北京新阳光慈善基金会

What 北京新阳光慈善基金会 does

Beijing New Sunshine Charity Foundation (北京新阳光慈善基金会) is a privately registered Chinese charitable foundation headquartered in Haidian District, Beijing, operating as a public fundraising foundation since 2013. The organization traces its origin to the Peking University Sunshine Volunteer Association established in 2002 by Liu Zhengchen, a Peking University student diagnosed with leukemia, and was officially registered with the Beijing Civil Affairs Bureau in 2009. It is among mainland China's most established healthcare-focused philanthropic organizations, holding the #1 position on the China Foundation Center Net transparency index for 14 consecutive years and the top-tier 5A social organization rating from the Beijing Civil Affairs Bureau.

The foundation's core offerings span three interconnected program families. First, the Sunshine Bone Marrow Bank — the first and only private bone marrow donor registry in mainland China, established in 2002 and integrated with the World Marrow Donor Association since 2010 — currently maintains 2,900+ registered donors, has facilitated 10 non-related hematopoietic stem cell donations, and shares matching data with 80+ global marrow registries and 50+ cord blood banks covering 40 million+ shared records. Second, patient-facing programs include the Ward School (新阳光病房学校, hospital-based education for chronically hospitalized children aged 3–14, launched in 2012), the Gift of Life (生命的礼物) economic assistance program, the Lianai Project (联爱工程) for child leukemia control, nutritional support for pediatric tumor patients, psychological services including the 联爱护心 mental health initiative, and patient information services. Third, the foundation manages 32+ donor-designated specialized funds (专项基金) targeting specific diseases and populations — including V爱血液病公益基金, 爱里的心先心病专项基金, 源公益专项基金, and others — alongside ecosystem programs supporting grassroots NGOs through the Zhu Lin Plan / 联劝伙伴 capacity-building initiative. Additional programming includes disaster management and community development, rare disease patient assistance, and the 2024-launched Walking Towards Light (向光而行) immersive sports fundraising event and the Shining Hero (闪光侠) head-shaving solidarity campaign.

The foundation's revenue model is donation-based and grant-based rather than transactional. Income derives from individual online donations via WeChat, Alipay, and the foundation's website donation portals; corporate philanthropic partnerships with Alibaba Philanthropy, Tencent Philanthropy, Merck, Bosch, ZTE, Volcano Engine Philanthropy, Vipshop Philanthropy, Alipay Philanthropy, Meituan Philanthropy, and Xinmei Mutual; institutional funders including the Bill & Melinda Gates Foundation and Give2Asia; and donor-designated restricted contributions channeled through the specialized funds. All programs are provided free of charge to eligible beneficiaries (patients, families, hospitals, and partner NGOs). The foundation also operates an associated international entity, Asia Health Charity Alliance Limited, registered in Sheung Wan, Hong Kong, to facilitate cross-border engagement. Cumulative patient-support disbursements exceed 200M yuan across the foundation's operating history, with 4,500+ patients directly funded and 180,000+ annual ward school service person-times.

Name

北京新阳光慈善基金会

Legal name

北京新阳光慈善基金会

Website

https://isun.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Beijing New Sunshine Charity Foundation (北京新阳光慈善基金会) operates China's only private bone marrow registry, hospital ward schools for chronically ill children, economic assistance for blood disease and cancer patients, and 32+ specialized disease funds, financed by donations and corporate partners.

Ownership category

akta.pro rank

Product category

Healthcare Charity & Medical Philanthropy

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211), Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA)

akta.pro secondary industries

Health & Medical Research Grantmaking Foundations (BPAGAKAL), Maternal, Child & Family Health Program Funding (HLAJALAG), Rare Disease & Special Needs Support Organizations (BPAGACAM), Community Foundations (BPAGAKAB)

Keywords

• Healthcare charity services
• Patient financial assistance
• Bone marrow donor registry
• Hospital ward education
• Pediatric leukemia support

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public Donations: Individual donors contribute through the foundation's website donation portal (即刻捐款), WeChat, and other digital giving channels. The foundation transitioned from a non-public fundraising foundation to a public fundraising foundation in 2013.
2. Corporate Partnerships: Partnerships with corporations including Alibaba Philanthropy, Tencent Philanthropy, Merck, Bosch, ZTE, Volcano Engine Philanthropy, Vipshop Philanthropy, Alipay Philanthropy, Meituan Philanthropy, and others who fund specific projects or provide in-kind support.
3. Specialized Funds (专项基金): Donor-designated specialized funds established within the foundation, including V爱血液病公益基金, 爱里的心先心病专项基金, 源公益专项基金, and 32+ others, each with dedicated use per donor intent.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Beijing New Sunshine Charity Foundation is a Chinese public fundraising foundation that provides charitable healthcare services to blood disease and tumor patients, including economic medical assistance, bone marrow donor matching through China's only private bone marrow registry, hospital ward-based education for chronically ill children, psychological counseling, pediatric tumor nutrition support, and capacity building for grassroots NGOs. Programs are funded entirely through donations, corporate partnerships, and 32+ donor-designated specialized funds and delivered free of charge to beneficiaries.

Product overview

Beijing New Sunshine Charity Foundation is a public welfare organization offering a portfolio of interconnected medical charity programs. Core programs include the Ward School providing hospital-based education for chronically ill children, the Sunshine Bone Marrow Bank as China's first private stem cell donor registry, and economic assistance through programs like 'Gift of Life'. The Foundation also operates comprehensive initiatives such as Lianai Project for child leukemia control, psychological support services, nutrition care for tumor patients, disaster relief management, and patient information services. These programs are complemented by specialized funds targeting specific conditions (V爱血液病公益基金, 儿童舒缓治疗专项基金, etc.) and the 'Walking Towards Light' sports fundraising initiative. The Foundation transitioned from a non-public to public foundation in 2013 and maintains 32 specialized funds supporting various patient communities.

Differentiator

Problem solved

Functional benefit

Brands

• 新阳光病房学校: Hospital ward school project providing educational services for long-term hospitalized children aged 3-14
• 阳光骨髓库
• 生命的礼物
• 联爱工程
• 闪光侠
• 向光而行

Products and services

• Sunshine Ward School (新阳光病房学校)
• Sunshine Bone Marrow Bank (阳光骨髓库)
• Gift of Life (生命的礼物) Economic Assistance
• Lianai Project (联爱工程)
• Mental Health Services (心理服务)
• Pediatric Tumor Nutrition Care (肿瘤患儿营养关爱)
• Walking Toward Light (向光而行)
• Shining Hero (闪光侠) Awareness Campaign
• Medical Support (医学支持)
• Patient Information Services (患者信息服务)
• Disaster Relief and Community Development (救灾管理和社区发展)
• Joint Public Welfare / Lianquan (联合公益)
• Rare Disease Patient Assistance Program (罕见病患者援助项目)

Quantifiable outcome

• 2亿+ cumulative disbursement to patient support projects
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered major, core, flagship and minor.

• 阿里巴巴公益 (Alibaba Philanthropy)majorGTM or Marketing PartnerCorporate partner collaborating on charitable campaigns and patient support initiatives, including the joint launch of the 联爱护心 (Lianai Hugxin) mental health project during the COVID-19 pandemic.
• 腾讯公益 (Tencent Philanthropy)majorGTM or Marketing PartnerMajor corporate partner providing online fundraising platform and donation matching campaigns.
• 北京大学心理与认知科学学院临床健康心理学系coreStrategic or Co-development PartnerAcademic partner co-developing the 联爱护心 (Lianai Hugxin) disaster mental health program during COVID-19, providing psychological expertise.
• 大儒心理书院coreStrategic or Co-development PartnerPartner in the joint 联爱护心 disaster mental health project, contributing psychological counseling expertise.
• 世界卫生组织 (World Health Organization)flagshipStrategic or Co-development PartnerOfficial WHO partner, demonstrating the foundation's international standing in public health and disease control.
• 国际抗癌联盟 (International Anti-Cancer Alliance / UICC)flagshipStrategic or Co-development PartnerMember of the Union for International Cancer Control, enabling participation in global cancer control initiatives and standards.
• 世界骨髓库 / World Marrow Donor AssociationflagshipTechnology or IntegrationThe Sunshine Bone Marrow Bank joined the World Marrow Donor Association (WMDA) in 2010, participating in international standards-setting and sharing data with 80+ global marrow registries and 50+ cord blood banks.
• 默克 (Merck)majorGTM or Marketing PartnerPharmaceutical corporation partnering on healthcare charity and patient support programs.
• 博世 (Bosch)minorGTM or Marketing PartnerCorporate partner supporting charitable programs through donations and CSR initiatives.
• 中国慈善联合会majorStrategic or Co-development PartnerMember of the China Charity Federation, participating in national charity advocacy and coordination efforts.
• 唯品会公益minorGTM or Marketing PartnerE-commerce platform partner providing online fundraising channels and donation matching.
• 支付宝公益majorGTM or Marketing PartnerAlipay's philanthropy platform partner enabling mobile donations through the Alipay app ecosystem.
• 美团公益minorGTM or Marketing PartnerFood delivery platform's charitable arm providing donation and fundraising support.
• 信美相互minorGTM or Marketing PartnerMutual insurance company partner supporting the 信美相互少儿救助专项基金 (Xinmei Mutual Children's Rescue Special Fund).
• 火山引擎公益 (Volcano Engine Philanthropy)minorGTM or Marketing PartnerByteDance's technology platform providing public welfare technology support.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• One Foundation: Founded by Jet Li, One Foundation operates as a major Chinese public foundation with comparable scale, transparency profile, and disease/child-welfare focus. It is one of the closest direct peers in terms of fundraising scale, public-foundation status, and digital giving infrastructure.
• Narada Foundation: Major Chinese grantmaking foundation that supports grassroots NGOs and provides capacity-building — directly comparable to New Sunshine's 'Zhu Lin Plan' (Liankuan Huoban) initiative for grassroots civil society organization support.
• Lifeline Express: Long-running Chinese health-focused charity operating nationwide medical train programs and ophthalmology initiatives. Similar in its disease-specific medical charity model, hospital partnerships, and donor-supported program funding structure.
• Shanghai Rende Foundation: Major Shanghai-based public foundation with comparable scale, transparency profile, and disease/patient support program mix. Operates as a similar digitally-enabled giving platform in a different metropolitan hub.
• Amity Foundation: One of China's largest and most established public foundations, headquartered in Nanjing with deep international partnerships. Highly comparable to New Sunshine as a major health-and-education-focused Chinese public foundation with global affiliation networks.

Others

• Give2Asia: US-based intermediary facilitating cross-border philanthropy to Asian nonprofits, including New Sunshine. Comparable as a counterparty rather than a competitor — it channels international giving TO foundations like New Sunshine, making it an ecosystem partner rather than a direct peer.

Broad incumbents

• Soong Ching Ling Foundation: One of China's most established and high-profile national foundations with a long history in children's health, education, and welfare. Comparable brand authority and disease-focused program set, with significantly larger scale and broader mandate.
• Red Cross Society of China: China's most established humanitarian organization with comparable emergency relief, blood/marrow programs, and hospital-based service delivery. Functions as a state-backed incumbent against which specialized charities like New Sunshine differentiate.
• China Foundation for Poverty Alleviation: Large state-affiliated foundation with significantly broader scope (poverty alleviation, health, education). Comparable in scale, public-foundation status, and large corporate partner ecosystem, but with a far wider mandate than New Sunshine's disease-specific focus.

Regional players

• Beijing Children's Foundation: Beijing-based pediatric-focused charitable foundation. Overlaps with New Sunshine's child leukemia and pediatric tumor patient segments, but operates primarily within Beijing's municipal footprint with a narrower program portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubei.youku.com/i/UMTI4MjY1MjgwNA==
• LinkedInlinkedin.com/company/%E5%8C%97%E4%BA%AC%E6%96%B0%E9%98%B3%E5%85%89%E6%85%88%E5%96%84%E5%9F%BA%E9%87%91%E4%BC%9A

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about 北京新阳光慈善基金会