore's full-stack residential energy offering, targeting the same installer channel.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/istoreenergy
• LinkedInlinkedin.com/company/istore-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iStore Home