iSTYLE Slovenia
- Company typePrivate
- Founded2006
- HeadquartersLjubljana, Slovenia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
iSTYLE Slovenia firmographics
Firmographics- Name
- iSTYLE Slovenia
- Legal name
- iSTYLE Slovenija
- Website
- https://istyle.si
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
iSTYLE Slovenia industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (4492)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Big-Box Electronics + Wearables & Personal Tech Retail (CRACAAAJ)
- akta.pro secondary industry
- Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH)
Keywords
Where iSTYLE Slovenia is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices4 records
Markets served
iSTYLE Slovenia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Hardware Sales: Retail sale of Apple products including Mac computers, iPhone smartphones, iPad tablets, Apple Watch wearables, AirPods and audio products, Apple TV, and accessories. Products sold both in physical stores and via e-commerce.
- Accessories Sales: Sale of third-party and Apple-branded accessories including cases, chargers, cables, keyboards, mice, trackpads, bags, and other peripherals compatible with Apple devices.
- Financing Services: EasyUpgrade program offering fixed monthly subscription payments for devices, providing recurring revenue from financing arrangements. Trade-in program (Staro za novo) allows customers to exchange old devices for credit toward new purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apple hardware across categories |
Distribution channels3 records
Marketing channels5 records
iSTYLE Slovenia product offering
Product offeringCore offering
iSTYLE Slovenia is an Apple Premium Partner that sells the full Apple hardware ecosystem (Mac, iPad, iPhone, Apple Watch, AirPods, Apple TV, AirTag, Beats) and compatible accessories through four physical retail stores in Slovenia and a Shopify-powered e-commerce storefront. The business complements device sales with trade-in (Staro za novo), subscription financing (EasyUpgrade), education discounts, technical support, and a customer loyalty program.
Product overview
iSTYLE Slovenia is an Apple Premium Partner operating a multi-channel retail business in Slovenia, combining physical retail stores with an e-commerce platform. The company offers Apple's complete product portfolio including Mac computers (MacBook Neo, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio), iPads (iPad Pro, iPad Air, iPad, iPad mini), iPhones (iPhone 17 series including Pro Max, Pro, Air, and e models, plus iPhone 16 and 15 series), Apple Watches (Ultra, Series 11, SE), audio products (AirPods Pro, AirPods, AirPods Max 2, Beats), Apple TV, and AirTag. The business model includes four physical retail stores in Ljubljana and Maribor, a comprehensive e-commerce website, and additional services including trade-in programs (Staro za novo), education discounts, EasyUpgrade subscription financing, technical support, and a loyalty program. Products are sold at various price points from entry-level to premium configurations, with both new and discounted/open-box options available.
Differentiator
Problem solved
Functional benefit
Companies that use iSTYLE Slovenia
Customer profileSegments3 records
iSTYLE Slovenia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
iSTYLE Slovenia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ApplecoreiSTYLE Slovenia operates as an Apple Premium Partner, authorized to sell the full range of Apple products including Mac, iPhone, iPad, Watch, and accessories. As Apple's authorized premium reseller in Slovenia, iSTYLE provides expert consultation, full product demonstrations, and Apple-certified service support.
Scale indicators1 record
iSTYLE Slovenia competitors and assessment
Company assessmentRegional players
- Switch: Apple Premium Reseller in Australia and New Zealand operating Apple-branded retail stores and online sales. Directly comparable Apple Premium Partner multi-channel retail model in a different geography.
- Compu b: Apple Premium Reseller and Apple Authorised Service Provider in Ireland with multi-store retail. Comparable authorized Apple retail and service business operating in a small single-country market similar to Slovenia.
- iSpot: Apple Premium Reseller chain headquartered in the Czech Republic serving Central Europe. Comparable Apple Premium Partner model with multi-channel retail, services and B2B enterprise programs in a neighbouring CEE market.
- Simply Mac: US-based Apple Premium Reseller with a multi-store retail network. Comparable authorized Apple retail model with services, trade-in and education offerings serving a similar Apple-first customer base.
- Dream Machines: Apple Premium Reseller in Poland operating physical Apple-branded stores and online commerce. Comparable authorized Apple retail model with services and trade-in in another CEE market adjacent to Slovenia.
Direct peers
- iSTYLE Group: Regional parent of iSTYLE Slovenia, operating Apple Premium Partner stores across Serbia, North Macedonia, Croatia, Hungary, Romania and Slovenia. Most directly comparable as the multi-country reseller network of which the Slovenia entity is a member.
- Big Bang: Slovenia's leading domestic consumer electronics and appliances retailer, headquartered in Ljubljana with nationwide store coverage. Direct competitor to iSTYLE Slovenia for Apple and accessory sales within the same local market.
- mStore: Italian Apple Premium Reseller operating multiple Apple-branded retail stores and online sales across Italy. Closely comparable business model — Apple Premium Partner multi-store retail with services and education programs.
- Power Mac Center: Apple Premium Reseller in the Philippines with a large multi-store network and full suite of Apple retail services. Closely comparable authorized Apple retail and services business model serving individual, education and business segments.
Broad incumbents
- Harvey Norman: Large multi-category electronics, furniture and appliances retailer with operations across multiple geographies including Europe. Competitor at the broader consumer electronics level in Slovenia, but not an Apple specialist and serves a wider assortment.
Market position
Strengths4 records
Weaknesses4 records
Key risks6 records
Key highlights6 records
Customer concentration
iSTYLE Slovenia social profiles
Digital presenceiSTYLE Slovenia financial estimates
Financial estimateRevenue estimate
Valuation estimate
iSTYLE Slovenia leadership team
Management profileNumber of profiles
iSTYLE Slovenia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iSTYLE Slovenia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iSTYLE Slovenia
What does iSTYLE Slovenia do?
iSTYLE Slovenia is an Apple Premium Partner that sells the full Apple hardware ecosystem (Mac, iPad, iPhone, Apple Watch, AirPods, Apple TV, AirTag, Beats) and compatible accessories through four physical retail stores in Slovenia and a Shopify-powered e-commerce storefront. The business complements device sales with trade-in (Staro za novo), subscription financing (EasyUpgrade), education discounts, technical support, and a customer loyalty program.
Is iSTYLE Slovenia a public or private company?
iSTYLE Slovenia is a private company. It is currently operating.
When was iSTYLE Slovenia founded?
iSTYLE Slovenia was founded in 2006. It employs 11 to 50 people.
Where is iSTYLE Slovenia based?
iSTYLE Slovenia is headquartered in Ljubljana, Slovenia, in the Europe region.
How does iSTYLE Slovenia make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are accessories Sales and financing Services.
Who are iSTYLE Slovenia's main competitors?
Regional players on record are Switch, Compu b, iSpot, Simply Mac and Dream Machines. Direct peers are iSTYLE Group, Big Bang, mStore and Power Mac Center. Harvey Norman is listed as a broad incumbent.
Does iSTYLE Slovenia have an API?
No public API is recorded for iSTYLE Slovenia.
What industry is iSTYLE Slovenia in?
iSTYLE Slovenia's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACAAAJ, Big-Box Electronics + Wearables & Personal Tech Retail, with a secondary code of CRACABAH, Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner). Its NAICS code is 4492 and its SIC code is 5731.